Rock A Bye Day Care

What Rock A Bye Day Care does

Rock-A-Bye, LLC (operating as Rock-A-Bye Daycare & Preschool) is a privately-held, single-market childcare and early-education provider headquartered in Sun Prairie, Wisconsin, in the greater Madison metropolitan area. The company serves families with children from 6 weeks through 12 years old, delivering age-segmented programming across three co-located facilities on Lois Drive: Rock-A-Bye Baby Nursery School (infants and 2–3 year olds), Rock-A-Bye Child Care Learning Center (1–3 year olds), and Rock-A-Bye Education Connection (4–12 year olds, including before- and after-school care). Operating hours are Monday through Friday, 6:30 am to 5:30 pm, and the company offers in-house van transportation to schools within the Sun Prairie Area School District.

The core technology is the Creative Curriculum, a third-party research-based early childhood education framework used to structure learning experiences across all programs. Service delivery is direct-to-consumer: parents enroll children in full-time, part-time, or wrap-around care, and the company generates tuition revenue on a recurring monthly subscription basis, supplemented by state and district reimbursements for the Wisconsin Get Kids Ready school-readiness program and the free SP4K 4-year-old kindergarten partnership with the Sun Prairie School District. Marketing is community-driven, combining a content blog, Instagram, Facebook, parent referrals, and direct center tours.

The business model blends fee-based childcare with state- and district-funded program slots, creating a mix of subscription tuition and managed-services revenue. Customer acquisition relies on local brand recognition, district and state-program partnerships, and word-of-mouth referrals rather than paid digital advertising. The company is independently owned, has not raised external funding, has no disclosed parent or subsidiary entities, and has no public listing.

Name

Rock A Bye Day Care

Legal name

Rock-A-Bye, LLC

Website

https://rock-a-bye.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock-A-Bye is a privately-held childcare and preschool operator in Sun Prairie, Wisconsin, serving families with children aged 6 weeks to 12 years across three specialized facilities, using the Creative Curriculum and partnering with the Sun Prairie School District and Wisconsin DCF for free 4-year-old programming.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (6244), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACAHAB

Extended Day Programs at Preschools & Childcare Centers

Education/Early Childhood Education/Before & After School Care (Early Years)

SECONDARYEDACACAD

Full-Day Nursery Programs

Education/Early Childhood Education/Nursery Schools & Playgroups

SECONDARYEDACACAG

Nursery School Wraparound Care (Extended Hours)

Education/Early Childhood Education/Nursery Schools & Playgroups

SECONDARYEDACAHAA

School-Age Wraparound Care (Ages 3–5)

Education/Early Childhood Education/Before & After School Care (Early Years)

Keywords

• Childcare services
• Early childhood education
• Preschool programs
• Daycare center
• Before after school care

Headquarters

HQ city

Sun Prairie, WI

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Childcare Services: Full-time and part-time childcare services for infants, toddlers, preschoolers, and school-age children. Revenue generated through tuition/fees paid by families for childcare services.
2. Wisconsin Get Kids Ready Program: State-funded school readiness initiative where the state pays childcare providers for time children spend in the program, making that part of the day free for families.
3. SP4K Program (Sun Prairie 4 Kids): Free 4-year-old kindergarten program through the Sun Prairie School District. The district funds the program and Rock-a-bye serves as a community partner location.
4. Transportation Services: Van driver services for transporting children to schools within the Sun Prairie Area School District. Part-time positions supporting the before/after school care program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rock-A-Bye is an educational childcare provider offering a comprehensive suite of early childhood programs for children ages 6 weeks through 12 years, delivered across three facilities in Sun Prairie, WI. Core offerings include Infant & Toddler Care, Preschool, Before & After School Care, and School Age Care, all delivered using the research-based Creative Curriculum framework. The company also partners with the Sun Prairie School District for the free SP4K (Sun Prairie 4K) program and participates in the state-funded Wisconsin Get Kids Ready program, providing free 4-year-old kindergarten options with paid wrap-around childcare.

Product overview

Rock-A-Bye Day Care is an educational childcare provider offering a comprehensive suite of programs for children from infancy through school age (6 weeks to 12 years). The core offerings include Infant & Toddler Care, Preschool, and Before & After School Care, all delivered using the Creative Curriculum framework. The company also partners with local educational initiatives through the free SP4K (Sun Prairie 4K) and Wisconsin Get Kids Ready programs for 4-year-olds. Transportation services via van drivers support school-age children. The programs are delivered across three facilities in Sun Prairie, WI: Rock-a-bye Baby Nursery School (specializing in infants 6 weeks to 1 year and children 2-3 years), Rock-a-bye Child Care Learning Center (for children 1-3 years), and Rock-a-bye Education Connection (for children 4-12 years).

Differentiator

Problem solved

Functional benefit

Products and services

• Infant & Toddler Care Nurturing care for infants and toddlers providing a safe, secure, and loving atmosphere designed to support early social, emotional, and cognitive growth during crucial developmental stages. Serves children 6 weeks to 3 years across the Rock-a-bye Baby Nursery School and Rock-a-bye Child Care Learning Center facilities.
• Preschool Program A well-rounded curriculum focusing on building healthy habits, social skills, and cognitive development through engaging, hands-on classroom activities for preschool-aged children. Uses the Creative Curriculum framework to prepare children for kindergarten transition.
• SP4K (Sun Prairie 4K) Program Free 4-year-old kindergarten program offered in partnership with the Sun Prairie School District, providing a play-based environment that supports student growth in age-appropriate developmental skill areas. Rock-a-bye serves as a community partner location while the district provides curriculum, funding, and transportation.
• Wisconsin Get Kids Ready Program State-funded school readiness initiative for 4-year-olds that helps prepare children for the transition into a school setting, focusing on academic, physical, social-emotional, and self-help skills. The state pays qualifying childcare providers for time children spend in the program, making that portion of the day free for families.
• Before & After School Care Reliable and engaging care for school-age children offering a safe environment that balances academic support, creative activities, and healthy habits before and after the school day. Includes van transportation services to designated schools within the Sun Prairie Area School District.
• School Age Care Before and after school program for children four to twelve years of age, designed to guide children through preparatory activities with emphasis on fun, daily open gym, and physical activities. Delivered at the Rock-a-bye Education Connection facility.
• Van Transportation Services Van driver transportation service for safely transporting children to designated schools within the Sun Prairie Area School District, operating during morning and afternoon routes as part of the before/after school care program. Part-time positions, approximately 10-15 hours per week.

Quantifiable outcome

• 15% increase in social skills for children enrolled in extended care programs
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Sun Prairie School District (SP4K Program)coreStrategic or Co-development PartnerRock-a-bye is a community partner location for the Sun Prairie 4K (SP4K) program - a free 4-year-old kindergarten program offered by the Sun Prairie School District. Rock-a-bye provides the physical location and wrap-around childcare services while the district provides curriculum, funding, and transportation. This community-collaborative model offers families choice of settings for their children.
• Wisconsin Department of Children and Families (Get Kids Ready Program)coreStrategic or Co-development PartnerRock-a-bye participates in the Wisconsin Get Kids Ready program - a state-funded school readiness initiative that helps 4-year-olds prepare for school. The state pays qualifying childcare providers for time children spend in the program, making that portion of the day free for families. The program focuses on academic, physical, social-emotional, and self-help skills development.
• Sun Prairie Area School District (Transportation)minorStrategic or Co-development PartnerRock-a-bye provides van transportation services to transport children to designated schools within the Sun Prairie Area School District. Transportation follows existing SPASD guidelines for the before/after school care program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Primrose Schools: Franchised early education provider delivering infant care through private kindergarten and after-school programs using a proprietary Balanced Learning curriculum. Comparable differentiated curriculum-driven positioning to Rock-A-Bye's Creative Curriculum.
• Learning Care Group: Operates multiple childcare brands including Childtime, La Petite Academy, and Tutor Time. Comparable multi-age, full-day service model with infant-to-school-age programming and proprietary curriculum frameworks.
• New Horizon Academy: Midwest-based childcare provider with strong presence in Wisconsin and Minnesota, offering infant, toddler, preschool, and school-age programs. Geographically and operationally comparable to Rock-A-Bye as a regional multi-site operator.
• KinderCare Learning Companies: National chain operating centers serving infants through school-age children with structured curriculum and before/after school care. Directly comparable in core service mix, though at much larger scale across the US.
• Endeavor Schools: National operator of early childhood education schools serving infants through school-age children with proprietary curricula and before/after school programs. Comparable integrated service model targeting working families.
• The Goddard School: Franchised preschool system offering infant through pre-K programs with a proprietary play-based curriculum. Directly comparable in delivering research-backed early childhood education in privately-operated single-site facilities.
• Bright Horizons Family Solutions: Largest US provider of high-quality early education and childcare, offering infant care, preschool, and school-age programs. Operates a comparable age-range continuum and curriculum-driven approach, but at significantly larger national scale.
• Cadence Education: Operates over 200 private early childhood education schools across the US offering infant care through kindergarten and before/after school programs. Comparable multi-age, full-day private childcare model with curriculum-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RockAByeDaycare
• Instagraminstagram.com/rockabyedaycaresunprairie
• LinkedInlinkedin.com/company/rock-a-bye-day-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock A Bye Day Care