Café do Mercado
Café do Mercado is a Brazilian specialty coffee retailer founded in 2005, operating two stores in Curitiba's Mercado Municipal and a Brazil-wide e-commerce platform. It offers 400+ specialty coffees, equipment, and barista accessories under the Thiesen family of brands.
- Company typePrivate
- Founded2005
- HeadquartersCuritiba, Paraná, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Café do Mercado does
Café do Mercado is a Brazilian specialty coffee retailer founded in 2005 in Curitiba, Paraná, by Maurício Pupo Thiesen. The business operates two physical stores inside the Mercado Municipal de Curitiba — a high-traffic food destination — and runs a Brazil-wide e-commerce platform. The core offering is a curated catalog of more than 400 specialty coffees sourced from multiple origins, complemented by coffee equipment and barista accessories. Brand extensions Thiesen Coffee and Thiesen Specialty Coffee segment the portfolio across use cases and price tiers.
The business model is retail-direct to consumers through physical retail plus e-commerce, with pricing spanning R$19.50 to R$260.00 across entry-level and premium specialty offerings. The company is family-owned and operated, with founder Maurício Pupo Thiesen and his wife Daniela running operations, and reports 11-50 employees. There is no external funding in the structure; growth has been funded organically since inception.
Distribution runs through two channels: in-store retail at the Mercado Municipal de Curitiba and a national online storefront. The 400+ SKU catalog and accompanying accessories create a one-stop specialty coffee destination, while brand extensions indicate intentional portfolio segmentation across the Thiesen family of brands. Recognition includes the Veja Beber e Comer award received in 2012.
Café do Mercado firmographics
Firmographics- Name
- Café do Mercado
- Legal name
- Café do Mercado Co.
- Website
- https://cafedomercadocuritiba.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Café do Mercado is a Brazilian specialty coffee retailer founded in 2005, operating two stores in Curitiba's Mercado Municipal and a Brazil-wide e-commerce platform. It offers 400+ specialty coffees, equipment, and barista accessories under the Thiesen family of brands.
- Ownership category
- akta.pro rank
Café do Mercado industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Café do Mercado is headquartered
LocationHeadquarters
- HQ city
- Curitiba, Paraná
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Café do Mercado business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Physical store sales at two locations in Mercado Municipal de Curitiba, offering over 400 types of specialty coffees from Brazil and around the world, including rare exotic coffees like Jacu Bird and Kopi Luwak.
- E-commerce Sales: Online store shipping specialty coffees, coffee makers, and barista accessories to all cities in Brazil.
- Coffee Equipment and Accessories: Sale of coffee makers (Aeropress, Chemex, French Press, Moka, professional equipment), grinders, filters, kettles, mugs, creamers, and other barista accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty coffees priced per unit weight (250g, 500g, 1kg) |
| Unit Pricing | Pay-as-you-go | Coffee makers and barista accessories |
| Unit Pricing | Pay-as-you-go | Premium branded coffee makers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Café do Mercado product offering
Product offeringCore offering
Café do Mercado is a specialty coffee retailer that sells over 400 varieties of gourmet and single-origin coffees from Brazil and international origins, including rare exotic coffees (Jacu Bird, Kopi Luwak, Geisha), capsule coffees, soluble coffees, and flavored coffees. The company also retails a complete line of manual brewing equipment (Moka pots, French Press, Aeropress, Chemex, Hario V60, Clever Dripper) and barista accessories such as grinders, tampers, milk pitchers, gooseneck kettles, and designer Dolce & Gabbana coffee makers, serving both walk-in customers at its Mercado Municipal stores and online shoppers across Brazil.
Product overview
Café do Mercado is a traditional specialty coffee retailer and café founded in 2005 in Curitiba, Brazil. The company operates physical stores in Mercado Municipal (Curitiba) and offers an e-commerce platform for nationwide delivery. The product portfolio centers on gourmet coffees from Brazil and international origins, categorized into: (1) Café Gourmet – whole bean, ground, and capsule coffees including specialty single-origins (Botelhos, Sul de Minas, Bourbon, Geisha, Jacu Bird), international brands (Illy, Orfeu, Juan Valdez), flavored coffees, and house-brand cappuccino; (2) Cafeteiras – manual brewing equipment including Moka pots (Bialetti), French Press, Aeropress, Chemex, Hario V60, Clever Dripper, and Globinho; (3) Acessórios e Utensílios – barista accessories including grinders, tampers, milk pitchers, kettles, and premium Dolce & Gabbana designer coffee makers; and (4) Acompanhamentos – beverage accompaniments like syrups, cocoa, and Frapes. The company is recognized as one of Brazil's most comprehensive specialty coffee retailers, offering over 400 coffee varieties from regions including Brazil, Colombia, Indonesia, Peru, Mexico, Costa Rica, Italy, and occasionally France, Ecuador, Ethiopia, and Kenya.
Differentiator
Problem solved
Functional benefit
Brands
- Thiesen Coffee: Specialty coffee producer mentioned on product pages as the producer of proprietary coffee blends.
- Thiesen Specialty Coffee
Products and services
- Café Botelhos 500g Single-origin Arabica coffee from the Botelhos region in Minas Gerais, Brazil. Lightly sweet with a flowery aroma, medium roast (#55), velvety body, and extended aftertaste. Sold to specialty coffee consumers.
- Café Sul de Minas 500g Single-origin coffee from the Guaxupé region of Sul de Minas. Vanilla flavor profile with balanced aroma and body, low acidity, medium-light roast (#65), 100% Arabica Ruby variety.
- Café Bourbon (250g / 1kg) Arabica Bourbon coffee from the Alta Mogiana region of São Paulo. Fruity aroma with intense body, sourced from farms above 800m altitude; available in 250g and 1kg sizes.
- Café Unique Geisha 150g Rare Ethiopian-origin Geisha variety grown at Fazenda Santuário Sul. SCA score 90, floral aroma, creamy body, pleasant acidity, extreme sweetness. Low productivity and difficult cultivation make this a rare specialty offering.
- Café Unique Blend 500g Blend combining Unique Frutado with Bourbon Amarelo. Natural and pulped natural process. Notes of caramel, chocolate, and fruits with balanced body, acidity, and sweetness.
- Café Jacu Bird 100g Super premium organic and biodynamic coffee from Camocim Organic farm. Beans selected by Jacu birds native to the Atlantic Forest. BSCA certified. Notes of citrus and passion fruit with a light body.
- Café Illy (Guatemala, Colombia, Ethiopia) 250g Premium Illy whole bean coffees sourced from Guatemala, Colombia, and Ethiopia, roasted Italian-style for espresso preparation.
- Café Orfeu 250g Brazilian specialty coffee from Carmo de Minas region. Intense roast with chocolate and caramel notes.
- Café da Condessa 500g Monovarietal Mundo Novo coffee from the centenary Fazenda Santo Antônio in Sul de Minas. Sustainably cultivated at 1000-1250m with notes of almonds and caramel.
- Café Camocim Orgânico 250g Organic and biodynamic coffee from Camocim Organic farm in Espírito Santo.
- Capsule Coffees (Nespresso Compatible) Capsule coffees compatible with Nespresso systems, including Baggio and Orfeu brands in Classic, Intense, Chocolate Truffle, and Chocolate Mint flavors.
- Cappuccino Café do Mercado House cappuccino mix produced by Café do Mercado, available in 250g and 1kg packaging.
- Aromatized Coffees (Floresta, Baggio) Flavored coffee varieties including Roasted Almonds, Crème Brûlée, Vanilla & Nuts, Chocolate Truffle, Caramel, and Chocolate Mint flavors.
- Juan Valdez Soluble Coffee Colombian Juan Valdez freeze-dried instant coffees in Chocolate and Decaffeinated varieties, 95g packaging.
- Decaffeinated Coffee 250g/500g House-brand decaffeinated coffee available in 250g and 500g packaging.
- Moka Pot (Bialetti) Italian-style stovetop espresso makers from Bialetti, including Moka Express (1-12 cups), Venus Inox (4-10 cups), Nuova Dama, and Brikka models.
- French Press Manual immersion coffee brewers including Bialetti French Press (350ml, 1L) and Bodum French Press in various colors.
- Aeropress Portable manual coffee press with plunger. Available in Aeropress Go and Aeropress Aerobie models.
- Chemex Classic pour-over coffee maker with wooden handle, available in 6-cup (glass handle) and 8-cup (wooden handle) sizes.
- Hario V60 Ceramic or acrylic pour-over drippers and accessories including V60 drippers, filters (natural and white, sizes 01 and 02), and complete V60 kits.
- Clever Dripper 500ml manual drip coffee maker combining immersion and pour-over methods.
- Coffee Grinders (Manual and Electric) Manual and electric coffee grinders including Bialetti Electric, Barrel I, Retro, and Stylowy I manual models.
- Tamper (53mm, 57mm, 58mm) Stainless steel espresso tampers in 53mm, 57mm, and 58mm professional diameters for consistent coffee puck preparation.
- Milk Pitchers / Creamers Artistic milk pitchers (Rattleware 350-360ml, Bialetti Tuttocrema 1L and 940ml) for milk frothing and latte art.
- Dolce & Gabbana Coffee Makers Designer Italian coffee makers in collaboration with Dolce & Gabbana, including French Press (350ml, 1L) and Bialetti Moka (3-cup, 6-cup) in limited edition designs.
- Hario Buono Kettle 1200ml Gooseneck pour-over kettle (1200ml) for precise water control during manual brewing.
- Globinho Coffee Maker and Grinder Traditional Brazilian coffee maker for brewing coffee directly in the cup, paired with a Brazilian-style coffee grinder for home use.
- Cafflano Klassic All-in-one portable coffee maker with built-in grinder and filter.
- ISI Cream Whipper 500ml whipped cream dispenser for creating coffee toppings and desserts.
- Toddy Cold Brew System 240ml cold brew coffee extraction system.
- In-store espresso and barista service at Mercado Municipal On-site espresso preparation and barista service at both Mercado Municipal stores, including seating, pastries, and a deck at the second store.
Quantifiable outcome
- Best Café in Curitiba recognized by Veja Beber e Comer 2012
Companies that use Café do Mercado
Customer profileSegments2 records
Ideal customer profiles2 records
Café do Mercado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Café do Mercado partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thiesen Specialty CoffeecorePrimary supplier and roasting partner. Thiesen Specialty Coffee produces Café do Mercado's own brand coffees with full production control from plantation to packaging. The company is owned by Maurício Pupo Thiesen who founded Café do Mercado in 2005.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Café do Mercado competitors and assessment
Company assessmentDirect peers
- Santo Grão: São Paulo-based specialty coffee shop chain serving premium single-origin coffees and full espresso/barista service, with on-site roasting. Operates a curated café + retail model in Brazil comparable to Café do Mercado's Curitiba footprint.
- Coffee Lab: Brazilian specialty coffee shop and roaster chain focused on single-origin and high-end Brazilian coffees, with barista training and equipment retail. Directly comparable specialty curation model with café-plus-retail dual format in the same country.
- Suplicy Cafés Especiais: Long-established São Paulo specialty coffee chain offering single-origin beans, espresso-based drinks, and curated coffee culture. Comparable to Café do Mercado as a heritage specialty café brand in Brazil with a similar assortment and barista-driven format.
- Juan Valdez Café: Colombian-origin specialty coffee chain with Brazilian presence, retailing premium single-origin coffees (including freeze-dried SKUs that Café do Mercado carries) alongside café service. Comparable third-wave Latin American brand with retail + café dual channel.
Broad incumbents
- Três Corações: Brazil's largest coffee company, owner of multiple specialty and mainstream brands including Orfeu and Café do Ponto, with national distribution and growing specialty share. A broad incumbent competing for the same Brazilian coffee consumer wallet.
- Melitta do Brasil: Major German-Brazilian coffee brand with retail grocery presence, filter and equipment retail, and specialty sub-lines. Competes with Café do Mercado on supermarket distribution of packaged coffees and on home-brewing accessories.
- Starbucks Brasil: Global coffee chain with stores across Brazil offering espresso-based drinks and packaged beans. Not specialty/curated, but competes for the same at-home coffee and on-site beverage occasions in Brazilian metros including Curitiba.
Others
- Stumptown Coffee Roasters: US third-wave specialty coffee roaster and retailer with cafés and direct-to-consumer bean subscription. Adjacent comparable for vertical integration (in-house roasting), equipment-plus-coffee bundle, and DTC economics reference.
- Blue Bottle Coffee: US-based third-wave specialty coffee roaster and café chain with strong e-commerce subscription business. Adjacent comparable for the curated single-origin + DTC subscription playbook Café do Mercado can emulate at scale.
Emerging players
- Orfeu Cafés Especiais: Brazilian specialty roaster (now part of Três Corações) producing premium Brazilian origin coffees that Café do Mercado retails in-store and online. Comparable single-origin positioning with direct overlap in the products sold at Café do Mercado's counters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Café do Mercado social profiles
Digital presenceCafé do Mercado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café do Mercado leadership team
Management profileNumber of profiles
Profiles2 records
Café do Mercado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café do Mercado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café do Mercado
What does Café do Mercado do?
Café do Mercado is a specialty coffee retailer that sells over 400 varieties of gourmet and single-origin coffees from Brazil and international origins, including rare exotic coffees (Jacu Bird, Kopi Luwak, Geisha), capsule coffees, soluble coffees, and flavored coffees. The company also retails a complete line of manual brewing equipment (Moka pots, French Press, Aeropress, Chemex, Hario V60, Clever Dripper) and barista accessories such as grinders, tampers, milk pitchers, gooseneck kettles, and designer Dolce & Gabbana coffee makers, serving both walk-in customers at its Mercado Municipal stores and online shoppers across Brazil.
Is Café do Mercado a public or private company?
Café do Mercado is a private company. It is classified as family owned and is currently operating.
When was Café do Mercado founded?
Café do Mercado was founded in 2005. It employs 11 to 50 people.
Where is Café do Mercado based?
Café do Mercado is headquartered in Curitiba, Paraná, Brazil, in the Latin America region.
How does Café do Mercado make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are E-commerce Sales and coffee Equipment and Accessories.
Who are Café do Mercado's main competitors?
Direct peers on record are Santo Grão, Coffee Lab, Suplicy Cafés Especiais and Juan Valdez Café. Broad incumbents are Três Corações, Melitta do Brasil and Starbucks Brasil. Others are Stumptown Coffee Roasters and Blue Bottle Coffee. Orfeu Cafés Especiais is listed as an emerging player.
Does Café do Mercado have an API?
No public API is recorded for Café do Mercado.
What industry is Café do Mercado in?
Café do Mercado's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.