Acasia Thai Restaurant

What Acasia Thai Restaurant does

Acasia Thai Restaurant is a single-location Thai cuisine restaurant operating in Phillipsburg, New Jersey, within the St. Luke's Hillcrest Plaza. Founded and led by Chef Proramean, who brings 25 years of experience cooking in fine Thai restaurants, the business serves local consumers and families seeking authentic Thai food. The restaurant sources fresh, seasonal ingredients from local farmers' markets and offers dine-in, take-out, delivery, and event catering. A weekday lunch special menu (11:30 AM-3:00 PM) and gift cards supplement the core offering. A dedicated jobs page indicates ongoing recruitment for server, dishwasher, cook, and prep roles, and the business is supported by approximately six employees.

The company's product surface consists of a traditional dine-in menu with items priced from $3.95 (steamed jasmine rice) to $29.95 (crying tiger), plus lunch specials at $13.95-$14.95 and a catering menu with $200 minimum and full/half trays serving 7-18 people. Revenue is generated entirely through per-item sales across dine-in, take-out, delivery, catering, and gift card purchases. The technology layer is minimal and non-proprietary: a third-party online ordering platform (acasiathai.ordering.ordercounter.com) handles digital take-out/delivery and gift card fulfillment, complemented by a phone-order channel and a basic company website. There is no evidence of proprietary software, data systems, or AI/ML capability.

The go-to-market is direct-to-consumer and entirely local, with all revenue derived from a single physical location and its immediate trade area in Phillipsburg, NJ. Distribution channels include the dine-in storefront, the online ordering storefront, phone orders, and email-based catering intake. Pricing is unit-based with a 4% cash-payment discount and 6.625% New Jersey sales tax added to all orders. The company is privately held with no disclosed investors, parent company, or external funding.

Name

Acasia Thai Restaurant

Legal name

Acasia Thai Restaurant

Website

https://acasiathairestaurant.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Acasia Thai Restaurant is a privately held, single-location Thai restaurant in Phillipsburg, New Jersey, led by Chef Proramean with 25 years of culinary experience. It serves local consumers through dine-in, take-out, delivery, catering, and gift cards via a third-party online ordering platform.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Thai restaurant
• Dine-in service
• Take-out delivery
• Event catering
• Authentic Thai cuisine

Headquarters

HQ city

Phillipsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Traditional sit-down restaurant service with full menu available during operating hours. Customers dine in the restaurant and pay per menu item.
2. Take-out and Delivery: Customers place orders online or by phone for pick-up or delivery. Online ordering through dedicated platform at acasiathai.ordering.ordercounter.com.
3. Catering Service: Catering orders with $200 minimum. Full-size trays (14-18 servings) and half-size trays (7-9 servings) available for events. Includes disposable ware.
4. Gift Cards: Gift cards sold for future use, providing prepaid revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Acasia Thai Restaurant is a single-location Thai restaurant in Phillipsburg, New Jersey, serving authentic Thai cuisine prepared by Chef Proramean with 25 years of experience. The restaurant offers dine-in, take-out, and delivery of traditional Thai dishes (appetizers, soups, salads, curries, noodle dishes, entrees, desserts) made with fresh seasonal ingredients sourced from local farmers' markets. Additional services include catering (full and half trays, $200 minimum) and gift cards.

Product overview

Acasia Thai Restaurant is a single-location Thai cuisine restaurant in Phillipsburg, New Jersey, operated by Chef Proramean with 25 years of experience. The restaurant operates as a unified dining service offering dine-in, take-out, and delivery of traditional Thai dishes sourced from seasonal local ingredients. Supporting services include a catering division (with $200 minimum), gift cards, and a weekday lunch special menu. All offerings are provided through the restaurant's own service operations without a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service
• Take-Out and Delivery
• Catering Service
• Gift Cards
• Lunch Special Menu

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pei Wei Asian Kitchen: Asian-focused casual chain serving Thai, Vietnamese, Chinese, and other pan-Asian dishes via dine-in, take-out, and delivery. Overlaps with Acasia Thai's lunch-special and off-premise channels but spans a much broader Asian menu.
• The Cheesecake Factory: Large casual-dining chain offering an extensive menu including Asian entrees, dine-in, take-out, and full-service catering. Comparable full-service casual operating model and gift card program, though vastly broader menu and scale.
• P.F. Chang's: National Asian full-service restaurant chain offering dine-in, take-out, delivery, catering, and gift cards across a broad Asian menu. Closest scaled analog of Acasia's full-service + catering + gift card revenue model.
• Noodles & Company: Casual fast-casual chain offering globally-inspired noodle dishes including Asian-inspired options, with dine-in, take-out, and delivery. Comparable in service model and price-point band, though broader menu scope.
• Panda Express: Largest Asian QSR chain in the U.S., offering dine-in, take-out, and catering. While focused on Chinese-American rather than Thai, it competes for the same casual Asian-cuisine occasions and catering dollars.

Direct peers

• Thai Express: Thai-focused fast-casual chain with dine-in and take-out models; comparable in cuisine specialization and off-premise orientation, though operates at larger scale across multiple locations.
• Thai Basil: Casual full-service Thai restaurant chain offering dine-in and take-out with menu items comparable in price range and category to Acasia Thai's offerings, serving a similar local-customer base.

Others

• Benihana: Full-service Japanese teppanyaki restaurant chain with dine-in, take-out, and catering. Adjacent comparable as an Asian-themed full-service operator with catering, but different cuisine category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acasia-thai-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acasia Thai Restaurant