Loopys

What Loopys does

Loopys, operating legally as Loopy's Grill & Saloon, is a privately held, single-location hospitality and entertainment business founded on January 3, 1997 in Chippewa Falls, Wisconsin. The business operates as an integrated destination combining a full-service restaurant and bar (open 7 days/week, kitchen 11am-10pm, bar opening 10am), year-round sand volleyball leagues across 3 regulation courts, river recreation rentals (tubes, kayaks, canoes) on the Chippewa River with included shuttle service, and banquet/catering facilities capable of hosting up to 500 guests. Its principal differentiator is the Loopy Dome — marketed as the Chippewa Valley's Original and World's Only "Heated Sand" Dome — which enables year-round volleyball and winter events, complemented by branded seasonal bars (Leinenkugel's Backyard Beer Garden in summer, Cruzan Rum Tiki Bar) and the proprietary annual FATFAR tubing event.

The underlying operating model is a physical, multi-revenue-stream venue business with no software or technology platform. Revenue is generated through one-time food and beverage transactions, league participation fees, rental transaction fees (with shuttle bundled), and professional-services-style event/banquet bookings. Go-to-market is direct-to-consumer walk-in plus direct event sales, supported by a website (723loop.com), an active Facebook page, TripAdvisor and Yelp listings, and an owned SMS/email VIP club. The business also operates a $100 Loopy's Legacy Commemorative Certificate (redeemable for a $115 gift card with annual $10 value addition and Loop Troop rewards) and gift card bonus programs, which function as both prepaid revenue and loyalty mechanisms.

Customer segments are primarily local/regional walk-in consumers (dining, drinking, recreation) and event hosts (weddings, corporate events, class reunions, private parties), with a secondary persona of beer/cocktail enthusiasts drawn by the brand-partner bar experiences. There is no disclosed enterprise customer concentration, no B2B contract base, no mobile app, and no public financial reporting. Ownership and management are private and family/operator-led with no disclosed investors, funding rounds, M&A, or leadership changes in the source data.

Name

Loopys

Legal name

Loopy's Grill & Saloon

Website

https://723loop.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Loopys (Loopy's Grill & Saloon) is a privately held, single-location restaurant, bar, and entertainment venue in Chippewa Falls, Wisconsin, offering food and beverage, river float rentals, year-round volleyball leagues, and banquet hosting for up to 500 guests.

Ownership category

akta.pro rank

Product category

Hospitality / Restaurant & Bar

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Restaurant and bar
• River tubing rentals
• Sand volleyball leagues
• Banquet event hosting
• Hospitality services

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from selling food items (pizzas, burgers, sandwiches, wraps, salads, fish fry) and beverages (tap beer, wine, liquor, cocktails). Kitchen open 7 days a week; bar opens at 10am.
2. Event and Banquet Hosting: Revenue from hosting private events including weddings, meetings, class reunions, and corporate events. Facilities include the main building, heated Loopy Dome, and backyard tents. Capacity up to 500 guests.
3. River Rentals: Revenue from renting tubes, kayaks, and canoes for floating the Chippewa River. Includes shuttle service. Average float time 2.5-3 hours.
4. Volleyball and League Activities: Revenue from volleyball league participation, pool leagues, and dart leagues. Includes 3 regulation volleyball courts and league infrastructure.
5. Loopy's Legacy Commemorative Certificates: Certificate program selling commemorative certificates for $100 each, redeemable for $115 gift card. Includes Loop Troop rewards benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loopy's Grill & Saloon operates a single-location hospitality business in Chippewa Falls, Wisconsin, combining a full-service American grill restaurant and bar (open seven days a week) with Chippewa River tubing, kayak, and canoe rentals, year-round sand volleyball leagues, banquet and catering hosting for up to 500 guests, and themed events. The integrated venue includes the proprietary Loopy Dome (the Chippewa Valley's Original and World's Only "Heated Sand" Dome), the Leinenkugel's Backyard Beer Garden with Cruzan Rum Tiki Bar, and supporting amenities such as pool and dart leagues.

Product overview

Loopys operates as a multi-faceted hospitality business combining a full-service grill and saloon with recreational activities and event hosting. The core offerings include: Loopy's Grill & Saloon (restaurant and bar open 7 days a week), River Rentals (tubing, kayaking, and canoeing on the Chippewa River), and Volleyball Leagues played in outdoor courts or the proprietary Loopy Dome heated sand facility. Additional revenue streams include Banquets & Catering services (capacity up to 500 guests), special events like FATFAR (world's largest one-day tubing event), Pool & Dart Leagues, the Cruzan Rum Tiki Bar, VIP/email club membership, gift cards, and the Loopy's Legacy commemorative certificate program. The business operates as a single unified brand with complementary service offerings rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Loopy's Grill & Saloon Full-service restaurant and bar offering American grill cuisine including pizzas, burgers, sandwiches, wraps, salads, Mexican food, and a Friday night fish fry; kitchen open seven days a week from 11am–10pm. Targets walk-in diners and bar patrons.
• River Rentals Rental of tubes, kayaks, and canoes for floating the Chippewa River; average float time 2.5–3 hours, with shuttle included and finish at Loopy's dock. For individuals, families, and groups seeking low-cost outdoor recreation.
• Volleyball Leagues Year-round volleyball leagues using 3 regulation courts; summer play in the backyard overlooking the Chippewa River and winter play in the Loopy Dome. For individuals, couples, and partial teams at any skill level.
• Loopy Dome The Chippewa Valley's Original and World's Only "Heated Sand" Dome, providing climate-controlled sand volleyball courts and event space during winter months. Used in conjunction with volleyball leagues and banquets/catering.
• Banquets & Catering Event hosting services for weddings, meetings, class reunions, and other gatherings with seating for up to 500 guests (dome in winter, backyard in summer); includes access to volleyball courts, bean bag games, giant Jenga, hammerschalen, and catering menus. For private parties and corporate event hosts.
• Loopy's Legacy Commemorative Certificate A $100 commemorative certificate redeemable for a $115 gift card, with annual $10 value additions and Loop Troop rewards (VIP party invites, 10% off food & drink, 20% off merchandise, early event registration). Targets loyal customers and gift purchasers.
• Gift Cards Stored-value gift cards with bonus promotions (e.g., $50 purchase receives a $5 bonus card; $100 purchase receives a $15 bonus card), available for in-person and online purchase.
• Pool & Dart Leagues 4-man dart leagues on Wednesday nights and multiple pool leagues during Fall/Winter/Spring months, with league infrastructure managed in partnership with Northwest Coin. For local league players.
• Cruzan Rum Tiki Bar Fully stocked tropical tiki bar featuring Cruzan Rum, located in the Leinenkugel's Backyard Beer Garden during summer months and inside the Loopy Dome during winter. Bar opens at 10am daily.
• FATFAR (Annual Tubing Event) Frenchtown's Annual Tube Float and Regalia — billed as the World's Largest One Day Tubing Event, held annually in June featuring live bands, entertainment, food, and beverages. For regional event attendees.

Quantifiable outcome

• Over 25 years in continuous operation
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Leinenkugel'scoreStrategic or Co-development PartnerPartnership with Leinenkugel's brewery featuring Cruzan Rum Tiki Bar in the Leinenkugel's Backyard Beer Garden during summer months and in the Loopy Dome during winter. Special Leinenkugel's Honeyweiss Beer Batter used for Friday Fish Fry menu items.
• Northwest CoinminorStrategic or Co-development PartnerPartnership for pool and dart league infrastructure. Northwest Coin manages league schedules and standings for Loopy's pool and dart leagues.
• FrenchtownminorStrategic or Co-development PartnerCo-host of FATFAR (Frenchtown's Annual Tube Float and Regalia) - The World's Largest One Day Tubing Event.
• Cruzan RumminorGTM or Marketing PartnerCruzan Rum Tiki Bar featured at the venue, promoting Cruzan Rum brand in a tropical bar setting.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Del-Bar: Iconic Wisconsin supper club in Lake Delton offering full-service dining, bar, and live entertainment in a destination setting. Highly comparable to Loopys as a Wisconsin-based, multi-experience food/bar/entertainment venue with strong regional brand recognition.
• Buffalo Wild Wings: National sports-bar chain pairing casual dining with full bar service and sports league programming. Directly comparable to Loopys on the sports-bar/food/league-leverage axis, though Loopys adds outdoor recreation and banquet verticals.
• Smokey Bones: Casual sports-bar chain offering BBQ, full bar service, and sports-viewing entertainment. Comparable to Loopys on the sports-bar/casual-dining model, although Loopys adds outdoor recreation and river-rental verticals that Smokey's lacks.
• Texas River Float: Comal River tubing outfitter offering tube rentals and shuttle service in a single destination venue. Directly comparable to Loopys' River Rentals stream—tube/kayak/canoe rentals with shuttle and on-site bar finish point.
• Ishnala Supper Club: Long-established Wisconsin Dells supper club offering dining, cocktails, and scenic/natural setting as a regional destination. Comparable to Loopys as a Wisconsin supper-club-style operator combining food, bar, and experiential destination appeal.
• WhirlyBall: Multi-activity entertainment venues offering food, beverage, and group recreational activities (whirlyball, laser tag, bowling) for events and leagues. Comparable to Loopys as a destination combining bar service with proprietary recreational attractions and group event hosting.

Emerging players

• Texas Rowing Center: Canoe and kayak rental outfitter on Lady Bird Lake offering self-guided floats with equipment and route support. Comparable to Loopys' river-rental business line on the equipment rental and shuttle model.
• Viking Lakes Sand Volleyball: Sand volleyball facility paired with food and beverage offerings for league and tournament play. Comparable to Loopys' volleyball-league and Loopy Dome operations on the sand-volleyball-plus-bar concept.

Broad incumbents

• Dave & Buster's: National chain combining full-service restaurant, bar, and an extensive amusement/game floor. Broader incumbent in the eatertainment category that overlaps with Loopys' food-plus-unique-activity positioning at much larger scale.

Regional players

• Summerfest: Milwaukee-based annual music festival and event venue operator hosting large-scale ticketed outdoor events with beverage service. Comparable to Loopys on large-format event hosting and Wisconsin regional brand identity (FATFAR mirrors this annual event model).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/723loop
• LinkedInlinkedin.com/company/loopys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopys