Classic Honda

What Classic Honda does

Classic Honda is a franchised Honda automobile dealership headquartered at 4000 W Colonial Drive in Orlando, Florida, operating as a single rooftop within the Holler-Classic Automotive Group, which dates to 1938, with the Honda store itself opened in 1978. The dealership employs 144 people and serves individual retail buyers and small commercial customers in the Orlando metropolitan area, offering new Honda vehicles, certified pre-owned and pre-owned inventory, manufacturer parts, and full-service repair. Revenue is generated through new- and used-vehicle front-end gross, F&I products via Honda Financial Services, and ongoing service and parts throughput across the vehicle ownership lifecycle.

The company pursues multi-channel customer acquisition, including a Military appreciation promotion, a College Graduate program, a Back to School seasonal offer, and digital lead generation through Google analytics and remarketing tooling. It has recently added the Honda Prologue all-electric SUV to its sales and marketing mix, marking participation in Honda's EV roll-out. The franchise's product catalog, financing options, warranty operations, and co-op marketing support are governed entirely by its Honda franchise agreement, while its brand equity, operating cadence, and community relationships derive from the Holler-Classic group's eight-decade history in Central Florida.

Classic Honda runs a single-location operating model with no disclosed secondary rooftops, no public M&A activity, and no captive financing or technology platform of its own. Its competitive position is therefore the product of its franchise territory rights, parent-group reputation, and the local service-bay and F&I economics of a mature Orlando trade area, rather than scale advantages, proprietary technology, or product exclusivity beyond what Honda itself confers.

Name

Classic Honda

Legal name

Classic Honda

Website

https://classichonda.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Classic Honda is a franchised Honda automobile dealership in Orlando, Florida, operating since 1978 under the Holler-Classic Automotive Group. It sells new and pre-owned Honda vehicles, parts, service, and F&I products, serving individual retail buyers across the Orlando metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including sedans (Accord, Civic), SUVs (CR-V, HR-V, Passport, Pilot, Prologue), minivans (Odyssey), and trucks (Ridgeline). Revenue generated from vehicle sales at negotiated or advertised prices.
2. Pre-Owned Vehicle Sales: Sales of used vehicles including certified pre-owned Honda models and vehicles from other manufacturers. Includes vehicles priced under $15,000 and various makes/models.
3. Service and Parts: Honda certified service department providing maintenance, repairs, parts sales, and tire sales. Factory-trained technicians handle routine maintenance to complex repairs. Revenue from service labor and genuine Honda parts.
4. Finance and Insurance Products: Financing through Honda Financial Services and other lenders for vehicle purchases and leases. Offering of protection plans, extended warranties, and other F&I products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Classic Honda is a franchised Honda automobile dealership in Orlando, FL that sells new Honda vehicles (sedans, SUVs, minivans, trucks, and the Prologue EV), pre-owned and certified pre-owned vehicles, and operates a Honda-certified service and parts department. The dealership also arranges vehicle financing and protection plans through Honda Financial Services and other lenders for individual consumers in the Central Florida market.

Product overview

Classic Honda is a Honda dealership offering a comprehensive automotive retail experience. The core offering consists of new Honda vehicles including sedans (Accord, Civic), crossovers (CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue), minivans (Odyssey), and trucks (Ridgeline). Supporting services include Certified Pre-Owned vehicles, factory-trained service and parts department, Honda Sensing Technology safety features, and in-house financing options. The dealership operates as part of the Holler-Classic Automotive Group and has been serving the Orlando area since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Accord Midsize sedan offered in LX, SE, and Hybrid trim levels with advanced driver-assist safety features and two four-cylinder engine options. Targeted at buyers seeking a reliable commuter or family sedan.
• Honda Civic Compact car available in sedan or hatchback body styles with zesty handling, comfortable interior, advanced standard driver-assist features, and two four-cylinder engine options. Targeted at buyers seeking an affordable compact vehicle.
• Honda CR-V Crossover SUV with modern styling and turbocharged engine standard on non-hybrid trims, including a hybrid variant offering improved fuel efficiency. Targeted at buyers seeking a compact SUV.
• Honda HR-V Subcompact crossover SUV with versatile interior configurations suitable for urban driving. Targeted at buyers seeking an entry-level crossover.
• Honda Passport Mid-size SUV positioned between the CR-V and Pilot, available with TrailSport trim for off-road capability. Targeted at buyers seeking a capable mid-size SUV.
• Honda Pilot Three-row midsize SUV offering seating for up to eight passengers with available TrailSport off-road package. Targeted at families needing three-row seating.
• Honda Prologue All-electric SUV representing Honda's entry into the electric vehicle market, available in EX, Touring, and Elite trims. Targeted at buyers seeking an all-electric SUV.
• Honda Odyssey Minivan designed for families with versatile seating configurations, robust engine, innovative technology, and comprehensive safety features. Targeted at families needing a minivan.
• Honda Ridgeline

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Honda Motor Co.coreStrategic or Co-development PartnerFranchised Honda dealership authorized to sell new Honda vehicles, access Honda Financial Services for financing, and utilize Honda's brand, marketing support, and factory training programs.
• Honda Financial ServicescoreStrategic or Co-development PartnerProvides financing options including loans and leases for vehicle purchases. Handles credit applications and offers promotional financing rates.
• Holler-Classic Automotive GroupcoreChannel Partner/ Reseller/ DistributorParent company and dealership group. Classic Honda is part of this automotive group founded in 1938, which includes sister dealership Holler Honda in the Orlando area.
• Holler HondaminorChannel Partner/ Reseller/ DistributorSister Honda dealership within the Holler-Classic group, providing additional inventory access for customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/classichonda
• Facebookfacebook.com/classichondaorlando
• LinkedInlinkedin.com/company/classichonda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Honda