ACAR Menkul Değerler A.Ş

What ACAR Menkul Değerler A.Ş does

ACAR Menkul Değerler A.Ş is a privately held Turkish securities brokerage firm founded in 1987 by Hüseyin Cemal Acar and headquartered in the Şişli district of Istanbul, with a secondary branch in Izmir. The firm operates as an SPK-licensed intermediary providing access to Borsa İstanbul equity markets (Pay Piyasası) and the Vadeli İşlem ve Opsiyon Piyasası (VIOP) derivatives exchange for individual retail and institutional clients. Its service portfolio spans equity and derivatives execution, warrants, debt instruments, investment funds, investment advisory, corporate finance advisory, margin lending, and T+0 emergency cash services against securities.

The firm's technology stack centers on a multi-platform trading ecosystem. The proprietary Acar Trader mobile application (available on Google Play and Apple App Store) provides real-time BIST Pay and VIOP data with integrated order execution, complementing the web-based Acar Online portal. Acar also distributes third-party licensed platforms — Matriks (Web Trader, Gold, IQ, Prime, Mobile variants), İdeal Pro, and Foreks Trader — under tiered subscription pricing ranging from 36 TL to 2,150 TL per month depending on data depth. An Algoritmik İşlem Sözleşmesi (Algorithmic Trading Agreement) provides a contractual framework for systematic trading. The research function produces a daily market bulletin (Günlük Bülten), model portfolios, equity analysis, and balance sheet analysis reports distributed via email and YouTube.

Revenue is generated through a diversified mix of transactional commissions (equity, VIOP, repo/reverse repo), recurring fees (account maintenance at 60 TL/month, platform/data subscriptions), and interest-based income (margin lending at 75% annual interest with 0.333% daily default rate, interest-bearing idle balances above 5,000 TL). Distribution combines direct sales via assigned customer representatives, self-serve digital platforms, third-party platform integrations, and two physical branches. The firm is family-controlled, with Abdullah Acar holding approximately 83% ownership, and employs roughly 23 fully licensed personnel. A capital increase from 102M TL to 160M TL was approved for June 2026.

Name

ACAR Menkul Değerler A.Ş

Legal name

ACAR MENKUL DEĞERLER A.Ş

Website

https://acar.com.tr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

ACAR Menkul Değerler A.Ş is a privately held Turkish securities brokerage founded in 1987, providing Borsa İstanbul equity and VIOP derivatives trading, margin lending, and research services to retail and institutional investors across its Istanbul and Izmir branches.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Investment Banking and Securities Intermediation (52315)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro industry

PRIMARYFSAFANAN

Algorithmic Trading & Execution Platforms

Financial & Insurance/Financial Exchanges & Market Infrastructure/Trade Execution Platforms

SECONDARYFSAFAEAG

Single-Dealer Platforms (Multi-Asset)

Financial & Insurance/Financial Exchanges & Market Infrastructure/Multi-Asset Exchanges & Trading Platforms

SECONDARYBPAHAOAL

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/M&A, Transaction & Restructuring Advisory

Keywords

• Securities brokerage services
• Equity trading
• Derivatives trading
• Margin lending services
• Investment advisory

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equity Trading Commission: Commission-based revenue from buy/sell transactions in Borsa İstanbul Pay (equity) market. Commission rates are not publicly disclosed on the website but are subject to SPK (Capital Markets Board) regulations. Changes are communicated via registered phone, email, SMS and official website.
2. VIOP (Derivatives) Trading Commission: Commission from futures and options trading on the Vadeli İşlem ve Opsiyon Piyasası (VIOP). The firm emphasizes competitive (uygun) commission rates.
3. Margin Lending Interest: Credit facility extended to customers for leveraged trading. Annual credit interest rate of 75%, collected daily. Default interest of 0.333% daily for overdue positions.
4. Account Maintenance Fees: Monthly account maintenance fee of 60 TL charged to accounts. Annual MKK (Central Registry Agency) maintenance fee collected as charged by MKK.
5. Platform/Screen Fees: Fees for real-time market data screens across proprietary (Acar Trader) and third-party platforms (Matriks, Ideal, Foreks). Screen fees are passed through to customer accounts with reimbursement eligibility based on commission production thresholds.
6. Repo/Reverse Repo Income: Repo/ters repo transaction commission of 0.015% on principal. Balances above 5,000 TL are interest-bearing.
7. T+0 Emergency Cash Service Fee: Same-day (T+0) emergency cash facility allowing withdrawal against securities. Fees range from 42 TL to 1,102.50 TL depending on withdrawal amount. Minimum 5,000 TL, maximum 300,000 TL.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

ACAR Menkul Değerler A.Ş is a Turkish securities brokerage firm that intermediates equity and derivatives trading on Borsa İstanbul (BIST Pay and VIOP) for individual and institutional investors. Customers access markets via the proprietary Acar Trader mobile app and integrated third-party platforms (Matriks, İdeal, Foreks), with order routing also available through dedicated licensed customer representatives and two physical branches (Istanbul, Izmir). Ancillary paid offerings include margin lending, T+0 emergency cash advances, corporate finance advisory, and subscription-based real-time market data packages.

Product overview

ACAR Menkul Değerler A.Ş operates as a securities brokerage firm offering a multi-platform trading ecosystem. The core offering consists of equity and derivatives trading services on Borsa İstanbul, accessible through four distinct platform tiers: the proprietary Acar Trader Platformu (mobile app), alongside three third-party platforms — İdeal Platformu, Foreks Platformu, and Matriks Platformu (available in Web Trader, Gold, IQ, Prime, and Mobile variants). Complementary services include Vadeli İşlemler (VİOP derivatives), Kurumsal Finansman (corporate finance), and Araştırma Hizmetleri (daily bulletins, market reports, model portfolio, and balance sheet analysis). The firm also provides investment education through its Eğitim Hizmetleri program. Fee structures are individually defined per platform.

Differentiator

Problem solved

Functional benefit

Brands

• Acar Trader: Proprietary mobile and desktop trading platform for Borsa Istanbul equity and VIOP futures trading
• Acar Online
• Acar MatriksWebTrader

Products and services

• Hisse Senedi İşlemleri (Equity Trading) Buy/sell execution of Borsa İstanbul-listed equities, accessible via Acar Online web portal, Acar Trader mobile app, Matriks/İdeal/Foreks terminals, and dedicated customer representatives. Supports margin lending for leveraged positions. For individual and institutional investors.
• Vadeli İşlemler (VIOP Derivatives)

Quantifiable outcome

• Real-time market data across all major platforms
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• İş Yatırım Menkul Değerler A.Ş. One of the largest Turkish retail and institutional brokerages, offering equity and VIOP trading, research, investment advisory, and margin lending on Borsa İstanbul. Directly competes with ACAR across the same product suite and customer segments, with significantly greater scale.
• QNB Finansinvest: QNB Finansbank-affiliated brokerage offering full Turkish capital markets services including equities, VIOP, margin lending, and corporate finance advisory. Competes with ACAR's kurumsal finansman and equity execution offerings.
• Gedik Yatırım Menkul Değerler A.Ş. Independent Turkish brokerage with a large branch network across Turkey offering equity and VIOP trading, investment funds, margin lending, and research. Notable peer because ACAR's chief analyst Ahmet Mergen previously worked at Gedik, indicating talent overlap and comparable operating model.
• Meksa Yatırım Menkul Değerler A.Ş. Independent mid-sized Turkish brokerage offering Borsa İstanbul equity and VIOP execution, research, and investment advisory. Operates in the same niche as ACAR serving Turkish retail and institutional investors.
• Garanti Yatırım Menkul Değerler A.Ş. Garanti BBVA-affiliated brokerage providing full-service equity, derivatives, and investment fund execution plus research. Competes head-to-head with ACAR for Turkish retail and institutional clients, with the added advantage of bank distribution.
• Destek Yatırım Menkul Değerler A.Ş. Turkish retail-focused brokerage with equity and VIOP trading, research, and margin lending. Closely comparable to ACAR in target segment and operating model; Ahmet Mergen served there previously, indicating talent and product overlap.
• Tacirler Yatırım Menkul Değerler A.Ş. Mid-sized independent Turkish brokerage offering equity, VIOP, and research on Borsa İstanbul. Directly comparable to ACAR in scale and product breadth; Ahmet Mergen also previously worked at Tacirler.
• Yapı Kredi Yatırım Menkul Değerler A.Ş. Yapı Kredi-affiliated broker offering equities, VIOP, mutual funds, and research on Borsa İstanbul. Directly competes with ACAR on product breadth and uses bank-channel distribution that ACAR lacks.
• Ak Yatırım Menkul Değerler A.Ş. Akbank-affiliated broker providing equity, derivatives, margin, and research services. Competes with ACAR across the same Turkish capital markets product set, leveraging Akbank's retail client base.
• Deniz Yatırım Menkul Değerler A.Ş. DenizBank-affiliated broker providing equity, derivatives, and investment fund execution plus research on Borsa İstanbul. Directly competes with ACAR across Turkish retail and institutional segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acarmenkul
• YouTubeyoutube.com/channel/UCjbMQx-GYIqR2yNv08fVsRg
• Facebookfacebook.com/AcarMenkulDegerlerAs
• LinkedInlinkedin.com/company/acarmenkuldegerler
• Instagraminstagram.com/acarmenkul

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACAR Menkul Değerler A.Ş