Castel Marie-Louise

What Castel Marie-Louise does

Le Castel Marie-Louise is a five-star Belle Époque manor hotel located at 1 avenue Andrieu in La Baule, on France's Atlantic Côte d'Amour, approximately three hours from Paris. The property is operated under the Groupe Barrière hospitality conglomerate and sits within the three-hotel Resort Barrière La Baule (alongside L'Hermitage and Le Royal). It is a member of the Relais & Châteaux association of independent luxury hotels and gourmet restaurants. The hotel features period architecture and Jacques Garcia-designed interiors, and offers nine accommodation categories ranging from 20 m² Chambres Supérieures to 40 m² Suite Deluxe Mer Terrasse with dual terraces and ocean views, including family connecting-room configurations. On-site amenities include La Table du Castel, a gastronomic French restaurant led by Chef Jérémy Coirier, and Le Bar du Castel, a cocktail bar. Guest experience is augmented by access to the ORA Longevity center, Spa Augustinus Bader, Golf International Barrière La Baule, tennis and padel courts, horse riding, cycling, and the Casino Barrière La Baule, mostly via sister properties.

The hotel generates revenue through four streams: nightly accommodation (rooms and suites), food and beverage (on-site plus eight other Barrière dining addresses in La Baule), seminars and private events, and spa/wellness access (some with supplements). Room rates are quote-based and vary by season, room type, and availability, with publicly promoted package offers (Ultimate Experience all-inclusive, Vacances Resort with up to 30% off for 5+ nights, Escapade Golf with green fees included). Pricing details are not publicly disclosed. Ancillary charges include a €50/pet supplement and supplementary fees for Spa Augustinus Bader services at L'Hermitage.

Go-to-market is primarily direct-to-consumer through the hotelsbarriere.com website, a centralized phone reservation line (+33 (0)1 73 60 01 11), and the Barrière mobile app on iOS and Android. The hotel also distributes through travel agents and tour operators (earning a 10% commission on room-only and B&B rates, paid centrally within 45 days via bank transfer) and reaches consumers through Instagram, email newsletters, and downloadable brochures. The company is privately held under Groupe Barrière, with no public revenue, headcount, or capital structure disclosures.

Name

Castel Marie-Louise

Legal name

Le Castel Marie-Louise

Website

https://castel-marie-louise.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Castel Marie-Louise is a five-star Belle Époque manor hotel in La Baule, France, operated by Groupe Barrière and affiliated with Relais & Châteaux. It serves luxury leisure travelers — couples, families, and wellness/golf guests — through 9 room categories, on-site dining, and a broader three-hotel Barrière resort ecosystem.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Spa wellness services
• Event venue hospitality
• Relais châteaux property

Headquarters

HQ city

La Baule

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Five-star hotel rooms and suites available for nightly rental. Room categories include Chambre Supérieure (20m²), Chambre Deluxe, Chambre Supérieure Mer (23m²), Chambre Deluxe Mer (22m² with 18m² terrace), Appartement Famille (35m²), Suite Deluxe Mer (40m²), and Suite Deluxe Mer Terrasse. Connecting rooms are available for families.
2. Food & Beverage: On-site dining at La Table du Castel (gastronomic French cuisine by Chef Jérémy Coirier) and Le Bar du Castel Marie-Louise (cocktail bar). Additional dining options available across 8 other Barrière addresses in La Baule.
3. Seminars & Events: Meeting and event spaces available for corporate functions and private events.
4. Spa & Wellness Access: Access to ORA Longevity center at nearby Le Royal hotel, tennis and padel courts. Spa services at L'Hermitage hotel available with supplement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Castel Marie-Louise is a 5-star luxury hotel in La Baule, France, operating as a member of Relais & Châteaux and under Groupe Barrière. It sells overnight accommodations in individually designed rooms and suites, gourmet restaurant and bar service, a destination spa, and curated venue spaces for private events and meetings. The property is positioned as a high-end heritage leisure and event destination for individual travelers and small private groups.

Product overview

Castel Marie-Louise is a 5-star Belle époque manor hotel in La Baule, France, and a member of Relais & Châteaux. The property offers luxury accommodations across multiple room categories (Superior, Deluxe, Sea View variants, Family Apartments, and Suites with terraces) plus dining at La Table du Castel restaurant and Le Bar du Castel cocktail bar. The hotel provides guests access to wellness facilities including the ORA Longevity center and Spa Augustinus Bader at nearby L'Hermitage property, along with recreational activities such as golf, tennis, padel, horse riding, and cycling. Special packages include the Ultimate Experience all-inclusive offering and Vacances Resort packages. The hotel operates within the Barrière Hotels group, which manages multiple luxury properties across France.

Differentiator

Problem solved

Functional benefit

Brands

• La Table du Castel: Gastronomic restaurant offering creative French cuisine in an intimate setting at the hotel.
• Le Bar du Castel

Products and services

• Luxury Guest Rooms and Suites Individually designed 5-star rooms and suites within the historic manor, targeted at luxury leisure travelers and small private groups seeking a heritage stay.
• La Table du Castel Restaurant Fine dining restaurant within the hotel offering a curated gastronomy experience aligned with the 5-star and Relais & Châteaux positioning, serving hotel guests and high-end visitors.
• Le Bar du Castel Hotel bar offering cocktails, wines, and light fare, serving as a social space for guests and visitors within the property.
• ORA Longevity Spa Destination spa providing wellness and longevity-focused treatments and facilities for hotel guests and external wellness clients.
• Private Events and Venue Hire Curated venue spaces and event services for private celebrations, weddings, and corporate meetings at the manor property.

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Relais & ChâteauxcoreStrategic or Co-development PartnerLe Castel Marie-Louise is a member of the Relais & Châteaux association, an exclusive collection of independent luxury hotels and gourmet restaurants worldwide. This membership provides access to the network's marketing platform, reservation system, and affluent traveler base, while requiring adherence to quality standards set by the association.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Domaine des Hauts de Loire: A Relais & Châteaux manor hotel in the Loire Valley offering comparable intimate luxury manor accommodations and gastronomic dining to a similar French heritage-seeking clientele.
• Le Manoir les Minimes: A Relais & Châteaux boutique manor property in the Loire offering a similarly intimate, design-led luxury experience targeting couples and romantic getaways, comparable in scale and positioning.
• Le Relais de la Poste Magescq: A Relais & Châteaux-affiliated luxury manor property in southwestern France offering similar intimate manor accommodations and gastronomic dining, relevant for benchmarking French regional luxury positioning.

Direct peers

• Hôtel du Palais Biarritz: A Belle Époque imperial palace hotel on France's Atlantic coast under Relais & Châteaux, directly comparable as a historic luxury manor-style property competing for the same French coastal luxury traveler.
• Hôtel Barrière L'Hermitage La Baule: The third hotel in the Resort Barrière La Baule cluster, sharing the same distribution infrastructure, casino access, and spa/wellness amenities as Castel Marie-Louise.
• Hôtel Barrière Le Royal La Baule: Sister property within the same Resort Barrière La Baule cluster, offering comparable five-star full-service accommodations, dining, and event facilities to overlapping luxury clientele on the French Atlantic coast.

Broad incumbents

• Four Seasons Hotel George V Paris: A flagship five-star Parisian luxury hotel offering comparable high-end accommodations, gastronomy, and event spaces; benchmarks the upper bound of French luxury hospitality and competes for inbound luxury travelers before/after a La Baule stay.
• Hôtel & Ryads Barrière Le Naoura: Another Groupe Barrière luxury property, illustrating the parent group's portfolio reach and the cross-resort loyalty proposition that Castel Marie-Louise benefits from within the Barrière ecosystem.
• Le Bristol Paris: A leading palace-category luxury hotel in Paris offering comparable five-star accommodations and Michelin-level dining, comparable as an aspirational French luxury benchmark and feeder for Atlantic-coast extensions.

Others

• Casino Barrière La Baule: The on-site casino within the Resort Barrière La Baule cluster; not a hotel peer but a directly adjacent experiential asset whose gaming clientele feeds demand for Castel Marie-Louise rooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/hotels.barriere
• Instagraminstagram.com/p/Cx0VRPVoTid
• LinkedInlinkedin.com/company/castel-marie-louise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castel Marie-Louise