ActionAid International Kenya
ActionAid International Kenya is a Nairobi-based non-profit, founded in 1972 and part of the ActionAid International federation, advancing gender equality and poverty eradication for over 1 million women, youth, and children across 22-23 Kenyan counties through community-led programmes.
- Company typePrivate
- Founded1972
- HeadquartersNairobi, Kenya
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ActionAid International Kenya does
ActionAid International Kenya is a non-partisan, non-religious development non-governmental organization operating in Kenya since 1972 as part of the global ActionAid International federation. The organization advances social justice, gender equality, and poverty eradication by working directly with women, children, and youth living in poverty and exclusion across 22-23 counties, reaching over one million beneficiaries through 8 Local Rights Programmes (LRPs). Its portfolio is organized around four strategic objectives: Women's Rights, Democratic Governance, Youth and Livelihoods, and Civic Space and Movement Building, supported by differentiated initiatives including the Global Platform Kenya youth training hub, the Big Me Campaign and Big Me Career Learning Fair for school-age learners, and the Feminist Leadership Programme.
The organization is governed by a Board of Directors and Senior Management led by Executive Director Susan Otieno, and executes its 2018-2028 Country Strategic Plan 'Our Rights or Justice' through an innovative Partnerships Model designed to shift power to women, youth, and their institutions. Sub-brands include Global Platform Kenya (founding member of the 15-organization Youth Serving Organizations coalition), Big Me Campaign (school-based career education for grades 1-9), and Feminist Leadership.
Revenue is generated through diversified streams: individual donations collected via M-PESA Paybill 899610 and Standard Chartered bank transfers, corporate partnerships and CSR-linked event fundraising (corporate dinners, annual supporter events), campaign-based appeals (Act of Love, Big Me Campaign), and institutional grants including the EU-funded REBUILD Project. The entity maintains GDPR, Kenya Data Protection Act, and PCI DSS compliance postures, uses Google Analytics for donor audience insight, and operates with a lean 57-person team headquartered in Nairobi.
ActionAid International Kenya firmographics
Firmographics- Name
- ActionAid International Kenya
- Legal name
- ActionAid International Kenya
- Website
- https://actionaid-kenya.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ActionAid International Kenya is a Nairobi-based non-profit, founded in 1972 and part of the ActionAid International federation, advancing gender equality and poverty eradication for over 1 million women, youth, and children across 22-23 Kenyan counties through community-led programmes.
- Ownership category
- akta.pro rank
ActionAid International Kenya industry classification
Industry- Product category
- Humanitarian and Development Services
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
- akta.pro secondary industries
- Gender Equality & Women’s Empowerment (BPAGABAF), International Development & Donor-Funded Education Programs (EDADALAB), Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)
Keywords
Where ActionAid International Kenya is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
ActionAid International Kenya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: Accepts donations from individuals through M-PESA (Paybill No: 899610), bank transfers (Standard Chartered Bank, Account No. 0108033600610), and online donation portals. Collects donations during events and campaigns.
- Corporate Partnerships and Fundraising Events: Organizes corporate events such as Gala Dinners, career fairs, and annual supporter events. Partners with corporations for CSR initiatives and sponsorship of programmes.
- Institutional Grants: Receives funding from international donors and institutional funders such as the EU-funded REBUILD Project, which brings volunteers and resources to support local organizations.
- Campaign-Based Fundraising: Runs specific campaigns like Big Me Campaign for education support and Act of Love for food security, with defined donation amounts and outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Big Me Career Fair attendance |
| Unit Pricing | One time/ perpetual license | Act of Love Campaign Donation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ActionAid International Kenya product offering
Product offeringCore offering
ActionAid International Kenya is a non-partisan, non-religious development organization that delivers community-led programmes across 22 counties in Kenya to advance women's rights, youth empowerment, democratic governance, and poverty eradication. Its core offerings include strategic programmes on women's rights, democratic governance, youth and livelihoods, and civic space, delivered through Local Rights Programmes, the Global Platform Kenya training hub, the Big Me Campaign for school learners, and a Feminist Leadership programme.
Product overview
ActionAid International Kenya operates as a non-profit social justice organization rather than a technology product company. Its offerings consist of development programs organized around four strategic pillars: Women's Rights, Democratic Governance, Youth and Livelihoods, and Civic Space and Movement Building. Supporting initiatives include the Global Platform Kenya (youth empowerment training hub), Big Me Campaign (children's career education program), and Feminist Leadership Program. The organization publishes periodic reports and newsletters documenting its community-led work across 22-23 counties in Kenya. Payment and engagement channels include M-PESA, bank transfers, and event registrations. The portfolio functions as interconnected programmatic offerings unified by the Country Strategic Plan 2018-2028 'Our Rights or Justice' and the Partnerships Model approach.
Differentiator
Problem solved
Functional benefit
Brands
- Global Platform Kenya: A training hub for youth empowerment and activism, working with young people, organisations and movements fighting for social justice
- Big Me Campaign
- Feminist Leadership Programme
Products and services
- Women's Rights Program Programme ensuring women and girls living in poverty and exclusion attain economic security, leadership, and freedom from all forms of violence, including efforts to end FGM and child marriage.
- Democratic Governance Program Programme aimed at enabling young people and communities living in poverty and exclusion to realize economic rights and access to public services through democratic, just governance.
- Youth and Livelihoods Program Programme ensuring women living in poverty and their communities have secure land tenure, sustainable and resilient livelihoods in fragile contexts facing humanitarian and climate crises.
- Civic Space and Movement Building Program Programme supporting people-led movements, communities and collectives to defend, reclaim, and expand civic space in Kenya.
- Global Platform Kenya A training hub offering participatory trainings on governance, accountability, human rights, and gender mainstreaming with a youth lens, plus Swahili language courses and facilities for civil society organizations, movements, and government bodies.
- Big Me Campaign Educational initiative designed to inspire and motivate children in grades 1-9 to pursue their dream careers while fostering awareness of challenges faced by peers in marginalized communities.
- Feminist Leadership Program Transformative leadership approach based on ten principles including self-awareness, self-care, dismantling bias, inclusion, sharing power, accountable collaboration, courage, and zero tolerance for discrimination.
- Local Rights Programmes (LRPs) Long-term community development initiatives (typically 10-year programmes) working directly with local communities to address poverty, land rights, and social justice at the grassroots level.
- Publications and Newsletters Periodic publications including annual reports, programme newsletters, research briefs, and campaign materials documenting the organization's work and impact across Kenya's 22-23 counties.
Quantifiable outcome
- Working with over 1 million poor and excluded people across 22 counties
- +2 more outcomes
Companies that use ActionAid International Kenya
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
ActionAid International Kenya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
ActionAid International Kenya partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Youth Serving Organizations (YSO) KenyacoreGP Kenya is a founding member of the Youth Serving Organizations (YSO) in Kenya. The YSO brings together 15 youth-serving organizations to speak with one voice, advocate for improved service delivery, and promote meaningful engagement of young people in decision-making.
- National Drought Management Authority (NDMA)minorReferenced as a source of data on food security and drought conditions in Kenya, with NDMA reporting up to 4.1 million people in 19 counties experiencing hunger.
- Participating SchoolscoreSchools that participate in the Big Me Campaign pick a day for learner presentations and identify their 'Big Me' Day when learners dress as their dream job and bring donations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ActionAid International Kenya competitors and assessment
Company assessmentEmerging players
- Amnesty International Kenya: Amnesty Kenya focuses specifically on human rights advocacy and civic space — overlapping directly with ActionAid's Strategic Objective 4 on civic space and movement building, and on women's rights advocacy.
- FIDA Kenya (Federation of Women Lawyers): FIDA Kenya focuses on women's legal rights and protection from gender-based violence, directly overlapping with ActionAid's Women's Rights strategic objective and freedom-from-violence programming.
Broad incumbents
- Save the Children Kenya: Save the Children Kenya is a large global INGO with overlapping children's rights, education, and emergency response programming; competes for the same institutional and individual donor pools as ActionAid Kenya but with a far broader portfolio.
- UN Women Kenya: UN Women Kenya is the multilateral agency leading on gender equality and women's empowerment globally; it overlaps with ActionAid's core mandate and often co-funds or partners on women's rights programming in Kenya.
- World Vision Kenya: World Vision Kenya is a much larger international NGO operating across child welfare, livelihoods, and humanitarian response nationwide; it overlaps on community development and child-focused programs but operates at a meaningfully larger scale.
Others
- ActionAid International (Federation): The parent federation governs the Kenya entity, sets global strategy, channels inter-country resources, and provides the brand and back-office infrastructure — making it an enabling/parent peer rather than a competitor.
Direct peers
- CARE International Kenya: CARE Kenya runs parallel women's economic empowerment, girls' education, and humanitarian response programs across similar counties with a comparable federation structure, directly competing for institutional donor funding and corporate partnerships.
- Kenya Human Rights Commission: KHRC is a domestic Kenyan human rights and governance organization that overlaps with ActionAid's democratic governance and civic space programming; competes for similar civic-space donor funding and policy influence.
- Plan International Kenya: Plan International Kenya focuses on girls' rights, child protection, and youth empowerment with a federation-affiliated country-office model closely mirroring ActionAid Kenya's strategic pillars and target beneficiaries.
- Oxfam Kenya: Oxfam's Kenya country office delivers poverty, gender inequality, and women's rights programming with a similar community-led development model and donor base, directly competing for EU grants, individual donations, and CSR partnerships in Kenya.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ActionAid International Kenya social profiles
Digital presenceActionAid International Kenya compliance and trust
Trust signalCompliance3 records
ActionAid International Kenya financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionAid International Kenya leadership team
Management profileNumber of profiles
Profiles1 record
ActionAid International Kenya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionAid International Kenya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionAid International Kenya
What does ActionAid International Kenya do?
ActionAid International Kenya is a non-partisan, non-religious development organization that delivers community-led programmes across 22 counties in Kenya to advance women's rights, youth empowerment, democratic governance, and poverty eradication. Its core offerings include strategic programmes on women's rights, democratic governance, youth and livelihoods, and civic space, delivered through Local Rights Programmes, the Global Platform Kenya training hub, the Big Me Campaign for school learners, and a Feminist Leadership programme.
Is ActionAid International Kenya a public or private company?
ActionAid International Kenya is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ActionAid International Kenya founded?
ActionAid International Kenya was founded in 1972. It employs 51 to 100 people.
Where is ActionAid International Kenya based?
ActionAid International Kenya is headquartered in Nairobi, Kenya, in the Africa region.
How does ActionAid International Kenya make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and Fundraising Events, institutional Grants and campaign-Based Fundraising.
Who are ActionAid International Kenya's main competitors?
Emerging players on record are Amnesty International Kenya and FIDA Kenya (Federation of Women Lawyers). Broad incumbents are Save the Children Kenya, UN Women Kenya and World Vision Kenya. ActionAid International (Federation) is listed as an others. Direct peers are CARE International Kenya, Kenya Human Rights Commission, Plan International Kenya and Oxfam Kenya.
Does ActionAid International Kenya have an API?
No public API is recorded for ActionAid International Kenya.
What industry is ActionAid International Kenya in?
ActionAid International Kenya's product category is Humanitarian and Development Services. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 8133 and its SIC code is 8300.