Radio Popular FM

What Radio Popular FM does

Radio Popular FM is a privately held local FM radio station headquartered in Urupá, Rondônia, Brazil, broadcasting on the 104.9 MHz frequency. Its primary function is to serve the local population of Urupá and the surrounding Rondônia region with a horizontal mix of programming including regional music genres (sertanejo, brega, gospel, romantic, gaúcha), local news, sports coverage, politics, technology updates, and religious content (including gospel programming and Catholic mass). The station supplements its broadcast with a daily programming schedule spanning morning shows, music segments, and religious programming, presented by named on-air personalities.

The station's product surface is built entirely on the BRLOGIC web-radio platform, which provides the website, Android mobile application, programming scheduler, live chat, music-request forms, recados (listener messages), polls, video gallery, event listings, photo albums, and a categorized news portal covering Sports, Music, News, Police, Politics, Rondônia, and Technology. The Android app (net.minhawebradio.radiopopularurupa) is distributed through the Google Play Store, extending the FM signal's reach online. The website's interactive layer (chat, music requests, recados, polls) is configured to drive community engagement rather than e-commerce or subscription.

Revenue is generated exclusively through advertising and sponsorships placed on the website, with a dedicated PUBLICIDADE inventory section and promotional placements visible on the platform. The station reports 17 employees, 609,021 cumulative website visitors, and ~16 concurrent users at capture time, with no publicly disclosed pricing, contracts, or financials. No parent company, institutional ownership, venture funding, acquisition activity, or formal incorporation details are documented in the source materials.

Name

Radio Popular FM

Legal name

Radio Popular FM

Website

https://radiopopularurupa.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Popular FM is a privately held local FM radio station in Urupá, Rondônia, Brazil, broadcasting on 104.9 MHz and serving the surrounding region with music, news, sports, and religious programming. It monetizes through local advertising and operates a BRLOGIC-powered website and Android app with interactive listener features.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAD

Independent Local Radio Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Local radio broadcasting
• Web radio streaming
• Community radio station
• FM radio programming
• Regional music broadcast

Headquarters

HQ city

Urupá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising/Sponsorships: Radio station generates revenue through advertising placements on the station website, indicated by PUBLICIDADE section and promotional ad placements visible on the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Radio Popular FM operates a local FM radio station broadcasting on 104.9 FM in Urupá, Rondônia, Brazil, offering a mix of popular Brazilian music, sertanejo, and local news programming. The station extends its on-air content through a website-based web radio powered by BRLOGIC technology and an Android mobile app available on Google Play, enabling live streaming and interactive features for listeners beyond the broadcast signal.

Product overview

Radio Popular FM 104.9 is a web radio station based in Urupá, Rondônia, Brazil, providing FM radio broadcasting with digital extensions. The core product is the live radio broadcast service featuring music, news, sports, gospel, and regional programming. The offering is built on the BRLOGIC web radio platform and includes a native Android mobile application for on-the-go listening. The station supplements its broadcast with interactive digital features including a music request system, live chat, news portal, video content section, and events platform. The station's programming schedule spans daily shows including morning programming (Show da Manhã), religious content (Momentos com Deus, A Voz das Assembléias de Deus), music shows (Love Time, Brasil Brega Show), and community programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Popular FM 104.9 Live over-the-air FM radio broadcast on 104.9 FM delivering popular Brazilian music, sertanejo, and local news programming to listeners in Urupá and surrounding municipalities in Rondônia.
• Radio Popular FM Mobile App Android application available on Google Play Store that allows listeners to access the station's live stream and content from mobile devices.
• Web Radio Streaming Platform Online web radio portal powered by BRLOGIC technology that streams the station's live broadcast and interactive content through a web browser.
• News Portal News section on the station's website publishing local and regional news stories for the Urupá and Rondônia community.
• Video Content Section Video content section on the station's website hosting clips, interviews, and programming highlights for listeners and viewers.
• Events Coverage Section Events section on the station's website promoting and covering local community events, station-organized activities, and listener gatherings.
• Photo Albums Gallery Photo gallery section on the station's website showcasing images from station events, presenters, and community activities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BRLOGICcoreTechnology or IntegrationBRLOGIC provides the web radio platform technology powering Radio Popular FM's website, mobile app, programming scheduler, and streaming infrastructure. The partnership enables the station's web presence and digital distribution capabilities. Radio Popular FM website credits BRLOGIC with the tagline 'Com a tecnologia brlogic.com - Criar web rádio'.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• BRLOGIC: Technology platform that powers Rádio Popular FM's website, mobile app, and streaming infrastructure. Comparable as an ecosystem enabler and infrastructure provider for Brazilian web radio stations, not a direct competitor but a critical partner/peer in the station's operating model.

Broad incumbents

• Rádio Tupi: Long-established Brazilian commercial AM/FM radio network with national reach. Comparable as a Brazilian commercial radio operator monetized through advertising, though at significantly larger scale and coverage.
• Rádio Capital: Brazilian commercial radio network with news and talk programming. Comparable as a Brazilian commercial radio broadcaster with advertising-supported revenue and digital distribution, though operating at metropolitan rather than small-municipal scale.
• Rádio Bandeirantes: Established São Paulo-based commercial AM/FM broadcaster with news, sports, and music programming. Comparable as a Brazilian commercial radio operator with multi-format programming and advertising-supported revenue, though at metropolitan rather than small-municipal scale.
• Rádio CBN: Brazilian news/talk radio network affiliated with Grupo Globo. Comparable as a Brazilian commercial radio broadcaster with multi-platform digital distribution and advertising-driven revenue, but operates at national rather than local scale.
• Rádio Jovem Pan: Major Brazilian commercial radio network operating nationally with news, talk, and music formats. Comparable as a Brazilian commercial radio broadcaster monetized through advertising, but far larger in scale and reach than Rádio Popular FM's single-market station.
• Antena 1: Brazilian radio network focused on adult contemporary music with national distribution. Comparable as a Brazilian commercial FM broadcaster monetized through advertising, but with much broader geographic reach than Rádio Popular FM.

Regional players

• Kiss FM: Brazilian regional FM network with pop/rock and contemporary hits formats. Comparable as a multi-format Brazilian FM broadcaster with web streaming and social media presence, though serving larger regional markets.
• Rádio Gaúcha: Major southern Brazilian commercial radio network based in Porto Alegre with news, sports, and entertainment programming. Comparable as a regional commercial radio broadcaster with multi-platform digital distribution and advertising revenue, but in a different Brazilian region.
• 89 FM: Rock-format commercial FM station based in São Paulo. Comparable as a Brazilian FM broadcaster operating an advertising-supported model with a distinct format identity, though focused on a metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/[email protected]
• Facebookfacebook.com/[email protected]
• Instagraminstagram.com/[email protected]
• LinkedInlinkedin.com/company/radio-popular-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Popular FM