Barmania
- Company typePrivate
- Founded-
- HeadquartersNot specified, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Barmania firmographics
Firmographics- Name
- Barmania
- Legal name
- BKD Pty Ltd
- Website
- https://barmania.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Barmania industry classification
Industry- Product category
- Premium Spirits Wholesale Distribution
- NAICS
- Beer and Ale Merchant Wholesalers (424810), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Barmania is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Barmania business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wholesale Spirits Distribution: B2B wholesale distribution of premium imported spirits and liqueurs to licensed venues across Australia. Products include whisky, gin, vodka, rum, cognac, tequila, and specialty spirits. Sales are conducted through a wholesale registration system requiring valid liquor licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale accounts for licensed venues |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Barmania product offering
Product offeringCore offering
Barmania is an Australian importer, wholesaler, and distributor of premium imported spirits and liqueurs, selling to licensed hospitality venues (bars, restaurants, retail outlets) across all Australian states and territories through an account-gated wholesale portal. The company curates and exclusively distributes international spirits brands across categories including whisky, gin, vodka, rum, cognac, tequila, liqueurs, absinthe, and aperitifs, supplemented by trade education through its subsidiary The Distilled Beverage Institute and experiential events such as Whisky Live Australia and Fine Spirits & Cocktail Expo.
Product overview
Barmania is an Australian importer, wholesaler, and distributor of premium spirits and liqueurs serving licensed venues across Australia including bars, restaurants, and retail outlets. Their portfolio spans multiple spirits categories including whisky (Scotch, Japanese, Australian, Bourbon, Rye), gin, vodka, rum, cognac, Calvados, absinthe, pastis, liqueurs, aperitifs/digestifs, and agave spirits (tequila and auscal). Key brands include Chateau Montifaud, Pierre Vallet, Nikka, Highland Park, Finlaggan, Porfidio, Amuerte, and numerous Australian craft distillers including Corowa Distilling Co, Cut Hill Wall, Rosevears, Seven Seasons, and Hobart Whisky. The company operates through events (Whisky Live Australia, Fine Spirits & Cocktail Expo) and its subsidiary The Distilled Beverage Institute providing trade education. The product range is sold exclusively to licensed premises via wholesale registration.
Differentiator
Problem solved
Functional benefit
Brands
- The Distilled Beverage Institute: Subsidiary providing specialized trade education in sales and marketing to help share stories of premium spirits with confidence.
Products and services
- Scotch Whisky Single Malt and Blended Scotch whisky selection offered wholesale to licensed Australian venues, featuring brands like Finlaggan and Glen Moray.
- Japanese Whisky Japanese whisky selection including Nikka Taketsuru Pure Malt, Nikka Yoichi Aromatic Yeast, and The Matsui Sakura Cask Single Malt, offered wholesale to licensed Australian venues.
- Australian Whisky Australian whisky portfolio offered wholesale to licensed venues, including Hellyers Road, Corowa Distilling Co, Rosevears, Seven Seasons, Cut Hill Wall, Hobart Whisky, and other Australian distilleries.
- Bourbon Whiskey Bourbon whiskey selection including Ezra Brooks, Yellowstone, and Rossville Union, offered wholesale to licensed Australian venues.
- Rye Whiskey Rye whiskey selection featuring American and Australian expressions, offered wholesale to licensed Australian venues.
- Gin Premium gin collection including Amuerte Black Edition, Porfidio The Juniper Tree, Gin & Jonnie Gastro Gin, Ninth Wave Irish Gin, Osmoz Citrus Gin, and Lume Gin, offered wholesale to licensed Australian venues.
- Vodka Premium vodka selection including Petrossian Vodka, Legend of Kremlin Vodka, and Potocki Rye Vodka, offered wholesale to licensed Australian venues.
- Rum Rum selection from various global producers, offered wholesale to licensed Australian venues.
- Cognac | Pineau French cognac selection including Chateau Montifaud and Pierre Vallet ranges, plus Pineau des Charentes, offered wholesale to licensed Australian venues.
- Calvados Apple brandy from Normandy, France, offered wholesale to licensed Australian venues.
- Absinthe | Pastis | Anise Absinthe and pastis selection including L'Amesinthe, Versinthe Classique, Aqualanca, and P'tit Bleu Pastis from Liquoristerie de Provence, offered wholesale to licensed Australian venues.
- Liqueurs Liqueur selection including Regidor cream liqueurs (Caramel Biscuit, Melon, Spanish Rice Pudding, Strawberry), Coole Swan Irish Cream, and other specialty liqueurs, offered wholesale to licensed Australian venues.
- Aperitif | Digestif Aperitif and digestif selection including Gregorienne Grand Liqueur de Provence herbal liqueur, offered wholesale to licensed Australian venues.
- Agave | Auscal Agave spirits including Porfidio Tequila Plata and Anejo, Porfidio Auscal Extra Anejo aged in Australian whisky barrels, and Cincoro Tequila, offered wholesale to licensed Australian venues.
- The Distilled Beverage Institute Wholly-owned trade education subsidiary providing specialized training in sales and marketing for licensed premises and hospitality trade customers, helping them share the stories of premium spirits with confidence.
- Whisky Live Australia Australia's premier whisky tasting experience featuring international whisky brands with complimentary masterclasses and a Rare & Old Bar, serving as an experiential sales and community channel for trade professionals and enthusiasts.
- Fine Spirits & Cocktail Expo Signature showcase event where industry professionals gather to explore, taste, and share passion for fine spirits, functioning as an experiential marketing and trade engagement channel.
Companies that use Barmania
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Barmania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Barmania partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Barmania competitors and assessment
Company assessmentEmerging players
- Starward Whisky: Melbourne-based Australian whisky producer (Diageo-backed) selling premium single malt to Australian on-premise and off-premise. Comparable as a craft distillery competing for the same premium Australian whisky consumer.
- Manly Spirits Co. Sydney-based Australian distillery producing gin, vodka, and whisky with a focus on the on-premise tourism and hospitality market. Comparable in targeting premium Australian spirits venues.
- Sullivan's Cove Whisky: Award-winning Tasmanian single malt whisky producer selling premium spirits through Australian hospitality and retail. Comparable craft-distillery peer in the Australian premium whisky category.
- Lark Distilling Co: Australian-listed Tasmanian single malt whisky producer that Barmania distributes. Comparable as an emerging Australian craft whisky brand with overlapping target accounts and consumer base.
- Hinch Distillery: Northern Irish/Tasmanian premium whiskey producer whose Small Batch, Sherry Cask, and Peated Single Malt expressions are listed in Barmania's portfolio. Comparable as a craft-distillery partner competing for the same on-premise premium listings.
Broad incumbents
- Diageo Australia: Australian subsidiary of Diageo, distributing Johnnie Walker, Talisker, Tanqueray, and other premium spirits brands into the same Australian on-premise channel Barmania targets.
- Treasury Wine Estates: Large Australian-listed wine and spirits company with a whisky and premium spirits portfolio. Comparable as a broad incumbent distributing premium spirits through Australian trade channels, though at vastly larger scale.
- Carlton & United Breweries (CUB): Major Australian beverage company (Asahi-owned) with a growing premium spirits and RTD portfolio distributed nationally to licensed venues. Competes for the same on-premise shelf and bartender relationships.
- Pernod Ricard Australia: Australian arm of global spirits giant Pernod Ricard, distributing prestige whisky, cognac, vodka, and champagne to licensed venues. Overlaps with Barmania in premium on-premise distribution across Australia.
Direct peers
- SouthTrade International: Australian premium spirits importer and distributor with a comparable B2B model serving licensed venues across Australia. Direct peer because both compete for the same brand-agency mandates and on-premise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Barmania social profiles
Digital presenceBarmania compliance and trust
Trust signalCompliance3 records
Barmania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barmania leadership team
Management profileNumber of profiles
Barmania subsidiaries and ownership
Company hierarchySubsidiaries1 record
Barmania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barmania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barmania
What does Barmania do?
Barmania is an Australian importer, wholesaler, and distributor of premium imported spirits and liqueurs, selling to licensed hospitality venues (bars, restaurants, retail outlets) across all Australian states and territories through an account-gated wholesale portal. The company curates and exclusively distributes international spirits brands across categories including whisky, gin, vodka, rum, cognac, tequila, liqueurs, absinthe, and aperitifs, supplemented by trade education through its subsidiary The Distilled Beverage Institute and experiential events such as Whisky Live Australia and Fine Spirits & Cocktail Expo.
Is Barmania a public or private company?
Barmania is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barmania founded?
Barmania was founded in -1. It employs 1 to 10 people.
Where is Barmania based?
Barmania is headquartered in Not specified, Australia, in the Oceania region.
How does Barmania make money?
One revenue line is on record: wholesale Spirits Distribution.
Who are Barmania's main competitors?
Emerging players on record are Starward Whisky, Manly Spirits Co., Sullivan's Cove Whisky, Lark Distilling Co and Hinch Distillery. Broad incumbents are Diageo Australia, Treasury Wine Estates, Carlton & United Breweries (CUB) and Pernod Ricard Australia. SouthTrade International is listed as a direct peer.
Does Barmania have an API?
No public API is recorded for Barmania.
What industry is Barmania in?
Barmania's product category is Premium Spirits Wholesale Distribution. Its primary akta.pro industry code is THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka), with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 424810 and its SIC code is 5180.