What CARLAB does

CARLAB, operating under the legal entity SEESTEMS SAS, is a France-based technology company that builds myCARLAB, a mobile application for iOS and Android that helps car sellers produce professional-quality vehicle photographs for classified ad listings. The app guides users to capture eight exterior and detail views in roughly five minutes, applies AI-powered automatic background removal, generates a dynamic 360-degree vehicle view via the CARLAB 360 Player, and supports one-click sharing to automotive classified websites. The company's core technology combines computer vision for background suppression and automatic vehicle identification, with the latter potentially improving as more user-generated photos flow through the platform.

The company's go-to-market is a mobile-first, product-led freemium model. The app is distributed via the iOS App Store, Google Play Store, and direct download from mycarlab.fr, with self-serve signup for both individual and business users. The primary customer segment is individual car sellers listing on classified marketplaces such as LeBonCoin and AutoScout24, while a secondary segment targets car dealerships, leasing companies, and automotive dealers needing efficient, consistent inventory photography at scale. No paid pricing is publicly disclosed for either tier.

CARLAB operates as a 14-person privately held French SAS headquartered in Chassieu (Lyon), with operations at least since 2017. The company has not disclosed any funding rounds, customers, partnerships, management team, or revenue figures in the available source material, and its geographic footprint is concentrated in France with broader European exposure implied through marketplace integrations.

Name

CARLAB

Legal name

SEESTEMS SAS

Website

https://mycarlab.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CARLAB (SEESTEMS SAS) operates myCARLAB, a mobile app that helps individual car sellers and dealerships produce professional vehicle photos and 360-degree views via AI-assisted background removal, distributed freemium across iOS and Android.

Ownership category

akta.pro rank

Headquarters

HQ city

Chassieu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium Photography Service: Core photo service is provided free of charge to users. The app generates value by increasing visibility of vehicles on classified sites, creating a freemium model where basic photography features are free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CARLAB provides a mobile application that assists car sellers in producing professional vehicle photographs for classified ad listings. The app captures eight exterior and detail views in approximately five minutes, applies AI-based background removal, and generates a shareable 360-degree dynamic view of the vehicle. Users publish results directly to automotive classified websites via one-click sharing.

Product overview

CARLAB operates as a single unified mobile product called myCARLAB, with the CARLAB 360 Player as an integrated feature. The myCARLAB app (available on iOS and Android) is a car photography application that helps users capture professional-quality photos of their vehicles for classified ad listings. The app provides 8 exterior and detail views in approximately 5 minutes, with automatic background removal, and includes a built-in 360-degree view player for sharing dynamic vehicle images with potential buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• myCARLAB mobile app Cross-platform (iOS/Android) mobile application that helps individual car sellers and dealerships produce professional-quality vehicle photos, including AI background removal, automatic vehicle identification guidance, and one-click publishing to automotive classified sites.

Quantifiable outcome

• 8 photos in 5 minutes with no professional equipment required

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CarGurus: CarGurus is a leading online car-shopping platform that aggregates dealer listings and provides dealer digital-retail solutions. It serves a similar audience of car buyers and sellers and competes indirectly with CARLAB through dealer merchandising features.
• Cox Automotive: Cox Automotive (parent of Autotrader, Kelley Blue Book, Dealertrack) is a broad incumbent in automotive digital services, including dealer photography and merchandising. It represents a much larger, well-funded competitor in adjacent workflows.
• Cars.com: Cars.com is a major online automotive marketplace that integrates dealer listings, reviews, and merchandising tools. It overlaps with CARLAB as a downstream channel for vehicle imagery and as a potential competitor in dealer-facing photography features.

Direct peers

• PureCars: PureCars is a digital marketing and merchandising platform for automotive dealers, including inventory photography and video solutions. It overlaps with CARLAB in helping dealers produce professional vehicle imagery.
• Roadster: Roadster provides digital retailing, online car-shopping, and dealer inventory-management tools, including features for vehicle imagery and merchandising. It competes with CARLAB's B2B use case for dealerships.
• Impel: Impel offers AI-powered sales engagement and merchandising tools for automotive retailers, including automated photo and video content generation. It competes with CARLAB at the dealer-inventory layer with overlapping AI imaging capabilities.
• SpinCar: SpinCar provides 360° vehicle photography, video walkarounds, and merchandising tools for automotive dealerships. It is the most direct competitor to CARLAB in the car-photography/360° space, though it focuses on the dealer B2B channel while CARLAB starts from the consumer/SMB side.

Regional players

• LeBonCoin: LeBonCoin is the dominant French general classifieds platform and a key automotive listing channel. It is explicitly named as a target distribution partner for CARLAB and shapes the company's core value proposition in France.
• AutoScout24: AutoScout24 is a major pan-European automotive classifieds platform and is explicitly named as a distribution target for CARLAB. It competes indirectly by setting visual-content standards for listings across Europe.
• La Centrale: La Centrale is the leading French automotive classifieds platform. It is a direct downstream channel for CARLAB's one-click sharing feature and a regional incumbent in the same French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carlab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARLAB