Baptist Health Richmond, Inc.

What Baptist Health Richmond, Inc. does

Baptist Health Richmond, Inc. is a nonprofit, 105-bed acute care hospital (94 acute care beds and 11 psychiatric beds) located at 801 Eastern Bypass in Richmond, Kentucky, operating 24 hours daily under the legal entity "Baptist Health Richmond, Inc." The hospital was established in 1901 and has served the Richmond, Kentucky community for over 120 years. Since 2012, it has operated as part of the Baptist Health system, a diversified nonprofit healthcare network headquartered in Louisville, KY that spans Kentucky and Southern Indiana. The facility serves residents across six Kentucky counties — Madison, Estill, Garrard, Rockcastle, Lee, and Jackson — with comprehensive services including emergency care, cancer care, heart care, mother and baby care, orthopedics, neurology and stroke care, behavioral health, sleep medicine, diagnostic imaging, laboratory, wound care, rehabilitation, and an onsite Specialty Pharmacy.

The hospital's technology infrastructure is built on Epic electronic health records, with the MyChart patient portal enabling self-serve appointment scheduling, pre-registration, medical records access, and bill payment. EpicCare Link provides external provider access for care coordination across the Baptist Health network. A Price Estimator tool and Shoppable Services Price Estimator support CMS price transparency compliance, while a financial assistance program serves uninsured and underinsured patients. Diabetes Self-Management Services are accredited by the American Diabetes Association. Marketing is conducted through the parent system's Flourish blog, Healthtalks podcast, social media channels (Facebook, Twitter, Instagram, YouTube), community events and classes, and search-based provider/location discovery.

The revenue model is fee-for-service healthcare delivery: the hospital generates income through patient payments, insurance reimbursements, Medicare, and Medicaid, billed via the Baptist Health system. Patients access services through direct hospital visits (emergency department, scheduled appointments), physician referrals, walk-ins, inter-facility transfers, and the MyChart self-serve portal. The customer base is geographically segmented across the six-county service area, with no named enterprise accounts or employer contracts. As a nonprofit entity within the Baptist Health conglomerate, Baptist Health Richmond does not have publicly traded shares and is not subject to public market disclosures.

Name

Baptist Health Richmond, Inc.

Legal name

Baptist Health Richmond, Inc.

Website

https://baptisthealthrichmond.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

Baptist Health Richmond is a nonprofit 105-bed acute care hospital in Richmond, Kentucky, serving six Kentucky counties with comprehensive emergency, specialty, and behavioral health services since 1901, operating as part of the Baptist Health system since 2012.

Ownership category

akta.pro rank

Product category

Acute Care Hospital

NAICS

Other Outpatient Care Centers (62149)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

Keywords

• Acute care hospital
• Emergency medical services
• Specialty healthcare services
• Behavioral health services
• Community hospital services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery including emergency care, inpatient stays, outpatient procedures, diagnostic imaging, laboratory services, and specialty care. Revenue generated through patient payments, insurance reimbursements, Medicare/Medicaid, and Baptist Health system billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Baptist Health Richmond is a 105-bed acute care hospital (94 acute care and 11 psychiatric beds) operating 24/7 in Richmond, Kentucky. The hospital delivers inpatient acute care, emergency services, and a broad range of specialty services including behavioral health, cancer care, heart care, mother and baby care, orthopedics, neurology and stroke care to residents of Madison, Estill, Garrard, Rockcastle, Lee, and Jackson counties.

Product overview

Baptist Health Richmond operates as a single 105-bed hospital facility offering comprehensive acute care and psychiatric services. The hospital provides specialized care through distinct departments including Behavioral Health, Cancer Care, Heart Care, Mother and Baby Care, Orthopedics, Neurology/Stroke, and other clinical services. As part of the larger Baptist Health system, the hospital leverages shared resources including the MyChart patient portal and Epic electronic health records while maintaining local community healthcare services.

Differentiator

Problem solved

Functional benefit

Brands

• MyChart: Patient portal application for managing health records, appointments, and virtual care.

Products and services

• Emergency Care 24/7 emergency department services for acute injuries, illnesses, and life-threatening conditions, serving patients across the six-county region.
• Cancer Care Oncology services for the diagnosis and treatment of cancer, provided to patients in central Kentucky.
• Heart Care Cardiology services for the prevention, diagnosis, and treatment of heart disease and related cardiovascular conditions.
• Mother and Baby Care Obstetric, maternity, and newborn services including labor and delivery for expectant mothers in the region.
• Orthopedics Orthopedic care including treatment of musculoskeletal conditions, injuries, and joint care for adult and pediatric patients.
• Neurology and Stroke Care Neurology services including stroke diagnosis, treatment, and rehabilitation for patients with neurological conditions.
• Behavioral Health Inpatient psychiatric services supported by 11 dedicated psychiatric beds within the hospital, addressing mental health needs of adult patients.
• Acute Inpatient Care Inpatient acute medical care delivered across 94 acute care beds for patients requiring hospitalization for illness, injury, or post-surgical recovery.
• Diabetes Self-Management Education ADA-accredited diabetes education program providing patients with skills and knowledge to self-manage diabetes.
• Virtual Care Telemedicine visits enabling patients to consult providers remotely for non-emergency healthcare needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Baptist Health SystemcoreStrategic or Co-development Partner · 1 January 2012Baptist Health Richmond joined the Baptist Health family of hospitals in 2012. As part of this system, the hospital benefits from shared resources, access to system-wide specialists, unified branding, coordinated research programs, clinical trials access, and standardized care protocols across the Baptist Health network spanning Kentucky and Southern Indiana.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Baptist Health Louisville: Flagship acute care hospital of the Baptist Health system. Operates under identical clinical, branding, and technology standards as Baptist Health Richmond and represents the most natural reference point for service mix and operational benchmarks.
• Baptist Health Lexington: Sister hospital within the Baptist Health system serving central Kentucky. Directly comparable as a faith-based nonprofit acute care hospital on the same Epic/MyChart infrastructure, with a comparable mix of inpatient, outpatient, and specialty services.
• CHI Saint Joseph Health: Faith-based nonprofit health system operating community hospitals across central and eastern Kentucky. Closest external comparable in mission, geography, and community-hospital service model, and a direct competitor for patients in overlapping Kentucky counties.
• Baptist Health Corbin: Another community acute care hospital within the Baptist Health system, located in southeastern Kentucky. Closest peer in scale and rural/community setting, with overlapping service lines and patient demographics.
• Baptist Health Paducah: Sister community hospital within the Baptist Health system serving western Kentucky. Comparable acute care community hospital footprint with similar specialty service offerings under the same parent operating model.

Regional players

• St. Claire HealthCare: Community hospital system based in Morehead, KY, serving a similarly rural eastern Kentucky catchment. Comparable scale and service mix; functions as a regional competitor for residents in counties bordering Baptist Health Richmond's service area.
• Ephraim McDowell Health: Independent community health system in Danville, KY, providing acute care, behavioral health, and specialty services to a comparable central-Kentucky catchment. Closely matched in size, scope, and rural-community hospital economics.
• Appalachian Regional Healthcare: Multi-hospital nonprofit system serving eastern Kentucky and southern West Virginia. Comparable in rural footprint, service mix, and reliance on government payers, with similar demographic and reimbursement pressures.

Broad incumbents

• UK HealthCare: Academic medical center and tertiary referral hub in Lexington, KY. Serves as the upstream referral destination for complex cases that exceed Baptist Health Richmond's capabilities, and sets the competitive benchmark for specialty care in central Kentucky.
• Norton Healthcare: Largest nonprofit health system in the Louisville, KY region, operating multiple acute care hospitals and a broad ambulatory network. Comparable as a Kentucky-based nonprofit system, but materially larger and serving a more urban/metropolitan footprint.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BaptistHealth
• YouTubeyoutube.com/channel/UCmW6yHmtR20sP5QXJxqPTEg
• Facebookfacebook.com/BaptistHealthSystem
• Instagraminstagram.com/baptisthealth.system
• LinkedInlinkedin.com/company/baptist-health-richmond-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health Richmond, Inc.