What Advance Green Energy does

Advance Green Energy, Inc. (AGE) is a privately held Kentucky corporation incorporated in 2016 and headquartered in Hazard, Kentucky. The company develops and sells proprietary chemical fuel activators and coal treatments that enable cleaner, more efficient combustion of existing fossil fuels — coal, diesel, heavy fuel oil (HFO), and bunker fuel — without requiring engine retrofitting. Its core technology is a portfolio of proprietary chemical formulations: TMT-13, applied to reclaimed coal (gob) to produce TreatedCoal™ with lower ignition temperature, more complete combustion, and heavy-metal encapsulation in fly ash; and FUTT-13/14/15, sold under the TreatedFuel™ brand for diesel, HFO, and bunker fuel applications. The consumer-facing Shot in the Gas® is an EPA-approved fuel enhancement tablet priced at $9.99 (5-tablet set) and $18.99 (10-tablet set) and sold direct-to-consumer via the company website. AGE also markets a 2.5 MW / 5,000 horsepower power generator with integrated waste-heat-recovery desalination and has articulated a strategy of co-locating data centers on reclaimed mine sites powered by on-site TreatedCoal™ gasification.

The business model is dual-track. Consumer revenue comes from self-serve e-commerce of fuel tablets and accessories, supplemented by free-sample lead capture. Enterprise revenue is generated through direct, contact-based sales of TreatedCoal™ to coal-fired power plants, TreatedFuel™ to fleet operators and maritime shipping customers, and capital-equipment sales of power generators to data centers and remote operations. Target segments include coal-fired power plants (primary), commercial fleet operators, the shipping and maritime industry, the coal mining industry (for mine reclamation), and data centers (as an emerging vertical). The company describes itself as the sole gob recovery service in the Appalachian Coalfields and has working relationships with the Abandoned Mine Lands (AML) government organization for mine remediation and with Western Kentucky University's Institute for Combustion Science and Environmental Technology for third-party combustion validation.

Ownership is concentrated among founder P.M. (Mike) Barbee (Chairman/Founder/CEO) and individual investors, with no institutional venture or private equity capital disclosed. The management team includes Bradley Dye (VP/Senior Strategist, former American Electric Power fuel supply), David Bosko (CFO, 40 years of finance experience), and board/advisory members with backgrounds at Shell, Colonial Oil Industries, ANR Pipeline, and TransCanada. Operations are small-scale (5 employees per firmographic data), no revenue is publicly disclosed, and no external funding rounds have been reported.

Name

Advance Green Energy

Legal name

Advance Green Energy

Website

https://advancegreenenergy.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Advance Green Energy is a privately held Kentucky company that develops proprietary chemical fuel activators and coal treatments (Shot in the Gas®, TreatedCoal™, TreatedFuel™) to enable cleaner combustion of existing fossil fuels, serving coal-fired power plants, fleet and maritime operators, and an emerging data center vertical.

Ownership category

akta.pro rank

Product category

Fuel Additives and Energy Technology

NAICS

Petroleum and Coal Products Manufacturing (3241), Electric Power Generation (22111), Petroleum and Coal Products Manufacturing (324)

SIC

Industrial Organic Chemicals (2860), Cogeneration Services & Small Power Producers (4991), Engines & Turbines (3510)

akta.pro primary industry

Heavy Fuel Oil (HFO) / Bunker-Fueled Power Generation (EUACACAC)

akta.pro secondary industries

Light Fuel Oil (LFO) / Distillate (Diesel) Power Generation (EUACACAD), Emissions Control & Flue Gas Cleanup for Biomass Heat/Power (SCR/SNCR, ESP/Baghouse) (EUAAAGAK), Gasification & Pyrolysis-to-Power (Waste/Biomass Advanced Thermal) (EUACAIAL)

Keywords

• Fuel additives
• Coal treatment chemicals
• Emissions reduction solutions
• Fossil fuel enhancement
• Power generation equipment

Headquarters

HQ city

Hazard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Additive Products: Direct-to-consumer and B2B sales of fuel enhancement products including Shot in the Gas® tablets (retail: $9.99 for 5-tablet set, $18.99 for 10-tablet set), Shot in the Gas® Tablet Holder ($2.99), and bulk discount programs.
2. Coal Treatment Solutions: Enterprise sales of TreatedCoal™ to power plants and coal-burning facilities. Revenue derived from treatment services and product licensing for proprietary TMT-13 chemical application to reclaimed coal.
3. Diesel & HFO Fuel Treatments: B2B sales of TreatedFuel™ (FUTT-13 for diesel, FUTT-15 for HFO/bunker fuel) to fleet operators, shipping companies, railroads, and industrial facilities. No retrofitting required, creating sticky product adoption.
4. Power Generation Equipment: Sale of 2.5 MW/5,000 horsepower power generators to data centers, industrial facilities, and remote operations requiring backup or primary power generation. Includes after-sales support and O&M services.
5. Integrated Infrastructure Solutions: Comprehensive solutions for data centers on reclaimed mine sites including TreatedCoal™, on-site gasification, and power generation. Potential revenue from consulting, design, engineering, and project management services through affiliates and strategic partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Advance Green Energy develops and manufactures proprietary chemical fuel activators and treatments (Shot in the Gas® tablets, TreatedCoal™, and TreatedFuel™ FUTT-13/14/15) that improve combustion efficiency and reduce emissions across coal, diesel, HFO, and bunker fuel applications. The company also designs, builds, and integrates power generation equipment and full power-plant infrastructure for data centers, utilities, and municipalities.

Product overview

Advance Green Energy offers a portfolio of fossil fuel enhancement products centered on proprietary chemical activators and treatments. The core offerings include Shot in the Gas® (EPA-approved vehicle fuel tablets), TreatedCoal™ (TMT-13 coal treatment for power plants), and TreatedFuel™ (FUTT-13 diesel/HFO activator), with specialized variants FUTT-14 (coal gasification additive) and FUTT-15 (HFO/bunker fuel treatment). The company also offers 2.5 MW/5,000 HP power generators with flexible fuel compatibility and waste heat recovery capabilities. Products work by lowering ignition temperatures and enabling more complete fuel combustion to improve efficiency and reduce emissions across coal, diesel, and heavy fuel oil applications.

Differentiator

Problem solved

Functional benefit

Brands

• Shot in the Gas®: EPA-approved fuel enhancement product that saves money on gas, enhances fuel efficiency, and reduces emissions. Available as tablet sets in 5-tablet ($9.99) and 10-tablet ($18.99) options.
• TreatedCoal™
• TreatedFuel™
• FUTT-14

Products and services

• Shot in the Gas® EPA-approved fuel enhancer tablet designed to improve combustion efficiency and reduce emissions in passenger vehicles and small engines. Sold to individual consumers and small businesses through the ShotInTheGas.com e-commerce site with a free sample program.
• TreatedCoal™ Proprietary chemical treatment for raw coal that improves combustion efficiency, reduces emissions, and enables utilization of lower-grade or stranded coal reserves. Sold to coal-fired power plants and industrial operators on a per-transaction pricing basis.
• TreatedFuel™ FUTT-13 Proprietary diesel fuel additive that improves combustion and reduces emissions in diesel engines. Sold to commercial fleet operators and industrial diesel users on a per-transaction pricing basis.
• FUTT-14 Coal gasification additive designed to improve gasification performance and combustion outcomes in coal-fired power generation. Sold to coal-fired power plants on a per-transaction pricing basis.
• FUTT-15 Heavy fuel oil and bunker fuel additive that improves combustion efficiency and reduces emissions in marine engines. Sold to maritime shipping operators and commercial marine fleets on a per-transaction pricing basis.
• Power Generation Equipment Proprietary power generators designed for on-site power production at data centers and large industrial facilities. Sold as hardware units to enterprise buyers.
• Integrated Infrastructure Solutions Turnkey power plant and infrastructure delivery service combining AGE's power generation equipment, fuel treatment chemistry, and engineering into full power solutions for municipal utilities and large enterprise customers. Sold under professional services project-based pricing.

Quantifiable outcome

• Up to 18% fuel consumption reduction with TreatedFuel™
• +7 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Western Kentucky University (WKU) - Institute for Combustion Science and Environmental Technology (ICSET)coreStrategic or Co-development PartnerWKU's combustion technology department (ranked top 4 globally) conducted testing and verification of TreatedCoal™. Observed complete carbon conversion to CO2 with no carbon monoxide production during combustion testing. Research collaboration supporting product validation and development.
• Abandoned Mine Lands (AML)coreStrategic or Co-development PartnerWorking relationship with government organization AML to alleviate environmental problems from abandoned coal mines. AGE provides reclamation services converting gob piles into TreatedCoal™ assets.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Generac Holdings: Leading US manufacturer of power-generation equipment including industrial and commercial gensets. Comparable to AGE's 2.5 MW generator line from a product and end-customer perspective, particularly for data center and distributed-generation buyers.
• Infineum: ExxonMobil/Shell joint venture and global fuel- and lubricant-additive leader, including marine HFO additives. Directly comparable to TreatedFuel™ and FUTT-15 in target customer (shipping, rail, fleet) and regulatory-driven demand for cleaner combustion.
• Chevron Oronite: Major fuel and lubricant additive manufacturer supplying marine, on-road, and industrial fuel performance chemistries. Comparable to AGE's HFO/bunker and diesel additive products from a scale, distribution, and refining-customer perspective.
• Caterpillar Marine: Marine and industrial power-systems business offering large engines and generator sets capable of running HFO and bunker fuel. Comparable to AGE's 2.5 MW generator product and FUTT-15 HFO treatment via shared marine and heavy-fuel customer base.
• Lubrizol Corporation: Berkshire Hathaway-owned specialty chemicals business and one of the world's largest fuel-additive manufacturers. Directly comparable to AGE's TreatedFuel™ (FUTT-13/FUTT-15) line, but operating at vastly greater scale across diesel, marine, and industrial fuel chemistries.
• Cummins Inc. Global manufacturer of diesel and gas engines, generator sets, and power-generation systems up to multi-megawatt scale. Comparable to AGE's 2.5 MW/5,000 HP generator offering for data centers, remote and backup power applications.

Emerging players

• Bloom Energy: Provider of solid-oxide fuel cell power systems marketed heavily to data center customers seeking behind-the-meter clean power. Comparable to AGE as an alternative on-site power option for the same data center buyer profile AGE targets on reclaimed mine sites.
• ClearSign Technologies Corporation: Combustion-technology company developing low-NOx burners and flame-insertion devices for industrial and process heaters. Comparable to AGE on the theme of improving fossil-fuel combustion performance and emissions, though it addresses the problem via hardware rather than chemical treatment.

Direct peers

• Fuel Tech, Inc. Combustion and emissions-control technology provider for utility and industrial boilers (SCR/SNCR, FGD, fuel-treatment chemistry). Comparable to AGE's coal- and HFO-combustion treatment value proposition targeting coal-fired plants and industrial operators.
• Clean Coal Technologies, Inc. Public clean-coal technology company (OTCQB: CCTC) that upgrades low-rank and waste coal (including gob) into a cleaner-burning product — directly comparable to AGE's TreatedCoal™ offering and target customer base of coal-fired utilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advance-green-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Green Energy