BASF Crop Protection

What BASF Crop Protection does

BASF Crop Protection is the U.S. commercial identity of BASF's Agricultural Solutions division, which sits within BASF Corporation (the North American affiliate of BASF SE, headquartered in Ludwigshafen, Germany). The business develops, manufactures, and sells a comprehensive portfolio of chemical and biological crop protection products organized into six categories: fungicides (Priaxor/Xemium, Headline AMP, Forum, Endura, Vivando, Revytek, Zorina), herbicides (Prowl H2O, Sharpen, Outlook, Verdict, Armezon PRO, Zidua PRO, Treevix, Liberty ULTRA, Voraxor), insecticides (Regent 4 SC, Fastac CS), seed treatments (Xanthion, ILEVO), seeds (InVigor hybrid canola, Provisia rice system), and supporting digital agronomic platforms (RevX Fields, Plant Health Index, Rep Finder, Grow Smart University, Seed X Yields, Real Results Yield Challenge).

The portfolio is built on a stack of proprietary active ingredient platforms — Xemium (fungicide), Kixor (herbicide), F500/pyraclostrobin (plant health), Revysol (isopropanol azole fungicide), boscalid/Endura, and ILEVO — each protected by EPA registrations and product labels spanning 30 to 100+ crops. Differentiated technical claims include Revytek outperforming competing soybean fungicides 86% of the time by up to 9.5 bu/A, ILEVO delivering a 4.6 bu/A yield advantage, Sharpen driving burndown up to five times faster than competitors, and Liberty ULTRA delivering 20% better weed control than generic glufosinate. Technology is delivered through combination products (e.g., Zorina = Endura + Revysol; Xanthion = chemical + biofungicide) that compound the underlying IP.

The business sells one-time-purchase crop protection products through a network of authorized agricultural retailers and dealers, supported by a regional field sales representative force that provides agronomic consultation. Pricing is quote-based and not publicly disclosed. Customers are segmented into commercial row-crop farmers (primary), specialty crop growers (tree nuts, grapes, potatoes), and small grains producers (cereals, rice). Revenue is supplemented by agronomic services and financing programs that drive product adoption and loyalty. In 2018, the global BASF Agricultural Solutions division generated €6.2 billion in sales; BASF Corporation generated $19.7 billion in North America; the BASF Group generated approximately €63 billion. The current entity-level revenue figure and headcount (firmographic data shows 11–50 employees) are inconsistent with the body data describing 20,000+ BASF North America employees and 122,000 Group employees, indicating BASF Crop Protection is a divisional rather than standalone entity.

Name

BASF Crop Protection

Legal name

BASF Corporation

Website

https://agproducts.basf.us

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BASF Crop Protection is the U.S. commercial arm of BASF's Agricultural Solutions division, selling proprietary fungicides, herbicides, insecticides, seed treatments, and seeds to row-crop, specialty crop, and small grains growers through authorized retailers and field sales representatives.

Ownership category

akta.pro rank

Product category

Crop Protection Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Seed-Applied Crop Protection (Seed Treatment Pesticides) (AFABAAAK), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Crop protection products
• Agricultural chemicals
• Fungicide solutions
• Herbicide technology
• Seed treatment products

Headquarters

HQ city

Durham

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Crop Protection Chemicals: Sale of proprietary fungicides, herbicides, and insecticides under brand names including Xemium, Kixor, F500, Revysol, and other active ingredient technologies. Products are sold through authorized retailers and agricultural dealers.
2. Seeds and Seed Treatment: Sale of hybrid canola seeds (InVigor) and seed treatment products including ILEVO, Xanthion, Obvius Plus, Vault IP Plus, and Poncho Votivo.
3. Agronomic Services and Financing: BASF provides financing programs and agronomic support services to drive product adoption and customer loyalty.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BASF Crop Protection develops, manufactures, and sells proprietary chemical and biological crop protection products including fungicides, herbicides, insecticides, seed treatments, and hybrid seeds. Products are powered by proprietary active ingredient platforms such as Xemium, Kixor, F500, Revysol, and Endura, and are sold through authorized retailers and field sales representatives to commercial row crop farmers, specialty crop growers, and small grains producers across North America.

Product overview

BASF Crop Protection offers a comprehensive portfolio of agricultural solutions organized into six main product categories: Fungicides (including Priaxor Xemium, Headline AMP, Forum, Endura, Vivando, Revytek, and Zorina), Herbicides (including Prowl H2O, Sharpen, Outlook, Verdict, Armezon PRO, Zidua PRO, Treevix, and Liberty ULTRA), Insecticides (including Regent 4 SC and Fastac CS), Seed Treatments (including Xanthion and ILEVO), Seeds (including InVigor canola), and Rice Systems (Provisia). These products work together to provide growers with complete crop protection solutions from planting through harvest, with key technology platforms including Xemium fungicide, Kixor herbicide technology, Revysol fungicide, and F500 plant health chemistry. The company also offers supporting platforms including RevX Fields for on-farm trials, Plant Health Index, and Grow Smart University for training.

Differentiator

Problem solved

Functional benefit

Brands

• InVigor: Hybrid canola seed brand
• Liberty
• Kixor
• Xemium
• Revysol
• Dinner is Grown
• e3 Sustainable Cotton

Products and services

• Priaxor Fungicide A fungicide combining Xemium and F500 active ingredients delivering longest-lasting disease protection, post-infection control, and plant health benefits for soybeans, wheat, potatoes, and tomatoes.
• Headline AMP Fungicide A high-yielding corn fungicide with F500 (pyraclostrobin) active ingredient delivering plant health benefits and control of major corn diseases.
• Forum Fungicide Systemic fungicide with antisporulant activity controlling devastating diseases such as late blight, downy mildew, and Phytophthora blight across more than 30 crops.
• Endura Fungicide Fungicide featuring boscalid active ingredient offering a unique mode of action for superior white mold and foliar disease control across many important crops.
• Vivando Fungicide Fungicide featuring metrafenone active ingredient providing maximum powdery mildew control and yield protection for wine, table, and raisin grapes.
• Revytek Fungicide Soybean fungicide containing Revysol active ingredient, the first isopropanol azole fungicide, outperforming other soybean fungicides 86% of the time by up to 9.5 bu/A.
• Zorina Fungicide Fungicide combining Endura and Revysol active ingredients for white mold control and extended residual control of key foliar diseases in soybeans, dry beans, and canola.
• Prowl H2O Herbicide Water-based formulation of pendimethalin offering residual weed control with crop safety across over 100 registered crops.
• Sharpen Herbicide Burndown herbicide powered by Kixor technology driving burndown up to five times faster than competition, with control of more than 80 tough broadleaf weeds and use as a harvest aid for desiccation.
• Outlook Herbicide Herbicide providing consistent control of grasses and broadleaf weeds including waterhemp, pigweed, and nightshade, with crop safety and application flexibility.
• Verdict Herbicide Non-HPPD pre-emergence corn herbicide powered by Kixor technology providing residual control and rapid burndown to stop HPPD-resistant weeds.
• Armezon PRO Herbicide Post-emergence corn herbicide with industry-leading 1/4 inch rainfall activation delivering broad-spectrum grass and broadleaf weed control.
• Zidua PRO Herbicide Premix residual herbicide featuring three modes of action providing foundational weed control as the longest-lasting residual herbicide in the BASF portfolio.
• Treevix Herbicide Kixor-powered herbicide providing fast, complete control of tough broadleaf weeds including glyphosate-resistant species for tree nut and fruit growers.
• Liberty ULTRA Herbicide Next-generation canola herbicide with Glu-L technology delivering broad-spectrum knockdown control of tough canola weeds, with 20% better control than generic glufosinate on 5-8 inch weeds.
• Regent 4 SC Insecticide Insecticide containing fipronil for proven wireworm control in potatoes, providing long-lasting residual activity.
• Fastac CS Insecticide Encapsulated pyrethroid insecticide delivering knockdown and residual control of more than 100 crop-damaging pests including aphids, beetles, caterpillars, and stink bugs.
• Xanthion In-Furrow Fungicide In-furrow fungicide combining chemical and biological fungicide active ingredients to provide early, rapid, and more uniform emergence with extended disease protection for corn seedling and root diseases.
• ILEVO Seed Treatment Soybean seed treatment providing protection against soybean cyst nematodes (SCN) and sudden death syndrome (SDS), delivering more than 80% efficacy in reducing SCN and a 4.6 bu/A yield advantage over untreated check.
• InVigor Canola Seed Hybrid canola seed with a range of maturity options, disease protection packages, and traits to improve harvest flexibility for canola growers.
• Provisia Rice System Innovative rotational rice system providing post-emergence control of a wide range of grass weeds for rice growers.
• BASF Financing Programs Financing programs provided to support grower adoption of BASF crop protection products and drive customer loyalty.

Quantifiable outcome

• Revytek fungicide outperforms other soybean fungicides 86% of the time by up to 9.5 bu/A
• +8 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered major, minor, core and long-standing.

• Feeding AmericamajorStrategic or Co-development Partner · 1 January 2019BASF partners with Feeding America to address food insecurity in local communities. The company has hosted virtual food drives raising $429,000 equaling 4,290,000 meals, and employees volunteer at local food banks including the Foodbank of Central and Eastern North Carolina.
• Raleigh Denim WorkshopminorStrategic or Co-development Partner · 1 January 2019BASF's e3 Sustainable Cotton is used by Raleigh Denim Workshop to produce traceable, sustainable denim jeans. This partnership showcases sustainable agriculture in the fashion supply chain.
• Vidalia MillscoreStrategic or Co-development Partner · 1 January 2019Vidalia Mills in Louisiana produces fabric that is 100% e3 Sustainable Cotton, supplying the textile industry with traceable sustainable cotton from BASF seed.
• National Sorghum Foundation (NSF)coreGTM or Marketing Partner · 1 January 2017Since 2017, BASF and NSF have awarded two $2,500 scholarships to students exhibiting strong interest and passion for the sorghum industry.
• National Wheat Foundation (NWF)coreGTM or Marketing Partner · 1 January 2012BASF and NWF award the National Wheat Foundation Jerry Minore Memorial Scholarship in memory of Jerry Minore, a BASF employee and passionate advocate for wheat growers.
• American Soybean Association (ASA)long-standingGTM or Marketing Partner · 1 January 2010BASF and ASA have provided academic scholarships to high school students for fourteen years, with one $5,000 scholarship awarded annually in recognition of academic and leadership skills in agriculture.
• National Corn Growers Association (NCGA)long-standingGTM or Marketing Partner · 1 January 2010The William C. Berg Excellence in Agriculture Scholarship is awarded jointly by BASF and NCGA to five aspiring agriculture leaders annually, in its fourteenth year of partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/basfagproducts
• Facebookfacebook.com/BASFAgriculturalSolutionsUSA
• Instagraminstagram.com/basf_agproducts
• LinkedInlinkedin.com/company/basf-crop-protection

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASF Crop Protection