BYD Caetano Tec

What BYD Caetano Tec does

BYD Caetano (legal name: Caetano Automotive España, S.A.U.) is the official authorized BYD dealer for the Andalusia region of Spain, operating showrooms and certified BYD workshops across five provinces — Málaga, Sevilla, Cádiz, Córdoba, and Huelva. The company sells BYD's full range of battery-electric and plug-in hybrid vehicles, including the Dolphin Surf, Dolphin G DM-i, ATTO 3, SEAL 6 DM-i, SEAL U DM-i, and SEALION 7, with prices ranging from €12,955 to over €29,990. In addition to new vehicle sales, the business operates certified pre-owned vehicle sales, official after-sales maintenance and bodywork services, and distributes renting and subscription products through the Caetano Mobility platform.

The business model combines physical retail with a fully digital sales channel: customers can reserve a vehicle with a €99 refundable deposit and complete the transaction online with optional home delivery. Revenue streams span one-time vehicle sales, recurring renting/subscription fees, and after-sales service income. BYD Caetano is a subsidiary of Grupo Caetano, which the company describes as the most important automotive dealership group on the Iberian Peninsula, with over 120,000 vehicles sold across the region in the prior year. The company was previously known as Caetano Tec and was rebranded to BYD Caetano as a brand-alignment exercise, retaining the same team, facilities, and operating model.

Name

BYD Caetano Tec

Legal name

Caetano Automotive España, S.A.U.

Website

https://caetanotec.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BYD Caetano is the official authorized BYD dealership for Andalusia, Spain, operating showrooms and certified workshops across five provinces to sell BYD electric and plug-in hybrid vehicles, offer after-sales service, and distribute renting and subscription products via Caetano Mobility.

Ownership category

akta.pro rank

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new BYD vehicles and certified pre-owned/second-hand vehicles through dealership locations and online platform. The company offers both new cars and a certified stock of used vehicles.
2. After-sales Workshop Services: Revenue generated from maintenance services, mechanical repairs, bodywork (chapa y pintura), and other after-sales services at certified BYD workshops. Services include scheduled maintenance, fast mechanical service, and body repairs.
3. Vehicle Renting: The company offers vehicle renting services, providing customers with flexible long-term vehicle access without ownership.
4. Vehicle Subscription: Part of Caetano Mobility offering, customers can subscribe to vehicles with flexible terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BYD Caetano is the official BYD authorized dealer in Andalusia, Spain, operating as part of Grupo Caetano. The company sells new BYD electric and plug-in hybrid vehicles (Dolphin Surf, Dolphin G DM-i, ATTO 3, SEAL 6 DM-i, SEAL U DM-i, SEALION 7), certified pre-owned BYD vehicles, and provides official BYD workshop services including maintenance, mechanical repairs, and bodywork. It also offers vehicle rental and subscription options through its hybrid online and in-dealership sales model across five Andalusia provinces.

Product overview

BYD Caetano is an official BYD dealership operating as part of the Grupo Caetano, one of the largest automotive dealership groups on the Iberian Peninsula. The company offers a portfolio of BYD electric and plug-in hybrid vehicles including the Dolphin G DM-i, Dolphin Surf, ATTO 3, SEAL 6 DM-i, SEAL U DM-i, and SEALION 7 models spanning both BEV and PHEV categories. In addition to new vehicle sales, the portfolio includes certified pre-owned BYD vehicles, official maintenance and repair workshop services with certified technicians, and flexible vehicle rental/subscription options. The company transitioned from its former name Caetano Tec to BYD Caetano as part of a brand alignment strategy within Grupo Caetano.

Differentiator

Problem solved

Functional benefit

Products and services

• BYD Dolphin Surf Battery electric vehicle (BEV) from BYD's compact car range, priced from €12,955, targeted at individual retail buyers in Andalusia.
• BYD Dolphin G DM-i Plug-in hybrid electric vehicle (PHEV) from BYD's 2026 PHEV lineup, priced from €18,700, targeted at individual retail buyers.
• BYD ATTO 3 BYD compact electric SUV available from €23,990, featured in promotional campaigns including Electric Summer and May model offers.
• BYD SEAL 6 DM-i Plug-in hybrid sedan from BYD's 2026 PHEV lineup, priced from €26,740.
• BYD SEAL U DM-i Plug-in hybrid electric SUV in BYD's 2026 PHEV range, priced from €29,990.
• BYD SEALION 7 BYD all-electric SUV offered from €299/month on a lease/rental basis, featuring 58 liters of front storage and 520 liters of rear cargo space.
• BYD Certified Pre-owned Vehicles (Vehículos de ocasión BYD) Certified second-hand BYD vehicles inspected and reviewed by certified brand specialists, offered through the dealership's online stock and physical locations.
• Taller Oficial BYD (Official BYD Workshop Services) Certified BYD maintenance and repair services including scheduled maintenance, fast mechanical service, and bodywork/painting, delivered by brand-certified technicians at workshops across Andalusia.
• BYD Vehicle Renting and Subscription Flexible long-term vehicle rental and subscription services for BYD cars, provided through the Caetano Mobility platform for customers who prefer access over ownership.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BYDcoreChannel Partner/ Reseller/ DistributorBYD Caetano is an official authorized BYD dealer (concesionario oficial BYD) operating within the Grupo Caetano distribution network. As an official dealer, the company has access to BYD's vehicle inventory, technical training, brand support, and certification for sales and after-sales services for BYD's full range of electric and plug-in hybrid vehicles in the Andalusia region.
• Grupo CaetanocoreStrategic or Co-development PartnerBYD Caetano is a subsidiary of Grupo Caetano (Caetano Automotive España, S.A.U.), one of the largest and most established automotive dealership groups in the Iberian Peninsula. The parent company provides organizational strength, multi-brand portfolio, operational infrastructure, and market credibility. Grupo Caetano sold over 120,000 vehicles in the last year.
• Caetano MobilityminorChannel Partner/ Reseller/ DistributorPartnership for vehicle subscription services, allowing BYD Caetano customers to access vehicles through flexible subscription terms via Caetano Mobility platform, extending the product offering beyond outright purchase.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Movento: Spanish multi-brand dealer group historically focused on Stellantis brands, with showrooms, after-sales, and corporate fleet offerings. Comparable to BYD Caetano as a regional Iberian dealer with full sales-service-subscription capabilities but broader OEM diversification.
• ALD Automotive: Global vehicle leasing and fleet management company with substantial Iberian operations. Comparable to BYD Caetano's subscription/renting offering for SMB and consumer segments, though operating at far larger scale and broader vehicle-brand coverage.
• LeasePlan: Major European vehicle leasing and subscription provider with Spanish operations. Comparable to BYD Caetano's Caetano Mobility subscription line as a competitor for flexible long-term vehicle access customers in Spain.
• Polestar Spain: Premium EV brand with Polestar Spaces in Spain and direct/online sales. Comparable as a competing premium EV channel in Spain, posing brand and channel-format competition for BYD Caetano's higher-priced offerings.
• Quadis: One of the largest multi-brand automotive dealer groups in Spain, operating showrooms, workshops, and fleet services nationwide. Comparable as a competing Iberian dealer network targeting similar consumer segments with diversified OEM relationships versus BYD Caetano's single-brand model.
• Tesla Spain: Direct-to-consumer EV manufacturer operating own-store and online sales in Spain without traditional dealers. Comparable as a competing EV channel in Andalusia that bypasses the dealer model, pressuring BYD Caetano's showroom-led approach for premium EV buyers.
• Ibericar: Established Spanish multi-brand automotive dealer group operating across multiple regions. Comparable to BYD Caetano as a competing Iberian dealer network with showrooms, certified workshops, and after-sales infrastructure serving consumer buyers.

Emerging players

• Bipi: Spanish-headquartered car subscription platform offering flexible monthly subscriptions on multiple brands. Comparable to BYD Caetano's Caetano Mobility offering as a direct competitor for individual consumers seeking EV/PHEV access without purchase commitment.

Direct peers

• Northgate: European flexible vehicle rental and subscription operator with significant Iberian presence. Comparable to BYD Caetano's subscription/renting line through Caetano Mobility, addressing similar consumer and SMB demand for flexible vehicle access without ownership.
• MG Motor Spain: SAIC-owned Chinese EV/ICE brand distributed via an authorized dealer network in Spain. Comparable to BYD Caetano as a directly competing Chinese OEM dealer footprint in Spain, targeting similar price-conscious EV buyers with comparable showroom and after-sales structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/byd-caetano-tec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYD Caetano Tec