SeventyTwo Sports Group

What SeventyTwo Sports Group does

SeventyTwo Sports Group is a boutique sports talent representation and management agency founded approximately 2019 and headquartered in Nassau, Bahamas. The company operates as a subsidiary of Winterbotham Group and represents elite professional athletes across four divisions: tennis, football, motorsports, and padel. The agency's roster includes named, top-tier talent such as Andrey Rublev, Elina Svitolina, Alex de Minaur, Borna Coric, Daria Kasatkina, Gaël Monfils, and Joel Schwärzler in tennis, and Brian Uriarte, Guido Pini, and Carlos Cano in motorsports.\n\nThe business model is commission-based athlete representation complemented by brand strategy services and hospitality offerings. Revenue is generated through three primary channels: (1) commissions on athlete endorsement deals, on-court/track prize earnings, and appearance fees; (2) brand consulting and partnership facilitation for blue-chip sponsors including Nike, Red Bull, Adidas, Mercedes, Wilson, Bulgari, Louis Vuitton, Balenciaga, Hublot, MacPaw, and Waterdrop; and (3) premium hospitality experiences tied to marquee events such as Wimbledon. The client base is bifurcated between a relatively small roster of named elite athletes on one side and a portfolio of corporate brand partners and event rights-holders (ATP, UFC) on the other.\n\nThe agency maintains operational presence across at least five jurisdictions — Bahamas (headquarters), Spain, United Kingdom, Hong Kong, and Uruguay — supported by a lean team of approximately 10 employees. Notable leadership includes Emilio Alzamora heading motorsports, Leon Best heading football, and Omid Arbabamin serving as a FIFA-licensed agent. The company has pursued expansion into adjacent sports, most recently through a partnership with Gallop Global for the padel vertical (Dubai Premier Padel circuit), and continues to add brand collaborations across consumer technology, hydration, luxury, and sportswear categories.

Name

SeventyTwo Sports Group

Legal name

SeventyTwo Sports Group

Website

https://72sportsgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SeventyTwo Sports Group is a boutique sports talent representation agency representing elite professional athletes across tennis, football, motorsports, and padel, and providing brand strategy and hospitality services to global blue-chip sponsors. Founded circa 2019, it operates under Winterbotham Group from Nassau, Bahamas.

Ownership category

akta.pro rank

Product category

Sports Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Athlete representation services
• Sports talent management
• Brand partnership services
• Sports marketing agency
• Event management services

Headquarters

HQ city

Nassau

HQ country

Bahamas

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation & Management: The company earns revenue by representing athletes and managing their careers, including contract negotiations, sponsorship deals, and brand partnerships. Revenue is generated through commission-based arrangements on negotiated contracts and endorsement deals.
2. Brand Strategy & Sponsorship Services: Revenue generated from strategic consulting services for brands seeking sports partnerships, including brand strategy, campaign creation, and activation planning.
3. Right Sales & Commercial Deals: Brokering strategic partnerships between sports rights-holders and global brands, earning fees or commissions on completed commercial transactions.
4. Hospitality Services: Five-star hospitality packages at prestigious sporting events including Wimbledon, generating revenue through exclusive event access, networking experiences, and brand activation opportunities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SeventyTwo Sports Group is a sports talent representation and management agency operating across four divisions: Motorsports, Tennis, Football, and Padel. The firm delivers services spanning brand strategy, event creation, property partnerships, hospitality, and rights sales, connecting athletes with brands, sponsors, and event operators worldwide.

Product overview

SeventyTwo Sports Group is a sports talent representation and management company operating across four core divisions: Motorsports, Tennis, Football, and Padel. The company offers a unified platform of sports management services centered on talent representation and career management, complemented by additional service modules including Brand Strategy & Partnerships, Event Creation & Management, Property Partnerships & Sponsorship Sales, Five-Star Hospitality Solutions (including the Wimbledon House hospitality product), and Right Sales & Commercial Deals. The portfolio also includes specialized Tennis Division management with both professional players and next-generation talent programs, and a Football Division offering transfers, commercial contracts, 360° player management, and wealth management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsports Division
• Tennis Division
• Football Division
• Padel Division
• Brand Strategy
• Event Creation
• Property Partnerships
• Hospitality
• Rights Sales

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MacPawcoreGTM or Marketing PartnerUkrainian software development company partnered with represented tennis players Elina Svitolina and Gaël Monfils for brand collaborations showcasing app-based products. Partnerships emphasize technology with human-first approach and support for Ukraine.
• WaterdropcoreGTM or Marketing PartnerInnovative hydration brand partnered with tennis star Andrey Rublev to promote healthier hydration through sustainable solutions. Collaboration emphasizes wellness, sustainability, and athletic performance.
• Red BullcoreGTM or Marketing PartnerGlobal energy drink brand partnered with rising tennis star Joel Schwärzler in collaboration highlighting athletic excellence and innovation. Red Bull supports emerging talent in tennis.
• Gallop GlobalcoreStrategic or Co-development PartnerStrategic partnership for padel division providing exclusive opportunities like Dubai Premier Padel. Enables connection between brands and the dynamic padel audience.
• ATPminorOthersAssociation of Tennis Professionals - brand partnership through represented professional tennis players on the ATP Tour.
• UFCminorOthersUltimate Fighting Championship - motorsports brand partnership through represented athletes.
• Dubai Premier PadelminorOthersPremier padel tournament partnership facilitated through Gallop Global relationship for padel division.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SPORTFIVE (formerly Lagardère Sports): SPORTFIVE is a global sports rights, sponsorship and athlete representation agency competing with SeventyTwo's brand strategy, rights sales and sponsorship brokering service lines across football and tennis.
• Octagon: Octagon is a global sports marketing and athlete representation agency active across tennis, motorsports and football, directly competing with SeventyTwo for both talent and rights-holder sponsorship mandates.
• Gestifute: Gestifute is one of the largest football-only player representation agencies in the world, directly comparable to SeventyTwo's Football Division in player representation, transfer negotiations and contract advisory.
• Roc Nation Sports: Roc Nation Sports is an athlete representation and sports marketing division that recruits elite athletes across football, tennis and motorsports, directly competing for the same clients as SeventyTwo's Football and Tennis divisions.
• Excel Sports Management: Excel Sports Management is a boutique athlete representation firm specializing in tennis, golf and motorsports — closely mirroring SeventyTwo's tennis-led, multi-sport boutique model and competing for the same tier of professionals.
• MGC Sports: MGC Sports is a tennis-focused athlete representation firm founded by former pros, directly competing with SeventyTwo Tennis for elite ATP/WTA clients and similar sponsorship-led revenue models.
• Creative Artists Agency (CAA, including CAA Stellar): CAA's sports division and CAA Stellar represent elite tennis players and other athletes globally, offering comparable career management, contract negotiation and sponsorship services to SeventyTwo's tennis and motorsports divisions.
• TKO Group Holdings (IMG / Endeavor): Endeavor (now under TKO Group Holdings) owns IMG, the world's largest sports and talent management agency representing athletes across tennis, motorsports, football and more — directly competing with SeventyTwo Sports Group for the same elite talent pools.

Broad incumbents

• Wasserman: Wasserman is a large, established sports marketing and talent management firm offering athlete representation, sponsorship sales and brand strategy — overlapping with SeventyTwo's broader services but operating at materially greater scale.

Emerging players

• Base Soccer Agency: Base Soccer Agency is an emerging football-focused player representation firm competing with SeventyTwo's Football Division for international talent, with a comparable boutique operating model and FIFA-licensed agent profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/72SportsGroup
• LinkedInlinkedin.com/company/seventy-two-sports-group
• Instagraminstagram.com/72sportsgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeventyTwo Sports Group