Casa da Baía

What Casa da Baía does

Casa da Baía, Unipessoal, Lda. is a privately held single-member limited liability company operating an 8-room guest house (alojamento local) in the historic center of Horta on Faial Island in the Azores archipelago, Portugal. The property is located at Rua Vasco da Gama nº 20, opposite Marina da Horta, with panoramic views of Horta Bay and Pico Island. Each of the eight rooms is individually themed and named after a marine species (Tern, Seahorse, Squid, Jellyfish, Devil Ray, Sea Turtle, Octopus, Blue Shark), all with private bathrooms, and is supported by shared amenities including a living room with cable TV, a shared kitchen serving breakfast with local products, a reading corner stocked with books on Azorean nature and culture, and a terrace overlooking the bay.

The underlying technology stack consists of a WordPress CMS with the WPML multilingual plugin enabling the site to operate in Portuguese, English, French, and German, integrated with the third-party ynnovbooking.com reservation engine for online availability checking and direct booking. Distribution is exclusively direct-to-consumer via the company's multilingual website; no third-party OTAs, tour operators, or channel partnerships are evident. Marketing is limited to organic channels, primarily the website and an Instagram account (@casadabaiaguesthouse). The company has received EU regional development co-financing under the ACORES 2020 / FEDER program, disclosed via a project fiche linked from the site footer.

The business model is transaction-based nightly room rental with seasonal rate differentiation across three bands (low season November through March, mid season April-May and mid-September through October, high season June through mid-September), plus ancillary charges for extra beds for children aged 6-11. Pricing is publicly disclosed and ranges from €34/night (Seahorse, single occupancy) to €60-€90/night (Tern, premium panoramic). Customer segments are leisure tourists, sailors and maritime visitors using Marina da Horta as an Atlantic crossing stopover, and nature/adventure travelers visiting Capelinhos Volcano and Caldeira. The company employs 6 staff and generates no disclosed revenue figures.

Name

Casa da Baía

Legal name

Casa da Baía, Unipessoal, Lda.

Website

https://casadabaia.com

Company type

Private

Operating status

Operating

Short description

Casa da Baía is an owner-operated 8-room marine-themed guest house in the historic center of Horta, Faial Island, Azores, Portugal. It serves international leisure travelers, sailors, and nature tourists through a multilingual direct-booking website with seasonal nightly rates from €34 to €90.

Ownership category

akta.pro rank

Product category

Guest House Accommodation

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hosted Private Rooms (On-Site Host) (THAMABAB)

Keywords

• Guest house accommodation
• Local lodging services
• Vacation rental rooms
• Bed and breakfast hospitality
• Themed boutique hostel

Headquarters

HQ city

Horta

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nightly Room Rentals: The company generates revenue exclusively through nightly accommodation rentals across its 8 rooms. Guests book directly via the website booking engine and pay according to seasonal rates (low, mid, high season). Revenue is transaction-based and recurring as guests book stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Casa da Baía is a small guest house and hostel in the historic center of Horta on Faial Island, Azores, offering nightly accommodation across 8 themed rooms (named after marine species) with private bathrooms. The property provides complementary shared amenities including a living room, a kitchen serving breakfast with local Azorean products, a reading corner, free WiFi, and a terrace with panoramic views of Horta Bay. Guests book directly through the multilingual website or by email/phone.

Product overview

Casa da Baía is a guest house (Alojamento local/Hostel) consisting of 8 individually themed rooms named after marine species: Tern, Seahorse, Squid, Jellyfish, Devil Ray, Sea Turtle, Octopus, and Blue Shark. The property offers shared amenities including a living room, kitchen, and terrace. The core offering centers on accommodation services with complementary breakfast and facilities like free WiFi. Each room features private bathrooms, and the property is themed around the marine environment of the Azores archipelago.

Differentiator

Problem solved

Functional benefit

Products and services

• Tern Room Premium double/twin room (ex-libris) in the attic (Torrinha) with wooden beamed ceiling and panoramic views of Horta Bay, Pico, and São Jorge; accommodates up to 3 guests with a double bed or twin beds, cable TV, and desk. From €60/night in low season; €90/night in high season.
• Seahorse Room Single-occupancy attic room in a quiet location (no sea view), equipped with a single bed and a private bathroom with shower and towel dryer. From €34/night in low season.
• Squid Room Twin/double room on the second floor with views of the sea and Pico Mountain; two single beds or a double bed plus a sofa-bed by the window; accommodates up to 3 guests. From €44/night in low season.
• Jellyfish Room Double room on the second floor with a double bed and a small reading nook next to the window overlooking the Port of Horta; accommodates 2 guests. From €44/night in low season.
• Devil Ray Room Double room on the second floor overlooking the Atlantic Ocean; double bed with the option of an extra bed; views of Pico and São Jorge islands; accommodates up to 3 guests. From €44/night in low season.
• Sea Turtle Room Double room on the first floor with a double bed and a small window-side corner overlooking the Port of Horta; accommodates 2 guests. From €44/night in low season.
• Octopus Room Double room opposite Império da Infância, overlooking Pico Island; includes a small reading space next to the balcony with views of Pico and the marina; accommodates up to 3 guests. From €44/night in low season.
• Blue Shark Room Twin/double room with a balcony facing Horta Marina, watching sailors arrive and depart; two single beds or a double bed plus a sofa-bed; views of Pico and the marina; accommodates up to 2 guests. From €44/night in low season.

Quantifiable outcome

• Horta Bay recognized as one of the Most Beautiful Bays in the World

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Azoris Faial Garden – Resort & Spa: Full-service resort hotel located in Horta, Faial — the same town and primary catchment as Casa da Baía. Competes for the same leisure and sailing-tourism demand but at a higher price point and scale, making it the closest direct local competitor.
• Solar do Conde: Boutique guest house and self-catering accommodation on São Miguel, Azores. Closely comparable as a small, independently-run Azores lodging offering themed rooms, sea/nature views, and direct-booking — direct competitive peer within the archipelago.

Regional players

• Pousada de Angra do Heroísmo: Historic flagship Pousada on Terceira Island in the Azores, operated under the Pestana Pousadas brand. Comparable as a character-driven, location-anchored heritage accommodation serving Azores leisure travelers, though at a much higher tier and on a different island.
• Pedras do Mar Resort & SPA: Resort property on São Miguel Island in the Azores. Competes for Azores archipelago leisure visitors with scenic, nature-anchored branding similar to Casa da Baía's Horta Bay positioning, though at a larger, full-service scale on a different island.

Broad incumbents

• Pousadas de Portugal (Pestana Pousadas): The national chain of historic Pousadas managed by Pestana. Comparable as a portfolio of independently-themed heritage accommodations leveraging strong location narratives, but operating at broader scale across mainland Portugal and the Azores.
• Airbnb: Largest global alternative-accommodation marketplace. Comparable category (short-term private-room stays) and a major demand-discovery channel for Azores leisure visitors, though it competes broadly with Casa da Baía rather than operating as a single property.
• Booking.com: Dominant global OTA for hotels, guesthouses, and hostels. Functions as both a competitor (since many Azores listings sit on it) and a demand channel Casa da Baía currently bypasses — defining the strategic choice underlying the company's direct-only GTM.
• Memmo Alfama Hotel: Boutique design hotel in Lisbon's Alfama district. Comparable as a small, independently-characterized Portuguese accommodation that uses distinctive theming and location narratives to differentiate from larger hotel chains — a thematic benchmark rather than a direct competitor.
• The Yeatman: Boutique luxury hotel in Porto's wine district. Comparable as a Portuguese independently-characterized property that leverages scenic, location-driven branding — useful as a benchmark for how a small Portuguese accommodation can scale positioning without becoming a chain.

Others

• Hostelworld: Global hostel-focused booking marketplace. Relevant because Casa da Baía is positioned as a guest house/hostel hybrid; the platform represents the primary demand-discovery channel for the property's target budget-conscious international leisure segment that Casa da Baía currently doesn't list on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/casadabaiaguesthouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa da Baía