La 7 de La Rioja

What La 7 de La Rioja does

La 7 de La Rioja is a regional television broadcaster serving the autonomous community of La Rioja in northern Spain, operating under the legal entity SUMANDO TV Y WEB, S.A.U. — a privately held Sociedad Anónima Unipersonal incorporated in Navarra. The station delivers hyper-local coverage via traditional DTT broadcast, the 7rioja.tv information portal, and the 7Rioja Play (7riojaplay.tv) OTT streaming platform for live and on-demand viewing. Its programming portfolio comprises approximately 35 named shows spanning news (7 al Día, Punto de Encuentro), current affairs (Sin Matices, Escaño 7), gastronomy (Fogones y Barras, Cocinar a Ciegas), wine culture (Entre Barricas), regional festivals (De Fiesta en Fiesta), sports (Grana y Oro, Campeones, Renques), cultural heritage (El Sello Riojano, Ecos del Camino), and lifestyle verticals targeting women, seniors, and children (En Femenino, Toda una vida, Peque7). The company also operates a paid digital press subscription accessible through the website's online checkout, with payments processed via an SSL-secured gateway and contracts entered into with SUMANDO TV Y WEB, S.A.U. Distribution is amplified through active social media profiles on Twitter, Instagram, Facebook, and YouTube, and audience engagement is tracked via Google Analytics and a viewer satisfaction survey.

The business is run from a primary studio and office at Av. Lope de Vega 19 in Logroño, while the legal registered seat is at Plazaola de Aizoain in Berrioplano, Navarra. The organization is privately held with no disclosed parent company, no external funding rounds, and no M&A activity on record. Commercial contact routes through [email protected], suggesting an operational or group-level affiliation with Promecal, a Spanish regional media operator, though this relationship is not formally documented in the supplied sources. The website is GDPR-compliant and supports a multi-year subscription contract structure with prices quoted in euros including VAT. No headcount, revenue, or operating margin figures are publicly disclosed.

Name

La 7 de La Rioja

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://7rioja.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La 7 de La Rioja is a regional television broadcaster serving La Rioja, Spain, delivering ~35 hyper-local programs via DTT broadcast and the 7Rioja Play OTT streaming platform, with a paid digital press subscription as a complementary revenue stream.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industries

National General-Entertainment Broadcast Networks (MPABAAAA), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Regional television broadcasting
• OTT streaming platform
• Local news coverage
• Cultural programming
• Digital press subscription

Headquarters

HQ city

Berrioplano

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription to Press Services: Users can subscribe to press services through the website, gaining access to digital content and services
2. Online Product Sales: The website operates as an online store where users can purchase products and services through a digital shopping cart system. Payment is processed via credit/debit card through a secure SSL payment gateway.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La 7 de La Rioja operates as a regional television broadcaster serving the La Rioja region of Spain, providing local news, regional cultural programming, sports coverage, gastronomy shows, and political commentary. Programming is delivered through traditional TV broadcast, the 7rioja.tv website, and the 7Rioja Play OTT streaming platform for on-demand and live streaming content.

Product overview

La 7 de La Rioja operates as a regional television broadcaster providing news, entertainment, and cultural programming exclusively for La Rioja. The core offering consists of live TV broadcasting (7 al Día, 7 Magazine, Punto de Encuentro) and the 7Rioja Play OTT streaming platform for on-demand access. The portfolio includes approximately 35 distinct programs spanning news (7 al Día, Punto de Encuentro), entertainment (De Fiesta en Fiesta, ¡Qué vida!), gastronomy (Fogones y Barras, Cocinar a Ciegas), sports (Grana y Oro, Campeones, Renques), culture (El Sello Riojano, Creando 7), wine (Entre barricas), pilgrimage (Ecos del Camino), women's issues (En Femenino), senior content (Toda una vida), children's programming (Peque7), and political commentary (Sin Matices, Escaño 7). A press subscription service is offered for digital access to news content.

Differentiator

Problem solved

Functional benefit

Products and services

• 7Rioja Play Streaming Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Canal Sur: Public broadcaster for Andalusia, Spain, with linear TV plus A la Carta streaming. Comparable regional public broadcaster serving a single autonomous community with a similar mix of news, cultural, and lifestyle programming.
• Castilla-La Mancha Media (CMM): Public broadcaster for Castilla-La Mancha, a sparsely populated autonomous community. Directly comparable as a small-market Spanish regional broadcaster with linear and streaming distribution.
• ETB (Euskal Telebista): Basque Country public broadcaster operating multiple linear channels plus a robust OTT and on-demand platform (EiTB). Comparable Spanish regional broadcaster with strong cultural-identity programming and integrated digital streaming.
• À Punt Mèdia: Public broadcaster for the Valencian Community with linear TV plus À Punt play streaming. Comparable as a Spanish autonomous-community broadcaster with regional cultural programming and digital OTT extension.
• Aragón TV: Regional public broadcaster for Aragón with a small-population market similar to La Rioja. Operates linear broadcast plus on-demand digital platform; comparable in scale, regional-content focus, and multi-platform distribution model.
• Telemadrid: Public regional television broadcaster for the Community of Madrid, operating a linear channel plus a digital/OTT platform. Directly comparable as a Spanish autonomous-community TV broadcaster with news, cultural, and entertainment programming targeting a defined regional audience.
• TV3 (Corporació Catalana de Mitjans Audiovisuals): Catalonia's public broadcaster operating TV3 plus 3Cat streaming platform. Comparable Spanish regional broadcaster with strong local identity programming and integrated linear-plus-OTT distribution.

Broad incumbents

• Promecal: Spanish regional media group operating newspapers and broadcast assets across Castilla y León, La Rioja, and Navarra. Strongly suggested as the parent group of SUMANDO TV Y WEB, S.A.U. based on [email protected] correspondence; comparable as a multi-region regional-media consolidator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-7-de-la-rioja

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La 7 de La Rioja