Auto Ecole Cer

What Auto Ecole Cer does

CER Réseau (operating as Auto Ecole Cer) is a French association and franchise network of approximately 400 independently owned driving schools and professional training centers, founded in 1984. The network serves two primary customer segments: individual consumers seeking driving licenses for cars, motorcycles, trailers, and boats, and corporate clients requiring certified professional driver training including CACES certifications and road risk prevention programs. Revenue is generated through a mix of one-time license/lesson fees set at the individual franchise center level, an online road code subscription (Learny Code at €14.90), professional training programs, point recovery courses, and financing facilitation via France's CPF mechanism.

The core technology stack centers on the Learny Code online learning platform (live instructor sessions, replays, study cards, and question series with a 4.8/5 satisfaction rating), the Learny Permis mobile application for road code preparation, and the Copilote student tracking platform integrated via Kopilote authentication. Additional tools include driving simulator technology deployed across centers and the Label Réussir quality commitment standardizing pedagogy across the network. The network holds Qualiopi certification from France compétences, a regulatory prerequisite for accessing public training funding.

CER Réseau operates as a cooperative/association structure with no external investment, parent company, or public listing. Individual driving school owners (e.g., Joëlle at CER Saint Gratien, Jean-François at CER Gare de St Leu) operate as members under the unified CER brand. Distribution relies on the 400 physical franchise locations, complemented by direct-to-consumer digital channels (Learny Code website subscription, Learny Permis mobile app), content marketing through the Le Mag 10h10 blog, and social media presence across Instagram, YouTube, Facebook, and LinkedIn. The business model is fundamentally a brand, technology, and standards licensor to a decentralized franchise base rather than a vertically integrated operator.

Name

Auto Ecole Cer

Legal name

CER Réseau

Website

https://cer.asso.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

CER Réseau is a French association and franchise network of 400 independently owned driving schools founded in 1984, serving individual learners and corporate clients across France with car, motorcycle, trailer, and boat license training, professional certifications, and proprietary online learning platforms (Learny Code, Learny Permis).

Ownership category

akta.pro rank

Product category

Driving School Services

NAICS

Automobile Driving Schools (611692), Technical and Trade Schools (61151), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Driver & Technician Training, Certification & Workforce Management (THAIANAJ)

Keywords

• Driving school network
• Driver license training
• Road code preparation
• Professional driver certification
• Motorcycle and trailer training

Headquarters

HQ city

France (Network of 400 centers)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Driving Lessons (Permis B, A, BE): One-time fees for driving lessons and training packages across car (B), motorcycle (A1, A2, AM), trailer (BE, B96), and boat categories. Prices vary by package and center.
2. Online Code Subscription (Learny Code): Online road code learning platform subscription with access to study materials, live sessions, and practice tests. Code de la route available for 14.90 EUR.
3. Professional Training: Professional driver training programs including CACES certifications, transport certifications, road risk prevention, and other professional qualifications for businesses and individuals.
4. Point Recovery Courses: Stage de récupération de points - driving point recovery courses for drivers who have lost points on their license.
5. Financing/CPF Services: Facilitates financing options including CPF (Compte Personnel de Formation) funding for eligible training programs, providing payment plan revenue through funding partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Auto Ecole Cer (CER Réseau) operates a national franchise network of 400 driving schools and training centers across France, delivering car (Permis B), motorcycle (A1/A2/A), trailer (BE/B96), and boat license training, online road code preparation through the Learny Code platform, point recovery courses (Permis à Points), and professional driver certification programs (CACES, transport training, road risk prevention) for individuals and businesses. The network employs 2,500+ driving instructors and is supported by proprietary digital learning tools, a mobile app (Learny Permis), and the Copilote student tracking platform.

Product overview

CER Réseau operates as a unified network of approximately 400 driving schools and professional training centers across France, offering a comprehensive portfolio of driving license and road safety training products. The core offering centers on Learny Code (their official online driving theory platform) for road code preparation, complemented by in-person training for car (Permis B), motorcycle (Permis A1/A2/A), trailer (Permis BE/B96), and boat licenses. The network provides specialized products including point recovery courses (Permis à Points), professional training programs (Formations Professionnelles), driving simulation tools, and the Copilote learning companion. With 2,500 professionals across the network and a 40-year history, CER positions itself as a quality-assured, technology-connected training ecosystem serving both individuals and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Learny Code: Online driving theory learning platform allowing users to study for their road code exam at their own pace, featuring live courses and replays with expert teachers.
• Learny Permis
• Copilote

Products and services

• Learny Code (Online Road Code) Online subscription platform for studying the French road code (Code de la route) at the learner's own pace, with live classes, replays, study cards, practice question series, and personalized instructor follow-up. Sold for 14.90 EUR.
• Learny Permis (Mobile App) Official CER mobile application for revising the road code and preparing for the driving theory test, with Kopilote-based login for student tracking.
• Permis B (Car License Training) Standard car driving license training (Permis B) including 20 hours of in-car instruction, theory preparation, and multiple learning formats (AAC anticipatory learning, supervised driving, automatic transmission BEA, accelerated courses, Passerelle B78). Targeted at individuals seeking a French car license.
• Permis A1 / A2 / A (Motorcycle Training) Motorcycle license training covering A1 (125cc), A2 (intermediate), and A (full license) categories, plus AM (BSR) and 7-hour attestation courses for 2/3-wheelers, including maxi-scooter and automatic motorcycle variants. Targeted at individual learners seeking motorcycle credentials.
• Permis BE / B96 (Trailer Training) Trailer and towing license training for vehicles with trailers over 750 kg (Permis BE) and trailers between 750-3,500 kg (Permis B96). Targeted at individuals who tow caravans, boats, or commercial loads.
• Permis Bateau (Boat Licenses) Boat license training covering Coastal (Côtier), High Seas (Hauturier), River (Fluvial), and Large Pleasure Navigation (Grande Plaisance eaux intérieures) certifications. Targeted at individual recreational boaters.
• Permis à Points (Point Recovery Courses) Mandatory point recovery courses (stage de récupération de points) for drivers who have lost points on their license through traffic violations, allowing them to recover up to 4 points. Targeted at licensed drivers needing to restore their point balance.
• Formations Professionnelles (Professional Driver Training) Professional driver training programs covering CACES (forklift/equipment licenses), transport sector certifications, and road risk prevention. Targeted at companies and individual professionals requiring occupational driver qualifications.
• Permis Financés (Financing & CPF Services) Financing facilitation for driving license costs, including CPF (Compte Personnel de Formation) funding access, payment plans, and identification of eligible aid programs for individual learners.

Quantifiable outcome

• 4.8/5 customer satisfaction rating for Learny Code live sessions

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Learny PermiscoreTechnology or IntegrationOfficial CER online platform for road code learning and exam preparation. Provides the digital learning infrastructure for the CER network with live instructor sessions, study materials, and practice tests. Integrated with Kopilote for user authentication.
• KopilotesupportingTechnology or IntegrationAuthentication and login platform integration for CER's digital services including Learny Permis and Copilote student tracking.
• Simulateur de conduite (Driving Simulator)supportingTechnology or IntegrationDriving simulation technology partner providing innovative training tools for personalized learning experiences at CER centers.
• France compétencescoreStrategic or Co-development PartnerGovernment body that validates and oversees the Qualiopi certification standard for training organizations in France, enabling CER centers to access public funding.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• AA Driving School: UK-based national driving school network associated with the Automobile Association, offering car, motorcycle, and instructor training across Britain. Comparable in business model (network + brand + multiple license categories) but does not compete with CER in France.
• DriversEd.com: US online driver education provider offering state-approved driver ed and test prep. Comparable in digital-first theory preparation to CER's Learny Code, but US-focused and not a direct competitor in France.
• AAA Driver Education: American Automobile Association's driver education program, offering classroom and online driver training across US states. Analogous in mission and franchise/affiliate delivery model, but geographically non-overlapping with CER's French market.

Direct peers

• Bafa Permis: Online driving school platform offering code de la route preparation and Permis B packages to French consumers. Direct substitute for CER's Learny Code + franchise-based driving lessons, particularly among cost-sensitive learners.
• Ornikar: French digital-first driving school offering online code preparation and marketplace-style in-person driving lessons. Direct competitor to CER in the Permis B market, attacking the same consumer base with a lighter, tech-led model.
• ECF (École de Conduite Française): Largest French driving school association/network, operating hundreds of affiliated centers under a single national brand. Closest direct franchise-network analog to CER Réseau, competing for the same franchisees, learners, and corporate training contracts.
• Code Rousseau (Ediser): Leading French publisher and training provider of road code (code de la route) materials and online preparation, used both directly by learners and white-labeled by other driving schools. Competes with CER's Learny Code product and is a partial substitute for theory prep.
• Easy Permis: Aggregator-style French driving school comparison and lead-generation platform that routes learners to partner auto-écoles. Competes with CER for top-of-funnel demand and intermediary visibility in the Permis B market.
• En Voiture Simone: French driving school brand originally focused on women learners, now offering broader Permis B training with a strong digital and instructor-matching proposition. Competes with CER for the same metropolitan Permis B demand.

Others

• La Prévention Routière: French non-profit road safety association offering point-recovery stages, road risk training, and educational programs. Partially overlaps with CER's "stage de récupération de points" and road risk prevention lines, though structured as a non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/cerreseau
• Facebookfacebook.com/CERreseau
• LinkedInlinkedin.com/company/auto-ecole-cer
• Instagraminstagram.com/cer_reseau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Ecole Cer