Hotel Forum Roma

What Hotel Forum Roma does

Hotel Forum Roma is a privately held, superior 4-star hotel located in an 18th-century building at Via Tor de' Conti 25, Rome, positioned between the Forum of Nerva and the Forum of Augustus — the only hotel directly overlooking the Imperial Forums and roughly a five-minute walk from the Colosseum. The property offers 78 rooms and suites across ten categories (Classic, Superior New Style, Superior with side view, Deluxe with View, Junior Suite, Suite with View, Triple, Family, Double for Single Use, and Single), with published nightly rates ranging from €118 to €226. Ancillary revenue streams include the panoramic Roof Garden Restaurant (breakfast, weekend lunch, Mon–Sat dinner with capacity for 145 guests), the American Bar, a Congress Centre accommodating up to 80 persons theatre-style (divisible into two rooms), a rooftop wedding venue, and a private parking garage at €40 per day. The hotel is legally operated under Cesare Augusto Spa (VAT 00877841007) and holds Italian CIN registration IT058091A1WZDQBGFO.

The go-to-market is a direct-to-consumer model complemented by global trade distribution. Direct channels comprise a 9-language official website (EN, DE, ES, ES, FR, IT, JA, PT, RU, ZH) with a real-time booking engine, phone reservations (+39 06 6792446), and a Best Rate Guarantee offering 10% off restaurant services for direct bookers. Travel-trade reach is delivered through GDS connectivity on Amadeus (YXROMFOR), Sabre (YX3947), Galileo (YX17018), and World Span (YX3911), plus social engagement on Facebook, Twitter, and Instagram. Back-office technology is outsourced to Bookassist, which provides the booking engine, PCI DSS-compliant payment processing, SSL security, and web hosting. Customer segments are diversified across leisure tourists (primary), corporate/event organisers (primary), wedding planners, and external F&B patrons.

The business model is asset-heavy hospitality with no proprietary technology platform disclosed. Revenue is generated per occupied room night, per F&B cover, per event, and per parking day, with no subscription, recurring, or SaaS layer. The competitive differentiator is irreplicable heritage location and verified celebrity-guest legacy (Jacqueline Kennedy, Elizabeth Taylor, Alain Delon), defended by EU GDPR and California CCPA-aligned privacy practices and a 24-hour multilingual concierge offering tours and transfers.

Name

Hotel Forum Roma

Legal name

Hotel Forum

Website

https://hotelforum.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Forum Roma is a 78-room superior 4-star heritage hotel in central Rome, the only property overlooking the Imperial Forums, serving leisure tourists, corporate event clients, and wedding/F&B patrons under owner Cesare Augusto Spa.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Historic center hotels
• Rooftop restaurant dining
• Meeting event venues
• Wedding venues

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Hotel room rentals across 78-80 rooms including Classic, Superior, Deluxe, Junior Suite, and Suite categories. Revenue generated through nightly rates with seasonal variations and promotional offers.
2. Food and Beverage: Roof Garden Restaurant and American Bar operating on rooftop terrace with panoramic views of Imperial Forums. Breakfast service (€20 per person for hotel guests, €25 for external clients), lunch buffet on weekends, and dinner service. Catering services for events and weddings up to 145 persons.
3. Meeting and Event Services: Congress center with meeting room capacity up to 80 persons (theater style) or 30 persons (U-shape). Services include simultaneous translation, secretarial services, internet, fax, photocopier, direct telephone, and catering.
4. Parking Services: Private garage available under reservation for €40 per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Forum Roma is a superior 4-star historical hotel located in an 18th-century building in Rome's historic center, directly overlooking the Roman Forum and Imperial Forums. The hotel operates 78 rooms and suites across multiple categories, complemented by a panoramic Roof Garden Restaurant, American Bar, a congress centre for meetings, and a rooftop wedding venue.

Product overview

Hotel Forum Roma is a historical superior 4-star hotel offering 78 rooms and suites across ten distinct room categories (Classic Double, Superior New Style, Superior with Side View, Deluxe with View, Junior Suite, Suite with View, Triple, Family Room, Double for Single Use, and Single). The hotel's portfolio includes a Roof Garden Restaurant serving breakfast, lunch, and dinner with panoramic Imperial Forums views, an American Bar open daily from 16:00, a Congress Centre with 80-person capacity for meetings and events, and a rooftop wedding venue accommodating up to 145 guests. The hotel is the only accommodation located directly on the Imperial Forums area, positioned between the Templum Pacis and Forum of Augustus.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Double Room
• Superior New Style Room
• Deluxe Room with View
• Junior Suite
• Suite with View
• Triple Room
• Family Room
• Roof Garden Restaurant
• American Bar
• Meeting Room / Congress Centre
• Wedding Venue
• Private Garage Parking

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• BookassistcoreTechnology or IntegrationBookassist provides booking engine technology, website hosting, and booking management system. Company is Automatic Netware Limited, trading as Bookassist, registered in Ireland (IE312796). Handles PCI DSS compliant payment processing and SSL encryption for secure transactions. Also provides website development and maintenance services.
• GDS Systems (Amadeus, Sabre, Galileo, World Span)coreChannel Partner/ Reseller/ DistributorGlobal Distribution System connectivity through Amadeus (YXROMFOR), Sabre (YX3947), Galileo (YX17018), World Span (YX3911) enabling worldwide travel agent and OTA booking access.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The First Roma Arte: Boutique luxury hotel in central Rome targeting design-conscious leisure and business guests. Comparable upscale positioning and pricing tier for the high-end leisure segment.
• Hotel Palazzo Manfredi: Luxury boutique hotel directly overlooking the Colosseum in central Rome, ~5 minutes from Hotel Forum. Competes for the same cultural-tourism leisure segment with a similar heritage/upscale positioning and rooftop dining concept.
• Starhotels Metropole: Four-star Rome hotel near Termini with meeting rooms and restaurant operations. Direct comparable for the meeting + room + F&B mix, although less heritage-positioned than Hotel Forum.
• Hotel Art by The Italian Collection: Four-star hotel in a converted historic palace near Piazza di Spagna, offering similar heritage character, rooms, and rooftop experiences to Hotel Forum.
• Aleph Rome Hotel, Curio Collection by Hilton: Upscale 4-star hotel near Via Veneto with multiple F&B outlets and event spaces. Comparable scope (rooms + restaurants + events) and pricing tier in central Rome.
• Hotel Splendide Royal: Boutique luxury hotel housed in a 19th-century palace near Via Veneto with rooftop dining and similar heritage/upscale positioning for the high-end leisure segment.
• Hotel Raphael: Relais & Châteaux member hotel near Piazza Navona with rooftop dining and 4-star heritage positioning. Comparable boutique-luxury competitor for cultural-tourism stays in Rome's historic center.
• NH Collection Palazzo Cinquecento: Upscale 4-star hotel adjacent to Piazza dei Cinquecento near the Roman Forum/Colosseum transit hub. Direct competitor for business and leisure travelers seeking central-Rome locations with meeting facilities and F&B.

Broad incumbents

• Hotel de Russie (Rocco Forte Hotels): Established 5-star luxury hotel between Piazza del Popolo and Spanish Steps. Competes for high-end leisure and corporate demand with a broader luxury portfolio backing and deeper MICE/dining infrastructure.
• Hotel Eden (Dorchester Collection): Iconic 5-star luxury hotel near Villa Borghese operated by Dorchester Collection. Sets the upper pricing benchmark for heritage luxury in Rome and competes for the same high-spend cultural-tourism segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HotelForumRoma
• Facebookfacebook.com/hotelforumroma
• Instagraminstagram.com/hotelforumroma
• LinkedInlinkedin.com/company/hotel-forum-roma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Forum Roma