35 South Advisors

What 35 South Advisors does

35 South Advisors Pty Ltd is an Australian-owned boutique advisory firm headquartered in Canberra (New Acton, ACT), founded in 2021 by former Big 4 professionals. The firm delivers strategic advisory services exclusively to Australian Government agencies and aligned NGOs across six verticals: Government, National Intelligence, Property and Infrastructure, Defence, Not-for-Profit, and Health and Aged Care. Its core service portfolio spans Government Finance and Policy, Commercial and Supply Chain, Operating Model/Workforce/Change, Economics and Data Insights, Service and Program Delivery, Design Strategy, and Capability Development training.

The firm operates without proprietary technology platform IP; its value is delivered through human expertise from a team of 45+ security-cleared professionals. Distribution is structured entirely through Australian Commonwealth government procurement panels, with active membership on 10+ panels including Defence Support Services (DSS), DFAT Construction Planning and Delivery, People Panel, Management Advisory Services (MAS), ICT Provider Arrangement, Digital Marketplace 2.0, Business Grants Hub, and the Major Service Provider Consortium for Defence. The firm's go-to-market relies on these standing-offer arrangements to bypass traditional RFP friction and enable rapid engagement by federal, state, and local agencies.

The revenue model is professional services fees billed under panel pricing frameworks, with no publicly disclosed pricing. The firm supplements its core advisory work through a strategic partnership with Coolamon Advisors (providing integrated Indigenous engagement capability) and through structured training courses under its Capability Development offering. The firm is privately held with no disclosed parent company, venture capital, or private equity backing, and ownership rests with its founders.

Name

35 South Advisors

Legal name

35 South Advisors Pty Ltd

Website

https://35south.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

35 South Advisors is a Canberra-based boutique advisory firm founded in 2021 that delivers strategy, finance, policy, procurement, workforce, data, and program delivery services to Australian Government agencies and NGOs exclusively through 10+ federal procurement panels.

Ownership category

akta.pro rank

Product category

Government Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Government advisory services
• Public sector consulting
• Management consulting
• Procurement advisory
• Policy advisory services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Advisory Services: Professional advisory services delivered to Australian government agencies and NGOs through various government procurement panels. Services span finance and policy, commercial and supply chain, program delivery, workforce and change, economics and data insights, and capability development.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

35 South Advisors is a boutique Australian advisory firm that delivers strategic advisory services to Australian government agencies and NGOs through government procurement panels. Its offerings span finance and policy advisory, commercial and supply chain management, program delivery, workforce and change management, economics and data insights, design strategy, and capability development training. Services are delivered by a team of 45+ security-cleared professionals under standing offer arrangements with federal departments.

Product overview

35 South Advisors is a boutique Australian advisory firm offering a portfolio of professional consulting services across government finance, commercial and supply chain, operating model and workforce, economics and data, program delivery, design strategy, and capability development. The firm operates primarily through government procurement panels rather than a software product platform. Their services are delivered by a team of 45+ security-cleared professionals across 10+ government panels, and include structured training programs in government-specific skills. The company partners with Coolamon Advisors for Indigenous engagement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Finance and Policy Advisory service providing cost recovery and pricing models, business cases and funding proposals, policy design and legislative review, regulatory analysis, and financial reporting support to government agencies.
• Commercial and Supply Chain Procurement and contract management services including cost modelling, pricing analysis, financial assessments, grant administration, supply chain design, and investment prioritisation across the contract lifecycle.
• Operating Model, Workforce and Change Organisational design, workforce strategy, learning and development, change management, process optimisation, and capability assessment services to help organisations deliver strategic objectives.
• Economics and Data Insights Data visualisation, dashboards, data science, advanced analytics, data strategy, economic modelling, forecasting, evaluation, benchmarking, performance analysis, and open-source intelligence services.
• Service and Program Delivery Project and program management, service design, monitoring and evaluation, governance, technology transformation, and remediation services for delivering complex government programs.
• Design Strategy Brand strategy, experience design, placemaking, strategic communications, and graphic design services to align brand and communications with organisational strategy.
• Capability Development Practical capability development training courses including Effective Writing for Government, Government Budget Process, Applied Data Literacy, and Implementing Change in Government.

Quantifiable outcome

• 200+ engagements delivered to government organisations and NGOs

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coolamon AdvisorscoreStrategic or Co-development PartnerThrough partnership with Coolamon Advisors, 35 South brings integrated Indigenous engagement capability into their delivery model. This enables culturally grounded approaches to consultation, co-design and decision-making where required, extending their service offerings to address Indigenous engagement requirements in government projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Synergy Group: Australian-owned advisory firm focused on defence, national security and government clients, operating through similar panel arrangements and competing head-to-head on cleared professional services.
• Nous Group: Australian boutique management consultancy with a heavy public-sector practice spanning policy, program delivery and organisational transformation — the closest direct competitor to 35 South's federal-government advisory model.
• Mandala Partners: Australian boutique advisory firm delivering economics, policy and commercial advice to government and infrastructure clients, with significant overlap on DFAT and infrastructure panels.
• Allen & Clarke: Boutique Australasian policy, evaluation and program-delivery consultancy serving government and not-for-profit sectors — directly comparable in scale, vertical mix and engagement types.

Broad incumbents

• PwC Australia: Big-4 consultancy holding multiple Commonwealth panels and a sizeable Canberra public-sector practice; competes for the same MAS, Finance and Digital Marketplace work as 35 South.
• Accenture Australia: Global consulting and technology firm with significant Australian federal practice, particularly in digital transformation and ICT strategy — overlapping with 35 South's ICT PTA and Digital Marketplace work.
• EY Australia: Big-4 consultancy with a strong federal government and infrastructure advisory footprint, competing on MAS, ICT and digital transformation panels that 35 South also targets.
• Deloitte Australia: Big-4 firm with deep Defence, DFAT and Digital Transformation Agency presence; competes on the same procurement panels and adjacent capability stacks including economics, data and program delivery.
• KPMG Australia: Big-4 firm with large Federal Government, Defence and ASIC advisory practices; competes with 35 South on management advisory services panels and for cleared professional engagements.
• Boston Consulting Group (BCG) Australia: Global strategy consultancy with a Canberra public-sector practice competing on high-end transformation and economic advisory mandates; comparable on capability breadth rather than pricing tier.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/35-south-advisors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 35 South Advisors