22Bet Africa

What 22Bet Africa does

22Bet Africa is a Tanzania-localized operation of the global 22Bet sports betting and online gambling brand, accessed via the country-code domain 22bet.co.tz and headquartered in Dar es Salaam. Based on the available firmographic data, the entity has approximately 10 employees and operates as a market-facing regional presence rather than a standalone technology company. The underlying product is consumer-facing online sports betting and wagering, which is a long-tail retail offering rather than enterprise software.

The business model is consistent with the global 22Bet operator's standard playbook: revenue is generated through customer wagers with a built-in house edge (margin on odds), supplemented by casino and related gaming verticals typical of the parent brand. However, the input data explicitly notes that website access is restricted, and no revenue, pricing, customer count, ownership, parent-company relationship, founding date, or product/technology details could be confirmed. No app, API, integrations, certifications, partnerships, or awards are recorded in the supplied data. No management team, regulatory actions, or corporate transactions are documented.

For the Tanzania market specifically, the entity appears to function as a localized front for the 22Bet brand, leveraging global brand recognition and odds-making infrastructure while operating through a small local team. The investment-relevant picture is therefore one of a thin local presence rather than an independent operating business, and most analytical conclusions cannot be grounded beyond this basic framing.

Name

22Bet Africa

Website

https://22bet.co.tz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

22Bet Africa is the Tanzania-localized operation of the global 22Bet online sports betting and gambling brand, based in Dar es Salaam with approximately 10 employees, serving retail bettors in the Tanzanian market via the 22bet.co.tz domain.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Betting Exchange White-Label & Platform Providers (MPAEAIAH)

Keywords

• Online sports betting
• Betting platform
• Gambling services
• Online wagering
• Betting odds

GTM type

B2C

Offering type

Services

Core offering

22Bet Africa operates an online betting platform accessible through its Tanzania-specific website at https://22bet.co.tz/. The company name and the use of the ".bet" brand element indicate it provides online wagering/betting services to consumers. Detailed product catalog, bet types, and odds offerings cannot be confirmed because website access is restricted.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Bet365: Bet365 is a global online sportsbook incumbent with deep sports-betting product, market-leading odds, and a global platform. It is the broader category leader whose pricing, liquidity, and product depth shape the competitive context for regional operators like 22Bet Africa.

Direct peers

• BetWinner: BetWinner operates a Tanzanian online sportsbook (betwinner.co.tz) with similar product mix, mobile-money integration, and country-specific localization as 22Bet. Effectively a near-clone competitor in the same niche.
• Betway Africa: Betway operates a localized Tanzanian online sportsbook (betway.co.tz) targeting the same Tanzanian bettor base with sports betting, mobile-money payments, and similar product depth. Direct head-to-head competitor on the same local market.
• 1xBet: 1xBet is a global online sportsbook with a localized Tanzanian site (1xbet.co.tz) offering sports betting, casino, and mobile-money payments. Closely comparable business model and East African footprint to 22Bet Africa.
• Betika: Betika runs a Tanzania-focused online sportsbook targeting the same East African mobile betting audience with sports betting, jackpots, and SMS/Mobile-money staking. Direct regional competitor with overlapping customer profile.
• Premier Bet: Premier Bet operates a localized Tanzanian online sportsbook (premierbet.co.tz) with sports betting, virtuals, and mobile-money deposits. Directly comparable localized competitor in the same Tanzanian market.
• SportPesa: SportPesa is one of the most recognized East African online sportsbook brands with a strong Tanzania presence offering sports betting via mobile money. Competes directly for the same Tanzanian customer wallet and sports content.
• Melbet Tanzania: Melbet operates a localized Tanzania online sportsbook (melbet.co.tz) with sports betting and casino, frequently co-marketed alongside the 22Bet brand family. Closely comparable white-label-style regional sportsbook operator.

Regional players

• Hollywoodbets: Hollywoodbets is a South African sportsbook incumbent expanding across other African markets. Comparable as a regional African sportsbook operator with a multi-country footprint, though its primary geography remains South Africa.
• BetKing: BetKing is an African-focused online sportsbook operating across multiple African markets. Comparable as a regional sportsbook operator pursuing multi-country African expansion via mobile-money rails, although its core market skews West African.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/22bet-africa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22Bet Africa