Coaching Institute

What Coaching Institute does

Coaching Institute, LLC is a privately held, founder-led online education and certification business headquartered in Carlsbad, California. Founded by Mark and Magali Peysha, the company delivers coaching certification training built around its proprietary Activation™ Method — a spiritual and creative life-coaching framework that combines elements of generative trance work, Ayurvedic wisdom, Buddhist psychology, and somatic/energy practices. Curriculum includes 120+ proprietary coaching strategies, 38 group session plans across four Activation Zones, energy coaching and chakra curricula, and a meditation/movement library (21 Journeys®, Guided Meditation, Breathing Techniques, Energy Healing). Products are delivered through a Kajabi-powered online classroom with 24/7 access, weekly live classes, optional three-day Boot Camp and five-day Coach Accelerator events, and lifetime content re-access.

The business model is primarily B2C, monetizing through upfront tuition for multi-path certification programs — most prominently the Activation™ Method Life Coach Certification, Energy Coach Certification (Gold Package $1,995 or $199/month × 12), and Group Coach Triple Certification ($1,295 or $127/month × 12) — supplemented by standalone consumer courses such as Passion Patterns™ ($395) and Aware Parent™ (8-week program), an Integrity Marketing™ business-building system for graduates, and bestselling authored books. Graduates qualify to sit for the third-party Board Certified Coach (B.C.C.) exam. Go-to-market is community-led and self-serve: a free weekly meditation group (200–500 live attendees, ~20,000 cumulative participants), free Activation Method training offers, coaching demonstration videos, and founder-led content marketing drive top-of-funnel, while Calendly-scheduled founder consultations add a light inside-sales touch.

The company serves multiple segments — aspiring professional life coaches (primary), spiritual/energy-healing practitioners, group-coaching leaders, parents, and couples — and reports students from over 30 countries. Management remains in founder hands; Coaching Institute has no disclosed institutional investors, parent company, M&A activity, subsidiaries, or public filings. IP is held under Peysha Properties LLC.

Name

Coaching Institute

Legal name

Coaching Institute, LLC

Website

https://coachinginstitute.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Coaching Institute is a privately held, founder-led online certification business that trains individuals in the Activation™ Method of life coaching, with multi-path certifications (Life Coach, Energy Coach, Group Coach Leader) and consumer programs (Passion Patterns™, Aware Parent™) serving aspiring coaches, spiritual practitioners, parents, and couples across 30+ countries.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Life coach certification
• Coaching training programs
• Energy coach training
• Group coach leadership
• Professional coaching education

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Life Coach Certification Programs: Comprehensive certification programs that include Activation Method Life Coach Certification, specialized tracks (Energy Coach, Group Coach Leader, Relationship Coach), and business-building tools. Programs offered as one-time payments or installment plans.
2. Individual Courses and Programs: Standalone courses such as Passion Patterns relationship program ($395), Aware Parent parenting program, and Integrity Marketing business training. One-time purchase model for self-led courses.
3. Group Coaching Certifications: Triple certification program offering Life Coach, Group Coach Leader, and Meditation Teacher certifications. Includes marketing support and business-building system. Tuition plans available: one-time payment or 12-month installment.
4. Energy Coach Certification: Comprehensive energy and spiritual coaching certification with five certification paths including Chakra Inner Healer, 21 Journeys Teacher, and Meditation Guide. Gold Package ($1,995) or Silver Monthly Plan ($199/month for 12 months).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Coaching Institute teaches and certifies individuals in its proprietary Activation Method through multi-tier coach certification programs (Life Coach Certification, Energy Coach Certification, Group Coach Leader), companion personal-development courses (Passion Patterns, Aware Parent, Self Evolution Coaching), and business-building tools (Integrity Marketing). Programs are delivered via an online classroom with live training, recorded lessons, mentor access, and a structured library of 120+ coaching strategies.

Product overview

Coaching Institute offers a multi-product coaching certification platform built around its proprietary Activation™ Method system. The core offering is the Life Coach Certification, which provides foundational coaching skills and qualifies graduates for Board Certified Coach (B.C.C.) credentialing. Students can specialize through add-on modules including Energy Coach Certification (offering five integrated certifications in chakra healing, spiritual coaching, 21 Journeys teaching, meditation guidance, and group coaching), Group Coach Leader Certification (38 group sessions across four zones), and Integrity Marketing (business-building tools). Relationship-focused products include Passion Patterns™ (14-module online course with optional coaching) and Aware Parent™ (8-week parenting program). Self Evolution Coaching provides personalized one-on-one coaching. The product portfolio also includes meditation sub-products (Breathing Techniques, Energy Healing, 21 Journeys), and published books (Love Happier, Strategic Intervention Handbook, upcoming Activation™ Method Workbook). All programs are delivered online via the Kajabi platform with live weekly classes, practice labs, and lifetime access to materials.

Differentiator

Problem solved

Functional benefit

Brands

• Activation™ Method: The core coaching methodology developed by the founders, encompassing spiritual and creative life coaching strategies.
• Aware Parent™
• Passion Patterns™
• 21 Journeys™

Products and services

• Life Coach Certification

Quantifiable outcome

• 18,000+ coaches certified in 10 years
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Institute for Integrative Nutrition (IIN): Large-scale health and wellness coaching school offering a flagship Health Coach Training Program plus specialty tracks. Comparable to Coaching Institute in the wellness-coaching education category, broader curriculum portfolio, and aspirational student demographic.
• Sounds True: Multimedia publisher and learning platform specializing in spiritual, wellness, and self-development content with author-led programs. Comparable to Coaching Institute in its spiritually inflected personal-development positioning, founder-led teaching voices, and complementary product portfolio (courses, books, audio).

Direct peers

• CTI (Coaches Training Institute): Long-established, ICF-accredited coach training organization offering foundational and advanced certifications. Comparable to Coaching Institute as a major direct competitor in the paid life-coach certification market, particularly for mainstream buyer segments.
• iPEC (Institute for Professional Excellence in Coaching): Established coach training organization offering ICF-accredited certification programs for life, executive, and specialty coaches. Comparable to Coaching Institute as a direct competitor in the paid coach-certification category serving aspiring professional coaches.
• Health Coach Institute: Health and wellness coach certification provider offering integrated health-coach training programs. Comparable to Coaching Institute in the wellness-adjacent coach-certification category, multi-product portfolio, and dual focus on certification plus business building.
• Martha Beck Life Coach Training: Martha Beck's life coach certification program emphasizes spiritual, intuitive, and wellness-oriented coaching. Comparable to Coaching Institute in its spiritually inflected methodology, founder-led positioning, and premium life-coach certification tier.
• The Life Coach School: Brooke Castillo-founded online life coach certification and training platform with a proprietary methodology. Closely comparable to Coaching Institute in online-first delivery, founder-led brand, multi-tier certification, and premium pricing.
• Coach Training Alliance: Online coach certification school offering ICF-aligned training at accessible price points. Comparable to Coaching Institute in online-first delivery, self-paced curriculum with optional live elements, and target audience of aspiring professional coaches.
• Robbins-Madanes Center for Coaching: Coach training program associated with the Robbins methodology, offering results-based life coach certification. Comparable to Coaching Institute as a founder-led, methodology-driven certification school with strong consumer brand recognition and tiered certification tracks.

Emerging players

• Mindvalley: Global personal transformation platform offering quest-based learning programs in coaching, wellness, spirituality, and meditation. Comparable to Coaching Institute in its spiritual/wellness orientation, multi-program subscription model, and global student community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thecoachinginstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching Institute