ASH Renovations
ASH Renovations is a multi-family renovation and construction contractor providing interior, exterior, amenity, disaster restoration, and new construction services to property developers and managers across the eastern half of the United States.
- Company typePrivate
- Founded2015
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ASH Renovations does
ASH Renovations is a privately held multi-family renovation and construction contractor founded in 2015 and headquartered in Mountain Brook (Birmingham), Alabama. The company provides five core service lines to multi-family property developers, owners, and property managers: interior renovations (drywall, paint, flooring, cabinets, countertops, lighting, plumbing, HVAC, trim, hardware), exterior renovations (siding, roofing, doors, windows, concrete, carpentry, gutters, structural repairs), amenity renovations (leasing offices, fitness centers, pool areas, dog parks, package centers), disaster restoration (fire, water, storm, mold — scoped using Xactimate insurance software), and ground-up new construction including design-build and tax-credit-funded affordable housing. The firm's underlying capability is operational execution rather than proprietary technology: it deploys established subcontractor installation crews across 10+ states, applies occupied-property protocols and unit-level planning to minimize resident disruption, and assigns dedicated project managers as single points of accountability.
The business model is project-based and B2B. Revenue is generated through fixed-price contracts for defined scopes of work — interior unit turns, building-level exterior makeovers, amenity builds, and disaster recovery — with pricing varying by building, material, height, and region (e.g., siding $30K-$50K per building, roofing $12K-$25K per building, windows $25K-$40K per building). Customer acquisition is direct enterprise field sales targeting developers and managers with multi-property portfolios, supported by content marketing (blog, SEO, LinkedIn, email) and referrals rather than paid advertising or self-serve channels. The company operates two regional offices (Birmingham, AL — Southeast HQ; Warrenton, VA — Northeast) and serves the eastern half of the United States. Leadership is concentrated with founder Scott Gewant and a senior team with deep multi-family tenure; ownership is founder-held with no disclosed institutional investors.
ASH Renovations firmographics
Firmographics- Name
- ASH Renovations
- Legal name
- ASH Renovations
- Website
- https://ashrenovations.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASH Renovations is a multi-family renovation and construction contractor providing interior, exterior, amenity, disaster restoration, and new construction services to property developers and managers across the eastern half of the United States.
- Ownership category
- akta.pro rank
ASH Renovations industry classification
Industry- Product category
- Multi-Family Construction and Renovation Services
- NAICS
- Residential Remodelers (236118), Commercial and Institutional Building Construction (236220)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
- akta.pro secondary industries
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Structural Repair & Framing Reconstruction (HSAPAOAG)
Keywords
Where ASH Renovations is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ASH Renovations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Multi-Family Renovation Projects: One-time project-based revenue from interior renovations, exterior renovations, amenity renovations, and new construction for multi-family apartment communities. Revenue is generated through fixed-price contracts for specific scope of work. Projects range from unit-level renovations to full building exterior makeovers to ground-up new construction.
- Disaster Restoration Services: Emergency restoration and reconstruction services following fire, water, storm, and mold damage. Revenue generated through insurance claims processed using Xactimate software and direct billing to property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Siding Replacement |
| Unit Pricing | Multi-year contract | Roofing Replacement |
| Unit Pricing | Multi-year contract | Door Replacement |
| Unit Pricing | Multi-year contract | Window Replacement |
| Unit Pricing | Pay-as-you-go | Concrete Repair (Minor) |
| Unit Pricing | Pay-as-you-go | Concrete Repair (Major) |
| Unit Pricing | Multi-year contract | Structural Repairs |
| Unit Pricing | Multi-year contract | Gutter and Downspout Replacement |
| Unit Pricing | Multi-year contract | Carpentry Repairs and Paint |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ASH Renovations product offering
Product offeringCore offering
ASH Renovations provides renovation and construction services for multi-family apartment communities, covering interior unit renovations, exterior building renovations, amenity upgrades, insurance/disaster restoration, and design-build new construction. Projects are delivered through fixed-price contracts with dedicated project managers, repeat crews across 15+ states, and protocols specifically designed for occupied properties.
Product overview
ASH Renovations is a multi-family renovation and construction contractor offering five core service lines: Multi-Family Interior Renovations (drywall, paint, cabinets, countertops, flooring, lighting, plumbing, HVAC, trim, and hardware), Multi-Family Exterior Renovations (siding, roofing, doors, windows, concrete, carpentry, paint, gutters, and structural repairs), Multi-Family Amenity Renovations (leasing offices, fitness centers, outdoor spaces, pools, dog parks, package centers), Insurance Restoration/Disaster Recovery (fire, water, and storm damage), and New Construction (design-build and general contracting for garden-style apartments and amenities). The company operates across the eastern half of the United States with offices in Birmingham, AL and Warrenton, VA.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Family Interior Renovations Comprehensive interior renovation services for multi-family properties including drywall and paint, cabinets and countertops, lighting and electrical, plumbing, HVAC, flooring (carpet and luxury vinyl plank), trim, and hardware installation. Targeted at multi-family property developers and property management companies needing fast, repeatable unit turnover and make-ready work.
- Multi-Family Exterior Renovations Exterior renovation services including siding replacement (vinyl or Hardie), roofing (flat, sloped, metal, TPO, or poured), door and window replacement, concrete repair, carpentry and painting, gutters and downspouts, and structural repairs. Targeted at multi-family property developers and managers seeking curb-appeal and weather envelope improvements.
- Multi-Family Amenity Renovations Renovation and construction of multi-family amenities including leasing offices, fitness centers, outdoor spaces (gardens, patios, pergolas), pool areas, dog parks, package centers, and ADA compliance upgrades. Targeted at multi-family property developers and owners competing on resident experience.
- Insurance Restoration / Disaster Recovery Multi-family disaster restoration services including fire restoration, water damage restoration, storm damage restoration, and mold remediation. Uses Xactimate insurance software for scope development and works within a 300-mile radius of Birmingham, AL. Targeted at multi-family property owners and managers needing fast emergency response and insurance-claim coordination.
- New Construction Design-build and general contracting services for new multi-family construction including garden-style apartments and amenities. Covers site work, framing, roofing, masonry, siding, carpentry, landscaping, electrical, plumbing, HVAC, and interior finish. Also includes tax-credit-funded construction for low-income housing and senior living. Targeted at multi-family developers building new communities in the Southeast.
Quantifiable outcome
- Interior unit renovations completed within 2 weeks per unit
- +8 more outcomes
Companies that use ASH Renovations
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
ASH Renovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASH Renovations partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
ASH Renovations competitors and assessment
Company assessmentBroad incumbents
- Wood Partners: Large national multifamily developer with self-performed construction capabilities across interior renovations, exterior capex, and ground-up garden-style construction. A scaled incumbent competing for many of the same multifamily owners ASH serves, though primarily developer-side rather than pure contractor.
- The Bainbridge Companies: Multi-family developer, owner, and property manager with construction management capability for renovations and capital improvements across the Southeast and Mid-Atlantic. Larger incumbent with internal GC capacity that competes for renovation scope on owned properties.
- Holder Construction: Large national contractor with multifamily and mixed-use renovation experience across the Southeast. Scaled incumbent competitor for larger portfolio-wide capital improvement programs where ASH's Southeast regional positioning is most vulnerable.
- McCarthy Building Companies: National general contractor with multifamily, affordable housing, and renovation practices across the Sunbelt. Represents the scaled, diversified incumbent that ASH competes against on larger renovation and new construction scopes.
- Gilbane Building Company: Large private construction management and general contracting firm with multifamily, residential, and institutional renovation practices. Competes for the same multi-family capex RFPs where institutional owners prioritize balance sheet and geographic reach.
- Clark Construction Group: Large national general contractor with a multifamily and residential renovation practice. Competes for larger multifamily capex programs where institutional owners prefer a national balance sheet, and serves as the benchmark incumbent ASH competes against on enterprise RFPs.
Emerging players
- RangeWater Real Estate: Multi-family developer and owner-operator with in-house construction and renovation capabilities across the Southeast and Sunbelt. Comparable in that it competes for the same multifamily renovation and repositioning scope, though vertically integrated with ownership.
Direct peers
- Banta Companies: Multi-family renovation and capital improvement contractor operating across the Southeast and Mid-Atlantic, delivering interior turns, exterior renovations, and amenity work for institutional apartment owners. Closely comparable customer base and service portfolio to ASH.
- Criterion Contractors: Multi-family general contractor delivering interior and exterior renovations, amenity buildouts, and ground-up construction for apartment owners across the Southeast. Direct comparable to ASH on customer base, service mix, and geographic footprint.
- Rommel Construction Group: Mid-Atlantic and Southeast multifamily renovation and construction contractor offering interior unit renovations, exterior capital improvements, amenity upgrades, and restoration services. Direct peer on multi-family specialization and project-based delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASH Renovations social profiles
Digital presenceASH Renovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASH Renovations leadership team
Management profileNumber of profiles
Profiles8 records
ASH Renovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASH Renovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASH Renovations
What does ASH Renovations do?
ASH Renovations provides renovation and construction services for multi-family apartment communities, covering interior unit renovations, exterior building renovations, amenity upgrades, insurance/disaster restoration, and design-build new construction. Projects are delivered through fixed-price contracts with dedicated project managers, repeat crews across 15+ states, and protocols specifically designed for occupied properties.
Is ASH Renovations a public or private company?
ASH Renovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASH Renovations founded?
ASH Renovations was founded in 2015. It employs 11 to 50 people.
Where is ASH Renovations based?
ASH Renovations is headquartered in Birmingham, United States, in the North America region.
How does ASH Renovations make money?
Two revenue lines are on record. Multi-Family Renovation Projects are the primary driver. The others are disaster Restoration Services.
Who are ASH Renovations's main competitors?
Broad incumbents on record are Wood Partners, The Bainbridge Companies, Holder Construction, McCarthy Building Companies, Gilbane Building Company and Clark Construction Group. RangeWater Real Estate is listed as an emerging player. Direct peers are Banta Companies, Criterion Contractors and Rommel Construction Group.
Does ASH Renovations have an API?
No public API is recorded for ASH Renovations.
What industry is ASH Renovations in?
ASH Renovations's product category is Multi-Family Construction and Renovation Services. Its primary akta.pro industry code is IMAFAAAE, Renovation, Remodeling & Tenant Improvements (General Contracting), with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 236118 and its SIC code is 1700.