C2 Sports
C2 Sports is a São Paulo-based sports press advisory agency serving 80+ professional athletes with five integrated services: strategic press positioning, digital communication management, performance scouting analysis, photo/video production, and highlight editing for personal marketing.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What C2 Sports does
C2 Sports is a Brazilian sports press advisory agency headquartered in São Paulo (Rua Cônego Vicente Miguel Marino 161, Barra Funda) that provides integrated communications and media services to professional athletes, primarily in football/soccer. The company was built as a digital-era alternative to traditional athlete press representation and operates a B2C professional services model, acquiring clients through referrals, athlete networks, and earned media exposure. C2 Sports manages a roster of 80+ professional athletes spanning Brazilian clubs and international leagues, including Olympic medalists and established veterans, and supports representation across transfers to clubs in Europe, Asia, and South America.
The core technology stack consists of five service lines delivered by a 12-person team of journalists, social media specialists, and press advisors based across São Paulo, Rio de Janeiro, Minas Gerais, and Rio Grande do Sul: (1) Strategic Press Advisory (Assessoria de Imprensa Estratégica), positioning athletes in Brazilian and international media outlets; (2) Digital Communication Management (Gestão de Comunicação Digital), including exclusive social media planning and content creation; (3) Scouting and Performance Analysis (Scout e Análise de Desempenho), providing statistical reports for athlete evaluation; (4) Photo and Video Production (Produção de Fotos e Vídeos), capturing game and media day content; and (5) Highlight Editing (Edição de Melhores Momentos), producing season recap reels for personal marketing. No proprietary software platform, patents, or AI/ML pipeline is disclosed; delivery is human-driven.
The revenue model is professional services retainers priced on a custom basis per athlete (not publicly disclosed), with marketing conducted primarily through the agency's website, 87 pages of earned media coverage in outlets such as Globo, Lance!, Gazeta Esportiva, and Bolavip, and athlete testimonials. There is no disclosed funding, parent company, or external investor; C2 Sports operates as a private, self-funded Brazilian firm.
C2 Sports firmographics
Firmographics- Name
- C2 Sports
- Legal name
- C2 Sports
- Website
- https://c2sports.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C2 Sports is a São Paulo-based sports press advisory agency serving 80+ professional athletes with five integrated services: strategic press positioning, digital communication management, performance scouting analysis, photo/video production, and highlight editing for personal marketing.
- Ownership category
- akta.pro rank
C2 Sports industry classification
Industry- Product category
- Sports Press Advisory Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)
- akta.pro secondary industry
- Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)
Keywords
Where C2 Sports is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
C2 Sports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Press Advisory Services: Strategic press advisory services positioning athlete images in Brazilian and international media outlets through established media relationships. Delivers spontaneous media content through notes, press releases, special interviews, and interview accompaniment.
- Performance Scout Services: Statistical performance analysis and reports for athlete self-evaluation and media positioning, highlighting individual statistics and team performance metrics.
- Digital Communication Management: Social media management including personalized design, strategic planning, and content creation to build athlete's virtual identity and brand.
- Visual Content Production: Photo and video production services including game coverage, media day sessions, and highlight video editing for promotional and personal marketing use.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
C2 Sports product offering
Product offeringCore offering
C2 Sports is a Brazilian sports press agency that provides integrated media and image-building services for professional athletes. Its core offering combines strategic press advisory, digital communication management, performance scouting and statistical analysis, photo/video production, and highlight reel editing to position athlete clients in Brazilian and international media outlets.
Product overview
C2 Sports is a sports press agency offering a comprehensive suite of five integrated services for professional athletes. The core offering includes strategic press advisory (Assessoria de Imprensa Estratégica) for media positioning, digital communication management (Gestão de Comunicação Digital) for social media, performance scouting and analysis (Scout e Análise de Desempenho) for statistical insights, professional photo and video production (Produção de Fotos e Vídeos), and highlight reel editing (Edição de Melhores Momentos). These services work together to build and strengthen athletes' public image with credibility in the sports media landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- Assessoria de Imprensa Estratégica (Strategic Press Advisory) Strategic press advisory service that positions athlete clients' images in Brazilian and international media outlets through established media relationships, delivering spontaneous media content via notes, press releases, special interviews, and interview accompaniment.
- Gestão de Comunicação Digital (Digital Communication Management) Social media management service with exclusive planning, personalized design, and strategic content creation to build athlete clients' virtual identity, increase engagement, and align communication with their personal brand image.
- Scout e Análise de Desempenho (Scout and Performance Analysis) Statistical analysis and performance reports service that transforms match and player data into strategic information to guide athlete evolution on the field and support media positioning with individual and team performance metrics.
- Produção de Fotos e Vídeos (Photo and Video Production) Professional photo shoots and high-quality video production capturing athletes' moments in games and events, including media day sessions with club shirts and personal sports equipment brands, creating impactful visual content.
- Edição de Melhores Momentos (Highlight Reel Editing) Highlight video editing service that selects and edits the best plays and moments from an athlete's season for use in transfer proposals, promotional content, and personal marketing materials.
Quantifiable outcome
- 80+ professional athletes managed including Olympic gold medalists, Libertadores champions, and international players across 15+ countries
- +1 more outcomes
Companies that use C2 Sports
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
C2 Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
C2 Sports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Dinamo MoscowminorDavid Ricardo transfer to Russian club - athlete represented by C2 Sports services
- Al-Ahli (Saudi Arabia)minorMatheus Gonçalves transfer to Saudi Arabian club - athlete represented by C2 Sports services
- São Paulo FCminorAndré Silva transfer to São Paulo - athlete represented by C2 Sports services
- Henan FC (China)minorBruno Nazário transfer to Chinese club - athlete represented by C2 Sports services
- WolverhamptonminorAndré transfer to Premier League club - athlete represented by C2 Sports services
- PalmeirasminorBruno Rodrigues transfer to Palmeiras - athlete represented by C2 Sports services
- NantesminorAdson's transfer to French club Nantes - athlete represented by C2 Sports services
- Lommel SK (Belgium)minorArthur Sales and Caio Roque transfers to Belgian club - athletes represented by C2 Sports services
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
C2 Sports competitors and assessment
Company assessmentDirect peers
- MGC Sports: Brazilian sports marketing and athlete management agency. Directly comparable as a Brazilian-market competitor targeting professional athletes with similar marketing and image services.
- Octagon: Global sports marketing agency with athlete representation, brand consulting, and PR services. Directly comparable in offering sports marketing and athlete PR across football and other sports worldwide.
- Wasserman: Sports marketing and talent management firm with athlete representation and PR services. Comparable to C2 in providing athlete-focused marketing, endorsements, and media positioning.
- Roc Nation Sports: Athlete management and PR division of Roc Nation. Comparable to C2 as a sports-focused agency providing image management and media positioning for high-profile athletes.
- Klutch Sports Group: Athlete management and marketing agency. Comparable to C2 in providing athlete-focused representation, brand building, and PR services to high-profile professional athletes.
Broad incumbents
- WME Sports: Sports division of WME (Endeavor) providing athlete representation and marketing. Comparable as a broader agency offering athlete management and PR services at greater scale than C2.
- IMG (TKO Group): Global sports and entertainment company with athlete management, events, and media rights. Comparable at the category level as a much larger incumbent offering athlete representation alongside a broader portfolio.
- Excel Sports Management: Sports management firm focused on athlete representation, marketing, and endorsements. Comparable to C2 as a larger, established player in the athlete representation and media positioning category.
- CAA Sports: Sports division of Creative Artists Agency providing athlete representation, marketing, and PR. Comparable as a larger, broader agency operating in the same athlete representation and image management space.
Emerging players
- Burson Sports: Specialized sports PR practice within a global communications network. Comparable to C2 as a PR-focused peer with athlete communications expertise, though operating within a much larger parent agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
C2 Sports social profiles
Digital presenceC2 Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
C2 Sports leadership team
Management profileNumber of profiles
Profiles12 records
C2 Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C2 Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C2 Sports
What does C2 Sports do?
C2 Sports is a Brazilian sports press agency that provides integrated media and image-building services for professional athletes. Its core offering combines strategic press advisory, digital communication management, performance scouting and statistical analysis, photo/video production, and highlight reel editing to position athlete clients in Brazilian and international media outlets.
Is C2 Sports a public or private company?
C2 Sports is a private company. It is classified as unknown and is currently operating.
When was C2 Sports founded?
C2 Sports was founded in -1. It employs 11 to 50 people.
Where is C2 Sports based?
C2 Sports is headquartered in São Paulo, Brazil, in the Latin America region.
How does C2 Sports make money?
Four revenue lines are on record. Press Advisory Services are the primary driver. The others are performance Scout Services, digital Communication Management and visual Content Production.
Who are C2 Sports's main competitors?
Direct peers on record are MGC Sports, Octagon, Wasserman, Roc Nation Sports and Klutch Sports Group. Broad incumbents are WME Sports, IMG (TKO Group), Excel Sports Management and CAA Sports. Burson Sports is listed as an emerging player.
Does C2 Sports have an API?
No public API is recorded for C2 Sports.
What industry is C2 Sports in?
C2 Sports's product category is Sports Press Advisory Services. Its primary akta.pro industry code is MPAKAKAB, Sports Marketing, Sponsorship Sales & Activation, with a secondary code of MPADAEAI, Sports Branded Content (Team/League/Brand Integrations). Its NAICS code is 7113 and its SIC code is 7990.