AMSalud

What AMSalud does

AMSalud, legally constituted as AM Salud y Vida en Equilibrio, S.A. de C.V., is a privately held Mexican integrated wellness operator founded in 2021 by nutritionist Amelia Mougrabi. The company runs a dual-channel business: a Shopify-powered e-commerce storefront (the "Healthy Corner") selling curated and private-label healthy snacks, beverages, and nutritional supplements, and a single physical clinic in the Central Interlomas / Huixquilucan area of Estado de México offering nutrition consultations, alternative medicine (acupuncture, homeopathy), medical services (vaccinations), and aesthetic treatments (laser hair removal, botox, microblading, manicure/pedicure, hair treatments). Its 28-person team includes five additional nutritionists alongside Dr. Miguel Mougrabi Mizrahi (MD, UNAM-trained, CDC epidemiology background), Dr. Víctor Arellano (acupuncture and homeopathy), and Phibrows- and Botox-certified specialists, positioning AMSalud as a one-stop "integral" health and beauty destination for health-conscious consumers in the Mexico City metropolitan area.

The business model blends transactional retail (one-time product sales ranging from MXN $14 to MXN $890), packaged professional services (3 nutrition consultations for MXN $2,250 or 5 for MXN $3,500), and recurring engagement driven by a Loyalty Card program that rewards repeat beauty visits. Revenue mechanics are consumer-direct; there is no enterprise or B2B channel and no disclosed recurring subscription product line. Go-to-market is primarily organic social (Facebook, Instagram, TikTok), a Shopify-hosted content/commerce site, and email newsletters; no paid acquisition channels, app downloads, or AI-driven personalization are documented. The company is bootstrapped, founder-owned, and operates without disclosed institutional equity capital.

The underlying technology stack is intentionally light: a standard Shopify storefront plus a customer-facing app, with no proprietary algorithms, data assets, or platform engineering. The website indicates the public online store is being phased out in favor of a digital-catalog and direct-order model for product sales. Strategically, the company is consolidating around high-touch, in-clinic services and curated D2C distribution rather than scaling its e-commerce or technology platform.

Name

AMSalud

Legal name

AM Salud y Vida en Equilibrio, S.A. de C.V.

Website

https://amsalud.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AMSalud is a privately held Mexican wellness operator that combines a single Central Interlomas clinic offering nutrition, alternative medicine, vaccinations, and beauty services with a Shopify storefront for curated healthy snacks and supplements, serving health-conscious consumers in the Estado de México region.

Ownership category

akta.pro rank

Product category

Wellness and Beauty Services

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAHAIAE

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet)

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Healthy snacks retail
• Nutrition consultation services
• Beauty clinic treatments
• Wellness center
• Dietary supplements

Headquarters

HQ city

Huixquilucan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Healthy Snack and Supplement Products: Sale of curated healthy snack products (sweet, salty, beverages, nutritional supplements) through their Shopify e-commerce platform. Products include own-brand items (AM Chococuadro, AM Churrito, AM Enjambre, AM Galleta) and third-party branded health products (Life 180, Adama, Sana Sana, etc.). Revenue is generated through one-time product transactions with prices ranging from approximately $14 MXN to $890 MXN per item.
2. Health and Beauty Services: In-person wellness services delivered at their Central Interlomas clinic location. Services include nutrition consultations (offered in packages of 3 sessions for $2,250 MXN or 5 sessions for $3,500 MXN), carboxitherapy, mesotherapy, vaccination, acupuncture, homeopathy, laser hair removal, manicure/pedicure, botox, microblading, hair treatments, and eyebrow design. Revenue generated through service fees.
3. Loyalty Program: AMSalud Loyalty Card program rewarding repeat customers: after completing 5 manicure or pedicure services, customers receive a free relaxation massage and hand or foot spa. After completing 10 services, customers receive a free classic manicure or pedicure. This drives repeat engagement but does not appear to generate direct revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMSalud is an integrated health and wellness company that sells curated healthy snacks and nutritional supplements (including own-brand items like AM Chococuadro, AM Churrito, and SANA SANA) through a Shopify-powered e-commerce store, and delivers in-person wellness services — including nutrition consultations, beauty treatments (laser hair removal, botox, microblading, manicure/pedicure) and health services (carboxitherapy, vaccination, acupuncture, and homeopathy) — at its single clinic location in Central Interlomas, State of Mexico.

Product overview

AMSalud is an integrated health and wellness company founded in 2021 by Amelia Mougrabi, operating as a unified platform combining an e-commerce healthy snack store (Healthy Corner) with physical health and beauty services. The core offering consists of the Healthy Corner online store featuring AMSalud's private label snacks (AM CHOCOCUADRO, AM CHURRITO, AM ENJAMBRE, SANA SANA) alongside curated third-party healthy products (LIFE 180 supplements, LIGHT AND EASY, CHURRIBITES), plus in-person beauty services (laser hair removal, botox, microblading, manicure/pedicure, henna brow design, lash lifting, hair treatments) and health services (nutrition consultations, carboxitherapy, vaccination, acupuncture/homeopathy). The company operates a loyalty card program and also promotes partner brand Life 180 products. The business model integrates physical clinic services in Interlomas, Mexico with an online store powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• AMSalud Healthy Corner (Healthy Snacks & Supplements E-commerce) Shopify-powered e-commerce storefront offering curated healthy snacks (sweet, salty, beverages), nutritional supplements, AMSalud private-label items (AM Chococuadro, AM Churrito, SANA SANA, AM Enjambre), and third-party healthy brands (Life 180, ADAMA, SKINNY syrups, POWER FRUITS, ZOÉ WATER); priced from approximately MXN $14 to MXN $890 with home delivery across Mexico.
• Nutrition Consultations Professional online nutrition consultations delivered by the AMSalud team of dietitians to help clients improve their relationship with food and achieve health objectives; available as packages of 3 consultations for MXN $2,250 (6-week validity) or 5 consultations for MXN $3,500 (12-week validity).
• Laser Hair Removal (Depilación Láser) Professional long-term hair reduction service using Alexandrite laser with Candela Gentle Pro equipment targeting hair follicles.
• Botox Injections Cosmetic and medical botulinum toxin injection service for aesthetic improvement, migraine treatment, bruxism management, and hyperhidrosis (excessive sweating) treatment, performed by dedicated botox specialist Arturo Joloy.
• Microblading Semi-permanent eyebrow tattooing technique performed by Phiacademy-certified Phibrows artist Fernando Ferreira to correct or reconstruct eyebrows with hyperrealistic, natural-looking hair strokes.
• Manicure and Pedicure (Mani y Pedi) Professional nail care services with customized nail designs; eligible for AMSalud Loyalty Card rewards after 5 or 10 services.
• Carboxitherapy Medical-aesthetic treatment that stimulates tissues by increasing oxygen flow to promote fat combustion; indicated for cellulitis, localized fat, stretch marks, facial wrinkles, skin laxity, and earlobe whitening.
• Acupuncture and Homeopathy Traditional and alternative medicine services including acupuncture and homeopathic treatments provided by Dr. Víctor Arellano, a certified human acupuncture specialist and Master in Traditional Chinese Phytotherapy.
• Vaccination Services Medical vaccination services offering Hepatitis A+B, Hepatitis A, Hepatitis B, Herpes Zoster, Papillomavirus, Meningitis, Measles, Tetanus, and Yellow Fever vaccines.

Quantifiable outcome

• 10,000+ patients helped through nutrition services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Life 180minorGTM or Marketing PartnerAMSalud has a promotional partnership with Life 180 (a nutritional supplement and health product brand sold in their store). AMSalud offers customers a 10% discount using promotional code 'LIFE180' on Life 180 products. This cross-promotional arrangement drives sales for both brands through the AMSalud e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutrisa: Mexican chain selling healthy snacks, smoothies, and nutritional products with a similar health-focused consumer proposition and own-brand snacks; comparable as a national specialty nutrition retailer, though AMSalud layers in clinic services Nutrisa does not offer.

Broad incumbents

• Sally Beauty Holdings: Specialty retailer of professional beauty supplies and products; overlaps with AMSalud on manicure/pedicure, microblading, and beauty product curation, but without health or nutrition services.
• Herbalife Nutrition: Global supplements and meal-replacement brand with a major Mexico presence; overlaps with AMSalud on nutritional supplements, weight-management products, and wellness positioning, though distributed via MLM rather than a clinic.
• GNC: Specialty retailer of vitamins, supplements, and sports nutrition; directly comparable on the supplement side of AMSalud's catalog and on health-conscious consumer targeting, though GNC does not offer in-clinic nutrition or beauty services.
• Whole Foods Market: Specialty grocery retailer focused on organic, natural, and health-oriented foods; comparable to AMSalud's Healthy Corner assortment and health-conscious customer base, but does not offer in-person clinical or beauty services.
• Sephora: Global multi-brand beauty retailer comparable to AMSalud's beauty assortment and curated-brand merchandising approach; lacks the nutrition and clinical-services dimension.
• The Vitamin Shoppe: US specialty retailer of vitamins, supplements, and wellness products; comparable to AMSalud's supplement curation and own-brand strategy, but lacks the integrated beauty and medical-services component.
• Ulta Beauty: Large US beauty retailer that combines product assortment with in-store salon services; the closest large-format analog to AMSalud's beauty-services-plus-product mix (laser, botox, microblading, manicure/pedicure), although Ulta does not sell healthy snacks or supplements.

Emerging players

• Goop: Wellness lifestyle brand combining curated health/beauty products with content, services, and experiential offerings; the closest integrated-wellness peer to AMSalud's combined clinic-plus-product model, though US-based and digitally-led.
• Sprouts Farmers Market: US specialty grocer emphasizing natural, organic, and supplements-focused assortment at value pricing; overlaps with the healthy-snack and supplement side of AMSalud's business model and customer demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amsaludmx
• Instagraminstagram.com/amsalud.health
• TikToktiktok.com/@amsalud.mx?_t=8eGMtbaRZva&_r=1
• LinkedInlinkedin.com/company/amsalud

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMSalud