ALRIGHTY Caretrade Coffee
ALRIGHTY Caretrade Coffee is a Munich-based specialty coffee roaster founded in 2023 that sells ethically sourced single-origin and blended coffees direct-to-consumer, via subscription, to B2B clients, and through a physical roastery-cafe with barista courses.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ALRIGHTY Caretrade Coffee does
ALRIGHTY Caretrade Coffee is a Munich-based specialty coffee company founded in 2023 that roasts and distributes single-origin and blended coffees under a proprietary "Caretrade" sourcing model, which sits between fair trade and direct trade and exclusively sources from "underdog farmers." The core product portfolio spans espresso, filter, crema, and decaffeinated varieties, with unit prices ranging from €7.90 to €18.90, alongside accessories such as a nut-chocolate coffee cream and gift vouchers. The company has recently expanded into matcha, signaling adjacent category experimentation.
The business operates across five distinct revenue streams: (1) direct-to-consumer e-commerce via a Shopify storefront with 14 payment integrations, (2) a recurring coffee subscription (Abo) offering 10% savings with full pause/cancel flexibility, (3) B2B coffee supply and "Care4Coffee Advisory" consulting targeting offices, hotels, gastronomy, and events, (4) on-premises café and barista courses plus roastery tours at the Munich Roastery & Coffee Shop in the Werksviertel district, and (5) accessories and merchandise. Distribution is exclusively within Germany, with no disclosed cross-border shipping.
ALRIGHTY is privately held with no institutional funding disclosed; German professional footballer Manuel Neuer is identified as Hauptgesellschafter (main shareholder), and primatologist Jane Goodall serves as Schirmherrin (patron). Both associations, alongside a 100% climate-compensated positioning and a 94% positive review rate across 192 website reviews, constitute the brand's primary intangible assets. The company employs 15 people and shows no disclosed AI/ML capabilities, with technology stack limited to standard e-commerce and payment infrastructure.
ALRIGHTY Caretrade Coffee firmographics
Firmographics- Name
- ALRIGHTY Caretrade Coffee
- Legal name
- ALRIGHTY Caretrade Coffee
- Website
- https://alrighty.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALRIGHTY Caretrade Coffee is a Munich-based specialty coffee roaster founded in 2023 that sells ethically sourced single-origin and blended coffees direct-to-consumer, via subscription, to B2B clients, and through a physical roastery-cafe with barista courses.
- Ownership category
- akta.pro rank
ALRIGHTY Caretrade Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Restaurants and Other Eating Places (72251), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating & Drinking Places (5810), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where ALRIGHTY Caretrade Coffee is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ALRIGHTY Caretrade Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Sales (E-commerce): Direct-to-consumer sale of roasted coffee beans through the online shop. Products span espresso roasts, filter coffees, crema roasts, and decaf options at price points between €7.90 and €18.90 per unit.
- Coffee Subscription (Abo): Recurring subscription model delivering coffee automatically on a schedule. Subscribers receive a 10% discount, with the ability to adjust, pause, or cancel at any time. Generates predictable recurring revenue.
- B2B Coffee Supply: Supply of coffee beans and advisory services to businesses including offices, hotels, gastronomy, and events. Includes coffee supply, equipment advisory, and 'Care4Coffee Advisory' consulting services.
- In-Person Events & Training: Revenue from barista courses (including latte art) and roastery tours with roasting and tasting experiences, offered at the Munich Roastery & Coffee Shop location.
- Café / On-Premises: The Roastery & Coffee Shop in Munich operates as a retail café serving beverages on-premises, generating walk-in revenue.
- Accessories & Merchandise: Sale of coffee accessories and merchandise, including the Nuss-Schoko coffee cream and gift vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee Products (Espresso, Filter, Crema, Decaf) |
| Subscription | Monthly | Coffee Subscription (Abo) |
| Unit Pricing | Pay-as-you-go | Barista Courses & Roastery Tours |
| Unit Pricing | Pay-as-you-go | Accessories & Vouchers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ALRIGHTY Caretrade Coffee product offering
Product offeringCore offering
ALRIGHTY Caretrade Coffee roasts and sells specialty-grade coffee beans (espresso, filter, crema, decaf) sourced from underdog farmers via its proprietary Caretrade model. Offerings are sold direct-to-consumer through an e-commerce storefront and subscription (Kaffee im Abo), through a physical Roastery & Coffee Shop in Munich, and through B2B coffee supply plus Care4Coffee Advisory for offices, hotels, gastronomy, and events. The company also runs barista courses and roastery tours as paid experiences.
Product overview
ALRIGHTY Caretrade Coffee is a specialty coffee company operating as a unified product portfolio centered on CARETrade-certified coffee beans. The core offering consists of single-origin and blended coffees across espresso, filter, and crema categories (Easy Espresso, True Crema, Pure Filter, Rad Race Espresso, Free Decaf, and single-origins from Colombia, Ethiopia, and Tanzania), complemented by a coffee subscription service (Kaffee im Abo) offering 10% savings. The company also operates a physical roastery and coffee shop in Munich, provides B2B coffee supply services for businesses, hotels, and events, and offers barista training courses. Specialty-grade beans are sourced from underdog farmers with climate compensation, positioned as sustainable and fair trade alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Rad Race Espresso: A specialty espresso product line offered by ALRIGHTY.
- House Blends
Products and services
- Easy Espresso Bestseller specialty espresso roast (Röstgrad 4) with caramel, cocoa, and chocolate flavor notes; priced from €9.50. Targeted at home espresso drinkers using Siebträger, Vollautomaten, and other espresso-prep methods.
- Kolumbien | Quindío | La Cristalina Decaf Espresso Single-origin decaffeinated espresso from Colombia, Quindío region, La Cristalina farm, with nut, caramel, and dark chocolate flavor notes (Röstgrad 3). Priced from €10.90; aimed at decaf specialty drinkers.
- Rad Race Espresso Specialty espresso collaboration product (Röstgrad 4) with caramel, cocoa, and chocolate notes; priced from €18.90. Featured as a new release on the site.
- Free Decaf Decaffeinated filter coffee (Röstgrad 3) with chocolate, malt, and citrus notes; rated 5.0/5. Priced from €9.50; positioned as a full-flavor decaf option.
- True Crema Crema-style coffee with nut, dark berry, and citrus notes, designed for optimal crema formation. Rated 4.7–5.0/5.
- Pure Filter Light-roast (Röstgrad 2) filter coffee with jasmine, floral, and black tea notes; targeted at pour-over and hand filter preparation methods.
- Kolumbien | Quindío | El Girasol Espresso Single-origin espresso from Colombia, Quindío region, El Girasol farm, with caramel, dark chocolate, and lime flavor notes.
- Äthiopien | Yirgacheffe | Doko Chere Espresso Single-origin espresso from Ethiopia, Yirgacheffe region, Doko Chere farm, with kiwi, black tea, and bergamot flavor notes.
- Äthiopien | Yirgacheffe | Doko Chere Filter Single-origin filter coffee from Ethiopia, Yirgacheffe region, Doko Chere farm, with kiwi, black tea, and bergamot flavor notes; intended for pour-over preparation.
- Tanzania | Ngorongoro Region Single-origin coffee from Tanzania's Ngorongoro region with caramel, almond, and dried fruit flavor notes.
- Kolumbien | Geisha | Santa Teresa Premium Geisha-varietal single-origin filter coffee from Colombia, Huila region, Santa Teresa farm, with banana, orange, and rum flavor notes.
- Nuss-Schoko-Kaffeecreme Nut and chocolate flavored coffee cream accessory for flavoring coffee beverages; priced from €7.90.
- Barista Kurs inkl. Latte Art In-person barista training course including latte art instruction held at the Munich Roastery; priced from €139.90 per participant. Designed for home and aspiring baristas.
- Röstereiführung (Roastery Tour) Educational roastery tour including hands-on roasting and tasting experience at the ALRIGHTY Munich facility.
- Kaffee im Abo (Coffee Subscription) Recurring coffee subscription delivering chosen coffee products on a customizable schedule; 10% discount versus one-time purchase, fully adjustable, pausable, and cancellable at any time.
- ALRIGHTY Roastery & Coffee Shop Physical café and roastery located at Speicherstraße 28, Werk 13, Werksviertel, 81671 München; open Mon–Fri 08:00–18:00 and weekends/holidays 09:00–18:00. Serves beverages on-premises and sells packaged coffee.
- B2B Kaffeeversorgung (B2B Coffee Supply) Business coffee supply service for enterprises, hotels, gastronomy venues, and events, including tailored coffee supply, Care4Coffee Advisory consulting, and equipment advisory.
Quantifiable outcome
- 94% positive reviews (181 of 192 reviews rated 4 or 5 stars)
- +1 more outcomes
Companies that use ALRIGHTY Caretrade Coffee
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
ALRIGHTY Caretrade Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
ALRIGHTY Caretrade Coffee partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ALRIGHTY Caretrade Coffee competitors and assessment
Company assessmentDirect peers
- Five Elephant Coffee: Berlin specialty roaster combining cafe, wholesale, and DTC. Comparable premium specialty positioning with cafe-led brand-building model.
- Coffee Circle: Berlin-based German specialty coffee DTC brand with e-commerce, subscription, B2B, and cafe operations. Closest direct competitor — same geography, same product mix, and same multi-channel GTM.
- Bonanza Coffee Roasters: Berlin specialty roaster with cafes, wholesale, and barista training. Comparable in roastery-cafe + education model and direct trade sourcing story, with larger scale and longer operating history.
- Square Roots Coffee Roasters: German specialty roaster with DTC, subscription, and B2B channels. Closely comparable in multi-channel DTC plus B2B subscription model in the German market.
- The Barn Coffee Roasters: Berlin specialty roaster with cafe, wholesale, and DTC subscription. Comparable premium single-origin positioning and roastery-cafe format, but with broader international wholesale reach.
Broad incumbents
- Stumptown Coffee Roasters: Established US specialty roaster with cafe, wholesale, and DTC. Wider portfolio and larger scale, but a useful benchmark for premium specialty roastery-cafe and DTC execution at scale.
- Counter Culture Coffee: US specialty roaster with strong sustainability and direct-trade credentials. Comparable ethical-sourcing narrative and education-focused B2B sales motion.
- Blue Bottle Coffee: US-origin specialty roaster with cafe network, DTC, and subscription. Iconic benchmark for the specialty cafe + DTC + subscription model that ALRIGHTY is building toward.
- Nespresso: Global premium coffee brand with subscription and B2B penetration. Represents the dominant scale competitor in subscription and premium coffee delivery that ALRIGHTY's subscription model must differentiate against.
- Lavazza: Global Italian coffee incumbent with broad retail, foodservice, and B2B presence. Useful scale benchmark for the B2B office/hotel/gastronomy supply channel ALRIGHTY is targeting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ALRIGHTY Caretrade Coffee social profiles
Digital presenceALRIGHTY Caretrade Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALRIGHTY Caretrade Coffee leadership team
Management profileNumber of profiles
Profiles1 record
ALRIGHTY Caretrade Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALRIGHTY Caretrade Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALRIGHTY Caretrade Coffee
What does ALRIGHTY Caretrade Coffee do?
ALRIGHTY Caretrade Coffee roasts and sells specialty-grade coffee beans (espresso, filter, crema, decaf) sourced from underdog farmers via its proprietary Caretrade model. Offerings are sold direct-to-consumer through an e-commerce storefront and subscription (Kaffee im Abo), through a physical Roastery & Coffee Shop in Munich, and through B2B coffee supply plus Care4Coffee Advisory for offices, hotels, gastronomy, and events. The company also runs barista courses and roastery tours as paid experiences.
Is ALRIGHTY Caretrade Coffee a public or private company?
ALRIGHTY Caretrade Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALRIGHTY Caretrade Coffee founded?
ALRIGHTY Caretrade Coffee was founded in -1. It employs 11 to 50 people.
Where is ALRIGHTY Caretrade Coffee based?
ALRIGHTY Caretrade Coffee is headquartered in Munich, Germany, in the Europe region.
How does ALRIGHTY Caretrade Coffee make money?
Six revenue lines are on record. Retail Coffee Sales (E-commerce) is the primary driver. The others are coffee Subscription (Abo), B2B Coffee Supply, in-Person Events & Training, café / On-Premises and accessories & Merchandise.
Who are ALRIGHTY Caretrade Coffee's main competitors?
Direct peers on record are Five Elephant Coffee, Coffee Circle, Bonanza Coffee Roasters, Square Roots Coffee Roasters and The Barn Coffee Roasters. Broad incumbents are Stumptown Coffee Roasters, Counter Culture Coffee, Blue Bottle Coffee, Nespresso and Lavazza.
Does ALRIGHTY Caretrade Coffee have an API?
No public API is recorded for ALRIGHTY Caretrade Coffee.
What industry is ALRIGHTY Caretrade Coffee in?
ALRIGHTY Caretrade Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2090.