Allô! Mon Coco

Breakfast and brunch restaurantsallomoncoco.com

Allô! Mon Coco is a Canadian brunch restaurant chain and division of MTY Franchising Inc., serving signature breakfast and brunch dishes with original mimosas across multiple franchise locations throughout Canada since 2000.

Company typePrivate
Founded2000
HeadquartersMontréal, Quebec, Canada
Headcount51–100
GTM typeB2C
OfferingServices

What Allô! Mon Coco does

Allô! Mon Coco is a Canadian brunch and breakfast restaurant chain operating as a division of MTY Franchising Inc. (MTY Food Group, TSX: MRG-UN.TO). Founded around 2000 and headquartered in Montréal, Quebec, the brand serves individual consumers and families seeking quality brunch experiences for casual outings and celebrations across multiple physical restaurant locations throughout Canada. Its core offering centers on signature brunch dishes — including eggs Benedict, waffles, avocado toasts, crêpes, and pancakes — accompanied by original mimosas, cocktails, smoothies, and milkshakes, positioned around a 'Bubbly Brunch' concept with festive in-restaurant ambiance.

The company's underlying technology stack is intentionally lean: a marketing and brand website (allomoncoco.com), a third-party ueat.io integration for online takeout and delivery ordering, and a proprietary gift card portal at giftcards.allomoncoco.com supporting both physical and digital gift cards. No proprietary AI/ML systems, APIs, or SDKs are disclosed. Operations are supported by MTY Franchising's centralized franchise infrastructure rather than independent technology investment.

The business model generates revenue through in-restaurant food and beverage sales at physical locations, prepaid gift card sales (physical and digital), and commission-based online ordering through the ueat.io integration. Distribution runs through four channels: physical dine-in locations across Canada, online ordering for takeout and delivery, a proprietary gift card portal, and a franchise program operated by MTY Franchising. As a division of MTY, the brand does not have independent ownership or funding, and its financial performance is consolidated under MTY's corporate structure. The company celebrated its 25th anniversary in 2025 with a contest offering 25 weeks of free brunches, indicating ongoing investment in brand-led retention and traffic-driving initiatives.

Allô! Mon Coco firmographics

Firmographics

Name: Allô! Mon Coco
Legal name: Allô! Mon Coco (division of MTY Franchising Inc.)
Website: https://allomoncoco.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 51–100 employees
Short description: Allô! Mon Coco is a Canadian brunch restaurant chain and division of MTY Franchising Inc., serving signature breakfast and brunch dishes with original mimosas across multiple franchise locations throughout Canada since 2000.
Ownership category
akta.pro rank

Allô! Mon Coco industry classification

Industry

Product category: Breakfast and brunch restaurants
NAICS: Full-Service Restaurants (722511)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Breakfast & Brunch Fast Casual (THAFABAL)
akta.pro secondary industry: All-Day Dining Restaurants (THAFACAJ)

Keywords

Casual dining restaurants
Brunch restaurant services
Food and beverage service
Restaurant franchise operations
Online restaurant ordering

Where Allô! Mon Coco is headquartered

Location

Headquarters

HQ city: Montréal, Quebec
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Allô! Mon Coco business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Restaurant Food and Beverage Sales: Revenue from serving brunch, breakfast, and lunch meals including signature dishes, mimosas, smoothies, and milkshakes at physical restaurant locations
Gift Card Sales: Physical and digital gift card sales through proprietary gift card portal
Online Ordering Platform: Commission-based revenue through ueat.io online ordering integration for takeout and delivery orders

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Allô! Mon Coco product offering

Product offering

Core offering

Allô! Mon Coco operates casual-dining restaurants centered on brunch, breakfast, and lunch meals, including eggs, bacon, pancakes, avocado toast, waffles, and benedict eggs. The restaurants also sell original mimosas, cocktails, smoothies, milkshakes, physical and electronic gift cards, and takeout or delivery orders placed through an ueat.io integration.

Product overview

Allô! Mon Coco is a Canadian brunch restaurant chain offering a single unified dining experience centered on its signature brunch menu. The company's core offering consists of gourmet brunch dishes including eggs, pancakes, waffles, and avocado toasts, complemented by original mimosas, cocktails, smoothies, and milkshakes. Additional products include physical and electronic gift cards, online ordering via ueat.io, and franchise opportunities through MTY Franchising. The brand celebrated its 25th anniversary in 2025 with a major promotional contest.

Differentiator

Problem solved

Functional benefit

Products and services

Signature Brunch A dine-in brunch offering featuring eggs, bacon, pancakes, avocado toast, waffles, and benedict eggs, served in generous portions with fresh ingredients.
Mimosas and Cocktails Original mimosas and specialty cocktails served as part of the brunch experience, with colorful presentations and garnishes such as lavender and peach slices.
Smoothies and Milkshakes Fruit smoothies with fruit pearls and milkshakes, including chocolate variants topped with whipped cream and chocolate sauce.
Physical Gift Cards A physical gift card format that the source described as temporarily unavailable because a Canada Post strike was affecting delivery times.
Electronic Gift Cards A digital gift card available for online purchase with immediate delivery.

Companies that use Allô! Mon Coco

Customer profile

Segments1 record

Ideal customer profiles2 records

Allô! Mon Coco technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Allô! Mon Coco partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Allô! Mon Coco competitors and assessment

Company assessment

Broad incumbents

IHOP: A large U.S.-headquartered international breakfast/brunch chain expanding in Canada; operates at much greater scale with broader menu but competes for the same breakfast-daypart traffic.
St-Hubert: A flagship casual-dining brand within the same MTY Food Group portfolio; comparable parent-level infrastructure, franchise model, and Quebec-based operations, providing a sister-brand reference point.
Denny's: An American 24/7 casual-dining chain with a heavy breakfast/brunch focus; a broad incumbent that competes for similar value-conscious brunch occasions in the Canadian market.
Tim Hortons: Canada's dominant QSR breakfast player with deep Canada-wide footprint; competes for morning-daypart traffic via a different (limited-service, QSR) service model.

Direct peers

Eggspectation: A North American brunch-focused restaurant chain with a similarly themed breakfast-and-mimosas menu, offering comparable casual full-service brunch experiences.
Sunset Grill: A Canadian breakfast/brunch chain with broad geographic footprint across Canada, comparable on menu scope (breakfast classics including pancakes and eggs Benedict) and dine-in casual-service model.
Cora's Breakfast & Brunch: Founded in Quebec in 1987, Cora's is the most direct Canadian competitor in the breakfast/brunch category with a comparable franchise model, French-Canadian heritage, and emphasis on the brunch daypart.

Others

Swiss Chalet: Another MTY Food Group franchise brand focusing on rotisserie rather than brunch; not a direct competitor but co-shares parent, franchise network, and corporate backbone.

Regional players

Boston Pizza: A major Canadian casual-dining chain with broad menu offering; competes for casual dining occasions rather than brunch specialist occasions but overlaps on family/group dining use cases.

Emerging players

The Breakfast Club: An emerging brunch-focused concept emphasizing experiential brunch menus and design-forward venues; representative of the wave of brunch specialists targeting Allô! Mon Coco's occasion-based consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Allô! Mon Coco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Allô! Mon Coco leadership team

Management profile

Number of profiles

Allô! Mon Coco funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Allô! Mon Coco M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allô! Mon Coco

What does Allô! Mon Coco do?

Is Allô! Mon Coco a public or private company?

Allô! Mon Coco is a private company. It is classified as corporate owned and is currently operating.

When was Allô! Mon Coco founded?

Allô! Mon Coco was founded in 2000. It employs 51 to 100 people.

Where is Allô! Mon Coco based?

Allô! Mon Coco is headquartered in Montréal, Quebec, Canada, in the North America region.

How does Allô! Mon Coco make money?

Three revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are gift Card Sales and online Ordering Platform.

Who are Allô! Mon Coco's main competitors?

Broad incumbents on record are IHOP, St-Hubert, Denny's and Tim Hortons. Direct peers are Eggspectation, Sunset Grill and Cora's Breakfast & Brunch. Swiss Chalet is listed as an others. Boston Pizza is listed as a regional player. The Breakfast Club is listed as an emerging player.

Does Allô! Mon Coco have an API?

No public API is recorded for Allô! Mon Coco.

What industry is Allô! Mon Coco in?

Allô! Mon Coco's product category is Breakfast and brunch restaurants. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.