Watermelon

What Watermelon does

Watermelon (operating as Agency Watermelon) is a New Delhi-based creative services agency founded in 2020 by Sugandha Kharya (Brand Designer and Art Director, with prior brand-side experience at Uniqlo, Adidas Originals, Reebok, Keventers, Oyo, Airtel, Times Group, and Budweiser) and Amit Meena (Copywriter and Brand Strategist). The firm employs 13 people and operates from a single headquarters in Aerocity, New Delhi. It does not sell a software or SaaS product; its core offering is strategic design and brand development services spanning creative strategy, brand system design, identity systems, visual systems, packaging, film production (including 2D animation and stop-motion), 3D design and renders, illustrations, copywriting, space branding, and advertising campaigns. Client engagements are delivered as project-based work or design retainers, with pricing not publicly disclosed and structured on a quote basis.

The agency's go-to-market is sales-led and portfolio-driven: it engages directly with prospective clients, showcases work through Instagram, Behance, and LinkedIn, and likely relies on referrals from existing clients. Its client roster spans fintech (HDFC Sky, Stockal, Spare8), beauty and grooming (Pureplay Skin Sciences, PHY), fitness and wearables (Fitshot and its Saturn/Aster & Crystal/Junior sub-products, Synq.fit), food and beverage (Echoes), banking (RBL Bank), and manufacturing (Gates & Grills under Shyam Steel). No external institutional funding, M&A activity, geographic expansion beyond India, or AI/ML capability disclosures are present in the source data. The firm is privately held and founder-owned.

Name

Watermelon

Legal name

Watermelon

Website

https://agencywatermelon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Watermelon is a New Delhi-based creative agency founded in 2020 that provides branding, identity, packaging, film production, and digital campaign services to progressive brands across fintech, beauty, fitness, BFSI, and manufacturing in India.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Agency Watermelon generates revenue through providing creative and branding services to client brands. Revenue is earned through project-based engagements including brand strategy, identity systems, visual systems, packaging design, film production, photography, and advertising campaigns. The agency works on design consultancy and design retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Watermelon (Agency Watermelon) is a New Delhi-based creative agency that provides strategic branding and advertising services to progressive brands. Its offerings include brand strategy, identity systems, visual systems, packaging design, film production, 3D design, illustrations, copywriting, digital campaigns, space branding, and website design delivered on a project or design-retainer basis.

Product overview

Agency Watermelon is a New Delhi-based creative agency specializing in branding and advertising, founded in 2020. The agency operates as a service-based consultancy rather than a product company, offering creative strategy, brand system design, packaging, film production, copywriting, art direction, 3D design, advertising campaigns, websites, and design consultancy. The agency's portfolio consists entirely of client branding projects including Fitshot (smartwatch brand with sub-products Saturn, Aster & Crystal, and Junior), Pureplay (beauty/grooming parent company), Stockal (investment platform with associated film work), Synq.fit (connected fitness), Echoes (bistro chain), Ugaoo (plant shop), HDFC Sky (financial platform), Spare8 (micro investing), RBL (bank credit card), Gates & Grills (steel brand), and PHY (men's grooming under Pureplay). Watermelon does not offer a proprietary SaaS product but delivers creative services across brand identity, visual systems, films, packaging, and digital campaigns for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand consulting that helps progressive brands clarify positioning, audience, and growth direction; delivered to business clients seeking to scale up.
• Identity System Design Design of complete brand identity systems including logos, marks, and guidelines for client brands across sectors such as fintech, fitness, beauty, F&B, and manufacturing.
• Visual System Design Creation of cohesive visual systems and design languages that express a brand's personality across touchpoints; delivered to enterprise and startup clients.
• Packaging Design Packaging design services for product brands including bistro chains and men's grooming product lines, covering EDTs, lip balms, face washes, gift packs, and food packaging.
• Film Production End-to-end production of brand films, product films, and explainer videos including 2D animation and stop-motion direction for client launches and campaigns.
• 3D Design and Renders Creation of 3D rendered assets and visuals for product brands such as smartwatches, packaging mockups, and e-commerce creative assets.
• Illustration Design Custom illustration work for brand systems and digital campaigns, including app/web onboarding illustrations and campaign artwork.
• Copywriting Brand and advertising copywriting services led by co-founder Amit Meena, supporting brand voice development and campaign messaging.
• Digital Campaign Creation Planning and production of digital advertising campaigns and social media creatives for client brands across e-commerce and apps.
• Space Branding In-store and physical space branding including signage, menus, uniforms, and environmental graphics for bistro and retail clients.
• Website Design Design of corporate websites and homepages for client brands such as beauty and grooming companies.
• Photography and Photoshoots Brand and product photoshoots for client marketing needs, including campaign and e-commerce imagery.
• Design Retainer Ongoing design consultancy and retainer engagements where Watermelon serves as an embedded design partner for client brands.

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Saffron Brand Consultants: India-headquartered global brand consultancy offering brand strategy, identity and naming. Directly comparable to Watermelon as a mid-size, founder-led brand strategy and identity specialist working across geographies with a similar client mix of enterprise and challenger brands.
• Mutant Communications: Mumbai-based independent creative and design agency offering branding, packaging and digital work. Comparable to Watermelon as an India-headquartered independent agency competing for similar brand identity and packaging briefs.
• Pentagram: Global partner-led design firm offering brand identity, packaging, digital and editorial design. Comparable to Watermelon in its founder/partner-led structure and breadth of identity, packaging and film work, though at materially larger scale.
• Tilting Heads: Indian independent creative agency focused on branding and integrated campaigns. Comparable to Watermelon in being an independent, mid-size Indian creative shop with a similar brand strategy and campaign execution offering.
• Elephant Design: Pune-based independent design and branding agency offering identity, packaging and communication design. Comparable to Watermelon as an Indian, independent, mid-sized creative agency serving multiple sectors with strategy-to-execution brand work.

Broad incumbents

• Ogilvy India: One of India's largest full-service advertising and brand networks offering creative, digital, PR and media. Comparable to Watermelon on the creative strategy and brand work side, but with vastly larger scale, integrated media buying and global client base.
• DDB Mudra Group: One of India's largest integrated advertising and brand networks, with identity, digital and film capabilities. Comparable to Watermelon on the branding and creative services core, but with substantially larger scale and media planning integration.
• Superunion: Global brand agency (WPP) covering strategy, identity, packaging and verbal branding. Overlaps with Watermelon's full-service brand system offering, but with broader geographic reach and larger integrated teams.
• Wieden+Kennedy: Global independent creative agency known for integrated brand campaigns and film. Comparable to Watermelon on creative direction and film production capabilities, but at far larger scale and with global brand budgets.
• Landor & Fitch: Global brand consulting and design firm within WPP offering strategy, identity, verbal branding and brand experience. Comparable to Watermelon on the brand strategy and identity core, but operates at much larger scale and as part of a holding company.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agency-watermelon
• Instagraminstagram.com/agency.watermelon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watermelon