Atrium Hôtel

What Atrium Hôtel does

Atrium Hôtel is a 4-star independent hotel in Valence, Drôme, France, legally operated by COMPAGNIE HOTELIERE VALENCE under Holding Algonquin France oversight, with Céline Moulin serving as Publication Director. The property offers 56 standard rooms and 9 duplex rooms (24-30 m² each, accommodating up to 4 persons for family use), complemented by two seminar rooms (Miro 39 m², Cézanne 40 m²) with full AV equipment, a Wellness Area with gym and sauna, a Business Corner with computer and printer, free video-monitored closed parking, and pet-friendly accommodations.

The operating model runs on a hotel property management system integrated with the BWH Hotels (Best Western) central reservation network, supplemented by a D-Edge-built multilingual (French/English) booking website with secure online payment and digital check-in. Revenue comes from room accommodations (primary), seminar and event rentals, breakfast (€16/adult, €8/child 3-12), continental coffee-croissant formula (€8), room service trays, and ancillary fees (€10/pet/day, extra beds, laundry, late check-out). Distribution combines direct booking via the hotel website (best-rate guarantee), Best Western's global reservation system and OTAs, plus phone, email, and walk-in channels.

The hotel serves three primary segments — leisure travelers, families, and corporate clients — and pursues horizontal segmentation across these audiences. Market positioning emphasizes its strategic location near the Valence TGV station, Exhibition Centre, and A7 motorway, alongside certifications such as Accueil Vélo (Home Bike, renewed 2019) and La Clef Verte (Green Key). GTM motion is sales-led: direct through website, phone, and email, leveraging Best Western brand recognition and supplemented by walk-ins, corporate accounts for seminars, and OTA/leisure bookings through the Best Western portal.

Name

Atrium Hôtel

Legal name

COMPAGNIE HOTELIERE VALENCE (Atrium)

Website

https://atrium-hotel.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atrium Hôtel is a 4-star independent hotel in Valence, Drôme, France (COMPAGNIE HOTELIERE VALENCE) operating 65 rooms, 2 seminar rooms, and a wellness area, serving leisure travelers, families, and corporate clients via direct booking and BWH Hotels/Best Western distribution.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Hotel accommodation
• Hospitality services
• Seminar venues
• Business travel lodging
• Leisure hotel stays

Headquarters

HQ city

Valence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Room Accommodations: Primary revenue stream from renting 56 standard rooms and 9 duplex rooms. Room sizes range from 17-37m² for standard rooms and 24-30m² for duplex rooms. Standard rooms accommodate up to 2 adults + 1 child; duplex rooms accommodate up to 4 persons (2 adults + 2 children).
2. Seminar and Event Venues: Revenue from renting two seminar rooms (Miro and Cézanne) for corporate events, meetings, and conferences. Half-day rental €1000, full-day €200, study days from €65 per person including conference equipment and catering.
3. Breakfast Service: Buffet breakfast served daily from 6am to 10am. Buffet priced at €16 per adult, €8 for children aged 3-12 years, free for children 0-2 years. Coffee-croissant formula available until 11am for €8.
4. Room Service and Meal Trays: Meal tray delivery to rooms for late arrivals or guests preferring to dine in-room. Service available from midnight to 5pm and from 8pm to midnight.
5. Pet Accommodations: Animals accepted with €10 per pet per day supplement. This ancillary revenue stream covers additional cleaning and service requirements.
6. Ancillary Services: Additional revenue from extra beds (on request), baby cots, late check-out fees, and laundry service (48-hour turnaround, unavailable weekends).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Atrium Hôtel is a 4-star hotel in Valence, France, providing overnight accommodation across 56 standard rooms and 9 duplex rooms, along with two seminar rooms (Miro 39m² and Cézanne 40m²) for corporate meetings. The hotel offers buffet breakfast, a wellness area with gym and sauna, secure parking, business corner, and operates within the Best Western (BWH Hotels) network. It serves leisure travelers, families, and corporate clients visiting the Drôme region.

Product overview

Atrium Hôtel is a 4-star hotel offering accommodation and hospitality services, operating as part of the Best Western chain. The core product portfolio includes Standard Rooms (56 rooms, 18-24 m²) and Duplex Rooms (9 rooms, 24-30 m²) designed for individuals, couples, and families. Supporting services include Seminar Rooms (Miro and Cézanne) for business events, Breakfast Service with buffet and continental options, Room Service for in-room dining, a Wellness Area with gym and sauna, Business Corner facilities, Free Parking, Airport Transfers, and pet-friendly accommodations. The hotel positions itself as a family-friendly and business-oriented establishment in Valence, Drôme.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Recently renovated 4-star rooms ranging from 18 m² to 24 m² (extended range up to 37 m² per other sources), designed for one or two people with amenities including King size bed or twin beds, LCD TV, air conditioning, and walk-in shower. 56 standard rooms in inventory.
• Duplex Rooms 9 newly renovated duplex rooms (24-30 m²) featuring a ground-floor lounge with sofa-bed and a mezzanine bedroom with King size bed, accommodating up to 4 persons (2 adults + 2 children). Some include a kitchenette with mini fridge, microwave, and electric hob.
• Seminar Rooms (Miro and Cézanne) Two seminar rooms—Miro (39 m²) and Cézanne (40 m²)—equipped with video projector, WiFi, wall screen, paperboard, and natural daylight. Configurable in U, square, or classroom layouts accommodating 19-20 persons. Half-day rental €1,000; full-day €200; study day packages from €65 per person including welcome coffee, business luncheon at partner restaurant, and two coffee breaks.
• Breakfast Service Full buffet breakfast served from 6am to 10am daily featuring 100% Arabica coffee, pulp-free fruit juice, croissants, pain au chocolat, and local products including 'pogne'. Buffet priced at €16 per adult, €8 for children 3-12, free for children 0-2. Continental coffee-croissant formula available until 11am for €8.

Quantifiable outcome

• Breakfast satisfaction featuring 100% Arabica coffee, pulp-free juice, and local products including 'pogne' pastry
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Best Western HotelscoreChannel Partner/ Reseller/ DistributorHotel operates as Best Western affiliated property, displaying BW logo and participating in Best Western Rewards loyalty program. Provides access to centralized booking platform, global distribution network, and brand marketing support.
• D-EdgecoreTechnology or IntegrationWebsite development, maintenance, and hosting provider. D-Edge is a hospitality-focused digital solutions company supporting the hotel's online presence and booking functionality.
• Partner Restaurants (Valence)minorGTM or Marketing PartnerSix partner restaurants in Valence: L'Atelier du Burger, Les Halles, La Mamounia, Le Petit Naples, Chez Grand-mère, Le Bistrot des Clercs. Recommended for guest dining and used for seminar lunch catering.
• Partner Hotels NetworkminorChannel Partner/ Reseller/ DistributorNetwork of partner hotels including Hévéa Appart Hôtel (Valence), Le Belleval (Paris), Les Chalets de Rosaël (Val Thorens), Le Bailli de Suffren (Saint-Tropez), Le Refuge des Aiglons (Chamonix), Le Morgane (Chamonix), Hotel Explorers (Disneyland Paris), Holiday Inn Toulouse Airport, and others.
• Valence Tourism OfficeminorStrategic or Co-development PartnerCollaboration for guest recommendations on local visits, excursions, and activities. Tourism Office provides expertise on Valence attractions for hotel staff to advise guests.
• CTAV Bus NetworkminorOthersLocal public transport network serving Valence agglomeration. Hotel provides transit information to guests for airport transfers (INTERCITEA bus from TGV station) and city center access.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ibis Styles Valence Drôme (formerly All Seasons): Accor economy-midscale brand operating in Valence; competes on the same business and leisure segments with comparable amenities at lower price tier, a credible alternative for Atrium's target customers.
• Best Western Plus Hôtel La Manufacture: Independent 3-4 star Best Western-affiliated hotel in Paris; shares the same mid-upscale BW brand platform, full-service model with breakfast, WiFi, and corporate-leisure dual positioning that defines Atrium's value proposition.
• Kyriad Direct Valence Sud: Mid-market franchise hotel in Valence competing for the same regional business and weekend leisure traveler; demonstrates the depth of branded competition in Atrium's catchment.
• Mercure Valence Centre: Direct same-city competitor in Valence; midscale 4-star full-service hotel with meeting rooms, restaurant, and bar from the Accor network — directly comparable in room count, segment mix, and meeting facilities.
• Novotel Valence Sud: Accor 4-star property in the Valence trade area with meeting rooms and leisure facilities; close competing positioning for both corporate seminars and family stays.
• Hotel de France - Valence: Independent historic hotel in Valence city center; rival for leisure travelers wanting walkable old-town access — competes directly on Atrium's location-driven positioning.
• Citotel/Hôtel Hevéa Appart Hôtel Valence: Partner hotel of Atrium in the same local network, offering extended-stay apartment-style accommodation; competes for the same family and business visitors with a different format.

Broad incumbents

• Logis Hôtels (regional French independents): Large network of independent mid-scale hotels across France including Drôme; comparable as independents seeking the network effects of affiliation, though positioned slightly lower in star ratings.

Others

• D-Edge (hospitality tech): Atrium's stated website/booking-engine technology partner and a global hospitality digital solutions provider; relevant as an enabling technology vendor rather than a competitor.

Emerging players

• Best Western Hôtel Atrium Valence (cross-brand peer): Other small Best Western-affiliated independent properties in mid-tier French regional cities (e.g., Annecy, Chambéry); comparable operational model, scale, and reliance on the BW network for distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atrium-h%C3%B4tel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrium Hôtel