Amira Palace Hotel & Sauna

What Amira Palace Hotel & Sauna does

Amira Palace Hotel & Sauna is a privately held 4-star luxury hotel and spa located in Yerevan, Armenia, operating from a single property at Myasnikyan str. 55/7. The business is positioned as the first luxury hotel and sauna in Yerevan, generating revenue primarily through hourly rental of themed spa-cottages and modern rooms, supplemented by an on-site 24/7 restaurant and additional spa services. Distribution is exclusively direct-to-consumer, with bookings facilitated through a trilingual website and 24/7 phone reservations.

Name

Amira Palace Hotel & Sauna

Legal name

Amira Palace

Website

https://amirapalace.am

Company type

Private

Operating status

Operating

Short description

Amira Palace Hotel & Sauna is a privately held 4-star luxury hotel and spa in Yerevan, Armenia, operating 7 themed spa-cottages and double rooms on an hourly rental basis, with a 24/7 restaurant targeting tourists and local residents.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Heritage & Palace Luxury Hotels (THAGACAF), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Luxury hotel accommodation
• Spa and sauna services
• Themed spa cottages
• Hospitality dining
• Wellness tourism

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hourly Cottage/Room Rental: Primary revenue stream from hourly rental of themed spa-cottages and modern rooms. Customers pay per hour with minimum booking requirements (2-4 hours depending on room type). Each cottage and room includes private facilities such as sauna, jacuzzi, swimming pool, and entertainment amenities.
2. Food and Beverage Sales: On-site restaurant generates revenue from food and beverage sales including Armenian and European cuisine, alcoholic drinks (wine, beer, champagne, cocktails, cognac, gin, tequila, vodka, whiskey, rum), soft drinks, coffee, tea, and other refreshments. Available 24/7 for guests.
3. Spa Services: Additional revenue from spa services including relaxing massages and other spa procedures. These individual services are offered separately and require advance notification to the administrator.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amira Palace Hotel & Sauna operates a 4-star boutique hotel in Yerevan, Armenia, renting four uniquely themed spa-cottages (Egyptian, Armenian, Indian, Greek) and three modern double rooms on an hourly basis with private sauna, swimming pool, jacuzzi, and billiards amenities. The property also operates an on-site 24/7 restaurant serving Armenian and European cuisine and provides individual spa and massage services. Bookings are taken through the hotel's website and 24/7 phone line, with a minimum 2-hour reservation for cottages and 4-hour minimum for rooms.

Product overview

Amira Palace Hotel & Sauna is a 4-star luxury hotel and spa in Yerevan, Armenia, offering a portfolio of themed spa-cottages and private rooms. The property features 4 large themed sauna cottages (Egyptian, Armenian, Indian, and Greek styles, each approximately 300 sq.m with unique architectural designs, swimming pools, saunas, jacuzzis, and billiards) and 3 modern double rooms (803, 804, 805, each 80 sq.m with private entrances, jacuzzis, and VIP parking). An on-site 24/7 restaurant provides Armenian and European cuisine. Room rates start from 4,000 AMD per hour for double rooms, while spa-cottage hourly rates range from 22,000 AMD (Greek) to 35,000 AMD (Armenian/Egyptian).

Differentiator

Problem solved

Functional benefit

Products and services

• Egyptian Spa-Cottage A unique themed spa-cottage in ancient Egyptian architectural style offering approximately 300 sq.m of private space with sauna, swimming pool, jacuzzi, billiards, and access to 24/7 fresh cuisine. Marketed to groups, families, and friends seeking premium celebration and relaxation experiences.
• Armenian Spa-Cottage A luxury spa-cottage with distinctive ancient Armenian architectural style featuring a large swimming pool, sauna, stone jacuzzi, Russian billiards, and on-site high-quality restaurant service. Approximately 300 sq.m of space.
• Indian Spa-Cottage A unique spa-cottage in the distinctive style of ancient Indian architecture featuring a swimming pool, sauna facilities, and high-quality customer service. Approximately 300 sq.m of space.
• Greek Spa-Cottage A spacious spa-cottage styled after ancient Greek architecture featuring sauna, swimming pool, large jacuzzi, American billiards, 3 bedrooms, a dining room, and 24/7 restaurant. Approximately 300 sq.m of space.
• Double Room 803 A stylish 80 sq.m double cottage room with elegant interior, private entrance, VIP parking, jacuzzi, 24/7 restaurant service, comfortable soft furniture, and a TV zone. Suitable for family ceremonies and celebrations.
• Double Room 804 An 80 sq.m double cottage room with attractive interior featuring a living room, professional sound system with karaoke, stone jacuzzi, and 24/7 restaurant. Designed for family ceremonies and celebrations with professional entertainment facilities.
• Double Room 805 An elegant 80 sq.m double cottage room with separate entrance, VIP parking, 2 master bedrooms, stone jacuzzi, mini-bar, and 24/7 restaurant. Offers facilities for special ceremonies and celebrations with comprehensive amenities.
• Amira Palace Restaurant An on-site 24/7 restaurant serving Armenian and European cuisines with professional chefs. Menu includes appetizers, hot dishes, express dishes, barbecue, pasta, burgers, salads, soups, desserts, and a full bar with alcoholic and non-alcoholic beverages. Available to both hotel guests and visitors.
• Spa and Massage Services Individual spa services including relaxing massages and other spa procedures performed by experienced massage specialists in dedicated spa areas within the cottages. Available to cottage and room guests by advance reservation through the administrator.

Quantifiable outcome

• Improved circulation and relaxation through sauna use with gradual temperature increase

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Six Senses: Six Senses operates luxury resorts centered on wellness, spa, and immersive cultural experiences at small-property scale. It is directly comparable to Amira Palace's positioning of a small-footprint luxury property where the spa/sauna and cultural immersion are the core differentiators.
• Aman Resorts: Aman operates ultra-luxury, small-key hotels with destination spa and private-residence experiences. Comparable to Amira Palace in combining few-unit luxury accommodation with integrated wellness amenities and privacy-focused design.
• Anantara Hotels: Anantara runs luxury hotels and resorts with strong spa and culinary components, frequently in regional/secondary cities. Comparable to Amira Palace in pairing a 4-star-plus hotel product with themed spa experiences and on-site dining.
• Banyan Tree: Banyan Tree is known for luxury resort properties built around the spa/wellness experience as the central offering. Shares Amira Palace's model of a boutique, experience-led property where the spa component is a primary commercial driver.

Broad incumbents

• Corinthia Hotels: Corinthia is a European luxury hotel group with full-service spa offerings across multiple geographies. Comparable as an upscale hotel operator with spa amenities, though at much larger scale and broader portfolio than Amira Palace.
• Hilton Hotels & Resorts: Hilton operates the full-service luxury Conrad and Hilton brands that compete in the same guest segments as Amira Palace in Yerevan. Comparable as a benchmark for what an established, well-distributed full-service hotel looks like in the same hospitality category.
• Marriott International: Marriott's luxury collection brands (Ritz-Carlton, Luxury Collection) target the same high-end leisure traveler that Amira Palace courts. Relevant as a broad incumbent showing the scale and distribution advantages a competing property in Yerevan could leverage.
• Hyatt Hotels: Hyatt operates luxury and lifestyle brands (Park Hyatt, Andaz, Alila) with integrated wellness and spa programming. Comparable as a broad incumbent offering overlapping luxury accommodation with spa experiences at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amira Palace Hotel & Sauna