Above and Beyond the Playground Athletics

What Above and Beyond the Playground Athletics does

Founded in 2015 by Coach Deonte Tatum and headquartered at 9904 Good Hope Rd, Milwaukee, Wisconsin, Above and Beyond the Playground Athletics (ABP Athletics) is a privately held, founder-owned youth basketball training organization that serves elementary, middle, and high school students (grades 1-11) primarily in the Milwaukee metro. The company's core technology is a process-driven curriculum built on the Long-Term Athlete Development (LTAD) framework and a proprietary Five Pillars development system covering Technical, Tactical, Physical, Mental, and Character dimensions, delivered from a single full-court facility that also houses study and activity rooms, advanced shooting machines, and outdoor training space.

ABP generates revenue through diversified streams: three tiered subscription memberships (Starter $159/month, Team $250/month, Elite $350/month), one-time program fees for skills assessments ($25), tryouts ($15), and clinics ($25), week-long summer day camps ($265-$325), a state-licensed before/after-school program ($265-$315/week), packaged add-on training (VertiMax, Strength and Conditioning, shooting machine sessions), and a branded merchandise storefront ($20-$50 SKUs). The company operates AAU club teams (boys grades 4-11, girls grades 4-9) competing on Prep Hoops and NY2LA tournament circuits, and runs a Saturday Skills Academy plus a 3-on-3 developmental league. Go-to-market is community-led and direct-to-consumer, driven by organic social (Instagram, Facebook, YouTube, TikTok), email and SMS marketing, a points-based loyalty program, and a Refer Friends program, with supplementary B2B revenue from school partnerships at Wauwatosa West High School and Greendale High School and a University of Wisconsin Milwaukee college-exposure initiative.

The business is small (approximately 5 employees), bootstrapped with no disclosed external funding, no parent company, and no institutional investors. Documented customer outcomes include a Division 2 Wisconsin State Championship (DJ Hennings Jr., March 2025) and a Winona State University basketball commitment (Mattie Schimenz), providing reputational evidence for the development pipeline.

Name

Above and Beyond the Playground Athletics

Legal name

Above and Beyond the Playground (ABP Athletics)

Website

https://abpathletics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 2015, ABP Athletics is a Milwaukee-based youth basketball training organization offering tiered memberships, AAU club teams, camps, clinics, and a state-licensed before/after-school program built on a Long-Term Athlete Development methodology for grades 1-11.

Ownership category

akta.pro rank

Product category

Youth Basketball Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth basketball training
• Basketball skills development
• Youth sports coaching
• Athletic development programs
• Basketball club teams

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees providing access to basketball training, strength and conditioning, and mental performance coaching. Three tiers: Starter ($159/month), Team ($250/month), and Elite ($350/month).
2. Program Fees: One-time fees for skills assessments ($25), tryouts ($15), camps, and clinics (typically $25 per session).
3. Summer Day Camp: Week-long licensed day camp with breakfast, lunch, and snacks included. Priced at $265 for 3-day week or $325 for full week.
4. Before/After School Program: Weekly fees for before and after school care and basketball training: $315/week full-time or $265/week part-time.
5. Merchandise Sales: E-commerce sales of branded apparel including t-shirts ($20-$40) and sweatshirts ($30-$50) featuring ABP messaging.
6. Add-on Training Services: Supplementary training sessions including VertiMax training (4/8/12 sessions at $125/$175/$250), Strength and Conditioning (4/8/12 sessions at $125/$175/$250), and Shooting Machine (30 min at $25).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ABP Athletics is a Milwaukee-based youth basketball training organization that delivers structured, process-driven athlete development programs for elementary through early-college students. Its core offerings include tiered monthly memberships (Starter $159, Team $250, Elite $350), club teams competing in AAU circuits, before/after school programs, summer day camps, weekly skills academies, and add-on training services such as VertiMax and shooting-machine sessions. Programs are built around the Long-Term Athlete Development (LTAD) framework and a five-pillar approach covering technical, tactical, physical, mental, and character development.

Product overview

ABP Athletics (Above and Beyond the Playground) is a premier basketball training organization in Milwaukee, Wisconsin, offering a comprehensive suite of programs structured around the Long-Term Athlete Development (LTAD) model. The core offering consists of tiered membership programs (Elite at $350/month, Team at $250/month, and Starter at $159/month) that provide weekly basketball training, strength and conditioning, and mental performance coaching. Supporting programs include Skills and Drills for grades 1-4, Saturday Skills Academy, Summer Day Camp, Before/After School Program, and Club Teams (boys grades 4-11, girls grades 4-9). Add-on services include VertiMax Training, Strength and Conditioning sessions, Basketball Shooting Machine access, Skills Assessment evaluations, and specialized clinics (Ball Handling, Scoring, Shooting at $25 each). The organization also operates a merchandise store featuring branded apparel and a loyalty/referral program. Founded in 2015 by Coach Deonte Tatum, the program serves elementary through early college students with a process-driven approach focused on holistic athlete development.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Membership

Quantifiable outcome

• Division 2 Wisconsin State Boys Championship winner (DJ Hennings Jr., March 2025)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of Wisconsin MilwaukeecoreStrategic or Co-development Partner · 1 January 2019ABP's Girls Varsity Basketball program participated in UWM's #DoMoreKnowMore campaign, spending time with the University's Academic and Athletic staff to learn about being a student-athlete at the Division I level. Activities included academic advising sessions, basketball game attendance, and team photo/meet & greet.
• Playmaker (Sponsor)minorOthersPlaymaker is a sponsor of ABP Athletics, supporting the organization's programs and events. Listed as a sponsor on the website alongside other community sponsors.
• MQH Home Health Care (Sponsor)minorOthersMQH Home Health Care is a community sponsor supporting ABP Athletics. Listed alongside other sponsors on the website footer.
• ATC Painting (Sponsor)minorOthersATC Painting is a community sponsor of ABP Athletics. Listed on website footer as a sponsor alongside other local businesses.
• Wauwatosa West High SchoolcoreStrategic or Co-development PartnerABP Athletics provides basketball training services to Wauwatosa West High School's varsity boys basketball program. Coach Tatum delivers training sessions, demonstrates drills, and improves player skills. Head Coach Christopher Newbauer recommends ABP for team or individual training sessions.
• Greendale High SchoolcoreStrategic or Co-development PartnerABP Athletics provides individualized training plans for Greendale High School's basketball players. Coach Tatum increases player confidence and skills through small group training focused on ball handling, shooting, and finishing. Head Coach Trisha Patton endorses the program.
• Prep Hoops CircuitcoreTechnology or IntegrationAdvanced ABP club teams compete in Prep Hoops tournament circuit, providing elite competition and exposure opportunities for players seeking college recruitment.
• NY2LA CircuitcoreTechnology or IntegrationAdvanced ABP club teams participate in NY2LA tournament circuit, offering high-level competition and showcase opportunities for player development and recruitment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five-Star Basketball: Long-running basketball camp and showcase operator focused on player development and college recruitment exposure. Comparable to ABP's club-team tournament participation in Prep Hoops/NY2LA circuits and Elite membership college-recruitment guidance.
• PGC Basketball (Point Guard College): National basketball skills-training organization offering camps, clinics, and online video training for youth and high-school players. Closely comparable to ABP's skill-development, camp, and clinic model with a similar target customer (youth basketball players and parents seeking structured development).
• Breakthrough Basketball: Operates basketball camps, clinics, and coaching curriculum for youth players and coaches across the U.S. Directly comparable to ABP's instructional products (Ball Handling, Scoring, Shooting clinics) and tiered development philosophy.

Broad incumbents

• Skyhawks Sports Academy: National youth sports camp operator covering basketball, soccer, and multi-sport programs. Comparable to ABP's summer day camp and clinic structure with a similar parent-driven, recreational-to-competitive youth market.
• Jr. NBA: Official NBA youth basketball participation program offering curriculum, leagues, and coach education. Comparable to ABP's youth basketball skill development, with far larger brand reach and league infrastructure.
• D1 Training: National franchise offering sports performance training, strength & conditioning, and skill development across multiple sports. Comparable to ABP's strength & conditioning and VertiMax add-on services, with broader multi-sport coverage and franchise scale.
• i9 Sports: National youth-sports league and training operator with franchise model across multiple sports. Comparable to ABP's youth-athlete development and club-team structure, with broader geographic reach and sport variety.
• Under Armour Basketball / UA Next: National basketball performance brand operating camps, apparel, and grassroots circuits. Comparable to ABP's apparel merchandise lines ('Work For It', 'ABP Fam') and tournament-circuit exposure model, with significantly larger brand and capital resources.
• Nike Basketball Camps (US Sports Camps): Operates branded basketball camps and clinics nationwide through partner coaches and facilities. Directly comparable to ABP's summer day camp and clinic offering, with much larger brand and distribution.

Emerging players

• Paragon Sports Performance / Local Performance Centers: Independently owned basketball and athletic performance training facilities operating in regional markets. Directly comparable to ABP's membership-based strength & conditioning, VertiMax, and skill-development model at a similar facility-driven scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@abpathletics
• Facebookfacebook.com/abpathletics
• Instagraminstagram.com/abpathletics
• TikToktiktok.com/@abpathletics
• LinkedInlinkedin.com/company/above-and-beyond-the-playground

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Above and Beyond the Playground Athletics