Pietta E Cia

What Pietta E Cia does

Pietta E Cia, operating as Pietta Pisos, is a Brazilian manufacturer founded in 2001 and headquartered in Cascavel, Paraná. The company collects industrial retreading waste and rubber residue across the three Southern Brazilian states of Paraná, Santa Catarina, and Rio Grande do Sul, then processes that material into recycled SBR rubber granules alongside virgin EPDM and TPE rubber granules. Beyond raw granules, Pietta manufactures SOFTINFILL, an organic infill derived from reforestation forestry for synthetic grass systems, and PISO FÁCIL, a monolithic seamless rubber flooring system applied in thicknesses from 10mm to 200mm across up to 50 colors. The company self-describes as the largest synthetic granule producer in Brazil and the largest organic granule producer for synthetic grass fields in the country.

Pietta sells directly to end customers through its website (pietta.com.br), phone, and WhatsApp, and operates a separate reseller channel via a dedicated email for distributors across Brazil. Its end customers include sports field constructors and operators, playground and recreation area operators, residential and commercial property owners seeking flooring for pools, gyms, schools, condominiums, and shopping centers, and public infrastructure projects requiring weather-resistant surfaces for stations, parks, and walkways. Pricing is not publicly disclosed and all sales are conducted on a quote basis.

The firm is privately held with no disclosed funding rounds, no M&A activity, and no reported leadership changes. Operational scale is opaque beyond the self-reported market leadership claim, with firmographic data indicating approximately 5 employees, which is consistent with an owner-operated manufacturer that relies on contracted production capacity rather than a large in-house workforce.

Name

Pietta E Cia

Legal name

Pietta E Cia

Website

https://pietta.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pietta E Cia (Pietta Pisos) is a Brazilian manufacturer founded in 2001 that converts industrial retreading waste into recycled SBR, virgin EPDM, and TPE rubber granules, plus SOFTINFILL organic infill and PISO FÁCIL monolithic flooring, selling to sports field builders, playground operators, property owners, and public infrastructure projects across Southern Brazil.

Ownership category

akta.pro rank

Product category

Recycled Rubber Manufacturing

NAICS

Rubber Product Manufacturing (3262), All Other Rubber Product Manufacturing (326299)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

akta.pro secondary industries

General-Purpose Rubber Compounds (NR/SBR/BR/EPDM) (IMANAJAA), Crumb Rubber & Rubberized Asphalt Products (EUALAKAJ), Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)

Keywords

• Rubber recycling
• Rubber granules manufacturing
• Rubber flooring solutions
• Sports surface materials
• Tire waste processing

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Rubber Granule Sales: Sale of rubber granules (SBR, EPDM, TPE) and organic infill (SOFTINFILL) for sports fields, playgrounds, and flooring applications. The company operates as a manufacturer selling directly to customers and resellers.
2. PISO FÁCIL Monolithic Rubber Flooring: Sale and installation of seamless rubber floor coatings for various segments including condominiums, schools, shopping centers, public squares, walking tracks, sports courts, and clubs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pietta collects industrial tire-retreading waste and recycles it into rubber products. The company manufactures colored SBR rubber granules (from recycled tires), virgin EPDM synthetic rubber granules, TPE thermoplastic granules, SOFTINFILL organic infill for synthetic turf, and the PISO FÁCIL monolithic seamless rubber flooring system. These products are sold to sports field constructors, playground operators, commercial and residential property owners, public infrastructure projects, and resellers throughout Brazil.

Product overview

Pietta is a Brazilian company (operating since 2001) that collects industrial retreading waste and recycles it into high-quality rubber products. The company operates in the 3 states of Southern Brazil and is the leading manufacturer of synthetic rubber granules in Brazil. Their product portfolio consists of five main offerings: EPDM (virgin synthetic rubber granules for high-performance sports floors and playgrounds), SBR (tire-derived rubber granules available in various sizes and 40 colors), SOFTINFILL (organic infill made from reforestation forests for synthetic grass that reduces surface temperature by 20%), PISO FÁCIL (monolithic seamless rubber flooring in up to 50 colors), and TPE (thermoplastic rubber granules for sports fields and playgrounds). All products are ecological, non-toxic, durable, and safe for various residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Piso Fácil: Revestimento de borracha monolítico sem emendas, aplicado em diversas superfícies com espessuras de 10 a 200mm e até 50 cores diferentes. Produto versátil para condomínios, escolas, shopping, praças públicas, pistas de caminhada, quadras, clubes, entre outros.

Products and services

• EPDM Rubber Granules High-quality virgin synthetic EPDM rubber granules that maintain their properties under UV light, available in 30 standard colors plus custom colors, dust-free, with no odor and good angular cut. Used for external sports floors, playgrounds, circulation areas, walking tracks, and sports courts.
• SBR Rubber Granules High-quality rubber granules derived from recycled tires with precise cutting for permanent performance, available in sizes from 0.5 to 12mm and up to 40 colors with density options from 0.53 to 0.78. Used in artificial grass, sports floors, playgrounds, walking tracks, and sports courts.
• SOFTINFILL Organic Infill Organic infill made from reforestation forests for synthetic grass systems, reduces surface temperature by 20%, provides natural grass appearance, is organic and non-toxic, highly permeable, and offers foot stability. Can be combined with SBR for enhanced performance.
• PISO FÁCIL Monolithic Rubber Flooring Seamless monolithic rubber flooring formed as a single piece without seams through the junction of rubber granules and resin, applied in thicknesses from 10 to 200mm, in up to 50 colors. Features no shrinkage, no displacement, easy application, 100% recyclability, 100% draining, and anti-slip properties. Used in pools, playgrounds, gyms, schools, condominiums, and public spaces.
• TPE Thermoplastic Rubber Granules Thermoplastic rubber granules that are dust-free, adhere well, do not fade in color over years, ecological, non-toxic, and recyclable, with superior resistance to aging, UV, electrical and sound insulation, corrosion and impact. Used for synthetic sports fields, playgrounds, fitness spaces, parks, walkways, and stations.

Quantifiable outcome

• SOFTINFILL reduces surface temperature by 20% compared to traditional infill

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Melos GmbH: German producer of EPDM and rubber granules specifically designed for sports surfaces, playgrounds, and synthetic turf infill. Highly comparable in product mix (EPDM, SBR-style granules, infill) and target end-uses, though operating primarily in Europe.
• Regupol (Berleburger Schaumstoffwerk): German manufacturer of recycled-rubber flooring, elastic sport surfaces, and impact-protection products. Comparable as a vertically integrated producer of rubber granules and finished rubber flooring for sports and playground applications.
• Recyberica: Brazilian manufacturer of recycled rubber granules (SBR) and rubber products derived from tire waste. Direct competitor in the same domestic market with overlapping product lines, customer base (sports fields, playgrounds), and feedstock model.

Broad incumbents

• FieldTurf (Tarkett Sports): Global leader in synthetic-turf systems and infill solutions, including rubber and organic infill products. Comparable in the downstream synthetic-grass infill market where SOFTINFILL competes, though at significantly larger scale and with broader geographic reach.
• Vulcan Industries (tire recycling): Large-scale tire-recycling operator producing crumb rubber, TDF, and rubber-derived raw materials. Comparable in the upstream tire/retreading waste recycling activity that anchors Pietta's SBR granule production.
• Ecore International: US-based manufacturer of rubber flooring and acoustic/sport surfacing made from recycled rubber. Comparable in its use of recycled-rubber feedstock and finished-flooring product line, but operating at much larger scale across multiple verticals.
• Mondo S.p.A. Established Italian manufacturer of sport flooring and rubber surfaces for athletic tracks, playgrounds, and indoor facilities. Larger incumbent in the same downstream segment (finished rubber sport flooring) where Pietta's PISO FÁCIL competes.
• Stockmeier Urethanes / Stockmeier Chemie: European chemicals group with a rubber-granules and polyurethane binder portfolio for sports and playground surfaces. Comparable in supplying the raw-material layer (granules, binders) for synthetic-turf and playground installations, but at a far broader industrial scale.

Regional players

• Unirubber: Brazilian rubber-goods manufacturer serving industrial, agricultural, and surface-applications markets. Comparable as a domestic regional producer of rubber components, with overlapping distribution in Brazil.

Emerging players

• Hellascarpet / Polytan: Manufacturer of sport and playground surfaces, including rubber-based and synthetic-turf systems with infill. Comparable in finished surface systems and infill offerings; positioned as a focused/niche player relative to global incumbents like Tarkett.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pisofaciloficial
• LinkedInlinkedin.com/company/pietta-e-cia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pietta E Cia