Camping La Belle Henriette

What Camping La Belle Henriette does

Camping La Belle Henriette is a 4-star seaside camping resort located at La Tranche-sur-Mer in Vendée, France, operating seasonally from early April to late September. The property is operated by SAS CAMPING DE LA BELLE HENRIETTE, a private limited company registered in France (RCS La Roche-sur-Yon 394 452 783), under parent Galactus Invest and the Groupe Romanée camping network. It offers three accommodation tiers — delimited Emplacement Confort pitches with electrical hookups (10A) for tents, caravans, and motorhomes, Mobil-home Confort units (1-3 bedrooms, basic amenities), and Mobil-home Premium units (50-55m², 2-3 bedrooms, with air conditioning, dishwasher, TV, and Nespresso machines) — alongside an on-site aquatic complex comprising a heated indoor pool with balnéo spa and children's splash pad, a 200m² heated outdoor pool, and an aquatic slide. Ancillary services include a snack-bar restaurant, kids' club (ages 5-12 in July-August), organized animations (aquagym, pétanque, dance nights), bike rental, laundry, pet facilities, and free WiFi.

The business operates a direct-to-consumer commercial model with no OTA intermediation, taking bookings through the Secureholiday web engine, the Groupe Romanée mobile app (iOS/Android, launched 2024), phone reservations, and on-site reception. Pricing is dynamic and quote-based, varying by season, accommodation type, and availability. Revenue streams span mobil-home rentals, pitch rentals, food and beverage, and ancillary services such as bike rental and laundry. Commercial innovations include the FLEXI Romanée flexible cancellation policy (2024) targeting shoulder-season demand and the FIDELAE loyalty program (2024) that converts 1€ spent into 1 point redeemable across the parent group's campsite portfolio. The campsite holds Camping Qualité and Qualité Tourisme certifications and maintains ticketing partnerships with regional attractions including O'Gliss Park, O'Fun Park, Atlantic Wake Park, and Croisières Inter Îles.

Customer segments are horizontally diversified across families with children (primary), couples, groups of friends, and pet owners, primarily French and European tourists seeking beachfront holiday accommodations. Marketing is conducted through the company website, the Romanée app, Facebook, Instagram, TikTok, and a content blog covering local Vendée tourism. The company has no disclosed AI or proprietary technology stack, no disclosed headcount, no disclosed revenue, and operates with a single physical location whose competitive positioning rests on its beachfront setting within the protected Réserve naturelle de la Belle Henriette, accessed via a 400m wooden walkway.

Name

Camping La Belle Henriette

Legal name

SAS CAMPING DE LA BELLE HENRIETTE

Website

https://campingbellehenriette.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Camping La Belle Henriette is a 4-star seasonal seaside campsite in La Tranche-sur-Mer, Vendée, France, offering mobil-home rentals, camping pitches, an aquatic complex, and on-site dining for families, couples, and groups under the Groupe Romanée network.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Eco-Camps & Sustainable Camping Retreats (THAGAOAE)

Keywords

• Seaside camping resort
• Mobile home rentals
• Camping pitch rentals
• Family holiday accommodation
• Outdoor hospitality

Headquarters

HQ city

La Tranche-sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Mobil-home rentals: Rental of fully-equipped mobil-homes across Confort and Premium ranges with 1-3 bedrooms, ranging from 30m² to 55m². Premium units include additional amenities such as dishwasher, air conditioning, TV, Nespresso machine, and covered terraces.
2. Campsite pitch rentals: Rental of delimited pitches for tents, caravans, and camping cars. Pitches include electricity (10A), water access nearby, and access to sanitary facilities.
3. Food & beverage services: On-site snack bar and restaurant offering pizzas, salads, burgers, and desserts. Also includes bar services with drinks and tapas, plus fresh bread ordering for breakfast.
4. Ancillary services: Additional revenue streams including bike rentals (classic and electric), laundry facilities, and potentially pet accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Camping La Belle Henriette operates a 4-star seaside campsite in Vendée, France, offering beachfront holiday accommodations including rental mobile homes (Confort and Premium ranges with 1-3 bedrooms) and traditional camping pitches with electricity. The resort provides an on-site aquatic complex, restaurant, organized entertainment including a children's club, sports facilities, and ancillary services such as bike rentals and laundry, all targeted at families, couples, and groups seeking nature-immersive beach holidays.

Product overview

Camping La Belle Henriette is a 4-star seaside camping resort in La Tranche-sur-Mer, Vendée, operated by Groupe Romanée. The property offers two main accommodation categories: traditional camping pitches (Emplacements Confort) and rental mobile homes across three tiers (Standard, Confort, and Premium). The mobile home portfolio includes 1, 2, and 3-bedroom configurations ranging from 30m² to 55m² of living space. The on-site water complex (Espace Aquatique) features three distinct pool areas including a covered heated pool with balneo spa and children's splash pad, a 200m² heated outdoor pool, and an aquatic slide. Additional offerings include a snack bar restaurant, organized entertainment activities (animations), a children's club, sports facilities, bike rental, and laundry services. The resort partners with nearby attractions including O'Gliss Park aquatic park and O'Fun Park adventure park for discounted access. Digital services include the proprietary Romanée mobile app for activity booking and stay management, the FLEXI Romanée flexible cancellation policy, and the FIDELAE loyalty program across the Romanée group.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil-home Confort

Quantifiable outcome

• Beach access: 400m from campsite via wooden walkway crossing the natural reserve
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• O'Gliss ParkminorGTM or Marketing PartnerWater park located 15 minutes from the camping. Partnership allows camping guests to purchase discounted admission tickets at preferential rates through the camping reception.
• O'Fun ParkminorGTM or Marketing PartnerAdventure park (formerly Indian Forest) located 15 minutes from the camping. Largest adventure park in France offering water jump, accrobranche, paintball, and other activities. Partnership provides discounted tickets for camping guests.
• Atlantic Wake ParkminorGTM or Marketing PartnerNautical ski park located minutes from the camping at L'Aiguillon-sur-Mer. Specializes in water sports including wakeboard, water-ski, wakeskate, and stand-up paddle.
• Croisières Inter îlesminorGTM or Marketing PartnerFerry company operating from La Tranche-sur-Mer (July-August) to islands including Île de Ré, Île d'Aix, and Île d'Oléron.
• Groupe RomanéecoreOthersParent company operating multiple campsites under the Romanée brand in France. Provides loyalty program (1€ spent = 1 point), centralized booking app, cross-selling opportunities, and shared operational standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandaya: Major French 4–5 star campground operator with a portfolio of coastal and nature-based sites offering mobile homes, pitches, water parks, and animations — overlapping product mix and overlapping target customer with Belle Henriette.
• Capfun: Large French campground chain running 4-star coastal and inland campsites with mobile-home rentals, aquatic areas, and family activities — directly comparable operating model and target market to Belle Henriette.
• Siblu Villages: French operator specializing in mobile-home holiday villages with on-site aquatic facilities, kids' clubs, and family entertainment — competes directly for the same family beach-holiday segment in French coastal markets.
• Yelloh! Village: One of France's largest upscale camping chains, operating numerous 4–5 star coastal and inland campsites with mobile-home ranges, aquatic complexes, and kids' clubs — direct competitor for the same family/couple French holiday segment that Belle Henriette serves.
• Sunêlia: French 4-star camping network with multiple coastal sites offering mobile homes, aquatic complexes, and family entertainment — directly comparable product and pricing tier to Belle Henriette.
• Huttopia: French camping/glamping operator with a strong nature-reserve positioning similar to Belle Henriette's protected-reserve location; offers premium tents, chalets, and pitches with on-site activities.
• Flower Campings: Network of independent 3–4 star French campsites, several with coastal locations; comparable accommodation mix (pitches + mobile homes) and family-targeted positioning.
• Camping La Côte Sauvage: 4-star seaside campground located on the same Vendée Atlantic coastline as Belle Henriette — a direct local competitor for the same beach-holiday demand with comparable product offering.
• Tohapi: French campground network running 3–4 star sites across coastal and inland France with mobile homes, pitches, and family-oriented amenities — comparable value proposition and customer base.

Broad incumbents

• Lodgens (by Vacanceselect): European campground operator (Vacanceselect group) running upscale 4–5 star sites across France with mobile homes and pitches — broader portfolio but overlaps in target customer and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CampingLaBelleHenriette
• Instagraminstagram.com/campinglabellehenriette
• TikToktiktok.com/@campingbellehenriette
• LinkedInlinkedin.com/company/camping-la-belle-henriette

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping La Belle Henriette