CB Furniture

Name

CB Furniture

Legal name

Hazlo Smart SA de CV

Website

https://cbfurniture.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Furniture retail
• Home furnishings
• Living room furniture
• Bedroom furniture
• Lighting fixtures

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Furniture Sales: One-time product sales of furniture and home décor items directly to consumers through e-commerce website and physical store presence in the Guadalajara metropolitan area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CB Furniture is a Mexican e-commerce furniture retailer that designs, manufactures, and sells indoor residential and hospitality furniture, home décor, and lighting through its own online store (cbfurniture.mx). The catalog spans living room, bedroom, and dining room collections built primarily from solid woods (parota, encino) and metal, with customization options across colors and finishes. In addition to direct-to-consumer sales nationwide in Mexico, the company operates a B2B division furnishing restaurants and hotels.

Product overview

CB Furniture is a Mexican furniture retailer offering a comprehensive portfolio of indoor furniture across multiple categories. The company sells living room furniture (salas), bedroom furniture (recámaras), dining room furniture (comedores), decorative items, and lighting through its e-commerce platform. The product line includes sectional sofas, corner sofas, standard sofas, sofa beds, occasional chairs, coffee tables, TV stands, bar cabinets, bookcases, stools, and ottomans in the living room category. Bedroom furniture encompasses bedroom sets, bed frames, bases, headboards, nightstands (burós), dressers (cómódas), coat racks, mirrors, and cribs. Dining collections include tables, chairs, benches, and benches. The company also offers decorative sculptures and structures, vases, wall art, and an extensive lighting catalog with over 318 ceiling lamp variants. Products are primarily crafted from wood materials including parota (a Mexican hardwood), oak, and various wood veneers, along with metal and acrylic elements for lighting fixtures. The company operates under legal entity Hazlo Smart SA de CV and serves both retail consumers and B2B clients including restaurants and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture (Salas) Collection of living room furniture including sectional sofas (Salas Seccionales), corner sofas (Salas Esquineras), standard sofas (Sofás), sofa beds (Sofá Cama), occasional chairs (Sillones Ocasionales), coffee and side tables (Mesas de Centro y Laterales), TV stands (Porta TV), wine cabinets (Cantinas), bookcases (Libreros), stools (Taburete), and ottomans (Puff). Sold to residential consumers and B2B hospitality clients.
• Bedroom Furniture (Recámaras) Bedroom collection including complete bedroom sets (Recámaras Sets), bed frames (Camas), bed bases (Bases), headboards (Cabeceras), nightstands (Burós) priced from $1,200 to $5,850 MXN, dressers (Cómodas) priced from $4,350 to $13,400 MXN, coat racks (Percheros), bedroom mirrors (Espejos Recámara), and cribs (Cunas).
• Dining Room Furniture (Comedores) Dining room collection comprising tables (Mesas), dining chairs and armchairs (Sillas y Sillones), short benches (Bancos), and long benches (Bancas) for dining and hallway use.
• Home Décor (Estructuras y Floreros) Decorative accessories including sculptures and structures (Estructuras/Esculturas) priced from $1,600 to $8,350 MXN, and vases and jars (Floreros y Jarrones) for interior decoration.
• Lighting Fixtures (Iluminación) Lighting catalog with 318+ ceiling lamp variants (Lámparas de Techo) priced from $1,500 to $144,000 MXN, plus wall lamps (Lámparas de Pared), floor lamps (Lámparas de Pie), and table lamps (Lámparas de Mesa) in materials including aluminum, PVC, and acrylic.
• Wall Art (Cuadros) Wall art and picture frames for residential and hospitality interior decoration.
• Decorative Mirrors (Espejos) Decorative mirrors (Espejos Decorativos) and bedroom mirrors (Espejos Recámara) offered as standalone decorative items.
• Credenzas Sideboards and credenzas for dining and living room storage.
• Complementos (Furniture Accessories) Additional furniture accessories and complementary pieces sold alongside the main furniture collections.
• Clearance & Liquidation (Liquidación) Clearance and liquidation products with discounts up to 75% off original prices across existing inventory.
• B2B Furniture Service for Restaurants and Hotels Dedicated B2B division furnishing hospitality spaces including guest rooms, lobbies, and dining areas with durable, high-traffic-rated furniture for restaurants and hotels.
• CB by Casa Bonita Sub-brand Secondary trade name under which CB Furniture also operates, offering the same product catalog under a parallel brand identity.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Home Depot Mexico: Mexican operations of the home improvement giant, with growing furniture, decor, and lighting categories. Competes for home furnishing spend with broader assortment, established retail footprint, and strong logistics infrastructure.
• Walmart Mexico (Walmex): Largest retailer in Mexico offering furniture and home goods alongside grocery. Competes for mass-market furniture customers with established supply chain, broad geographic reach, and consumer credit options that small D2C players cannot match.
• IKEA Mexico: Global furniture retailer's Mexican operations offering affordable, design-forward furniture and home accessories. Competes with CB Furniture for furnishing dollars among Mexican middle-class consumers, with established retail store presence and broader category depth.
• Liverpool: Mexico's largest department store chain with a significant furniture and home category. While CB Furniture is a specialized furniture retailer, Liverpool competes across multiple furniture price tiers and offers installment financing that CB Furniture lacks, serving the same Mexican consumer base.
• Elektra (Grupo Elektra): Mexican retail and financial services group with furniture and home goods offerings, primarily targeting lower-income consumers with credit. Competes in mass-market furniture with consumer financing capabilities that small D2C players cannot easily match.
• Coppel: Large Mexican retail chain with a broad furniture category and consumer credit offering. Targets similar value-conscious consumers with installment financing, making it a direct competitor in mid-range furniture across bedroom, living, and dining categories.

Others

• Amazon Mexico: E-commerce marketplace and direct retailer with a major furniture and home category. Not a direct D2C peer but competes for online furniture purchases with vast selection, established trust, and Prime delivery advantages.
• Mercado Libre Mexico: LATAM's largest e-commerce marketplace with extensive furniture category and Mercado Pago financing. Competes indirectly by aggregating furniture sellers with scale, fulfillment infrastructure, and consumer credit CB Furniture cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cb-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Furniture