360 Adventure Collective

What 360 Adventure Collective does

360 Adventure Collective is a nonprofit trade association that operates a platform-plus-events model connecting outdoor industry sales representatives, retailers, and brands across the East Coast of the United States. The organization was formed in 2017 through the merger of two regional nonprofits — EORA (Eastern Outdoor Reps Association) and NESR (New England Sports Reps) — and now operates across three regions: New England, Mid-Atlantic, and Southeast. Its core offering consists of approximately 12 annual trade shows, demos, and experiences, including the Southeast Winter Expo, New England Winter Expo, New England Early Winter Apparel Show, On-Snow Demos, and the Paddlesports Experience, complemented by a digital platform providing a searchable rep directory, retailer pre-registration, brand lines-available postings, and an online booth reservation shop.

The organization serves a network of 550+ member sales reps and 2,600+ outdoor specialty retailers, with a roster of premium brand sponsors including Kizik, Teva, Nordica, Black Diamond, Keen, Smith, Smartwool/Icebreaker, Pistil, Darn Tough, Thule, Helly Hansen, Fjällräven, and Chums. Its technology infrastructure is a relatively standard nonprofit website platform (WordPress-based, per the underlying site architecture) with member login, event registration, retailer database, and rep directory functionality — there is no proprietary AI/ML, data science, or unique technical differentiation described. The technology serves primarily as an operational and member-engagement layer atop the in-person events.

360 Adventure Collective generates revenue through four streams: recurring annual membership fees paid by sales reps, one-time trade show booth reservation fees (e.g., $400 for the Paddlesports Experience), recurring brand sponsorship packages (annual or single-event, with reach claimed to up to 2,000 retail stores), and a $150 trial/intro offer for non-member reps (creditable toward full membership within 10 months). The organization is governed by a Board of Directors with regional representation and is led by Executive Director Stacey Gellert; it is headquartered in Asheville, North Carolina with a staff of approximately 8. There is no indication of external equity, debt, or venture funding — the organization is member-funded.

Name

360 Adventure Collective

Legal name

360 Adventure Collective

Website

https://360adventurecollective.org

Company type

Private

Founded year

2017

Operating status

Operating

Short description

360 Adventure Collective is a nonprofit trade association that connects outdoor industry sales reps, retailers, and brands through 12 annual trade shows, demos, and experiences across the New England, Mid-Atlantic, and Southeast U.S. regions.

Ownership category

akta.pro rank

Product category

Outdoor Industry Trade Association Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJABAG

Canyoning, Caving & Technical Exploration

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAAAJAD

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Keywords

• Outdoor trade shows
• Sales rep networking
• Outdoor industry events
• Trade association services
• Outdoor brand marketing

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees for sales reps provide access to the network, online resources, and event participation.
2. Trade Show Booth Fees: Booth reservation fees at trade shows and events. For example, the 360AC Experience Paddlesports booth application costs $400.
3. Brand Sponsorship: Brands sponsor 360AC either for a full year or individual trade shows. Sponsorship reaches up to 2,000 retail stores on the East Coast.
4. Trial/Intro Rep Fees: Non-member reps can trial a show for $150 plus booth fee, with the $150 credited toward initiation if joining within 10 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

360 Adventure Collective is a nonprofit trade association that connects outdoor industry sales reps with retailers and brands through a network of 12 annual trade shows, demos, and experiences held along the East Coast (New England, Mid-Atlantic, Southeast). It sells sales rep memberships, booth reservations at events, and brand sponsorship packages, and provides online directories and registration tools that facilitate B2B connections across the outdoor apparel, footwear, accessories, and gear supply chain.

Product overview

360 Adventure Collective is a nonprofit trade association operating a platform-plus-events model that connects outdoor industry sales reps, retailers, and brands through a network of trade shows, demos, and experiences along the East Coast. The core offering consists of approximately 12 annual events (trade shows, on-snow demos, paddlesports experiences) across New England, Mid-Atlantic, and Southeast regions. Supporting the events are membership services for sales reps, retailer pre-registration, brand sponsorship opportunities, a rep directory, and an online booth reservation system. The company serves 550+ member reps and 2,600+ retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Shows In-person trade show events along the East Coast connecting outdoor brands with retailers, featuring open-booth formats with appointment-driven meetings, complimentary amenities, and networking opportunities. Examples include the New England Early Winter Apparel Show and the Southeast Winter Expo.
• Demos & Experiences Hands-on product demonstration events including the 360AC Experience: Paddlesports (water-based demos) and On-Snow Demos (ski, snowboard, telemark testing), allowing retailers to test gear before purchasing.
• Sales Rep Membership Membership program for outdoor industry sales reps providing access to trade shows, networking, resources, retailer pre-registration, and booth opportunities across New England, Mid-Atlantic, and Southeast regions.
• Retailer Pre-Registration Online portal enabling retail store buyers and staff to pre-register for upcoming trade shows, demos, and experiences along the East Coast.
• Brand Sponsorship Sponsorship opportunities for outdoor brands to enhance sales rep impact and reach up to 2,000 retail stores on the East Coast through annual or single-show sponsorships.
• Booth Reservation System Online booth application and reservation system for brands to exhibit at 360 Adventure Collective trade shows, demos, and experiences.
• Rep Directory Searchable directory of 360AC member sales reps, searchable by name, brand, region, and product categories for brands seeking representation.
• Retailer Profile Management Online system for retailers to add or update store profiles, enabling 360AC to connect them with relevant sales reps and brands.
• Lines Available Platform for brands to post product lines to attract available sales reps within the 360AC network.
• Online Shop Member-only online shop for purchasing event booth reservations and related services.

Quantifiable outcome

• 2,600+ retailers serviced through the network
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• KizikcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• TevacoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• NordicacoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• Black DiamondcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• Keen FootwearcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• SmithcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• Smartwool/IcebreakercoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• PistilcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• Darn Tough VermontcoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• ThulecoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• Helly HansencoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• FjällrävencoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.
• ChumscoreGTM or Marketing PartnerSponsoring brand at 360AC events, supporting the outdoor industry network through event sponsorship.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grassroots Outdoor Alliance: Trade association of independent outdoor retailers and brand partners. Closest functional analog to 360 Adventure Collective's rep-retailer-brands community model, with comparable membership structure and events programming for the outdoor specialty channel.
• Outdoor Industry Association (OIA): The leading U.S. trade association for the broader outdoor industry, connecting brands, retailers, and reps at the policy and networking level. Comparable mission and constituency, though more focused on advocacy and industry data than regional trade shows.
• Snowsports Industries America (SIA): U.S. snowsports industry trade association running SIA Snow Show and On-Snow Demo events. Directly comparable as a winter/outdoor trade show organizer serving brands, reps, and retailers — overlapping heavily with 360AC's New England Winter and Southeast Winter Expo programming.
• Outdoor Retailer (trade show): Long-running outdoor industry trade show (now under Informa Markets). Comparable as a B2B outdoor trade event connecting brands, reps, and specialty retailers, though at much larger national scale than 360AC's regional shows.
• Surf Expo: Largest surf, skate, paddle, and beach lifestyle trade show in the U.S. Comparable B2B trade event model serving action/outdoor brands, sales reps, and retailers — directly adjacent to 360AC's paddlesports and outdoor demo programming.
• The Running Event: Annual specialty running retail trade event connecting brands, reps, and running retailers. Comparable B2B trade show and community-building model in an adjacent outdoor category, illustrating the broader specialty outdoor trade event ecosystem.

Broad incumbents

• National Ski Areas Association (NSAA): Trade association for U.S. ski area operators. Adjacent outdoor winter sports association serving an overlapping but broader constituency than 360AC's rep-retailer network; relevant for benchmarking nonprofit outdoor trade association structures.

Emerging players

• Health & Fitness Business Show: Trade show for the fitness and active lifestyle industry. Comparable B2B trade event connecting brands, reps, and retailers in an adjacent active-outdoors category.

Regional players

• Action Sports Retailer (ASR): Trade show focused on action sports and surf retailers on the West Coast. Comparable B2B trade event format but geographically distinct from 360AC's East Coast focus, illustrating potential direct competition if 360AC expands westward.

Others

• Outdoor Research: Outdoor apparel, gear, and accessories brand that is both a current sponsor-class participant and potential competitor/partner in 360AC's ecosystem. Useful for benchmarking the brand side of 360AC's three-sided marketplace.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/360AdventureCollective
• LinkedInlinkedin.com/company/360-adventure-collective
• Instagraminstagram.com/360adventurecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Adventure Collective