San Antonio Country Day School

What San Antonio Country Day School does

San Antonio Country Day School, operating as Country Day Montessori, is a private Montessori school founded in 1983 by Betty Williams in Northeast San Antonio, Texas. The school delivers authentic Montessori education following Dr. Maria Montessori's methodology across five core curriculum areas (Practical Life, Sensorial, Mathematics, Language, and Cultural Studies), serving children from infancy (3-18 months) through Upper Elementary (grades 4-6) on a single 4.5-acre campus at 4194 Jung Road. Its instructional model is built on mixed-age classrooms, hands-on Montessori materials (Pink Tower, golden beads, movable alphabet, etc.), prepared environments, uninterrupted work cycles, and Cognia-accredited academic standards with certified Montessori-trained teachers acting as guides rather than lecturers.

The business model is a tuition-based subscription with monthly billing; specific pricing is not publicly disclosed and prospective families are directed to contact admissions directly. Revenue is generated from full-day programs across multiple program levels (Infant, Pre-Primary, Primary, Lower Elementary, Upper Elementary), supplemented by before- and after-care (7:00 AM to 6:00 PM), a summer "Jump-Start Genius" program, motor development classes, and admissions/tuition assistance services. The school also accepts Texas Education Freedom Accounts, expanding payment optionality.

Distribution and go-to-market are entirely direct-to-consumer: families enroll through campus tours, an online application with DocuSign integration, and phone/email contact, supported by organic marketing channels (SEO-optimized neighborhood landing pages across 19+ San Antonio submarkets, blog content, Facebook presence, and parent word-of-mouth referrals). The school has no parent company, no funding rounds, and no disclosed M&A activity, operating as an independent founder-led institution across more than four decades of continuous operation.

Name

San Antonio Country Day School

Legal name

Country Day Montessori School

Website

https://countrydayschool.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

San Antonio Country Day School is a private, Cognia-accredited Montessori school founded in 1983 by Betty Williams, serving children from infancy through 6th grade on a single 4.5-acre campus in Northeast San Antonio via tuition-based programs.

Ownership category

akta.pro rank

Product category

Private K-8 Montessori Education

NAICS

Elementary and Secondary Schools (6111), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAD

Montessori K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDACADAA

Montessori Early Learning Academies

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

SECONDARYEDACABAC

Montessori Preschools

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACAHAB

Extended Day Programs at Preschools & Childcare Centers

Education/Early Childhood Education/Before & After School Care (Early Years)

Keywords

• Montessori education
• Private elementary school
• Early childhood education
• Infant care programs
• Child-centered learning

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees: The school generates revenue through tuition payments for educational programs serving infants through 6th grade. The school is a private Montessori institution offering full-day programs with before- and after-care options. Tuition pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Country Day Montessori delivers authentic Montessori education for children from newborn through 6th grade on its Northeast San Antonio campus. Programs span Infant Care, Pre-Primary, Primary, Lower Elementary, and Upper Elementary, supported by a Summer Program, Motor Development class, and Before/After-Care. Enrollment is conducted directly with families via campus tours and online applications, with tuition billed monthly.

Product overview

Country Day Montessori offers a comprehensive Montessori education program spanning from infant care (6 weeks to 18 months) through Upper Elementary (Grades 4-6, ages 9-12). The core educational programs include Pre-Primary, Primary, Lower Elementary, and Upper Elementary classrooms using authentic Montessori methodology. Supporting services include Summer Programs (Jump-Start Genius Summer), Motor Development classes, extended before-and-after-care for working families, admissions and tuition assistance, and parent resources. The school follows the Montessori curriculum covering five core areas: Practical Life, Sensorial, Mathematics, Language, and Cultural Studies. Founded in 1983, the school operates on a 4.5-acre campus with Cognia accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Care Program Montessori care and early development for infants from newborn to 18 months, offering a peaceful environment that supports movement, trust, and sensory discovery with gentle routines and responsive care.
• Pre-Primary Program Serves children from 18 months to 3 years, helping toddlers become more independent while strengthening language and social skills through guided activities toward self-care and early collaboration.
• Primary Program Serves children ages 3-6 years and represents the heart of Montessori learning where students explore practical life, math, and literacy through tactile materials that encourage focus and creativity.
• Lower Elementary Program Serves students in Grades 1-3 (ages 6-9 years) where children connect academic lessons to the real world through research projects, storytelling, and group activities that develop critical thinking, communication, and teamwork.
• Upper Elementary Program Serves students in Grades 4-6 (ages 9-12 years) where older students take on greater independence, mastering advanced studies and leadership opportunities through long-term projects and real-world learning experiences.
• Jump-Start Genius Summer Program Summer enrichment program offering continued learning and developmental activities for enrolled and prospective students during summer months.
• Motor Development Class Specialized class focused on developing children's fine and gross motor skills through structured activities and physical development exercises.
• Before and After-Care Program Extended-day supervision program running from 7:00 AM to 6:00 PM offering creative play and quiet enrichment activities for working families.

Quantifiable outcome

• Montessori students consistently outperform peers in traditional schools in mathematics, literacy, and general academic ability, scoring approximately one-quarter of a standard deviation better (University of Virginia study published in Frontiers in Psychology)
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Montessori Unlimited: Montessori-branded programs operated by KinderCare Education, one of the largest U.S. early childhood providers. Comparable in Montessori curriculum and child-care delivery, but embedded within a much larger multi-brand child care operator.
• Primrose Schools: National franchised private early-childhood and elementary school operator. Comparable in serving affluent families with tuition-based, full-day programs and extended care, although using a proprietary (non-Montessori) curriculum.
• Bright Horizons Family Solutions: Large publicly traded provider of early education and child care including Montessori-aligned programs. Comparable in tuition-based, full-day-plus-extended-hours delivery for working families, though significantly larger and more diversified.

Direct peers

• Stratford School: Private preschool through middle school operator in California with tuition-based, extended-hours programs emphasizing accelerated academics. Comparable in serving affluent families seeking alternatives to public schools across a similar age range.
• BASIS Charter Schools: Network of high-achieving private/charter schools serving elementary through high school grades with rigorous academics. Comparable as a premium, private-pay alternative to public schools that delivers documented student outcomes, though not Montessori-based.
• Guidepost Montessori: Large national Montessori operator offering infant through elementary programs. Directly comparable as a private Montessori competitor with similar methodology, mixed-age classrooms, and certified teacher training, though operating at much greater scale across multiple states.
• LePort Montessori: Private Montessori school chain offering infant through elementary programs in multiple U.S. markets. Directly comparable program structure, age range, and Montessori methodology, with similar tuition-based, full-day-plus-extended-care model.

Regional players

• St. Mary's Hall: San Antonio private school serving students from early childhood through high school. Comparable as a regional private school competitor for the same Northeast San Antonio and Alamo Heights families.
• Keystone School: Independent private school in San Antonio serving students through 12th grade. Comparable as a competitor within the same San Antonio private school market for families seeking alternatives to public education.
• TMI – The Episcopal School of Texas: San Antonio-based private K-12 school identified as a destination for Country Day graduates. Comparable as a San Antonio private school competing for the same affluent, education-focused families, though college-prep rather than Montessori.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SACountryDay
• LinkedInlinkedin.com/company/san-antonio-country-day-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Antonio Country Day School