NVA

What NVA does

NVA (Nederlandse Vereniging voor Acupunctuur) is a Dutch non-profit professional association headquartered at Van Persijnstraat 17, 3811 LS Amersfoort, registered under KVK 40531133 with VAT number NL0090.68.533.B01. Founded to continuously improve and strengthen the quality of Dutch acupuncture, the association serves two horizontal segments: practicing acupuncturists seeking membership, accreditation, and professional services, and the general public seeking qualified practitioners through the acupunctuur.nl therapist finder. Its core technology is the Traditional Chinese Medicine framework integrating meridians, Qi, Five Elements, Yin and Yang, and evidence-based medicine principles.

NVA's core products and services include membership services with admission prerequisites and professional liability insurance, training and continuing education accreditation via the Department of Education and Science, the quarterly Huang Ti magazine, the NVA Podcast launched in 2025, a Knowledge Centre for evidence-based research, and integration with IKNL's Cancer Referral Guide for oncology-adjacent complementary care. The association is co-founder of KAB-Koepel and operates a Wkkgz-compliant complaints framework via Stichting Zorggeschil, with international affiliations to ETCMA and WFAS.

The business model is non-profit and funded through annual donor memberships at €70/year (€42 for former members), WTMF Congress registrations at €300 per attendee, advertising in the Huang Ti magazine and members' website, and member dues. Headcount is small (11–50 employees per firmographic data), and the association maintains active social media presence across Instagram, Facebook, YouTube, and LinkedIn. As a non-profit professional body, NVA's strategic emphasis is on enforcing quality standards, integrating with mainstream Dutch healthcare reimbursement systems, and expanding into complementary oncology pathways rather than commercial scaling.

Name

NVA

Legal name

Nederlandse Vereniging voor Acupunctuur

Website

https://acupunctuur.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NVA is a Dutch non-profit professional association that accredits and supports practicing acupuncturists through membership services, training accreditation, professional liability insurance, and the acupunctuur.nl therapist finder, while serving patients seeking qualified TCM acupuncture practitioners.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

NVA is a Dutch non-profit professional association that accredits and represents licensed acupuncture practitioners. Its core offering is annual membership for acupuncturists, bundling professional liability insurance, automatic affiliation with KAB-Koepel for health insurer reimbursement, accreditation oversight of training programs, a continuing education accreditation service, access to a Knowledge Centre of evidence-based medicine resources, and inclusion in the online therapist directory and IKNL Cancer Referral Guide for qualifying members.

Product overview

NVA (Nederlandse Vereniging voor Acupunctuur) is a professional association for acupuncturists in the Netherlands. The organization offers a core portfolio of membership services including admission requirements, professional liability insurance, and portal access, alongside accreditation programs for acupuncture training institutions and continuing education providers. Publications include the quarterly Huang Ti magazine and a podcast series. The Knowledge Centre provides research and evidence-based resources, while a Cancer Referral Guide connects qualified members with oncological care networks. Supporting offerings include donor membership and advertising opportunities in the magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Huang Ti: The association's quarterly members' magazine featuring in-depth articles, practical experiences, and current developments within acupuncture and related fields
• NVA Podcast - Van burn-out naar balans

Products and services

• NVA Membership Services Annual professional association membership for practicing Dutch acupuncturists, bundling admission requirements oversight, professional liability insurance, automatic KAB-Koepel affiliation for health insurer reimbursement, automatic Stichting Zorggeschil dispute resolution affiliation, members portal access, and continuing education opportunities.
• Huang Ti Magazine Quarterly full-color members' magazine featuring association news, education articles, professional content on acupuncture, herbs, Tai-Qi, and Qi-Gong, and in-depth clinical experiences published four times per year.
• NVA Podcast Series Podcast series 'Van burn-out naar balans met de kracht van acupunctuur' covering topics such as burnout recovery and the Five Elements in Traditional Chinese Medicine, distributed via Spotify, Apple Podcasts, and YouTube.
• Cancer Referral Guide Listing Listing pathway for NVA acupuncturists who meet specific quality requirements in the IKNL (Integral Cancer Center Netherlands) Cancer Referral Guide (Verwijsgids Kanker), supporting cancer patients with acupuncture as complementary treatment.
• Acupuncture Training Accreditation Department of Education and Science service that determines NVA membership prerequisites and oversees the quality of acupuncture training programs based on the Professional Training Profile framework.
• Continuing Education Accreditation Accreditation service for training days and courses offered by educational institutions with NVA contracts, covering both professional acupuncture and Western medical continuing education for acupuncturists.
• Knowledge Centre Online resource hub providing acupuncture research, databases, Evidence Based Medicine information, clinical guidelines, and condition-specific research on allergies, psychological complaints, menopause, oncology, pediatrics, pain, and safety.
• Donor Membership Annual donor membership for former NVA members and supporters of Dutch acupuncture, providing the Huang Ti magazine four times per year. Priced at €70.00 per year for standard donors and €42.00 per year for former NVA members.
• WTMF Congress 2026 Registration Registration for the 8th World Traditional Medicine Forum (WTMF Congress), September 19-20, 2026, at Van der Valk Hotel Schiphol, Amsterdam, covering oncology, women's health, and pain management. Priced at €300 per person.

Quantifiable outcome

• NVA members automatically receive professional liability insurance and KAB-Koepel affiliation for health insurer billing.
• +1 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ETCMA (European Traditional Chinese Medicine Association)coreStrategic or Co-development PartnerNVA is actively affiliated with ETCMA, which currently has 28 organizations in 20 European countries plus Israel, with over 14,000 registered therapists practicing acupuncture and Chinese medicine. The partnership enables international knowledge exchange, joint standards development, and staying ahead of regulatory and market developments in the field.
• WFAS (World Federation of Acupuncture-Moxibustion Societies)coreStrategic or Co-development PartnerThe largest global umbrella organization for acupuncture and moxibustion. NVA is directly and indirectly (via ETCMA) involved with WFAS. The partnership is important for safeguarding NVA's professional standards and staying informed about developments in China and worldwide.
• KAB-Koepel (Koepel Alternatieve Behandelwijzen)coreStrategic or Co-development PartnerNVA co-founded the KAB-Koepel together with other professional organizations. Every NVA member is automatically a member of the KAB-Koepel. This affiliation is increasingly required by health insurers, and acupuncturists note their NVA and KAB-Koepel membership on invoices for reimbursement purposes.
• Stichting Zorggeschil (Foundation Healthcare Dispute)coreStrategic or Co-development PartnerAll practicing NVA-acupuncturists are automatically affiliated with Stichting Zorggeschil, the legally recognized dispute resolution body for patient complaints under the Wkkgz complaints law. The foundation makes binding decisions on disputes that cannot be resolved directly with the care provider.
• IKNL (Integral Cancer Center Netherlands) - Verwijsgids KankerminorStrategic or Co-development PartnerNVA acupuncturists who meet specific quality requirements can be included in the IKNL's Cancer Referral Guide (Verwijsgids Kanker). This connects NVA acupuncturists to mainstream oncology care pathways and supports multidisciplinary cancer care.
• Zorgbelang NederlandminorOthersProvides information about complaint possibilities, patient rights, organizations, and addresses for patients. Referenced as a resource for clients on the 'More addresses for the client' page.
• NPCF (Dutch Patients and Consumers Federation)minorOthersInformation resource for patients and consumers and healthcare providers. Referenced as an additional address for clients on the NVA website.
• Infolijn Alternatieve Geneeswijzen (Information Line for Alternative Medicine)minorOthersTelephone information service (088 242 42 40) providing information about alternative doctors, therapists, and their professional organizations. Referenced on the NVA's client address page.
• Huang Ti Magazine AdvertisersminorOthersThe NVA is a non-profit organization that accepts financial support from advertisers in the Huang Ti association magazine and on the members' website section. This is a revenue-support relationship rather than a strategic partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Acupuncture and Chinese Medicine Association (AACMA): Australia's peak professional body for acupuncture and Chinese medicine practitioners, providing practitioner accreditation, continuing education, and a public practitioner register — structurally very similar to NVA.
• British Acupuncture Council (BAcC): The UK's leading self-regulatory body for acupuncturists, with similar structure to NVA: voluntary professional register, accredited training, member insurance, and public-facing practitioner directory. Highly comparable as a national acupuncture professional association.
• NCCAOM (National Certification Commission for Acupuncture and Oriental Medicine): The principal US-based certification body for acupuncturists and Oriental medicine practitioners, administering national board exams and accrediting training programs — closely analogous to NVA's accreditation and admission role in the Netherlands.
• Zhong - Nederlandse Vereniging voor Traditionele Chinese Geneeskunde: A Dutch professional association for Traditional Chinese Medicine practitioners. Operates in the same Dutch market as NVA with overlapping scope of TCM practice, accreditation, and practitioner advocacy, making it a direct domestic peer.

Regional players

• Nederlandse Beroepsvereniging voor Natuurgeneeskundigen (NBN): A Dutch professional association for naturopathic practitioners, operating in the same Dutch alternative-medicine umbrella space and sharing KAB-Koepel affiliation pathways, though with a different therapeutic modality focus.
• Acupuncture New Zealand: New Zealand's professional association for acupuncturists, offering accreditation, complaints processes, and a public practitioner register. Comparable structurally to NVA, though serving a different geographic market.

Others

• KAB-Koepel (Koepel Alternatieve Behandelwijzen): The Dutch umbrella for alternative treatment professional organizations, co-founded by NVA. Comparable as the payer-facing collective that enables health insurer recognition for its members, though KAB-Koepel spans multiple disciplines beyond acupuncture.

Broad incumbents

• ICMART (International Council of Medical Acupuncture and Related Techniques): International umbrella representing medical acupuncture societies for physicians. Comparable as a standards/advocacy organization in the broader acupuncture ecosystem, though focused on physician-acupuncturists rather than the TCM-practitioner core that NVA represents.
• ETCMA (European Traditional Chinese Medicine Association): The pan-European umbrella of28 TCM/acupuncture organizations in 20 countries plus Israel, covering14,000+ therapists. NVA is itself a member; ETCMA operates at a supranational level and is comparable in mission around TCM standards and regulatory advocacy.
• WFAS (World Federation of Acupuncture-Moxibustion Societies): The largest global umbrella for acupuncture-moxibustion societies. NVA is directly/indirectly affiliated via ETCMA. Comparable as a federation operating in the same acupuncture standards and international knowledge exchange space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NVAcupunctuur
• Facebookfacebook.com/NVAcupunctuur
• LinkedInlinkedin.com/company/acupuncturisten
• Instagraminstagram.com/acupunctuur_nva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NVA