The Advisor Collective
The Advisor Collective is a membership association that brings together consulting, advisory, brokerage, and implementation firms serving the HR, benefits, payroll, and technology ecosystem to enable collective thought leadership, knowledge sharing, and industry influence.
- Company typePrivate
- Founded-
- HeadquartersLeawood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Advisor Collective does
The Advisor Collective, Inc. is a membership-based association of consulting, advisory, brokerage, and implementation provider firms operating at the intersection of HR, benefits, payroll, and technology. Its self-described purpose is to harness "collective thought leadership and information sharing" to expand members' knowledge, reach, and growth, and to influence the HR, benefits, and payroll technology ecosystem through shared insight generation. The publicly disclosed member roster includes Alliant Benefits, Lockton, USI, Woodruff Sawyer, MMA, Informed Consulting, Insurance Architects, IBTR, ET, Hub, LeslieMillerInsurance, and Vintage Hill — spanning enterprise and mid-market insurance and benefits consulting firms.
The organization does not sell or build a distinct software product. Its operating infrastructure runs on the Wild Apricot membership software platform (advisorcollectiveinc.wildapricot.org), which provides a member portal, SSO authentication (Google, Microsoft, Apple), an application/intake workflow via the "Join us" portal, and a hosted blog for the "Collective Wisdom" publication series. There are no patents, proprietary technology components, APIs, SDKs, integrations, or AI/ML capabilities documented in the source data.
Revenue is generated through membership dues from consulting, advisory, brokerage, and implementation firms; pricing is not publicly disclosed and follows an application-based intake model. The organization also markets a dedicated value proposition for HR/benefits/payroll technology vendors, suggesting an intent to monetize vendor-side relationships in addition to firm memberships. The entity is incorporated in Kansas, USA, headquartered at 6731 W 121st Street, Suite 216, Leawood, KS, and operates as a private association with no disclosed investors, parent company, funding rounds, or executive leadership roster.
The Advisor Collective firmographics
Firmographics- Name
- The Advisor Collective
- Legal name
- The Advisor Collective, Inc.
- Website
- https://advisorcollective.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Advisor Collective is a membership association that brings together consulting, advisory, brokerage, and implementation firms serving the HR, benefits, payroll, and technology ecosystem to enable collective thought leadership, knowledge sharing, and industry influence.
- Ownership category
- akta.pro rank
The Advisor Collective industry classification
Industry- Product category
- Professional Association / Industry Membership Services
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
- akta.pro secondary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
Keywords
Where The Advisor Collective is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Advisor Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Revenue is generated through membership fees from consulting, advisory, brokerage, and implementation provider firms. Specific pricing and tier structures are not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Advisor Collective product offering
Product offeringCore offering
The Advisor Collective is a membership-based association that brings together consulting, advisory, brokerage, and implementation provider firms operating in the HR, benefits, payroll, and technology space. Its offering centers on facilitating collective thought leadership, information sharing, and technology provider engagement so that member firms can expand their knowledge, reach, and growth, and influence the next generation of the HR, benefits, and payroll technology ecosystem.
Product overview
The Advisor Collective is a membership-based association of consulting, advisory, brokerage, and implementation provider firms focused on the HR, benefits, and payroll technology ecosystem. The organization does not offer a distinct software product or technology platform, but rather provides collective thought leadership, industry insights, and networking opportunities to its members who operate in the HR, benefits, and payroll technology space.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisor Collective Membership Recurring membership in a community of consulting, advisory, brokerage, and implementation provider firms operating across every vertical market segment, employer size, geography, and domain in the HR, benefits, and payroll technology ecosystem. Members gain access to collective thought leadership, information sharing, technology provider engagement, and insight generation designed to expand their knowledge, reach, and growth.
- Collective Wisdom Content Series Published article series (e.g., 'Why Are Employees Leaving?' and numbered volumes) that delivers collective insights and industry commentary to members and the broader HR, benefits, and payroll technology audience as part of the membership benefit.
Companies that use The Advisor Collective
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The Advisor Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Advisor Collective partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Alliant BenefitscoreMember firm of the Advisor Collective. Alliant Benefits is a benefits consulting firm that joins the collective to participate in knowledge sharing and industry influence initiatives.
- LocktoncoreMember firm of the Advisor Collective. Lockton is a global insurance brokerage firm participating in the collective's thought leadership and technology provider engagement activities.
- USIcoreMember firm of the Advisor Collective. USI is a national insurance brokerage and benefits consulting firm that participates in collective insight generation and market influence initiatives.
- Woodruff SawyercoreMember firm of the Advisor Collective. Woodruff Sawyer provides employee benefits and insurance services and participates in the collective's HR, benefits, and payroll technology ecosystem.
- MMAcoreMember firm of the Advisor Collective. MMA (MMA Insurance) participates in the collective to engage in thought leadership and technology provider insight generation.
- Informed ConsultingminorMember firm of the Advisor Collective. Informed Consulting participates in collective wisdom sharing and industry initiatives.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Advisor Collective competitors and assessment
Company assessmentDirect peers
- NAPA-Net (National Association of Plan Advisors): A media and membership community serving retirement plan advisors and benefits professionals. Comparable as an industry-specific membership community delivering thought leadership and networking to advisors in the benefits space.
- The Council of Insurance Agents & Brokers (CIAB): The premier trade association for commercial insurance and employee benefits brokers, including large members like Lockton and USI. Directly comparable given the shared brokerage-firm membership base and industry advocacy/thought-leadership positioning.
- WorldatWork: A global nonprofit professional association focused on total rewards, compensation, benefits, and HR strategy. Directly comparable to the Advisor Collective given the overlap in HR/benefits domain and the membership-driven thought-leadership model.
- National Association of Professional Insurance Agents (PIA): A national trade association for independent insurance agents and brokers offering education, advocacy, and networking. Comparable to the Advisor Collective as a brokerage-focused industry association using a membership model to deliver collective value.
- SHRM (Society for Human Resource Management): The largest HR professional association globally, serving HR practitioners and the broader HR/benefits/payroll ecosystem. Highly comparable as a membership-based community providing thought leadership, networking, and resources to HR-adjacent professionals — overlapping with the Advisor Collective's HR/benefits/payroll focus.
- International Foundation of Employee Benefit Plans: A nonprofit educational association serving the employee benefits community with education, research, and networking. Directly comparable given shared HR/benefits focus, membership model, and emphasis on collective professional development.
- National Association of Health Underwriters (NAHU): A professional association representing health insurance agents, brokers, and benefits professionals. Comparable as a membership association serving the same HR/benefits/brokerage constituency that the Advisor Collective targets.
Broad incumbents
- AHIP (America's Health Insurance Plans): The national trade association representing health insurance providers. Comparable as a large, established industry body in the health/benefits value chain with significant resources and broader scope than the Advisor Collective's brokerage-focused membership.
- LIMRA: A research and consulting organization serving the insurance and financial services industry with a focus on benchmarking, research, and professional development. Comparable as an industry-supported knowledge organization serving insurance and benefits intermediaries.
Emerging players
- Employee Benefit Research Institute (EBRI): A nonprofit, nonpartisan research institute focused on employee benefits and related economic issues. Comparable as a thought-leadership body in the same HR/benefits domain, though more research-oriented than the Advisor Collective's brokerage-community model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Advisor Collective social profiles
Digital presenceThe Advisor Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Advisor Collective leadership team
Management profileNumber of profiles
Profiles1 record
The Advisor Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Advisor Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Advisor Collective
What does The Advisor Collective do?
The Advisor Collective is a membership-based association that brings together consulting, advisory, brokerage, and implementation provider firms operating in the HR, benefits, payroll, and technology space. Its offering centers on facilitating collective thought leadership, information sharing, and technology provider engagement so that member firms can expand their knowledge, reach, and growth, and influence the next generation of the HR, benefits, and payroll technology ecosystem.
Is The Advisor Collective a public or private company?
The Advisor Collective is a private company. It is classified as unknown and is currently operating.
When was The Advisor Collective founded?
The Advisor Collective was founded in -1. It employs 11 to 50 people.
Where is The Advisor Collective based?
The Advisor Collective is headquartered in Leawood, United States, in the North America region.
How does The Advisor Collective make money?
One revenue line is on record: membership Dues.
Who are The Advisor Collective's main competitors?
Direct peers on record are NAPA-Net (National Association of Plan Advisors), The Council of Insurance Agents & Brokers (CIAB), WorldatWork, National Association of Professional Insurance Agents (PIA), SHRM (Society for Human Resource Management), International Foundation of Employee Benefit Plans and National Association of Health Underwriters (NAHU). Broad incumbents are AHIP (America's Health Insurance Plans) and LIMRA. Employee Benefit Research Institute (EBRI) is listed as an emerging player.
Does The Advisor Collective have an API?
No public API is recorded for The Advisor Collective.
What industry is The Advisor Collective in?
The Advisor Collective's product category is Professional Association / Industry Membership Services. Its primary akta.pro industry code is BPAHAEAH, Digital Workplace & Collaboration Consulting, with a secondary code of BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting. Its NAICS code is 813910 and its SIC code is 8600.