What City Design does

City Design is an Italian brand of outdoor urban furniture, established in 1992 and headquartered in Castelminio di Resana (Treviso). The company manufactures a comprehensive catalog of 80+ products across 12+ categories — benches and tables, litter bins and ashtrays, cycle racks and bicycle shelters, planters and tree-grilles, bollards and barriers, bus shelters, sunshades, display boards, parklets, and games/charging stations — using powder-coated and corten steel, stainless steel (AISI 304/316), aluminum, hardwood, WPC, HPL, and HPC, with in-house surface treatments including hot-dip galvanization, cataphoresis, primer coating, and polyester powder coating compliant with EN ISO 12944-2. Its principal customers are Italian and international public administrations, municipalities, and public-transport operators, supplemented by architects, designers, and private buyers; Italian public-sector sales are transacted via the MEPA e-procurement marketplace under Metalco Srl, the commercial entity within the Agora Makers group of which City Design is a coordinated brand. The company holds SOA qualification for public works, ISO 9001/14001/45001, FSC Chain of Custody, CE marking per hEN 1090-1, Rating di Legalità from AGCM, and uses 100% certified sustainable energy with 7,500+ factory-rooftop solar panels; its project references span Italy, France, Germany, Switzerland, Greece, Finland, Belgium, Lithuania, Romania, Slovenia, Qatar, Mexico, and Brazil. Pricing is project-based and quote-driven, marketing is executed through the multilingual website (IT/EN/FR/ES), trade shows (Expo Jardim Lisbon, Barcelona Landscape Biennial), and social channels (Facebook, LinkedIn, Instagram).

Name

City Design

Legal name

City Design

Website

https://citydesign.it

Company type

Private

Founded year

1992

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Castelminio di Resana (Treviso)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Urban Furniture Sales: Sale of manufactured urban furniture products including benches, tables, litter bins, cycle racks, planters, bollards, bus shelters, sunshades, and parklets. Products are sold to government entities, municipalities, architects, and private buyers. The company serves as a one-stop shop for complete urban space furnishing.
2. Custom/Project-Based Sales: Project-specific orders for urban redevelopment, public spaces, and architectural projects. The company provides comprehensive solutions for complete look-and-feel urban spaces rather than individual products.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

City Design manufactures and sells a comprehensive range of urban street furniture for public spaces, including benches, tables, litter bins, ashtrays, cycle racks, bicycle shelters, planters, fountains, tree grilles, bollards, barriers, display boards, bus shelters, sunshades, parklets, and games/charging stations. Products are offered in multiple materials (steel, corten, stainless steel AISI 304/316, aluminum, hardwood, WPC, HPL, HPC) and 200+ RAL color finishes with extensive customization options. The company serves as a one-stop shop delivering complete "total look" solutions for urban redevelopment, public space design, parks, transit areas, and architectural projects.

Product overview

City Design is an Italian urban furniture brand offering a comprehensive portfolio of outdoor street furniture products designed for public spaces. The product portfolio includes Benches and Tables (BOJON, CAMILLA, CASTEO, CUBIK, FOLA, LENA, MALY, MONET, NOALE, OBLIQUE COLLECTION, WAVE, ZOID COLLECTION, and others), Sunshades (CISON family, OMBRA), Multipurpose Furniture (ESPRIT COLLECTION, SLICE, SUNDECKS COLLECTION), Games and Charging Stations (LAND, RECHARGE, TOPSPIN), Parklets (2X1), Litter Bins and Ashtrays (BAMBOO, BOBO, CARROARMATO, CIMA, COLLIO, COROLLA, DAISY, DIVISION, FIORE, GECKO, GENOVA, GIRAFFE, M2, MIANE, MILANO, SPLIT), Cycle Racks and Bicycle Shelters (ARMONY BIKE, BOLOGNA, CIKE, FERRARA, FOXHOUND, GREYHOUND, OPEN, QUERT, RADZOLL, RICCIO, STRICH, VERTICAL, CISON CO), Planters-Fountains-Tree-grilles (ARABIS, DRYAS, DUO family, EL PASO, FONTIS family, LA PAZ, RADICI), Bollards-Barriers (BITTA, DECORO, EPOCA, GRAF, KAISER, KARL, KNOT, ONDA, PALETTE, PAPILLON, STILUS, TOMMY, TORII), Display Boards (AFFIX, ARCADE, NEVIS, SIRYA), and Bus Shelters (HOREC, STAD, STINGRAY, YCARO). The products utilize materials including powder-coated steel/aluminum, Corten steel, stainless steel (AISI 304/316), WPC composite wood, hardwood (Iroko, Movingui), thermo-treated wood, HPL, and HPC. The company focuses on sustainable manufacturing using 100% certified sustainable energy and holds multiple ISO certifications.

Differentiator

Problem solved

Functional benefit

Brands

• City Design: Italian brand of urban furniture creating versatile, inclusive and sustainable urban furniture products

Products and services

• Benches and Tables Public space seating and table products for parks, plazas, streets, and urban installations. Multiple material options (steel, corten, stainless steel, aluminum, hardwood, WPC, HPL, HPC) and extensive finish customization. For municipalities, architects, and private buyers.
• Sunshades Outdoor shade structures for parks, plazas, transit waiting areas, and public spaces. Steel and wood construction with weather-resistant coatings. For municipalities and landscape architects.
• Multipurpose Furniture Modular and multipurpose urban furniture for flexible public space activation, events, and varied outdoor uses. Designed for public spaces and architectural projects.
• Games and Charging Stations Public recreational gaming structures and outdoor device-charging stations for parks, transit areas, and urban gathering spaces. For municipalities and public administrations.
• Parklets Modular parklet platforms for converting parking spaces into temporary public seating and social spaces. For municipalities and urban regeneration projects.
• Litter Bins, Ashtrays, and Bin Covers Outdoor waste and recycling bins, ashtrays, and bin cover solutions including dog waste bag dispensers for public spaces, streets, parks, and transit areas. For municipalities and public administrations.
• Cycle Racks and Bicycle Shelters Bicycle parking racks and covered shelters for public spaces, transit stations, and urban cycling infrastructure. Multiple designs and capacities for varied urban contexts. For municipalities and public works.
• Planters, Fountains, and Tree-grilles

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Agora Makers GroupcoreStrategic or Co-development PartnerCity Design is part of Agora Makers, a group active in urban furniture and public lighting sectors. The group brings together different companies and brands committed to studying emerging needs to anticipate future trends, producing indoor and outdoor furniture to create spaces dedicated to people, fostering social interaction and well-being in urban and private settings. City Design is subject to direction and coordination of Holding Agora SAS.
• Metalco SrlcoreChannel Partner/ Reseller/ DistributorCity Design products are available through the MEPA (Italian Public Administration e-procurement market) under the Metalco Srl seller account (VAT number 04299810269). Metalco serves as the commercial entity for public procurement sales.
• Mercato Elettronico della Pubblica Amministrazione (MEPA)coreChannel Partner/ Reseller/ DistributorItalian electronic marketplace for public administration procurement where City Design products are listed and available for government purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metalco Srl: Sister company within the Agora Makers/Holding Agora SAS group, producing urban furniture for public spaces. Shares the same MEPA public procurement account and substantially overlapping product categories, making it the closest direct peer by both ownership and offering.
• Santa & Cole: Spanish manufacturer of urban and street furniture (benches, litter bins, bollards, lighting) with strong design heritage and international project portfolio. Directly competes with City Design in European urban renewal tenders across the same product categories.
• Escofet: Spanish urban furniture manufacturer specializing in concrete, stone, and metal street furniture for public spaces. Competes with City Design in benches, planters, bollards, and pavements for public administration projects across Europe and Latin America.
• Streetlife: Dutch designer and manufacturer of street furniture, tree products, and bicycle infrastructure. Competes directly with City Design's benches, litter bins, planters, and cycle racks in European municipal tenders.
• Victor Stanley: US designer and manufacturer of site furniture (benches, litter bins, bollards, bike racks, planters) for public spaces. Direct overlap with City Design's core urban furniture categories, primarily serving North American municipal clients.
• Maglin Furniture: Canadian manufacturer of site and street furniture — benches, litter receptacles, planters, bollards, bike racks — sold to municipalities and commercial clients. Directly comparable in product mix and public-sector customer base.
• Green Furniture Concept: Scandinavian designer of public seating and modular wooden furniture for transit hubs, malls, and public spaces. Comparable in targeted customer segments (public/commercial) and design-led positioning, though focused on seating.
• Furnit: Czech manufacturer of urban and street furniture (benches, litter bins, shelters, planters) supplying European municipalities. Direct competitor in the same product categories and customer base.

Broad incumbents

• Landscape Forms: Established North American manufacturer of outdoor furniture, lighting, and structures for public spaces. A broader incumbent with overlapping product categories (benches, litter bins, bollards) but a wider portfolio across site furniture and lighting.

Regional players

• Furse: UK-based manufacturer of street furniture supplying UK and select international public-sector clients. Operates in the same urban furniture category but is primarily tied to the UK market where City Design has limited direct presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CityDesign.it
• LinkedInlinkedin.com/company/citydesign-metalcogroup

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Design