Hohenlohe

What Hohenlohe does

Hohenlohe is a regional tourism destination in Baden-Württemberg, Germany, jointly promoted by two non-profit registered associations (eingetragene Vereine): Touristikgemeinschaft Hohenlohe e. V. (Künzelsau) and Hohenlohe + Schwäbisch Hall Tourismus e. V. (Schwäbisch Hall). Together these organizations operate hohenlohe.de as the official tourism portal for the Hohenlohe region, targeting outdoor and active tourists, cultural heritage visitors, culinary tourists, and event attendees seeking nature-based experiences in the valleys of the Kocher, Jagst, and Bühler rivers.

The platform's core product is an integrated tourism information portal comprising a tour planning portal (hiking and cycling routes), an infrastructure directory of approximately 390 facilities (swimming pools, playgrounds, BBQ areas, charging stations), an attractions database of approximately 1,250 points of interest, a restaurant directory, an event calendar, a brochure ordering service, and travel information. The site is built on Neos CMS (Linux, Apache, PHP, MySQL, HTML/JavaScript) and maintained by technical implementation partner land in sicht AG. Content is sourced from the mein.toubiz state tourism database supplied by Tourismus Marketing GmbH Baden-Württemberg (TMBW), and accommodation booking is outsourced to third-party platforms Lohospo GmbH and Holidu GmbH. Route visualization is provided by Toursprung GmbH and public transport data by MENTZ GmbH.

The business model is non-commercial at the consumer level: brochure ordering is free, and accommodation transactions are routed through third-party booking platforms generating no direct revenue to Hohenlohe. The organization is funded primarily through public grants from the Baden-Württemberg Ministry of Economics, Labor and Tourism, membership dues from municipalities and regional businesses, and event sponsorship (e.g., Tour de Hohenlohe 2026 sponsors). The 14-person team is split across CEO-level management at each association, office management, topic management (hiking, cycling, marketing, trade fairs), project management, guest services, and administrative support.

Name

Hohenlohe

Legal name

Touristikgemeinschaft Hohenlohe e. V.

Website

https://hohenlohe.de

Company type

Private

Operating status

Operating

Short description

Hohenlohe is the official tourism portal for the Hohenlohe region in Baden-Württemberg, Germany, jointly operated by two non-profit associations to promote outdoor, cultural, culinary, and event tourism through an integrated content platform attracting domestic visitors to rural Germany.

Ownership category

akta.pro rank

Product category

Regional Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Regional tourism information
• Travel planning services
• Cycling route planning
• Hiking trail information
• Accommodation booking

Headquarters

HQ city

Künzelsau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Hohenlohe operates the official regional tourism information portal hohenlohe.de, providing visitors with comprehensive trip planning tools including a cycling and hiking tour planning portal, an attractions database of 1,250+ entries, an infrastructure directory of 390+ recreational facilities (swimming pools, playgrounds, BBQ areas, charging stations), an event calendar, a restaurant directory, and integration with third-party accommodation booking platforms Lohospo and Holidu. The portal is jointly operated by two non-profit tourism associations serving the Hohenlohe region of Baden-Württemberg, Germany, and also offers free brochure ordering and travel information including public transport timetables.

Product overview

Hohenlohe operates a unified regional tourism information platform offering multiple interconnected services: a tour planning portal for cycling and hiking routes, an infrastructure directory with 390+ facilities, an attractions database with 1,250+ entries, accommodation search with booking integration via Lohospo and Holidu, an event calendar, restaurant directory, brochure ordering service, and travel information. The platform is jointly operated by two tourism associations (Touristikgemeinschaft Hohenlohe e. V. and Hohenlohe + Schwäbisch Hall Tourismus e. V.) and built on the Neos CMS, utilizing mein.toubiz for content management and third-party services for analytics and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrastruktur-Verzeichnis (Infrastructure Directory)
• Tourenportal (Tour Planning Portal)
• Attraktionen-Datenbank (Attractions Database)
• Restaurant-Verzeichnis (Restaurant Directory)
• Ferienhäuser & -wohnungen (Holiday Homes and Apartments)
• Wohnmobil & Camping (Motorhome and Camping)
• Veranstaltungskalender (Event Calendar)
• Prospektbestellung (Brochure Ordering)
• Radfahren-Informationsportal (Cycling Information Portal)
• Wandern-Informationsportal (Hiking Information Portal)
• Anreiseinformationen (Travel Information)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

14 partnerships are on record, tiered minor and core.

• LEONHARD WEISS GmbH & Co. KGminorGTM or Marketing Partner · 1 January 2026Sponsor of the Tour de Hohenlohe 2026 cycling event, contributing to regional sports tourism promotion.
• Würth Elektronik GmbH & Co. KGminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event.
• OPTIMA packaging group GmbHminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event.
• Klimazentrum Landkreis Schwäbisch Hall gGmbHminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event, supporting sustainable mobility tourism.
• AOK - Die GesundheitskasseminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event, promoting health and wellness tourism.
• Gemeindeverwaltung BraunsbachminorGTM or Marketing PartnerHost municipality for Tour de Hohenlohe 2026, providing venue and local support.
• Sparkasse Schwäbisch Hall - CrailsheimminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event.
• Bürgerinitiative pro Region Heilbronn-Franken e.V.minorGTM or Marketing PartnerSponsor supporting regional tourism and economic development initiatives.
• Wolf Haustechnik GmbHminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event.
• Reiseverkehr ZWEIDINGER GmbHminorGTM or Marketing PartnerSponsor of the Tour de Hohenlohe 2026 cycling event.
• Tourismus Marketing GmbH Baden-Württemberg (TMBW)coreStrategic or Co-development PartnerState tourism marketing organization providing regional tourism promotion support, branding (Wir sind SÜDEN), and funding through Ministry of Economics, Labor and Tourism Baden-Württemberg. The mein.toubiz tourism database is provided through TMBW.
• land in sicht AGcoreTechnology or IntegrationTechnical implementation partner responsible for website development and hosting services. Based in Freiburg, they developed the hohenlohe.de platform and manage the mein.toubiz content management system.
• Lohospo GmbHcoreChannel Partner/ Reseller/ DistributorOnline booking platform for holiday accommodations integrated into hohenlohe.de. Located in Freiburg.
• Holidu GmbHminorChannel Partner/ Reseller/ DistributorAlternative online booking platform for holiday accommodations integrated into hohenlohe.de. Based in Munich.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schwarzwald Tourismus GmbH: Regional destination marketing organization (DMO) for the Black Forest region in Baden-Württemberg, operating a comparable attractions database, accommodation listings, and event calendar. Closest geographic and structural peer to Hohenlohe as a state-funded tourism portal.
• Allgäu GmbH: DMO for the Allgäu region in Bavaria/Swabia with a tourism portal aggregating attractions, cycling and hiking routes, and accommodations. Comparable in offering mix (outdoor, culinary, cultural) and non-commercial DMO structure to Hohenlohe.
• Bodensee Tourismus GmbH: Regional DMO promoting Lake Constance (Bodensee) with a multilingual tourism portal, attraction database, and event calendar. Directly comparable as a cross-state DMO with similar content, cycling, and accommodation scope.
• Chiemgau Tourismus: Regional DMO for the Chiemgau area in Bavaria operating a comparable portal with attractions, hiking/cycling content, and accommodation booking. Similar rural-region, outdoor/cultural focus as Hohenlohe.
• Bayerischer Wald Tourismus: DMO for the Bavarian Forest region with an integrated portal covering hiking, cycling, attractions, and accommodations. Comparable regional DMO model with strong outdoor and nature-based tourism positioning.
• Tourismusverband Franken: Regional tourism association for Franconia (Franken) in Bavaria, with similar cultural, culinary, and outdoor content. Directly comparable as a regional DMO with overlapping cultural and outdoor themes.

Broad incumbents

• Tourismus NRW e.V. State-level tourism marketing organization for North Rhine-Westphalia. Comparable in function as a state-funded DMO but operates at much larger geographic and budget scale than Hohenlohe.
• Outdooractive: Major outdoor and active tourism platform offering route planning, tour discovery, and accommodation integration across DACH. Comparable in cycling/hiking content and infrastructure but operates as a commercial platform at national scale rather than a single-region DMO.
• Komoot: Leading cycling and hiking route planning platform in Europe with route discovery, navigation, and POI content. Overlaps with Hohenlohe's Tourenportal and infrastructure directories but at pan-European scale with a commercial consumer base.

Others

• Tourismus Marketing GmbH Baden-Württemberg (TMBW): State-level tourism marketing organization that provides funding, branding (Wir sind SÜDEN), and the mein.toubiz content database used by Hohenlohe. Not a direct competitor — operates as an enabler/partner in the same ecosystem.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/visithohenlohe
• YouTubeyoutube.com/watch?v=sUjMKRafQg8
• Facebookfacebook.com/visithohenlohe
• LinkedInlinkedin.com/company/visithohenlohe
• Instagraminstagram.com/visithohenlohe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hohenlohe