740 Project
740 Project is a Los Angeles-based independent music marketing agency, record label, and publisher founded in 2017, serving urban and pop artists and major labels through digital marketing, label services, and publishing partnerships.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 740 Project does
740 Project is a Los Angeles-based independent marketing agency, record label, and music publisher founded in 2017 by Jesse 'Punch' Edwards, Rahim Wright, and Charley Greenberg. The company specializes in digital marketing, streaming optimization, social media strategy, PR, and event promotion for urban and pop artists, with a stated focus on breaking talent from the earliest stages of their careers.
The business operates three revenue streams: (1) professional services for major record labels and artists, including Capitol Music Group, Quality Control Records, and Maybach Music Group, alongside brand clients such as Netflix, McDonald's, and PlayStation; (2) record label operations through a non-exclusive partnership with Capitol Music Group and joint ventures with Universal Music Publishing Group; and (3) direct-to-consumer merchandise sales via an owned e-commerce storefront featuring apparel under the 740 Winter Collection and NOIZE! sub-brand. The company is legally organized as The 740 Project LLC, a California private entity with no disclosed institutional funding rounds or public listings.
The go-to-market motion is sales-led and relationship-driven, anchored by long-tenured partnerships with the Capitol label family and a track record of multi-Platinum and Diamond certifications across its client roster (including Lil Baby, Migos, Travis Scott, Megan Thee Stallion, and Lil Nas X). A 2019 strategic partnership with Ithaca Holdings (Scooter Braun) further embedded the company within the broader major-label ecosystem.
740 Project firmographics
Firmographics- Name
- 740 Project
- Legal name
- The 740 Project LLC
- Website
- https://740project.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 740 Project is a Los Angeles-based independent music marketing agency, record label, and publisher founded in 2017, serving urban and pop artists and major labels through digital marketing, label services, and publishing partnerships.
- Ownership category
- akta.pro rank
740 Project industry classification
Industry- Product category
- Music Marketing Services
- NAICS
- Musical Groups and Artists (71113)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where 740 Project is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
740 Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Artist and Label Marketing Services: Provides comprehensive marketing services to major record labels and artists including digital marketing, PR, social media strategy, and promotional campaigns for urban and pop artists.
- Record Label Operations: Operates as an independent record label through partnerships with Capitol Music Group and joint ventures with Universal Music Publishing Group, signing and developing artists.
- Merchandise Sales: Sells branded merchandise including hoodies, tote bags, t-shirts, joggers, and accessories through their e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Merchandise products available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
740 Project product offering
Product offeringCore offering
740 Project is an independent marketing company, record label, and music publisher serving the urban and pop music space. It delivers digital marketing, PR, social media strategy, streaming optimization, and event promotion to artists and major record labels, operates a record label under a partnership with Capitol Music Group, runs a publishing joint venture with Universal Music Publishing Group, and sells branded merchandise through its own e-commerce site.
Product overview
740 Project is a music industry marketing agency, independent record label, and publisher that offers artist marketing services, record label operations, and publishing services. The company also operates a merchandise line including apparel products such as hoodies, t-shirts, tote bags, joggers, and crewnecks under the 740 Winter Collection and NOIZE! sub-brand. Their merchandise operations include e-commerce sales through their website with stated shipping timelines of 4-6 weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist and Label Marketing Services End-to-end digital marketing, streaming optimization, social media strategy, PR, and event promotion services delivered to artists and record labels in the urban and pop music genres. Includes campaign strategy, media relations, and promotional execution to build artist careers from early stages through major commercial success.
- Record Label Operations Independent record label operated through a non-exclusive partnership with Capitol Music Group, serving artists signed to the CMG family of labels including Motown, Quality Control, Capitol Records, and Priority. Includes artist signing, development, and release operations in the urban/pop space.
- Music Publishing Services Music publishing administration delivered through a joint venture with Universal Music Publishing Group. Includes signing artists such as DeathbyRomy to publishing deals under the Universal Music Publishing Group umbrella.
- 740 Winter Collection Merchandise Branded apparel and accessories line sold through the 740 Project e-commerce storefront, including hoodies, pocket tees, long sleeve tees, joggers, crewnecks, tote bags, and rolling kits under the 740 Winter Collection and NOIZE! sub-brand. Shipping noted at 4-6 weeks.
- 740 Summer 2020 Collection Seasonal merchandise collection with a portion of proceeds supporting Los Angeles inner-city programs to uplift Black and Brown youth.
Quantifiable outcome
- Multiple Platinum and Diamond certifications achieved for represented artists including Lil Baby's 'Drip Too Hard' (Diamond), 'My Turn' (4x Platinum, Top Selling Album 2022), and numerous other records
Companies that use 740 Project
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
740 Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
740 Project partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and major.
- Ithaca Holdings (Scooter Braun)coreIthaca Holdings, led by Scooter Braun, partnered with 740 Project in September 2019. Ithaca's recent transactions include the purchase of Big Machine Label Group for $300 million, pushing the company to a valuation of over $800 million. This partnership expanded 740 Project's reach and resources within the music industry.
- Capitol Music GroupcoreNon-exclusive partnership including a record label and marketing division serving urban artists signed to CMG family of labels including Motown, Quality Control, Capitol Records and Priority.
- Universal Music Publishing GroupcoreJoint venture partnership for publishing services, with 740 Project signing artists including DeathbyRomy to joint ventures under Universal Music Publishing Group.
- Quality Control RecordsflagshipMajor independent hip-hop label partnership. 740 Project works with Quality Control artists including Migos, performing marketing and promotional services.
- Maybach Music GroupmajorPartnership with Rick Ross's Maybach Music Group for artist marketing services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
740 Project competitors and assessment
Company assessmentBroad incumbents
- Range Media Partners: Full-service management and marketing company representing major artists across music, film, and sports, with overlapping capabilities in artist marketing, brand partnerships, and label relationships.
- The Orchard (Sony Music): Full-service music distribution and label services company under Sony, providing marketing, distribution, and rights management to independent labels and artists — adjacent competitor in label services.
- Wasserman Music: Talent agency and music marketing division with brand partnership expertise across major artists and global brands — comparable in its artist-marketing and brand-integration services to 740's brand-client work.
Direct peers
- Empire Distribution: Independent distribution and label services company with deep hip-hop/urban roots, providing marketing, distribution, and label infrastructure to artists comparable to 740's roster focus.
- 10K Projects: Independent record label combining label services, marketing, and distribution with strong urban/pop roster, comparable to 740's integrated label-plus-marketing stack.
- UnitedMasters: Distribution and music marketing platform serving independent artists and labels with services spanning release strategy, digital promotion, and brand partnerships — directly comparable to 740's label-services and artist-marketing offering.
- AWAL (Sony Music): Artist services platform offering distribution, marketing, and label services to independent artists and labels under Sony, overlapping directly with 740's marketing-and-label-services stack.
- 300 Entertainment: Independent record label with integrated marketing, distribution, and publishing arms focused on urban/pop artists — a structural peer in label operations, artist marketing, and publishing joint ventures.
- Create Music Group: Independent music company combining distribution, label services, and marketing for artists and labels — a direct competitor to 740's full-stack label-services model, particularly in hip-hop and urban genres.
- Stem (formerly DistroKid competitor): Distribution and artist services platform providing label infrastructure, marketing support, and royalty splits to independent artists and labels, structurally similar to 740's marketing-plus-label model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
740 Project social profiles
Digital presence740 Project compliance and trust
Trust signalCompliance1 record
740 Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
740 Project leadership team
Management profileNumber of profiles
Profiles3 records
740 Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
740 Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 740 Project
What does 740 Project do?
740 Project is an independent marketing company, record label, and music publisher serving the urban and pop music space. It delivers digital marketing, PR, social media strategy, streaming optimization, and event promotion to artists and major record labels, operates a record label under a partnership with Capitol Music Group, runs a publishing joint venture with Universal Music Publishing Group, and sells branded merchandise through its own e-commerce site.
Is 740 Project a public or private company?
740 Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 740 Project founded?
740 Project was founded in -1. It employs 11 to 50 people.
Where is 740 Project based?
740 Project is headquartered in Los Angeles, United States, in the North America region.
How does 740 Project make money?
Three revenue lines are on record. Artist and Label Marketing Services are the primary driver. The others are record Label Operations and merchandise Sales.
Who are 740 Project's main competitors?
Broad incumbents on record are Range Media Partners, The Orchard (Sony Music) and Wasserman Music. Direct peers are Empire Distribution, 10K Projects, UnitedMasters, AWAL (Sony Music), 300 Entertainment, Create Music Group and Stem (formerly DistroKid competitor).
Does 740 Project have an API?
No public API is recorded for 740 Project.
What industry is 740 Project in?
740 Project's product category is Music Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 71113 and its SIC code is 7812.