Auto Ecole Cer
CER Réseau is a French association and franchise network of 400 independently owned driving schools founded in 1984, serving individual learners and corporate clients across France with car, motorcycle, trailer, and boat license training, professional certifications, and proprietary online learning platforms (Learny Code, Learny Permis).
- Company typePrivate
- Founded1984
- HeadquartersFrance (Network of 400 centers), France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Ecole Cer does
CER Réseau (operating as Auto Ecole Cer) is a French association and franchise network of approximately 400 independently owned driving schools and professional training centers, founded in 1984. The network serves two primary customer segments: individual consumers seeking driving licenses for cars, motorcycles, trailers, and boats, and corporate clients requiring certified professional driver training including CACES certifications and road risk prevention programs. Revenue is generated through a mix of one-time license/lesson fees set at the individual franchise center level, an online road code subscription (Learny Code at €14.90), professional training programs, point recovery courses, and financing facilitation via France's CPF mechanism.
The core technology stack centers on the Learny Code online learning platform (live instructor sessions, replays, study cards, and question series with a 4.8/5 satisfaction rating), the Learny Permis mobile application for road code preparation, and the Copilote student tracking platform integrated via Kopilote authentication. Additional tools include driving simulator technology deployed across centers and the Label Réussir quality commitment standardizing pedagogy across the network. The network holds Qualiopi certification from France compétences, a regulatory prerequisite for accessing public training funding.
CER Réseau operates as a cooperative/association structure with no external investment, parent company, or public listing. Individual driving school owners (e.g., Joëlle at CER Saint Gratien, Jean-François at CER Gare de St Leu) operate as members under the unified CER brand. Distribution relies on the 400 physical franchise locations, complemented by direct-to-consumer digital channels (Learny Code website subscription, Learny Permis mobile app), content marketing through the Le Mag 10h10 blog, and social media presence across Instagram, YouTube, Facebook, and LinkedIn. The business model is fundamentally a brand, technology, and standards licensor to a decentralized franchise base rather than a vertically integrated operator.
Auto Ecole Cer firmographics
Firmographics- Name
- Auto Ecole Cer
- Legal name
- CER Réseau
- Website
- https://cer.asso.fr
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CER Réseau is a French association and franchise network of 400 independently owned driving schools founded in 1984, serving individual learners and corporate clients across France with car, motorcycle, trailer, and boat license training, professional certifications, and proprietary online learning platforms (Learny Code, Learny Permis).
- Ownership category
- akta.pro rank
Auto Ecole Cer industry classification
Industry- Product category
- Driving School Services
- NAICS
- Automobile Driving Schools (611692), Technical and Trade Schools (61151), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Driver & Technician Training, Certification & Workforce Management (THAIANAJ)
Keywords
Where Auto Ecole Cer is headquartered
LocationHeadquarters
- HQ city
- France (Network of 400 centers)
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Auto Ecole Cer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Driving Lessons (Permis B, A, BE): One-time fees for driving lessons and training packages across car (B), motorcycle (A1, A2, AM), trailer (BE, B96), and boat categories. Prices vary by package and center.
- Online Code Subscription (Learny Code): Online road code learning platform subscription with access to study materials, live sessions, and practice tests. Code de la route available for 14.90 EUR.
- Professional Training: Professional driver training programs including CACES certifications, transport certifications, road risk prevention, and other professional qualifications for businesses and individuals.
- Point Recovery Courses: Stage de récupération de points - driving point recovery courses for drivers who have lost points on their license.
- Financing/CPF Services: Facilitates financing options including CPF (Compte Personnel de Formation) funding for eligible training programs, providing payment plan revenue through funding partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Road Code (Code de la route) |
| Unit Pricing | Pay-as-you-go | Permis B with Code (Manual Transmission) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Auto Ecole Cer product offering
Product offeringCore offering
Auto Ecole Cer (CER Réseau) operates a national franchise network of 400 driving schools and training centers across France, delivering car (Permis B), motorcycle (A1/A2/A), trailer (BE/B96), and boat license training, online road code preparation through the Learny Code platform, point recovery courses (Permis à Points), and professional driver certification programs (CACES, transport training, road risk prevention) for individuals and businesses. The network employs 2,500+ driving instructors and is supported by proprietary digital learning tools, a mobile app (Learny Permis), and the Copilote student tracking platform.
Product overview
CER Réseau operates as a unified network of approximately 400 driving schools and professional training centers across France, offering a comprehensive portfolio of driving license and road safety training products. The core offering centers on Learny Code (their official online driving theory platform) for road code preparation, complemented by in-person training for car (Permis B), motorcycle (Permis A1/A2/A), trailer (Permis BE/B96), and boat licenses. The network provides specialized products including point recovery courses (Permis à Points), professional training programs (Formations Professionnelles), driving simulation tools, and the Copilote learning companion. With 2,500 professionals across the network and a 40-year history, CER positions itself as a quality-assured, technology-connected training ecosystem serving both individuals and businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Learny Code: Online driving theory learning platform allowing users to study for their road code exam at their own pace, featuring live courses and replays with expert teachers.
- Learny Permis
- Copilote
Products and services
- Learny Code (Online Road Code) Online subscription platform for studying the French road code (Code de la route) at the learner's own pace, with live classes, replays, study cards, practice question series, and personalized instructor follow-up. Sold for 14.90 EUR.
- Learny Permis (Mobile App) Official CER mobile application for revising the road code and preparing for the driving theory test, with Kopilote-based login for student tracking.
- Permis B (Car License Training) Standard car driving license training (Permis B) including 20 hours of in-car instruction, theory preparation, and multiple learning formats (AAC anticipatory learning, supervised driving, automatic transmission BEA, accelerated courses, Passerelle B78). Targeted at individuals seeking a French car license.
- Permis A1 / A2 / A (Motorcycle Training) Motorcycle license training covering A1 (125cc), A2 (intermediate), and A (full license) categories, plus AM (BSR) and 7-hour attestation courses for 2/3-wheelers, including maxi-scooter and automatic motorcycle variants. Targeted at individual learners seeking motorcycle credentials.
- Permis BE / B96 (Trailer Training) Trailer and towing license training for vehicles with trailers over 750 kg (Permis BE) and trailers between 750-3,500 kg (Permis B96). Targeted at individuals who tow caravans, boats, or commercial loads.
- Permis Bateau (Boat Licenses) Boat license training covering Coastal (Côtier), High Seas (Hauturier), River (Fluvial), and Large Pleasure Navigation (Grande Plaisance eaux intérieures) certifications. Targeted at individual recreational boaters.
- Permis à Points (Point Recovery Courses) Mandatory point recovery courses (stage de récupération de points) for drivers who have lost points on their license through traffic violations, allowing them to recover up to 4 points. Targeted at licensed drivers needing to restore their point balance.
- Formations Professionnelles (Professional Driver Training) Professional driver training programs covering CACES (forklift/equipment licenses), transport sector certifications, and road risk prevention. Targeted at companies and individual professionals requiring occupational driver qualifications.
- Permis Financés (Financing & CPF Services) Financing facilitation for driving license costs, including CPF (Compte Personnel de Formation) funding access, payment plans, and identification of eligible aid programs for individual learners.
Quantifiable outcome
- 4.8/5 customer satisfaction rating for Learny Code live sessions
Companies that use Auto Ecole Cer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Auto Ecole Cer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Auto Ecole Cer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Learny PermiscoreOfficial CER online platform for road code learning and exam preparation. Provides the digital learning infrastructure for the CER network with live instructor sessions, study materials, and practice tests. Integrated with Kopilote for user authentication.
- KopilotesupportingAuthentication and login platform integration for CER's digital services including Learny Permis and Copilote student tracking.
- Simulateur de conduite (Driving Simulator)supportingDriving simulation technology partner providing innovative training tools for personalized learning experiences at CER centers.
- France compétencescoreGovernment body that validates and oversees the Qualiopi certification standard for training organizations in France, enabling CER centers to access public funding.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Auto Ecole Cer competitors and assessment
Company assessmentRegional players
- AA Driving School: UK-based national driving school network associated with the Automobile Association, offering car, motorcycle, and instructor training across Britain. Comparable in business model (network + brand + multiple license categories) but does not compete with CER in France.
- DriversEd.com: US online driver education provider offering state-approved driver ed and test prep. Comparable in digital-first theory preparation to CER's Learny Code, but US-focused and not a direct competitor in France.
- AAA Driver Education: American Automobile Association's driver education program, offering classroom and online driver training across US states. Analogous in mission and franchise/affiliate delivery model, but geographically non-overlapping with CER's French market.
Direct peers
- Bafa Permis: Online driving school platform offering code de la route preparation and Permis B packages to French consumers. Direct substitute for CER's Learny Code + franchise-based driving lessons, particularly among cost-sensitive learners.
- Ornikar: French digital-first driving school offering online code preparation and marketplace-style in-person driving lessons. Direct competitor to CER in the Permis B market, attacking the same consumer base with a lighter, tech-led model.
- ECF (École de Conduite Française): Largest French driving school association/network, operating hundreds of affiliated centers under a single national brand. Closest direct franchise-network analog to CER Réseau, competing for the same franchisees, learners, and corporate training contracts.
- Code Rousseau (Ediser): Leading French publisher and training provider of road code (code de la route) materials and online preparation, used both directly by learners and white-labeled by other driving schools. Competes with CER's Learny Code product and is a partial substitute for theory prep.
- Easy Permis: Aggregator-style French driving school comparison and lead-generation platform that routes learners to partner auto-écoles. Competes with CER for top-of-funnel demand and intermediary visibility in the Permis B market.
- En Voiture Simone: French driving school brand originally focused on women learners, now offering broader Permis B training with a strong digital and instructor-matching proposition. Competes with CER for the same metropolitan Permis B demand.
Others
- La Prévention Routière: French non-profit road safety association offering point-recovery stages, road risk training, and educational programs. Partially overlaps with CER's "stage de récupération de points" and road risk prevention lines, though structured as a non-profit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Auto Ecole Cer social profiles
Digital presenceAuto Ecole Cer compliance and trust
Trust signalCompliance2 records
Auto Ecole Cer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Ecole Cer leadership team
Management profileNumber of profiles
Profiles3 records
Auto Ecole Cer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Ecole Cer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Ecole Cer
What does Auto Ecole Cer do?
Auto Ecole Cer (CER Réseau) operates a national franchise network of 400 driving schools and training centers across France, delivering car (Permis B), motorcycle (A1/A2/A), trailer (BE/B96), and boat license training, online road code preparation through the Learny Code platform, point recovery courses (Permis à Points), and professional driver certification programs (CACES, transport training, road risk prevention) for individuals and businesses. The network employs 2,500+ driving instructors and is supported by proprietary digital learning tools, a mobile app (Learny Permis), and the Copilote student tracking platform.
Is Auto Ecole Cer a public or private company?
Auto Ecole Cer is a private company. It is classified as unknown and is currently operating.
When was Auto Ecole Cer founded?
Auto Ecole Cer was founded in 1984. It employs 11 to 50 people.
Where is Auto Ecole Cer based?
Auto Ecole Cer is headquartered in France (Network of 400 centers), France, in the Europe region.
How does Auto Ecole Cer make money?
Five revenue lines are on record. Driving Lessons (Permis B, A, BE) is the primary driver. The others are online Code Subscription (Learny Code), professional Training, point Recovery Courses and financing/CPF Services.
Who are Auto Ecole Cer's main competitors?
Regional players on record are AA Driving School, DriversEd.com and AAA Driver Education. Direct peers are Bafa Permis, Ornikar, ECF (École de Conduite Française), Code Rousseau (Ediser), Easy Permis and En Voiture Simone. La Prévention Routière is listed as an others.
Does Auto Ecole Cer have an API?
No public API is recorded for Auto Ecole Cer.
What industry is Auto Ecole Cer in?
Auto Ecole Cer's product category is Driving School Services. Its primary akta.pro industry code is THAIANAJ, Driver & Technician Training, Certification & Workforce Management. Its NAICS code is 611692 and its SIC code is 8200.