Holistic.News

What Holistic.News does

Holistic.News is a Polish online media and publishing organization operated by Fundacja Ars Humanitas, a non-profit foundation headquartered in Bielsko-Biała, Poland. The company publishes long-form journalism organized around the editorial pillars of truth, goodness, and humanism (Prawda i Dobro, Humanizm), with dedicated verticals for Education (Edukacja), Science (Nauka), Culture (Kultura), and Conversations (Rozmowy). Its core products include the Holistic News digital portal (a WordPress-based website with a weekly newsletter), the Kwartalnik Holistic News quarterly print-and-digital magazine distributed through Empik retail stores across Poland and via the proprietary online bookstore (ksiegarnia.holistic.news), the Holistic Talk annual conference held at Cavatina Hall in Bielsko-Biała, and a podcast/YouTube channel.

The business model combines several revenue streams: direct-to-consumer sales of single magazine issues (29.90 PLN) and annual subscriptions (119.60 PLN), online retail of poetry books, longer-form books, and branded merchandise, programmatic display advertising served through Google AdSense and Google Revenue Manager (managed by Fundacja Fiducia), ticket and sponsorship revenue from the annual Holistic Talk conference, and financial patronage from named sponsors including Cavatina (real estate developer and conference venue host) and Resi Capital. Content distribution spans a content-led go-to-market model combining the website, weekly email newsletter, YouTube channel, Facebook/X/Threads social media accounts, and the physical retail and live-event channels. The organization is led by Editor-in-Chief Wojciech Wybranowski, with a small team of approximately 11 staff including senior editor Jarosław Kumor and contributing authors.

Name

Holistic.News

Legal name

Fundacja Ars Humanitas

Website

https://holistic.news

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holistic.News is a Polish non-profit online media publisher (Fundacja Ars Humanitas, ~11 staff) producing long-form journalism on humanism, education, and culture, distributed via a WordPress portal, a quarterly print/digital magazine in Empik stores, an annual conference, and a podcast.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Periodical Publishers (513120), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

Keywords

• Digital news publishing
• Long-form journalism
• Quarterly print magazine
• Online bookstore retail
• Media conference events

Headquarters

HQ city

Bielsko-Biała

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Quarterly Magazine Sales: Sale of the quarterly Holistic News print/digital magazine at 29.90 PLN per issue through the online bookstore and Empik retail stores.
2. Annual Subscription: Annual subscription for the quarterly magazine at 119.60 PLN, delivered to subscribers with free shipping.
3. Book and Poetry Sales: Sale of poetry books (Michał Dziuda's 'Rysunki z grot' and 'Kropla' with CDs at 39.90 PLN each) and other book titles such as 'Pożegnanie z pańszczyzną' at 79.00 PLN (regularly 99.00 PLN).
4. Merchandise Sales: Sale of branded merchandise such as Holistic News logo mugs at 39.00 PLN.
5. Advertising: Display advertising on the website served through Google AdSense and Google Revenue Manager, managed by Fundacja Fiducia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Holistic.News publishes long-form journalism on a WordPress-based Polish-language digital portal covering humanism, education, culture, and social topics. It also produces a quarterly print and digital magazine distributed through its own online bookstore and Empik retail outlets, and operates an online bookstore selling books, magazines, and merchandise alongside hosting the annual Holistic Talk conference.

Product overview

Holistic.News is a Polish online media and publishing organization operated by Fundacja Ars Humanitas (Foundation), headquartered in Bielsko-Biała. Its portfolio consists of four interconnected offerings: (1) the Holistic News digital news portal — a content-driven website publishing articles, series, and a weekly email newsletter across categories including Nauka, Kultura, Prawda i Dobro, Humanizm, Edukacja, and Rozmowy; (2) the Kwartalnik Holistic News quarterly print and digital magazine — the flagship publication sold via the integrated online bookstore and Empik retail chain; (3) the Księgarnia Holistic News e-commerce bookstore — selling back-issue bundles, poetry books, branded merchandise, and subscriptions; and (4) the Holistic Talk conference series — an annual live event at Cavatina Hall featuring talks, workshops, and networking. The product ecosystem is anchored by the quarterly magazine, which drives subscription revenue and physical retail distribution, while the portal serves as the primary digital distribution channel and audience-engagement platform.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Talk: Annual conference series featuring discussions on ideas, culture, education, and contemporary challenges, held at Cavatina Hall in Bielsko-Biała.
• Księgarnia Holistic News

Products and services

• Holistic.News Digital Portal

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Meta Platforms (Facebook, Instagram, Threads)minorGTM or Marketing PartnerMeta Platforms Ireland Limited is a co-administrator with Fundacja Ars Humanitas for statistics related to Holistic News' social media presence on Facebook, Instagram, and Threads under the username 'holisticnews'.
• Twitter (X)minorGTM or Marketing PartnerTwitter Inc. and Fundacja Ars Humanitas are co-administrators for statistics and advertising data related to the @news_holistic account on Twitter/X.
• LinkedInminorGTM or Marketing PartnerLinkedIn Ireland Unlimited Company and Fundacja Ars Humanitas are co-administrators for statistics and advertising data related to the Holistic.News LinkedIn page.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wysokie Obcasy: A weekend magazine supplement of Gazeta Wyborcza focused on culture, psychology, and lifestyle — topics that overlap materially with Holistic News' Humanizm, Kultura, and Edukacja sections. A broader incumbent operating inside a larger news organization.
• Gazeta Wyborcza: Poland's largest daily newspaper with broad news, opinion, and cultural coverage. Overlaps with Holistic News on long-form journalism and Polish current affairs but operates at much larger scale and faster cadence.
• The Atlantic: A long-form, ideas-focused publication combining subscription revenue, conferences, and a heritage print magazine. Comparable to Holistic News as a slow-media brand leveraging magazine format, audience subscriptions, and live events.

Emerging players

• De Correspondent: Pioneering Dutch slow-journalism platform built around mission-driven, ad-light membership funding and in-depth coverage. Comparable to Holistic News as a values-led, non-profit-adjacent slow-media model although operating in a different geography.

Direct peers

• Polityka: One of Poland's flagship weekly news/culture magazines, publishing both a print weekly and online coverage. Directly comparable to Holistic News in offering weekly/periodical long-form journalism on society, politics, and culture for Polish readers.
• Newsweek Polska: A major Polish weekly news magazine covering current affairs, society, and culture. Competes with Holistic for the same readership of thoughtful Polish consumers seeking magazine-format analysis of current events.
• Tygodnik Powszechny: A long-running Polish opinion/values weekly closely aligned with Holistic's slow-media, mission-driven positioning around culture, education, and humanism. Comparable as a Polish-language weekly publication with deep editorial roots and a values-based readership.
• Znak (Wydawnictwo Znak): Polish literary publisher and magazine brand with strong values-based, humanistic editorial DNA. Comparable to Holistic News in producing Polish-language magazines and books oriented around humanist themes and culture.
• Przekrój: Polish cultural magazine known for long-form essays, interviews, and culture coverage. Closely comparable to Holistic News in its cultural-and-society emphasis and Polish slow-media positioning.

Others

• Empik (as a retail distributor / ecosystem player): Poland's largest bookstore chain and Holistic News' physical distribution partner. Included as a OTHERS peer because Empik is a key channel — not a competitor — for getting the Holistic News quarterly magazine into national retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/news_holistic
• YouTubeyoutube.com/@holistic_news
• Facebookfacebook.com/portalHolisticNews
• LinkedInlinkedin.com/company/holisticnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic.News