What 2oolameme does

2oolameme is Egypt's first social gaming company, founded in 2020 during the COVID-19 pandemic by three co-founders — Abdelrahman Khaled, Yasmin Ammar, and Sarah Abouelkhair — to address the absence of locally designed board and card games in the Egyptian market, where existing options were predominantly imported or translated. The company produces original-IP social and party games tailored to Egyptian culture, language, and humour, sold across a portfolio that has grown to 9+ active SKUs (and roughly 20 cumulative product launches) spanning party games, bluffing/deduction games, character guessing, music recognition, financial-literacy simulations (via a co-development with EFG Hermes ONE), and a productivity notebook hybrid. Its flagship franchises are the 2ool Aw E3mel truth-or-dare series (full board, EXTREME, and pocket 'Geib' formats, with 100% crowdsourced content) and the seasonal Tasali line of pocket-sized mini-games released in summer editions (2025, 2026).

Name

2oolameme

Legal name

2oolameme

Website

https://2oolameme.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

2oolameme is Egypt's first social gaming company, designing and selling original Egyptian-themed board and card games directly to consumers via Shopify and physical retail, plus corporate customisation and team-building services. Founded in 2020 during COVID by three co-founders, it has reached 500,000+ players with a portfolio of 9+ active games.

Ownership category

akta.pro rank

Product category

Tabletop Party Games

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

Keywords

• Egyptian board games
• Party card games
• Social tabletop games
• Cultural party games
• Truth or dare games

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales (D2C E-commerce): Online sales through their Shopify storefront with pricing in Egyptian Pounds, offering individual games and bundle packages
2. Retail Distribution: Sales through physical retail partners including bookstores and gift shops across Egypt
3. Corporate Customization & Events: B2B services including custom game design for marketing campaigns, team-bonding events, and branded giveaways for corporate clients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

2oolameme designs, manufactures, and sells original IP board and card games specifically tailored to Egyptian culture and social contexts. Its portfolio includes party games, truth-or-dare games, trivia, music recognition, social deduction, and self-discovery games sold as individual titles and bundles via Shopify D2C and physical retail partners across Egypt. The company also offers corporate customization and team-bonding services for B2B clients.

Product overview

2oolameme is Egypt's first social gaming company specializing in original IP board and card games tailored to Egyptian culture. The product portfolio centers on party games and social entertainment products including the flagship Tasali series (pocket-sized card games in seasonal releases), the 2ool Aw E3mel truth or dare franchise (available in full board game, EXTREME board, and pocket Geib/Extreme Geib formats), and standalone titles like Playlist (music recognition), Mesh Mertahlak (bluffing game), Kalam A-deep (self-discovery), Yeegi Menno (character guessing), Te3rafni Wala? (knowing friends), Wala3a (party questions), Ma3ahom Wala 3alehom (would you rather), Ana Msh 3arefni (character guessing with glasses), Kelmet El Ser Mostathmer (stock market simulation with EFG Hermes ONE), 7 Arwah (card game), The Playbook (productivity notebook with games), and Autobeez Complete (word game with TripleZ). Products are sold as individual games, pocket-sized mini-games, and various bundle configurations (2, 5, 10, or 20 game bundles). The company also offers corporate customization services and team-bonding events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tasali El Seif 2026 A pocket-sized card game containing 10 mini-games for social gatherings covering word association, movie connections, alphabetical words, letter puzzles, fill-in-the-blank, guessing, and song lyrics. Suitable for ages 9+, 2+ players, 20+ minutes playtime.
• Playlist Music recognition card game where players identify songs from lyrics and place them in correct playlist positions. Contains 240 cards with timeless classics and today's biggest hits. 20+ minutes playtime.
• Mesh Mertahlak Bluffing and social deduction card game where one player tells the truth while others bluff and the judge must catch the truth-teller. For 4-8 players, ages 14+, 30+ minutes playtime.
• Tasali Games 2025 Bundle of 10 pocket-sized social card games including millionaire trivia, speed charades, observation, TikTok trends quiz, bidding, gibberish decoding, and movie plot guessing. Ages 9+, 2+ players.
• Autobeez Complete Collaborative word game with TripleZ featuring out-of-the-box thinking challenges. Players think of words while completing simultaneous challenges. For 2-8 players, ages 12+. Currently sold out.
• The Playbook Workbook combining productivity and entertainment with pencil-based solo or group games. Features games like word association and social challenges. Available in Orange, Black, Yellow, and Green notebook colors.
• 2ool Aw E3mel Best-selling 100% crowdsourced truth or dare board game built with customer-submitted questions and dares. Includes board, cardboard drawer, 100 truth cards, 100 dare cards, 6 player pawns. For 2-6 players, ages 13+, 40+ minutes playtime.
• 2ool Aw E3mel EXTREME Extended version of the original truth or dare board game with harder questions and dares. 100% crowdsourced with customer submissions featured on cards. For 2-6 players, ages 13+, 40+ minutes.
• 2ool Aw E3mel Geib Pocket-sized version of the original 2ool Aw E3mel truth or dare game. Flip coin to uncover truths and complete dares. Contains 50 truth cards, 50 dare cards, 1 flip coin. For parties and on-the-go entertainment.
• 2ool Aw E3mel Extreme Geib Pocket-sized version of the EXTREME truth or dare game with deeper, riskier truths and more daring challenges. Contains 50 truth cards, 50 dare cards, 1 flip coin. For ages 13+, 2+ players.
• Kelmet El Ser Mostathmer Stock market simulation board game developed in collaboration with EFG Hermes ONE. Players buy and sell stocks, compete to complete goals, and dominate the market. For 2-5 players, ages 15+, 40+ minutes.
• 7 Arwah Card game where players must not let the total exceed 21 while making opponents lose their 7 lives. Contains 35 lives cards and 73 playing cards. For 2-5 players, ages 8+, 20+ minutes. Currently sold out.
• Kalam A-deep Self-discovery card game exploring personal topics through question cards covering childhood, personality growth, relationships, and deep questions. Includes 200 playing cards (English and Arabic), 8 voting cards, and a letter from Amira Adeeb. For 2-8 players, ages 14+.
• Yeegi Menno Two-player character guessing game with modern twist on Guess Who. Uses yes-or-no subjective questions about characters and couples with no descriptive questions allowed. Contains 90 playing cards. For 2 players, ages 15+, 10+ minutes.
• Te3rafni Wala? Social guessing game developed in collaboration with Gossips to discover how well players know each other through predicting reactions in light-hearted situations. Contains 100 light questions, 100 deep questions, 24 voting cards. For 2-8 players, ages 13+, 30+ minutes.
• Wala3a Party card game featuring 'who is most likely to' questions where voted players must complete dares. Tests friendship dynamics. Contains 120 playing cards. For 3+ players, ages 16+, 30+ minutes.
• Ma3ahom Wala 3alehom Would You Rather conversation-starter card game with debatable topics. Players guess majority opinion between two options or face consequences. Contains 105 playing cards and 15 voting cards. For 3-15 players, ages 13+.
• Ana Msh 3arefni Character guessing card game using silly glasses. Players wear glasses with hidden character cards and answer yes-or-no questions while others guess. Features Egyptian pop culture, movies, historical events, and mythical creatures. Contains 8 glasses, 120 character cards, 80 letter cards. For 2-8 players, ages 13+, 30+ minutes.
• Corporate Customization & Team Building B2B services including custom game design for marketing campaigns, team-bonding events, and branded giveaways for corporate clients. Handled via dedicated email ([email protected]).

Quantifiable outcome

• 500,000+ players across Egypt

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EFG Hermes ONEcoreStrategic or Co-development PartnerCo-created 'Kelmet El Ser Mostathmer' (Stock Market Game) - a financial literacy game that turns players into stock market pros through buying/selling stocks and achieving goals. The partnership combined 2oolameme's game design expertise with EFG Hermes ONE's financial services brand.
• GossipscoreStrategic or Co-development PartnerCo-created 'Te3rafni Wala?' - a relationship quiz game to discover how well players know each other through guessing responses to light-hearted and tricky life situations.
• TripleZminorStrategic or Co-development PartnerCollaborated to create 'Autobeez Complete' - a spicy, chaos-packed version of Autobeez featuring out-of-the-box word challenges while doing physical challenges.
• Diwan BookstorescoreChannel Partner/ Reseller/ DistributorMajor Egyptian bookstore chain offering physical retail distribution for 2oolameme games across their store locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2oolameme
• Instagraminstagram.com/2oolameme
• TikToktiktok.com/@2oolameme
• LinkedInlinkedin.com/company/2oolameme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2oolameme