Dr.Mac
Dr.Mac is an independent Brazilian Apple Mac repair specialist, founded in 2007 and based on Avenida Paulista in São Paulo, serving individual consumers and small businesses nationwide via walk-in, WhatsApp, and shipping logistics.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Dr.Mac does
Dr.Mac (legal name Dr.Mac Comércio e Assistência em Computadores) is an independent Brazilian Apple computer repair specialist headquartered on Avenida Paulista in São Paulo. Founded in 2007, the company services the full Apple Mac lineup, including MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio, and Mac Pro, with stated support for both Intel and Apple Silicon (M1, M2, M3, M4) models as well as vintage Mac equipment. It is not an Apple Authorized Service Provider; instead it positions itself as a national reference for specialized independent Apple repair using original or premium-equivalent parts and offering warranties of 90 days to 6 months. With 13 employees, the operation is built around advanced component-level diagnostics using microscopy, ultrasonic cleaning for liquid damage, and professional rework stations for micro-soldering and logic board repair.
The company's service portfolio spans logic board repair, display, keyboard, trackpad and battery replacement, SSD and memory upgrades, liquid damage recovery, thermal paste cleaning, macOS installation and optimization, and preventive maintenance. Complementing the repair business, Dr.Mac operates a shop that buys and sells new and certified pre-owned Macs with Dr.Mac warranty. Distribution is hybrid: walk-in service at the São Paulo office, WhatsApp-driven inside sales for remote quote requests and scheduling, and a national shipping logistics system that receives and returns devices from all regions of Brazil. Marketing is digital-first across Instagram, YouTube, TikTok, and a technical blog, with WhatsApp serving as the primary bottom-of-funnel conversion channel.
Commercially, Dr.Mac operates on a pay-as-you-go, quote-based model. Diagnostics and quotes are free and without obligation, with work commencing only after customer approval of a detailed estimate. Payment is accepted via Pix, cash, or installment credit card, and turnaround ranges from 24–48 hours for simple repairs to 3–7 business days for complex jobs. Customer segments are individual Mac owners, collectors and upgraders of pre-owned Macs, and owners of vintage Mac equipment; there is no disclosed enterprise or contract-based revenue. The company is privately held with no external funding, parent company, or partnership relationships disclosed in the available source material.
Dr.Mac firmographics
Firmographics- Name
- Dr.Mac
- Legal name
- Dr.Mac Comércio e Assistência em Computadores
- Website
- https://drmac.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Dr.Mac is an independent Brazilian Apple Mac repair specialist, founded in 2007 and based on Avenida Paulista in São Paulo, serving individual consumers and small businesses nationwide via walk-in, WhatsApp, and shipping logistics.
- Ownership category
- akta.pro rank
Where Dr.Mac is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dr.Mac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Repair Services: One-time repair services for Apple Mac devices including logic board repair, display replacement, keyboard, battery, trackpad, SSD upgrades, deep cleaning, and maintenance. Services include 90-day to 6-month warranties.
- Mac Sales (New and Pre-owned): Purchase and sale of new and certified pre-owned Macs with complete technical inspection and Dr.Mac warranty.
- Upgrades and Parts: SSD and memory upgrades using selected high-performance parts for maximum performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free diagnostic quote with no obligation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dr.Mac product offering
Product offeringCore offering
Dr.Mac provides specialized hardware repair, maintenance and upgrade services exclusively for Apple Mac computers (MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio and Mac Pro), including logic board micro-surgery, display, keyboard, battery and trackpad replacement, SSD and memory upgrades, liquid damage recovery and macOS support. The company also sells new and certified pre-owned Macs with its own warranty through an online shop.
Product overview
Dr.Mac is an independent technical assistance service (not an Apple Authorized Service Provider) specializing exclusively in Apple Mac computers since 2007. The company offers a comprehensive portfolio of repair and maintenance services across all Mac product lines: MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio, and Mac Pro. Services include hardware repairs (logic board, video card, screen, keyboard, battery, SSD, memory upgrades), liquid damage recovery, preventive maintenance, thermal paste cleaning, data backup/migration, system formatting/optimization, and macOS updates. Additionally, Dr.Mac operates a shop for buying and selling new and certified pre-owned Macs with warranty. The company supports both Intel and Apple Silicon (M1, M2, M3, M4) models, as well as vintage Mac equipment.
Differentiator
Problem solved
Functional benefit
Companies that use Dr.Mac
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Dr.Mac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dr.Mac partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dr.Mac competitors and assessment
Company assessmentDirect peers
- iFixit: Global platform for Apple/electronics repair tutorials, tools, and parts. Directly comparable to Dr.Mac's component-level repair ethos — both empower out-of-warranty Apple repair, with iFixit operating the consumer/DIY end and Dr.Mac the professional service end of the same market.
Broad incumbents
- uBreakiFix: Largest US consumer device repair chain (now part of Asurion). Operates a scaled multi-brand repair model analogous to what Dr.Mac would become if it expanded beyond Apple-only into a national Brazilian chain — broader device coverage but less Apple-specific specialization.
- Apple Authorized Service Providers (AASP) network: Apple's official authorized repair network. Directly competes with Dr.Mac for in-warranty and out-of-warranty Mac repair, with first-party parts access and software calibration tools that independents lack — the central competitive threat to Dr.Mac's positioning.
- Best Buy Geek Squad: Consumer-electronics retailer's repair and support arm. Comparable as a multi-device, multi-vendor repair service scaled through retail footprint — a useful proxy for how a consumer-repair brand can leverage a retail base, though not Apple-specialized.
- Puls: On-demand in-home and remote device repair service. Comparable business model in consumer electronics repair, focused on convenience and logistics — relevant as a strategic reference for how Dr.Mac could evolve its national shipping-based service into a more convenient offering.
- Micro Center: US specialty electronics retailer offering in-store repair services. Comparable as a hybrid retail-plus-repair model for Apple hardware, illustrating how Dr.Mac's pre-owned Mac sales plus repair offering resembles a smaller-scale specialty retail-plus-service operation.
- SquareTrade: Allstate-owned device protection and extended warranty provider with affiliated repair network. Adjacent competitor that captures customer relationships via warranty contracts that Dr.Mac must compete against — comparable customer pool (Mac owners seeking out-of-warranty support).
Others
- Back Market: Global refurbished electronics marketplace, including certified pre-owned Macs. Directly comparable to Dr.Mac's pre-owned Mac sales stream — both resell refurbished Apple hardware with warranty, though Back Market operates a marketplace model while Dr.Mac is vertically integrated.
- Decluttr: Used electronics trade-in and resale platform. Comparable to Dr.Mac's pre-owned Mac buy/sell stream in customer intent (recycling or reselling used Apple devices) but operates a marketplace/trade-in model rather than direct retail.
- Gazelle: Used device trade-in service specializing in smartphones, tablets, and laptops including Macs. Comparable to Dr.Mac's pre-owned buy/sell motion on the supply side — both monetize used Apple devices, though Gazelle operates a trade-in model without in-house repair.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dr.Mac social profiles
Digital presenceDr.Mac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr.Mac leadership team
Management profileNumber of profiles
Dr.Mac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr.Mac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr.Mac
What does Dr.Mac do?
Dr.Mac provides specialized hardware repair, maintenance and upgrade services exclusively for Apple Mac computers (MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio and Mac Pro), including logic board micro-surgery, display, keyboard, battery and trackpad replacement, SSD and memory upgrades, liquid damage recovery and macOS support. The company also sells new and certified pre-owned Macs with its own warranty through an online shop.
Is Dr.Mac a public or private company?
Dr.Mac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr.Mac founded?
Dr.Mac was founded in 2007.
Where is Dr.Mac based?
Dr.Mac is headquartered in São Paulo, Brazil, in the Latin America region.
How does Dr.Mac make money?
Three revenue lines are on record. Hardware Repair Services are the primary driver. The others are mac Sales (New and Pre-owned) and upgrades and Parts.
Who are Dr.Mac's main competitors?
iFixit is listed as a direct peer. Broad incumbents are uBreakiFix, Apple Authorized Service Providers (AASP) network, Best Buy Geek Squad, Puls, Micro Center and SquareTrade. Others are Back Market, Decluttr and Gazelle.
Does Dr.Mac have an API?
No public API is recorded for Dr.Mac.