Advent Lutheran Church

What Advent Lutheran Church does

Advent Lutheran Church is a private nonprofit religious congregation affiliated with the Evangelical Lutheran Church in America (ELCA), operating since approximately 1900 from a single owned property at 2504 Broadway on Manhattan's Upper West Side. The church conducts three Sunday worship services per week (9am in-person, 11am in-person and livestreamed on YouTube, plus a Spanish-language service) and serves an average weekly attendance of 173, supported by 90+ lay leaders and volunteers. The congregation operates under a three-phase Strategic Ministry Plan covering Sundays (worship), Small Groups (faith formation in 10-week cycles with 15-20 participants per group), and Community Center (social outreach). The Community Center portfolio includes weekly Community Lunch, a monthly Food Pantry distributing approximately 150 bags, a Community Dinner partnership with Trinity School, English as a Second Language classes serving 10-20 participants weekly on Tuesdays and Thursdays, a Communications Internship for high school students, and Music Mondays concerts.

The church's broader portfolio includes the Lutheran Counseling Center (LCC), one of nine LCC sites in the Metropolitan New York area, which delivers professional pastoral psychotherapy at "reasonable fees" through licensed counselors and ordained pastors. Digital products include a weekly E-letter newsletter, the "Advent Sermons & Conversations" podcast with 50+ episodes, a news blog, and seasonal video series. The underlying technology stack is entirely off-the-shelf (Squarespace, YouTube, Robly email, standard social media platforms); there is no proprietary technology.

Revenue is generated from tithes and offerings from congregation members, supplemented by counseling fees from the LCC site, contributions for food ministries, and grants. Pricing is not publicly disclosed. The organization maintains a five-person paid staff (Senior Pastor, deacons, communications coordinator, counseling staff) and is governed by a monthly Congregation Council. Strategic partnerships include Trinity School, the Emmaus Collective, Lutheran World Federation, and an international sister-church relationship with Pueblo de Dios in El Salvador.

Name

Advent Lutheran Church

Legal name

Advent Lutheran Church

Website

https://adventnyc.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Advent Lutheran Church is a 100+ year old ELCA-affiliated congregation on Manhattan's Upper West Side offering Sunday worship, faith formation, counseling, food ministries, and ESOL classes to 173 weekly attendees, supported by 5 paid staff and 90+ lay volunteers.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYEDAMAFAK

Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

Keywords

• Religious services
• Worship services
• Pastoral counseling
• Community outreach
• Faith formation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels5 records

Marketing channels8 records

Core offering

A congregation of the Evangelical Lutheran Church in America (ELCA) offering weekly worship services, faith formation programs for children and adults, pastoral counseling through its Lutheran Counseling Center, and community outreach initiatives including food ministries and English-for-Speakers-of-Other-Languages (ESOL) classes. Founded in 1900, the church serves the Upper West Side of Manhattan from its location at 2504 Broadway, New York, NY 10025.

Product overview

Advent Lutheran Church is a Lutheran congregation in New York City offering a diverse portfolio of ministry programs organized around its mission of welcoming all people to experience and live out God's love. The church operates a three-phase strategic plan focused on Sundays (worship services at 9am and 11am with YouTube Live streaming), Small Groups (weekly faith formation groups meeting in 10-week cycles), and Community Center (holistic social outreach including food ministries, counseling, ESOL classes, and advocacy). Key digital products include an E-letter newsletter, podcast, news blog, and video series. The church also operates the Lutheran Counseling Center for professional pastoral psychotherapy and hosts Music Mondays programming. All offerings are integrated through a comprehensive vision centered on authentic community, Jesus-like welcome, and Holy Spirit-led transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Lutheran Counseling Center (LCC): A professional pastoral psychotherapy center offering counseling services at reasonable fees for individuals, couples, and families. Part of a network of nine LCC sites throughout Metropolitan New York.

Quantifiable outcome

• 173 average weekly attendance across 3 services
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Lutheran World FederationminorStrategic or Co-development Partner · 6 March 2020Global Lutheran communion that recognized Advent's sister church Pueblo de Dios, strengthening international church relationships and mission connections.
• Emmaus CollectiveminorStrategic or Co-development Partner · 15 April 2019Advent holds membership in the Emmaus Collective, a partnership for collaborative ministry and resource sharing among member congregations.
• Trinity SchoolcoreStrategic or Co-development PartnerPartnership with Trinity School for Community Dinner program. Trinity School 7th graders participate monthly by bringing food and serving meals. Advent volunteers including Kathy pray with guests and follow up with those requesting calls. This partnership exemplifies Advent's Community Center vision for holistic ministry.
• Lutheran Counseling Center (LCC) NetworkcoreStrategic or Co-development PartnerAdvent hosts one of nine LCC sites in the Metropolitan New York area. LCC offers professional pastoral psychotherapy at reasonable fees. The network includes locations in Brooklyn, Queens, and other NYC areas. LCC also serves children through Lutheran Schools Association school counseling programs.
• People of God Church (Pueblo de Dios)coreStrategic or Co-development PartnerInternational sister church relationship with People of God Church in El Salvador. Advent supports Equipo El Salvador ministry and maintains accompaniment relationship with the Latin American congregation. Recognized by Lutheran World Federation.
• Trinity Lutheran Church, Hawthorne NYminorStrategic or Co-development PartnerTrinity Lutheran Church in Hawthorne, NY works with the Lutheran Counseling Center network. Dr. David Elseroad, LCC Pastoral Therapist, serves at this location providing counseling services.
• Lutheran Schools AssociationminorStrategic or Co-development PartnerPartnership through Lutheran Counseling Center for providing school counselors to children in Lutheran Schools Association institutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Church of the Holy Apostles: A historic Episcopal church in Chelsea known for its large food pantry serving the homeless. Comparable as a Manhattan congregation combining traditional worship with major food ministry operations.
• West Park Presbyterian Church: A progressive mainline congregation on the Upper West Side of Manhattan. Operates with comparable mission, urban community outreach, and inclusive welcome ethos — directly comparable in geography and theological positioning.
• Riverside Church: A large, progressive, interdenominational congregation on Manhattan's Upper West Side that shares Advent's inclusive theology, social justice orientation, and similar urban congregation profile. Both serve overlapping Upper West Side demographics.
• Judson Memorial Church: A progressive, justice-oriented congregation in Greenwich Village affiliated with the UCC and American Baptist traditions. Comparable as a small NYC congregation combining inclusive theology with social outreach and arts programming.
• Middle Collegiate Church: A progressive multiracial, inclusive congregation in the East Village that combines progressive theology with community outreach and digital-first ministry — directly comparable in mission and urban demographic focus.
• Trinity Lutheran Church, Hawthorne NY: An ELCA-affiliated Lutheran congregation that is already a partner through the Lutheran Counseling Center network. Directly comparable as a same-denomination congregation with shared pastoral counseling infrastructure.
• St. Luke in the Fields: An inclusive Episcopal congregation in Greenwich Village known for feeding programs and community service. Comparable as a small downtown Manhattan congregation with combined worship and food outreach ministries.

Others

• Emmaus Collective: A collaborative ministry partnership among NYC congregations of which Advent is a member. Functions as a peer ecosystem rather than a direct competitor, providing benchmarks for collaborative urban ministry models.
• Lutheran Counseling Center (Network): The parent pastoral psychotherapy network that operates out of Advent's building. Provides direct peer comparison for the counseling operation specifically, and reflects the operating model for similar fee-based pastoral counseling sites across Metro NY.

Regional players

• Marble Collegiate Church: A historic mainline Protestant congregation in Midtown Manhattan with a similar progressive orientation, urban footprint, and community ministry model. Comparable as a peer Manhattan mainline congregation, though denominationally distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@adventlutheranchurch589
• Facebookfacebook.com/adventnyc
• Instagraminstagram.com/adventnyc
• LinkedInlinkedin.com/company/adventlutheranchurch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advent Lutheran Church