Baker Family Wines

What Baker Family Wines does

Baker Family Wines is a privately held urban winery operating under the legal entity B and B Wine Company, LLC out of a single tasting room and production facility at 2568 Industrial Boulevard in West Sacramento, California. The company was founded in 2012 by former MLB player and manager Dusty Baker and UC Davis-trained winemaker Chik Brenneman, converting what began as a backyard gentleman's vineyard into a commercial producer in 2013. It produces a handcrafted, limited-production portfolio of varietals (Sauvignon Blanc, Chenin Blanc, Grenache Rosé, Albariño, Pinot Noir, Syrah, Zinfandel, and Cabernet Sauvignon) sourced from Northern California vineyards across Capay Valley, Yolo County, Santa Lucia Highlands, Sierra Foothills, and Russian River Valley, made in a European-influenced style that balances California fruit with retained acidity and restrained alcohol.

The business operates across multiple revenue streams: direct-to-consumer sales through the tasting room and an online wine club/e-commerce site shipping to most U.S. states; wholesale distribution to approximately 30+ on-premise accounts (Balboa Café, Oracle Park, Hard Rock Cafe, Old Spaghetti Factory, Paragary's, Sam's Grill, Sutter Health Park suites) and select regional retailers (Corti Brothers, Raley's, Nugget Markets); private event hosting with $25/person winemaker tastings; branded merchandise (t-shirts, hats, hoodies); hosted international wine cruises; and signed copies of Dusty Baker's memoir. Marketing is primarily community-driven through social media (Instagram, Facebook), earned media coverage, food-truck and event programming at the venue, a co-location partnership with Bike Dog Brewing, and organic celebrity-driven attention tied to Dusty Baker's MLB legacy. The company has 5 employees, no disclosed institutional funding, and is founder-owned.

Name

Baker Family Wines

Legal name

B and B Wine Company, LLC

Website

https://bakerfamilywines.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker Family Wines is a West Sacramento urban winery producing handcrafted, limited-production wines from Northern California grapes. Founded in 2012 by MLB legend Dusty Baker and winemaker Chik Brenneman, it sells via tasting room, online, restaurant partners, and merchandise.

Ownership category

akta.pro rank

Product category

Wines & Spirits

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Handcrafted wines
• Urban winery
• Wine tasting room
• Private wine events
• Northern california wines

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Direct Wine Sales: Wines sold directly to consumers through the tasting room in West Sacramento, via phone orders, and online. All wines are handcrafted and limited production.
2. Private Events: Revenue from private event bookings including private tastings with winemakers at $25 per person. Flexible spaces accommodate intimate celebrations and corporate events.
3. Wine Cruises: Hosted wine cruises along the Danube River (November 2026) and Douro River (December 2025), offering wine discovery experiences with Chik and Polly Brenneman.
4. Merchandise Sales: Branded merchandise including handmade tie dye t-shirts ($35), hats ($25), and hoodies ($50) sold in the tasting room.
5. Wholesale to Restaurants and Retailers: Wines distributed to select restaurants, bars, and retail stores including Balboa Café, Oracle Park, Hard Rock Cafe, and Raley's supermarkets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Baker Family Wines produces and sells a handcrafted, limited-production portfolio of Northern California wines (whites, reds, and rosé varietals) from its West Sacramento urban winery and tasting room, complemented by private winemaker tastings, branded apparel, signed copies of Dusty Baker's memoir, and hosted wine cruises along European rivers. Customers can buy wines in-person at the tasting room, by phone, or online, with additional distribution through select California restaurants, sports venues, and retail partners.

Product overview

Baker Family Wines is an urban winery founded in 2012 by baseball legend Dusty Baker and winemaker Chik Brenneman, producing and bottling handcrafted, limited-production wines in West Sacramento, California. The product portfolio centers on the core wine portfolio (whites, reds, and rosé varietals sourced from Northern California vineyards) complemented by branded merchandise (T-shirts, hats, hoodies), private event hosting with winemaker tastings, and wine cruise experiences. The winery also offers Dusty Baker's memoir 'Crossroads' at the tasting room. The wines are available for purchase in the tasting room and at select retail and restaurant locations throughout California and beyond.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bike Dog BrewingcoreStrategic or Co-development PartnerBaker Family Wines partners with Bike Dog Brewing to create a combined wine and beer experience at the tasting room venue. This partnership attracts lovers of both wine and beer, expanding the venue's appeal and customer base. The collaboration includes shared space for events and tastings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bogle Vineyards: Family-owned Clarksburg/Sacramento-area winery with broad distribution. While much larger, Bogle is the leading home-region incumbent whose territory Baker Family Wines competes in for tasting-room visits and retail placement.
• Matchbook Wine Company: Yolo County producer with a Dunnigan Hills tasting room and broad varietal portfolio. Comparable regional footprint, grape sourcing, and small-production wholesale model targeting California on-premise and retail accounts.
• Berryessa Gap Wines: Yolo County winery sourcing from Capay Valley and surrounding regions. Directly comparable on Northern California grape sourcing geography and small-to-mid-scale tasting room economics in the Sacramento market.

Emerging players

• St. Francis Winery & Vineyards: Sonoma County winery pairing estate wines with a strong tasting-room experience and food/wine pairing programming. Comparable on tasting-room-driven DTC, estate-sourced varietals, and event/cruise-style experiences.
• Frog's Leap Winery: Napa Valley producer emphasizing organic/sustainable practices and an in-person tasting-room experience with private tours. Comparable on craft positioning, terroir-driven storytelling, and curated visitor experience as a primary brand-building channel.

Direct peers

• Blenheim Vineyards: Dave Matthews' Virginia winery. The closest analog to Baker Family Wines: a celebrity co-founder's brand fronting a small, craft-focused winery with a tasting room, limited production, and storytelling-driven marketing.
• Matthiasson Wines: Small-batch, terroir-driven Napa winery with restaurant and retail wholesale focus. Comparable on European-influenced California winemaking style, modest production volumes, and reliance on trade/independent retail placement rather than mass distribution.
• Field Recordings Wine: Small, narrative-driven California producer with a portfolio of single-vineyard wines distributed to indie retail and on-premise. Matches Baker Family Wines on limited-production, varietal-driven SKU mix and trade-channel-led growth.
• Tank Garage Winery: California urban craft winery with a tasting room, limited-production releases, and a strong experiential/event-driven DTC model. Highly comparable on production scale, tasting-room-led GTM, and indie brand positioning.

Others

• Honest Wine Co. Celebrity-aligned wine brand with diversified DTC and wholesale. Comparable on celebrity/storytelling-led brand positioning and small-production craft sourcing, though operating through a different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BakerFamilyWines
• Instagraminstagram.com/bakerfamilywines
• LinkedInlinkedin.com/company/baker-family-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Family Wines