What Senego Media does

Senego Media (legal entity: SENEGO MEDIA SUARL) is a privately held Senegalese digital media company founded in 2014 and headquartered in Dakar (Fass Paillote, rond-point Canal 4, Rés. Adja Mame Ndiaye; RCCM: SN DKR 2014.B 19404, NINEA: 005263819). It operates Senego.com, a French-language news portal covering Senegalese politics, society, justice, international affairs, economy, celebrities, sports, and culture, self-described as 'Premier site d'informations au Sénégal.' The platform is built on a WordPress CMS with custom plugins (notably the senego-football module for World Cup 2026 coverage) and is distributed across web, iOS, and Android applications, supplemented by YouTube video embeds and live streaming integrations with six major Senegalese radio stations (RFM, Zik FM, Sud FM, Walf FM, RTS RSI, Lamp Fall FM).

The company monetizes through display advertising (banner placements with partners including AG PARTNERS and Visa in 728x90 and 280x250 formats) and a recurring premium subscription product (MSPremium) offering ad-free access, saved articles, and account preferences. Beyond news, Senego runs a portfolio of utility services — weather, prayer times, on-call pharmacy directory, currency converter, net salary calculator, real estate credit simulator, BMI calculator, daily horoscope, and a job board — plus a streaming hub for Senegalese TV series aggregated from production partners Marodi TV, EvenProd, Pikini Production, and LEUZTV. With approximately 5 employees and no disclosed external investors, Senego functions as a lean, founder-led digital publisher targeting the Senegalese general public and diaspora consumers.

Name

Senego Media

Legal name

SENEGO MEDIA SUARL

Website

https://senego.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Senego Media operates Senego.com, Senegal's leading French-language digital news portal founded in 2014, serving Senegalese consumers and the diaspora with news, live radio, TV series streaming, mobile apps, and utility services, monetized through advertising and a premium subscription tier.

Ownership category

akta.pro rank

Product category

Online News & Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News Streaming Platforms (MPACAAAF)

akta.pro secondary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Online news portal
• Digital media services
• Local content streaming
• Web utility services
• Subscription news platform

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Display Advertising: The site displays multiple advertising placements including banner ads (728x90, 280x250 formats), sponsored partnership content, and affiliate links to external services. Ad partners include AG PARTNERS and VISA.
2. Premium Subscription (MSPremium): Subscription-based model offering premium features including saved articles, account management, and enhanced user experience. Users can manage subscriptions through the mon-compte section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Senego Media operates Senego.com, Senegal's leading online news portal, providing comprehensive coverage of Senegalese politics, society, justice, international affairs, economy, celebrities, sports, and videos. The platform combines news publishing with free streaming of Senegalese TV series (from Marodi TV, EvenProd, Pikini Production), live radio streaming, and a suite of utility services (weather, horoscope, prayer times, financial calculators, pharmacy directory, job listings). Revenue is generated through display advertising and a premium subscription (MSPremium/Senego Premium) offering ad-free access and saved articles.

Product overview

Senego Media operates a digital media and services platform centered on Senego.com, Senegal's leading news website offering comprehensive coverage of politics, society, justice, international affairs, sports, and entertainment. The platform includes a mobile application (iOS/Android), a streaming service for Senegalese TV series (Series Senegalaises) featuring content from Marodi TV, EvenProd, and other producers, and live radio streaming (Radios du Senegal). Additionally, Senego provides a suite of utility services including weather forecasts, daily horoscopes, financial calculators (mortgage simulator, salary calculator), prayer time schedules, pharmacy directories, and job listings. The company also offers a premium subscription tier (Senego Premium) with enhanced features.

Differentiator

Problem solved

Functional benefit

Products and services

• Senego.com News Portal Comprehensive Senegalese news website covering politics, society, justice, international affairs, economy, celebrities, sports, and video content for general Senegalese readership and the diaspora.
• Senego Mobile App

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marodi TV SénégalcoreOthersMajor content partnership providing Senegalese TV series including Tuumaal (30 episodes), LE PIÈGE (29 episodes), Kër Gu Mag (12 episodes), and L'épouse du Cheikh (33 episodes). These series are embedded and streamed through the Senego platform, attracting significant viewership.
• EvenProdcoreOthersContent provider for SAMA YAAY (8 episodes) and BOROM KEUR (Season 2) series. Senego provides streaming platform and visibility for EvenProd productions.
• Pikini ProductionminorOthersContent partnership for WORKAT series streaming through the platform.
• AG PARTNERS (Visa)minorGTM or Marketing PartnerAdvertising partner providing display advertising placements (728x90 and 280x250 banner formats) across the Senego platform.
• Senegalese Radio StationscoreChannel Partner/ Reseller/ DistributorPartnership with major Senegalese radio stations including RFM (94.0 FM), Zik FM (89.7 FM), Sud FM (98.5 FM), Walf FM (99.0 FM), RTS RSI (92.5 FM), and Lamp Fall FM (101.7 FM). Senego provides live streaming access and press review content featuring station commentators.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• France 24: France 24 is a major international French-language news broadcaster with extensive Africa coverage, competing with Senego for diaspora and Francophone African digital news audiences.
• BBC Afrique: BBC Afrique is the international broadcaster's French-language service covering Senegalese and broader African news, competing with Senego for premium international news audiences in Francophone Africa.
• Africa24: Africa24 is a pan-African French-language news TV channel with digital distribution, offering broader geographic reach than Senego and competing for Francophone African advertising and viewership.
• RFI (Radio France Internationale): RFI is a major French-language international radio broadcaster with extensive Senegalese coverage and streaming, competing with Senego's radio streaming and news aggregation features.
• Le Soleil: Le Soleil is Senegal's largest print newspaper with an established digital presence, offering legacy credibility and broader content scope, competing with Senego for national news readership.

Direct peers

• Leral.net: Leral.net is a Senegalese digital news site offering comprehensive local news coverage, directly competing with Senego for Senegalese-language readership and advertising budgets.
• Seneweb: Seneweb is one of the largest Senegalese online news portals, directly competing with Senego for Senegalese news, entertainment, and diaspora audiences in French-language digital media.
• Africanews: Africanews is a pan-African digital-first multilingual news platform, directly comparable to Senego's digital news/video distribution model across African markets.
• Dakaractu: Dakaractu is a Senegalese online news platform covering politics, society, and current events, competing directly with Senego for the same Senegalese general-public and diaspora reader segments.
• Senenews: Senenews is a Senegalese online news outlet focused on politics, sports, and culture, serving the same Senegalese audience as Senego with comparable editorial coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/senego-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senego Media