BEGAT THEATER

What BEGAT THEATER does

BEGAT THEATER is a French non-profit theater association (BEGAT ASSOCIATION, Siret 402 562 581 00049) headquartered at La Colle, a 1000m2 creative residency center in Gréoux-les-Bains, Alpes-de-Haute-Provence. The company produces immersive, site-specific theatrical works that integrate sound walks, interactive installations, and smartphone-augmented narrative experiences. Its repertoire includes HOME/LAND (an interactive installation about displacement using temporary shelters and headphones, created internationally with US partners Hand2Mouth and WaxFactory), La Disparition (a smartphone-led city investigation using custom Smartbook devices), ASKIP* (an immersive school performance), Histoires Cachées (a multilingual sound walk in French/English/German), Les Demeurées (a one-person-at-a-time installation), and the 2025 premiere L'absent(e).

The company's business model combines three revenue streams: touring performance fees from festival and venue bookings, residency fees from hosting approximately 35 artistic groups per year at La Colle (priced at €11-13 per person per day plus facility fees), and public subsidies from DRAC PACA and the Département des Alpes de Haute-Provence. Operations are run by a six-person team led by artistic director Karin Holmström and president Fabrice Gallis. Marketing is conducted primarily through the website, Facebook, Instagram, and direct festival/venue engagement. The distribution strategy is event-driven, with touring productions reaching French and international cultural venues including festivals in Portugal and Germany, complemented by community-led programming through the La Colle residency and educational outreach to local schools.

Name

BEGAT THEATER

Legal name

BEGAT ASSOCIATION

Website

https://begat.org

Company type

Private

Founded year

2013

Operating status

Operating

Short description

BEGAT THEATER is a French non-profit theater company that creates immersive, site-specific theatrical productions and operates La Colle, a 1000m2 residency center hosting approximately 35 artistic groups annually in Alpes-de-Haute-Provence.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive theater productions
• Site-specific performances
• Sound walk experiences
• Artist residency programs
• Cultural outreach programs

Headquarters

HQ city

Gréoux-les-Bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Performance Revenue: Fees from presenting performances at festivals, theaters, and cultural venues across France and internationally. The company tours its productions to various locations.
2. Residency Operations: Revenue from hosting other theater companies and artistic groups at La Colle residency center. Fees include accommodation, workspace rental, and facility usage charges.
3. Public Subsidies: Government funding from DRAC PACA (Regional Cultural Affairs Directorate) and Department des Alpes de Haute-Provence for artistic creation and cultural activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BEGAT THEATER creates and tours immersive, site-specific theatrical productions and sound walks, including interactive installations such as HOME/LAND and smartphone-based experiences such as La Disparition. The company operates La Colle, a 1,000m2 artist residency center hosting roughly 35 groups annually, and runs educational and cultural outreach programs targeted at schools and local communities. Revenue is generated through performance fees, residency charges, and French public cultural subsidies.

Product overview

BEGAT THEATER is a French theater company based in Gréoux-les-Bains that creates immersive theatrical experiences and installations. The company produces original works including HOME/LAND (an interactive refugee shelter experience), L'absent(e), ASKIP*, Histoires Cachées (a multilingual sound walk), La Fille suspendue, La Disparition (a smartphone-based city investigation), and Les Demeurées (an installation-spectacle based on Jeanne Benameur's novel). Beyond its own productions, BEGAT operates La Colle, a 1000m2 artist residency center hosting approximately 35 groups annually, and runs educational/cultural programs including Ecole à La Colle (school outreach) and Les Orties de La Colle (open rehearsals). The company collaborates internationally with Hand2Mouth (USA) and WaxFactory (USA) on projects like HOME/LAND USA.

Differentiator

Problem solved

Functional benefit

Brands

• La Colle: The company's residency center and place of artistic creation, located in Gréoux-les-Bains, offering spaces for rehearsals, workshops, and accommodations for visiting artists.

Products and services

• HOME/LAND Immersive, living installation offering a sensitive and participatory experience exploring displacement, safety, and community through interactive sound experiences in temporary shelters. Touring French and international festival venues.
• HOME/LAND USA Collaborative international creation with Hand2Mouth (Portland, USA) and WaxFactory (New York, USA), based on stories from the west coast of the United States.
• L'absent(e) Theatrical work premiered in 2025 with test performances scheduled across partner venues.
• ASKIP* Immersive school-based performance engaging students through participatory theatrical experiences, originally premiered in 2019 and reprised in 2024.
• Histoires Cachées Sound walk experience guiding participants through urban spaces with audio narratives, available in French, English, and German.
• La Fille suspendue Journey through a natural and sonic space combining theatrical performance with environmental elements, created in 2021.
• J'attendais qu'on me regarde Immersive sound fiction in which participants explore the theater with audio equipment, created for the 10th anniversary of Théâtre Liberté de Toulon.
• La Disparition Theatrical experience in which spectators follow an investigative path through city streets using smartphones and Smartbooks, solving the mystery of a missing writer.
• Les Demeurées Installation-spectacle based on Jeanne Benameur's novel, a 21-minute immersive experience where one person at a time enters a living book environment.
• La Colle (residency center) 1,000m2 artist residency center in Gréoux-les-Bains open to other companies and artistic groups, offering rehearsal rooms, an open-air amphitheater, professional kitchen, dormitory accommodations for up to 15 people, and a campground area. Approximately 35 groups visit annually.

Quantifiable outcome

• Approximately 35 artistic groups hosted annually at La Colle residency
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Hand2Mouth (Portland, Oregon, USA)coreStrategic or Co-development Partner · 1 September 2022American theater company based in Portland, Oregon, led by director Jonathan Walters since 2000. Hand2Mouth creates contemporary works using community interview processes. Core partner in the HOME/LAND international collaboration, hosting the US version creation in 2022.
• WaxFactory (New York, USA)coreStrategic or Co-development Partner · 1 September 2022Multidisciplinary performance company based in New York, founded in 1998. Founding members Ivan Talijancic and Erika Latta develop hybrid narrative approaches combining unconventional dramaturgy, visual rigor, and technology. Core partner in HOME/LAND international collaboration.
• DRAC PACAmajorOthersDirection Régionale des Affaires Culturelles Provence-Alpes-Côte d'Azur provides government funding for artistic creation and supports residency activities through triennial convention. Also provides support for emerging company residencies since 2019.
• Département des Alpes de Haute-ProvencemajorOthersDepartmental government funding for artistic activities and cultural development in the region.
• Lieux publics CNAREPcoreStrategic or Co-development PartnerCentre National des Arts de la Rue et de l'Espace Public based in Marseille. Partner in HOME/LAND France creation and co-production, within the program 'odos - les chemins'.
• ECLAT Centre National des Arts de la RuecoreStrategic or Co-development PartnerNational center for street arts based in Aurillac. Partner in HOME/LAND France creation.
• Théâtre DurancecoreStrategic or Co-development PartnerScène conventionnée d'intérêt national 'art et création' based in Château Arnoux/Saint-Auban. Partner in HOME/LAND France creation and host for La Disparition performances.
• La Paperie - Centre national des Arts de la RuecoreStrategic or Co-development PartnerNational center for street arts based in Angers. Hosted La Disparition and Histoires Cachées performances, and residency activities.
• Friche la Belle de MaiminorStrategic or Co-development PartnerPôle arts de la scène in Marseille, mentioned as partner in HOME/LAND France creation.
• Le Carreau - Scène Nationale de ForbachminorStrategic or Co-development PartnerNational stage in Forbach that partnered with Begat Theater for the ArtBrücken project, enabling the German version of Histoires Cachées with German theater National de la Sarre.
• Théâtre National de la Sarre (Saarbrücken, Germany)minorStrategic or Co-development PartnerGerman national theater partnership through ArtBrücken project for translating and recording Histoires Cachées in German.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compagnie 111 / Aurélien Bory: French company known for immersive, physically rigorous site-specific and stage productions (e.g., Plexus, Sans Objet). Comparable to BEGAT in its emphasis on innovative performance forms, touring internationally, and operating at the scale of a small independent company with significant institutional partnerships.
• Compagnie Non Nova / Phia Ménard: Nantes-based company producing site-specific performances that transform unusual spaces (industrial sites, urban locations) using physical and visual dramaturgy. Comparable to BEGAT in its focus on site-specific immersive creation, touring internationally, and operating as an independent French company supported by public funding.
• Théâtre du Soleil / Ariane Mnouchkine: Long-standing independent French theater company producing large-scale, visually innovative collective creations. Comparable to BEGAT as an artist-led French theater company producing original immersive productions and touring internationally, though at much larger scale.
• Royal de Luxe: French street-theater company famous for giant marionette performances in public space. Comparable to BEGAT in its French base, use of outdoor and public-space immersive performance, international touring, and reliance on public co-production partnerships.
• Compagnie DCA / Philippe Decouflé: French choreographic and visual-performance company creating innovative hybrid theater-dance works for stage and outdoor venues. Comparable to BEGAT in its emphasis on visually distinctive performance forms, international touring, and operation as a French independent company.
• Punchdrunk: UK-based pioneer of immersive theater (Sleep No More). Comparable to BEGAT as an internationally touring immersive theater company that creates site-specific participatory experiences using sound, narrative, and environmental design.
• Third Rail Projects: US-based immersive theater company (Then She Fell, The Grand Paradise). Comparable to BEGAT in producing intimate site-specific immersive performances, US-based in a similar cultural ecosystem to BEGAT's US partners Hand2Mouth and WaxFactory.
• Compagnie Les Passagers: Lyon-based French immersive theater company creating interactive performance experiences that engage audiences in novel spatial narratives. Comparable to BEGAT in its focus on intimate immersive theater for small audiences, French independent-company structure, and festival-circuit touring.
• Compagnie Le Festin: French immersive theater company creating participatory performance events and unusual spectator experiences. Comparable to BEGAT in producing site-specific immersive theater at the scale of an independent French company with public-funding support and festival touring.

Broad incumbents

• Théâtre National de la Colline: One of France's five national theaters, programming contemporary and innovative theater including international immersive and site-specific works. Comparable to BEGAT as a French institutional theater presenter working with innovative performance forms, but operating at much larger scale and primarily as a venue/programmer rather than a producing company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/begat.theater
• Instagraminstagram.com/begat.theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEGAT THEATER